Saturday, 27 May 2017

Sustainability is Key for the Success of Potato Processors

Sustainability is Key for the Success of Potato Pr...

Major potato processors in Europe are committed to sustainable practices and investments are being...

 FreshFel and Profel to Organize Their First Conference This Year

FreshFel and Profel to Organize Their First Confe...

  PROFEL, the European Association of Fruit and Vegetable Processors, and Freshfel, the European ...

EAPR Conference: Potato Facing Global Challenges

EAPR Conference: Potato Facing Global Challenges

 The European Association for Potato Research (EARP) organizes in 2017 its 20th Triennial Conferen...

New Snack Products Launches in UK, down  4.2%

New Snack Products Launches in UK, down 4.2%

The launching of new products has started to decline in the past years, as supermarkets across the UK c...

J & S Visser Potato Facility Installs New Equipment

J S Visser Potato Facility Installs New Equipment

  Canadians potato processor J S Visser Produce Inc. is modernizing its equipment in order to adapt ...

Indian Investment Funds Give Money to Potato Seeds Company

Indian Investment Funds Give Money to Potato Seeds Comp...

Bengaluru-based potato seeds firm Utkal Tubers India Pvt. Ltd has raised Rs 30 crore (around USD4.6 mil...

Key Technology Introduces New VERYX B140 Digital Sorter

Key Technology Introduces New VERYX B140 Digital Sorter

  Key Technology expands its VERYX family of digital sorters with the introduction of the VERYX B140, ...

New Options for AVR Crop Handling and Storage Equipment

New Options for AVR Crop Handling and Storage Equipment

  Potato machine manufacturer AVR has launched the new Falcon receiving hopper and the Cobra store loa...

TOMRA Ships World’s Largest Steam Peeler

TOMRA Ships World’s Largest Steam Peeler

TOMRA Sorting Food has delivered the world’s highest capacity steam peeler, more than eight meters tall...

Boulder Canyon Introduces Coconut Oil Potato Chips

Boulder Canyon Intro...

  Boulder Canyon Authentic Foods launches new potato chip...

Orkla to Produce Acrylamide-Reducing Yeast Technology

Orkla to Produce Acr...

Orkla Food Ingredients has signed a license agreement with...

Utz Launches Patriotic Chips to Support US Military Service Members

Utz Launches Patriot...

Utz Quality Foods is teaming up with the United Service Or...

Japanese Snack Crisis Comes to an End

Japanese Snack Crisi...

Shuji Ito, the president of popular Japanese potato chips ...

Japanese Company Introduces Noodle-Flavored Potato Chips

Japanese Company Int...

    Japan’s food and beverage group Nissin Food Holdings...

PepsiCo and McCain Recall Hazardous Batches of Potato Products

PepsiCo and McCain R...

  Pepsico Canada and McCain Foods were pressed to make im...

Japan Faces Potato Chips Shortage

Japan Faces Potato C...

    Due to typhoons that hit Hokkaido last year, Japanes...

Tasteful Selections Launches New Specialty Potato Brand

Tasteful Selections ...

Tasteful Selections, a specialty potato brand from RPE Inc...

Netherlands’ Potato Processing Industry to Reach a Milestone

Netherlands’ Potato ...

  Potato manufacturers in the Netherlands are approaching...

Maine Board Approves Three New Types of GMO Potatoes

Maine Board Approves...

Maine Board of Pesticides Control has unanimously approved...

AHDB Launches New Tool to Fight against Blight

AHDB Launches New To...

  AHDB Potatoes has launched a new website to help combat...

Researcher Discusses Diseases of Potato Plants

Researcher Discusses...

  Anne Njoroge, a molecular pathologist working at the In...

New “Focus on Potato” Webinar Rhizoctonia Canker and Black Scurf

New “Focus on Potato...

  The Plant Management Network (PMN) has released a new p...

First UK Deposit in Global Seed Vault

First UK Deposit in ...

  The Commonwealth Potato Collection (CPC), an invaluable...

Cool Farming Tool Proves Sustainability of Potato Culture

Cool Farming Tool Pr...

  Since last autumn, the farmers and the professionals in...

Agreement on Genome-Analysis Technology

Agreement on Genome-...

  Monsanto Company and NRGene announced that they have re...

New Method to Capture Disease-resistant DNA for Plants

New Method to Captur...

  Scientists have developed and improved technique for ca...

New “Focus on Potato” Webcast Helps Growers Manage White Mold Infections

New “Focus on Potato...

The Plant Management Network (PMN) has released a new pres...

Many Russian consumers believe potato crisps and other savoury snack foods to be potentially harmful.


This is one of the findings of a survey carried out by the Moscow-based market research group Proryv (Breakthrough to Success) entitled "How to create a successful brand".
The various flavourings used in potato crisps were regarded as simply chemicals, an attitude that put off potential customers wanting a 'natural and useful' product. A thousand interviewees in major cities were asked for their views on 22 of the best-known brands as to such parameters as price, taste, frequency of purchase, variety and packaging.
The answers revealed that most Russians have little or no brand loyalty. What really mattered was visibility; if their usual brand was not on display, they simply took whatever was on the shelf.
Proryv also found that publicity to win high visibility for a product was often far from affective. For example, 61 per cent of those polled knew about beer snacks, a Russian version of pork scratchings made from dried, salted fish such as anchovy, mackerel and squid rings providing an extremely popular accompaniment to beer.
The well publicised brand BEERka came only in third place with 28 per cent of those polled saying they preferred it. In second place was Dalniko with 33 per cent and first place went to Varentsev with 36 per cent.
In the case of potato crisps cheapness of the product was an important factor. In this regard the favourites were 'Russkaya Kartoshka' (Russian Spud) and Moskovski Kartofel (Moscow Potato).
These two domestically manufactured brands were fairly close to one another in the estimation of consumers.
On a scale of one to five Russkaya Kartoshka scored 4.82 and Moskovski Kartofel 4.78. Cheetos, produced by Pepsi-Co, were considered reasonably priced scoring 4.64. The most expensive was Pringles which scored 3.8 compared with an average of 4.38.
Proryv noted that this was only to be expected given the higher production costs of the product. Consumers named Russkaya Kartoshka as not too greasy scoring 4.76 compared with an average of 4.25.
However, this commendable quality appealed to only 0.8 per cent of consumers which explained the relatively modest position the brand had in the market, the survey stated.

Digital edition


Click or tap to view our digital magazine
on your tablet or mobile device.

 x 
Cart empty

Latest Events

Jun 13th 2017 - Jun 15th 2017
Global Cold Chain Expo
Jun 21st 2017 - Jun 22nd 2017
SNACKEX
Sep 19th 2017 - Sep 22nd 2017
Process Expo
Oct 7th 2017 - Oct 11th 2017
Anuga

Trade Media Solutions S.R.L. | 1-5 G-ral David Praporgescu Str., 1st Floor, District 2, 020965 Bucharest, Romania.
Tel: +40 (0) 21 31 590 31  | E-mail: office@mediatrade.ro