Friday, 30 January 2015

New format for Fruit Logistica 2015, focusing on machinery, technology and packaging

For the first time, Fruit Logistica 2015 features an exclusive forum for machines and technology that emphasizes the importance of technical solutions for the fresh produce trade. The trade fair takes place in Berlin, February

Australian project to develop a more reliable soil Phosphorus test

“Innovative Nutrient Management for the Australian Potato Industry”, a project developed by Department of Agriculture National Landcare Innovation, is now in its second year. 

Chip Week is calling all “chip lovers” across the UK

Chip Week 2015 will run from February 16-22 and will select its winners for this year’s Choice Chip Awards.

Global Cold Storage Capacity Report for 2014 shows that India surpassed USA

Global Cold Storage Capacity Report reveals that India has now a bigger total cold storage capacity, with 131 million cubic meters of space, compared to 115 million in the USA. China is now the

Chip Week is calling all “chip lovers” across the UK

Chip Week is calling all “chip lovers” across the ...

Chip Week 2015 will run from February 16-22 and will select its winners for this year’s Choice Chi...

New format for Fruit Logistica 2015, focusing on machinery, technology and packaging

New format for Fruit Logistica 2015, focusing on m...

For the first time, Fruit Logistica 2015 features an exclusive forum for machines and technology tha...

IPPSC helps you find more on Pulsed Electric Field (PEF) Technology

IPPSC helps you find more on Pulsed Electric Field...

In potato processing, PEF systems are an emerging alternative for traditional preheaters, as if not ...

Important changes for McDonald’s, starting with the company’s CEO

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The Board of Directors of McDonald's Corporation elected Steve Easterbrook to become President and CEO ...

McCain transfers production from Grobbendonk to Leuze

McCain transfers production from Grobbendonk to Leuze

Potato specialties production plant in Grobbendonk will be shut down early in 2016, McCain Foods Belgium’...

Market trends: Australia’s favorite snack

Market trends: Australia’s favorite snack

Potato chips remain the favorite snack in Australia, according to Roy Morgan Research. The data from the ...

Low-cost solutions: pre-owned machinery from Herbert Engineering

Low-cost solutions: pre-owned machinery from Herbert En...

Herbert Engineering, a company with experience in agricultural handling systems, offers flexible option...

Patent Covers Quick-Release Conveyor Belt Containment Device for Easy Cleaning of Food Conveyors

Patent Covers Quick-Release Conveyor Belt Containment D...

Dynamic Conveyor Corporation announced the issuance to it by the US Patent Office of a patent that gives ...

Loma helps the companies to apply standards for food safety

Loma helps the companies to apply standards for food sa...

Loma Systems urges food companies to review inspection equipment and procedures in line with BRC’s latest...

Potatoes are back on WIC, a nutritional program for women, infants and children in USA

Potatoes are back on...

The National Potato Council (NPC) from USA succeeded to put ...

Exclusive interview with the director of Urschel Laboratories, Inc: The Urschel team is a very strong one

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What began with one man's invention more than 100 years ago ...

Important investment in Lamb Weston frozen food facility in Netherlands will add capacity and jobs

Important investment...

Lamb Weston / Meijer, a joint venture between US-based ConAg...

Thanksgiving Feast, a new line of kettle-cooked potato chips

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Boulder Canyon Foods introduces Thanksgiving Feast, a new ...

Potato Week 2014 to take place on October 6-12

Potato Week 2014 to ...

The dates for Potato Week 2014 are October 6-12 and the camp...

Seed Industry Event conference tackles key industry concerns

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Armenia registered an important growth in potato exports in 2014

Armenia registered a...

Armenian potato exports totaled about 20,600 tons, compared ...

McDonald’s does not plan to use J.R. Simplot's GMO potatoes

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Prince Edward Island Potato Board awards tips in tampering case

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The potato industry in Prince Edward Island (PEI) will off...

Farmers in Uzbekistan learn how to improve productivity and save water

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New Swedish company Rosenqvists Food Technologies brings a number of diverse and highly specialised experts together to mark a new chapter of creative and technical expertise, taking the processing industry a step further. Potato Processing International talks to Rosenqvists sales manager Goran Wadsten about clear ambitions and competitive advantage.

