Monday, 26 June 2017

Europatat Congress 2017 Focused on Plant Health and International Trade

Europatat Congress 2017 Focused on Plant Health an...

  Europatat Congress 2017 (June 15-16) focused on two of the major topics that are on the table o...

 US National Potato Council’s Summer Meeting Starts in Denver

US National Potato Council’s Summer Meeting Start...

  The NPC summer meeting takes place in Denver (Colorado, USA), June 28-30. The experts will disc...

Sustainability is Key for the Success of Potato Processors

Sustainability is Key for the Success of Potato Pr...

Major potato processors in Europe are committed to sustainable practices and investments are being...

GB Potato Planted Area Estimated to Increase by 4%

GB Potato Planted Area Estimated to Increase by 4%

  AHDB Potatoes Market Intelligence analysts estimate the total area planted with potatoes in Great Br...

New Center of Excellence for Potato in Punjab

New Center of Excellence for Potato in Punjab

  Punjab would soon set up a potato center at Dhogri (Jalandhar). The idea is to promote seed potato p...

PepsiCo’s Investments in Egypt Worth USD1bn Past Two Years

PepsiCo’s Investments in Egypt Worth USD1bn Past Two Ye...

The investments that PepsiCo has injected in the last two fiscal years have reached USD1bn, according t...

Tong Launches New Fieldloader

Tong Launches New Fieldloader

  Tong Engineering has announced new design options on its popular Fieldloader, including unique autom...

Tomra Launches New User Interface to Optimize Work Flow

Tomra Launches New User Interface to Optimize Work Flow

  Tomra Sorting Food has unveiled a new graphical user interface (UI) to help food processors get the ...

tna Presents High-performance Systems at ProPak Asia

tna Presents High-performance Systems at ProPak Asia

    tna will showcase its expansive range of high-performance solutions at this year’s ProPak Asia ev...

Texturized Potato Chips with Ingredion’s Solution

Texturized Potato Ch...

  Ingredion Incorporated announced six additions to its P...

Lamb Weston Introduces “Grown In Idaho” Brand

Lamb Weston Introduc...

  Lamb Weston introduced “Grown In Idaho”, a new brand of...

Boulder Canyon Introduces Coconut Oil Potato Chips

Boulder Canyon Intro...

  Boulder Canyon Authentic Foods launches new potato chip...

Orkla to Produce Acrylamide-Reducing Yeast Technology

Orkla to Produce Acr...

Orkla Food Ingredients has signed a license agreement with...

Utz Launches Patriotic Chips to Support US Military Service Members

Utz Launches Patriot...

Utz Quality Foods is teaming up with the United Service Or...

Japanese Snack Crisis Comes to an End

Japanese Snack Crisi...

Shuji Ito, the president of popular Japanese potato chips ...

Japanese Company Introduces Noodle-Flavored Potato Chips

Japanese Company Int...

    Japan’s food and beverage group Nissin Food Holdings...

PepsiCo and McCain Recall Hazardous Batches of Potato Products

PepsiCo and McCain R...

  Pepsico Canada and McCain Foods were pressed to make im...

Japan Faces Potato Chips Shortage

Japan Faces Potato C...

    Due to typhoons that hit Hokkaido last year, Japanes...

Researchers Engineer Heat Tolerance in Potato Crops

Researchers Engineer...

  Scientists at the James Hutton Institute and the Univer...

Taiwan to Control Imports of GMO Potatoes

Taiwan to Control Im...

  Agriculture authorities in Taiwan say they are prepared...

Boise State University Develop Sensor for Potato Rot

Boise State Universi...

  Boise State University researchers Harish Subbaraman, D...

Simplot Postpones the Introduction of Innate Potatoes in Canada

Simplot Postpones th...

  Simplot Plant Sciences, the company that developed the ...

GMO Potato Lines to Be Approved in Australia and New Zealand

GMO Potato Lines to ...

  Food Standards Australia New Zealand (FSANZ) called for...

Maine Board Approves Three New Types of GMO Potatoes

Maine Board Approves...

Maine Board of Pesticides Control has unanimously approved...

AHDB Launches New Tool to Fight against Blight

AHDB Launches New To...

  AHDB Potatoes has launched a new website to help combat...

Researcher Discusses Diseases of Potato Plants

Researcher Discusses...

  Anne Njoroge, a molecular pathologist working at the In...

New “Focus on Potato” Webinar Rhizoctonia Canker and Black Scurf

New “Focus on Potato...

  The Plant Management Network (PMN) has released a new p...

New Swedish company Rosenqvists Food Technologies brings a number of diverse and highly specialised experts together to mark a new chapter of creative and technical expertise, taking the processing industry a step further. Potato Processing International talks to Rosenqvists sales manager Goran Wadsten about clear ambitions and competitive advantage.

