Tuesday, 28 March 2017

 

Food is international and, hopefully, non-political, writes Andre Erasmus. After all, potatoes are grown in nations as far apart as Peru and China, South Africa and Germany, or India and the United States of America – countries with differing political ideals. French fries can be bought in Australia or Iceland, Norway or New Zealand, probably anywhere. 

 

While there seems to be a general air of optimism for the 2017 potato crop, things have not always been good writes Andre Erasmus, and farmers are often victims of bad weather, market forces and even politics. 

 
People outside our industry ask me where we are collecting our ideas about potato processing content, not having a clue of what is hiding behind leading food processing industry.

 

 
You could say we are spoilt for choice these days, in so many ways. Years ago, if you wanted a car it was a Ford (and it was black, no other colors). Now there are hundreds of different makes, models, colors and configurations on the market.

 
Hot potato: a phrase that refers to a controversial issue or situation, which is awkward to deal with. Well, writes Andre Erasmus, being a success in the international potato industry is anything but that.

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