We caught up with Goran Wadsten after his recent trip to SnackEx in Berlin, where the company exhibited, networked and met potential customers. Wadsten believes trade fairs are worth attending.
"The quality of attendees was good despite a lower quantity," he said. Rosenqvists was founded (initially as a blacksmith) over 110 years ago in 1898. For the last 35-40 years, Rosenqvists has concentrated on two major areas of operation, being advanced irrigation systems for crops including potatoes and, acting as a sub supplier of food machinery for a variety of clients, manufacturing equipment related to fryers, blanchers, dryers and freezers.
The company, due to its long-term experience in manufacturing equipment indirectly for the food industry and for "a variety of reasons" said Wadsten, last month re-branded under the new name Rosenqvists Food Technologies; a private equity firm with a new team and fresh approach.
"We're now taking our production within food processing technologies one step further with a team of experts - all with profound experience from process and manufacturing business," Wadsten explained.
"This is a really exciting time for us. We offer clients complete and customised solutions from process design to manufacturing and installation.
"As a team, our goal is to create complete, value-added solutions for the food industry, with focus on process lines for chips, snacks and French fries."
"We can now develop our own range of equipment while at the same time take on the responsibility and control of designing and developing customised machines under our own brand - and as individuals with a variety of backgrounds and our own workshops, we feel this was a reason to develop our own brand," Wadsten reasoned.
With each team member contributing experience from a different area of the food industry such as freezing or processing, the new company says it can supply complete potato and food-oriented processing lines to the food industry clients "based on our design, being built at our own factory," said Wadsten, who has worked for several major companies in various fields. The sales manager who is an engineer by trade said being a sub-supplier means you become dependent on others and global sources can become threats.
"We supply everything locally," Wadsten said.
"Our processing side will be fairly focused on potatoes as well as other root vegetables. With an export rate of about 95 per cent, our main markets will be in Europe, Scandinavia and the Middle East."
The company has identified three types of customers: two types of potato processors and the snack food industry. On the processing side, Rosenqvists are component suppliers to well-established global processing giants like McCain, Farm Frites or Simplot who need only a section of an entire processing line installed, such as a new frying system. Secondly said Wadsten, they are single source suppliers to smaller countries like Kazakhstan or Ukraine who need a new and complete French fry line that comes from a single source. The global snack food industry is the company's third customer base.
The company was launched officially on 1st June and on the food technology side, has a team of 16 in the design, sales and service departments.
Rosenqvists has created a focused product line and clear target markets, focusing (for now) on Europe, the Middle East and Eastern Europe. In terms of processing Rosenqvists will manufacture up to 80 per cent of complete lines excluding cutting equipment and steam peelers; predominantly for potato processing and snack food clients. French fry lines include those for coated -and special potato products. Chip lines include those for low-fat and batch-style chips.
"Our main target customers are in the range of spud processing, fries, snack food. For example, if a multinational sets up a new plant, we are interested in supplying some of the main components," Wadsten said. He said the company covers all bases, manufacturing potato chip lines from 500kg/hr up to a three tonnes/hr crisp lines and French fry lines up to a capacity of 25/30tonnes/hr of finished products.
Their competitive advantage said Wadsten, is experience and variety.
"In our team, the person with the least industry experience has 10 yrs up his sleeve. Our range of experience covers 35 years, much of which is related to the processing side. We believe we have the knowledge and the know-how.
"We have observed that companies are looking for more from the manufacturing side of equipment - and we also look more closely at the final consumer product. For example, fryers need to have very low oil in the system otherwise the product just isn't fresh ... we do coated fries and wedges which need less pick up," he reasons.
A comprehensive website is vital in today's environment, said Wadsten, who adds he is enthusiastic about joining a small team after years of working for a multinational. Rosenqvists' website is maintained in-house.
"E-marketing is vital. For example, a processor in Nigeria may want to build a potato crisp line and needs information, there and then. The first thing one would do is access information on the web."
Rosenqvists strengths will also lie in its efficient supply chain management, which Wadsten said will be more controlled, streamlined and cost-effective.
"We will be much more flexible, also with our research and development departments."
As for future challenges, Wadsten said competition is strong and running a tight ship is important.
"You can sometimes try to do everything and then dilute yourself. It's important to stay focused. We will focus on Europe. It's a competitive industry. With all our knowledge, software included, adding to the manufacturing under our own roof will help our lead/delivery times more flexible."
Visit: www.rosenqvists.com

 

 

 

 

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