With seven months still to go, 50% of the exhibition space at PotatoEurope 2017 – the trade show dedicated to the entire potato chain – has already been sold. This year, PotatoEurope will be held in Emmeloord, Flevoland, the Netherlands.
“On 13 and 14 September we can expect a very high level of participation by exhibitors from throughout the whole potato chain, both from the Netherlands and abroad,” says event manager Paulien Hoftijzer from DLG Benelux. “In 2017, Emmeloord will once again prove itself to be the potato capital of the world!”
The theme of this year’s edition – “Potatoes feed & meet the world” – is linked to the potato’s huge potential to feed the world’s growing population. In addition, PotatoEurope in 2017 is the leading platform for the exchange of information related to precision farming for potatoes. The event is highlighting the opportunities and practical applications of precision farming for potato growers with a large-scale practical demonstration.
Visitors can attend the seminars that will be held during the show. Some of these sessions are designed for all visitors, while others are aimed at specific target groups within the potato chain such as students.
Furthermore, the event will include its traditional elements, such as the machinery demonstrations, the trial fields and the innovation award, all of which have proved extremely popular over the years.
On the other hand, the organizers have rotated the layout of the showground through 180 degrees, creating a new entrance and enabling visitors to park directly on site. This eliminates the need for shuttle buses between the car park and the showground.
As an added advantage, the site is now significantly bigger, which also frees up more space for live demonstrations.