Tuesday, 28 March 2017


Food is international and, hopefully, non-political, writes Andre Erasmus. After all, potatoes are grown in nations as far apart as Peru and China, South Africa and Germany, or India and the United States of America – countries with differing political ideals. French fries can be bought in Australia or Iceland, Norway or New Zealand, probably anywhere. 


While there seems to be a general air of optimism for the 2017 potato crop, things have not always been good writes Andre Erasmus, and farmers are often victims of bad weather, market forces and even politics. 

People outside our industry ask me where we are collecting our ideas about potato processing content, not having a clue of what is hiding behind leading food processing industry.


You could say we are spoilt for choice these days, in so many ways. Years ago, if you wanted a car it was a Ford (and it was black, no other colors). Now there are hundreds of different makes, models, colors and configurations on the market.

Hot potato: a phrase that refers to a controversial issue or situation, which is awkward to deal with. Well, writes Andre Erasmus, being a success in the international potato industry is anything but that.

Digital edition

Click or tap to view our digital magazine
on your tablet or mobile device.

Cart empty

Latest Events

Apr 1st 2017 - Apr 4th 2017
Apr 4th 2017 - Apr 6th 2017
ProFood Tech
May 4th 2017 - May 10th 2017
Jun 13th 2017 - Jun 15th 2017
Global Cold Chain Expo
Jun 21st 2017 - Jun 22nd 2017
Sep 19th 2017 - Sep 22nd 2017
Process Expo
Oct 7th 2017 - Oct 11th 2017

Trade Media Solutions S.R.L. | 1-5 G-ral David Praporgescu Str., 1st Floor, District 2, 020965 Bucharest, Romania.
Tel: +40 (0) 21 31 590 31  | E-mail: office@mediatrade.ro