We caught up with Goran Wadsten after his recent trip to SnackEx in Berlin, where the company exhibited, networked and met potential customers. Wadsten believes trade fairs are worth attending.
"The quality of attendees was good despite a lower quantity," he said. Rosenqvists was founded (initially as a blacksmith) over 110 years ago in 1898. For the last 35-40 years, Rosenqvists has concentrated on two major areas of operation, being advanced irrigation systems for crops including potatoes and, acting as a sub supplier of food machinery for a variety of clients, manufacturing equipment related to fryers, blanchers, dryers and freezers.
The company, due to its long-term experience in manufacturing equipment indirectly for the food industry and for "a variety of reasons" said Wadsten, last month re-branded under the new name Rosenqvists Food Technologies; a private equity firm with a new team and fresh approach.
"We're now taking our production within food processing technologies one step further with a team of experts - all with profound experience from process and manufacturing business," Wadsten explained.
"This is a really exciting time for us. We offer clients complete and customised solutions from process design to manufacturing and installation.
"As a team, our goal is to create complete, value-added solutions for the food industry, with focus on process lines for chips, snacks and French fries."
"We can now develop our own range of equipment while at the same time take on the responsibility and control of designing and developing customised machines under our own brand - and as individuals with a variety of backgrounds and our own workshops, we feel this was a reason to develop our own brand," Wadsten reasoned.
With each team member contributing experience from a different area of the food industry such as freezing or processing, the new company says it can supply complete potato and food-oriented processing lines to the food industry clients "based on our design, being built at our own factory," said Wadsten, who has worked for several major companies in various fields. The sales manager who is an engineer by trade said being a sub-supplier means you become dependent on others and global sources can become threats.
"We supply everything locally," Wadsten said.
"Our processing side will be fairly focused on potatoes as well as other root vegetables. With an export rate of about 95 per cent, our main markets will be in Europe, Scandinavia and the Middle East."
The company has identified three types of customers: two types of potato processors and the snack food industry. On the processing side, Rosenqvists are component suppliers to well-established global processing giants like McCain, Farm Frites or Simplot who need only a section of an entire processing line installed, such as a new frying system. Secondly said Wadsten, they are single source suppliers to smaller countries like Kazakhstan or Ukraine who need a new and complete French fry line that comes from a single source. The global snack food industry is the company's third customer base.
The company was launched officially on 1st June and on the food technology side, has a team of 16 in the design, sales and service departments.
Rosenqvists has created a focused product line and clear target markets, focusing (for now) on Europe, the Middle East and Eastern Europe. In terms of processing Rosenqvists will manufacture up to 80 per cent of complete lines excluding cutting equipment and steam peelers; predominantly for potato processing and snack food clients. French fry lines include those for coated -and special potato products. Chip lines include those for low-fat and batch-style chips.
"Our main target customers are in the range of spud processing, fries, snack food. For example, if a multinational sets up a new plant, we are interested in supplying some of the main components," Wadsten said. He said the company covers all bases, manufacturing potato chip lines from 500kg/hr up to a three tonnes/hr crisp lines and French fry lines up to a capacity of 25/30tonnes/hr of finished products.
Their competitive advantage said Wadsten, is experience and variety.
"In our team, the person with the least industry experience has 10 yrs up his sleeve. Our range of experience covers 35 years, much of which is related to the processing side. We believe we have the knowledge and the know-how.
"We have observed that companies are looking for more from the manufacturing side of equipment - and we also look more closely at the final consumer product. For example, fryers need to have very low oil in the system otherwise the product just isn't fresh ... we do coated fries and wedges which need less pick up," he reasons.
A comprehensive website is vital in today's environment, said Wadsten, who adds he is enthusiastic about joining a small team after years of working for a multinational. Rosenqvists' website is maintained in-house.
"E-marketing is vital. For example, a processor in Nigeria may want to build a potato crisp line and needs information, there and then. The first thing one would do is access information on the web."
Rosenqvists strengths will also lie in its efficient supply chain management, which Wadsten said will be more controlled, streamlined and cost-effective.
"We will be much more flexible, also with our research and development departments."
As for future challenges, Wadsten said competition is strong and running a tight ship is important.
"You can sometimes try to do everything and then dilute yourself. It's important to stay focused. We will focus on Europe. It's a competitive industry. With all our knowledge, software included, adding to the manufacturing under our own roof will help our lead/delivery times more flexible."
Visit: www.rosenqvists.com

 

 

 

 

Digital edition


Click or tap to view our digital magazine
on your tablet or mobile device.

 x 
Cart empty

Latest Events

Sep 19th 2017 - Sep 22nd 2017
Process Expo
Oct 7th 2017 - Oct 11th 2017
Anuga
Nov 22nd 2017 - Nov 24th 2017
The Potato Industry Event
Jan 10th 2018 - Jan 13th 2018
Potato Expo

Trade Media Solutions S.R.L. | 1-5 G-ral David Praporgescu Str., 1st Floor, District 2, 020965 Bucharest, Romania.
Tel: +40 (0) 21 31 590 31  | E-mail: office@mediatrade.ro