Monday, 29 May 2017

 

There is nothing quite like that delightful sound when the packet of potato chips (or crisps where I am) is opened and that first crunchy bite - perhaps salty, perhaps another flavour – makes your between-meal snack all the more satisfying, writes Andre Erasmus (packet of sea salt, kettle-cooked chips in hand).

 

Food is international and, hopefully, non-political, writes Andre Erasmus. After all, potatoes are grown in nations as far apart as Peru and China, South Africa and Germany, or India and the United States of America – countries with differing political ideals. French fries can be bought in Australia or Iceland, Norway or New Zealand, probably anywhere. 

 

While there seems to be a general air of optimism for the 2017 potato crop, things have not always been good writes Andre Erasmus, and farmers are often victims of bad weather, market forces and even politics. 

 
People outside our industry ask me where we are collecting our ideas about potato processing content, not having a clue of what is hiding behind leading food processing industry.

 

 
You could say we are spoilt for choice these days, in so many ways. Years ago, if you wanted a car it was a Ford (and it was black, no other colors). Now there are hundreds of different makes, models, colors and configurations on the market.

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