Bayer CropScience announced yesterday at the National Potato Expo (NPE) in Orlando the launch of Good Growing Link, a Web-based tracking tool powered by food safety and traceability technology leader FoodLogiQ, Inc.

The Good Growing Link helps users identify, measure and improve their sustainability efforts, and provides a tool to merchandise these contributions to customers and other stakeholders.

Bayer CropScience expects the Good Growing Link will help the entire food chain demonstrate and communicate its commitment to sustainability-starting at the farm level.

"Agriculture has been and must continue to be focused on sustainability due to the link between the land and growing practices and their impact on the world around us," said Brian Hrudka, food chain manager for Bayer CropScience.

"However, we at Bayer see a growing interest from
consumers and the food chain regarding the origin of food and how it is produced. That's why we worked closely with FoodLogiQ to create the Good Growing Link-a secure online reporting tool that allows everyone within the food chain, including growers, processors, retailers and food service suppliers, to track, measure, improve and report their sustainability profile. Perhaps most importantly, it helps users create a sustainability trail marking the operation's progress over time, acknowledging that sustainability is not a destination but a journey."