Thursday, 21 September 2017

PROCESS EXPO Announces Innovations Showcase Finalists

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  The organizers of this year's Process Expo have announced the finalists of the Innovations Show...

Exclusive Interview: What’s in Store for Potato Processors at PACK Expo 2017

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FPSA Young Professionals Group Invites Attendees to Career Roundtables

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  The FPSA's Young Professionals Group (YPG) will host informal roundtable sessions for students ...

Starch Europe Regrets Chinese Decision on EU Potato Starch Duties

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Industry association Starch Europe is disappointed by the decision of the Chinese Minister of Commerce ...

 Inventure Foods Sells Frozen Division to Oregon Potato Company

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  Inventure Foods, Inc, an American specialty food marketer and manufacturer, has announced it has ent...

Heat and Control Opens Manufacturing Facility in India

Heat and Control Opens Manufacturing Facility in India

  Heat and Control has opened a new manufacturing facility in Chennai, India, which has an area of ove...

Sormac Launches New MS-30 Knife Peeler

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  Equipment producer Sormac presents the MS-30 knife peeler for production lines with a higher process...

tna Launches New Turnkey Blending System for Dry or Wet Products

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  tna has launched a new turnkey vibratory motion blending system to accurately mix multiple dry or we...

Kiremko Launches New Sliver Remover

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Corkers Invests GBP1.5m to Create New Olive Oil Crisps Range

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  British brand Corkers announces a partnership with the ...

Golden Flake Celebrates Sport Competition with Limited Edition Chips

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Fairfield Farm Crisps Modernizes Processing Facility with Fabcon Equipment

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Lay’s Announces ‘Do Us a Flavor’ Contest Finalists

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National Potato Council Awards Adrienne Gorny for Potato Research

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Solynta Develops Late Blight Resistant Potato Varieties

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Cornell University Publishes Organic Production and IPM Guide for Potatoes

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Canada Approves Three New Types of GMO Potatoes

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Boise State Researchers Awarded IGEM Grant to Combat Potato Rot

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Researchers Engineer Heat Tolerance in Potato Crops

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Many Russian consumers believe potato crisps and other savoury snack foods to be potentially harmful.


This is one of the findings of a survey carried out by the Moscow-based market research group Proryv (Breakthrough to Success) entitled "How to create a successful brand".
The various flavourings used in potato crisps were regarded as simply chemicals, an attitude that put off potential customers wanting a 'natural and useful' product. A thousand interviewees in major cities were asked for their views on 22 of the best-known brands as to such parameters as price, taste, frequency of purchase, variety and packaging.
The answers revealed that most Russians have little or no brand loyalty. What really mattered was visibility; if their usual brand was not on display, they simply took whatever was on the shelf.
Proryv also found that publicity to win high visibility for a product was often far from affective. For example, 61 per cent of those polled knew about beer snacks, a Russian version of pork scratchings made from dried, salted fish such as anchovy, mackerel and squid rings providing an extremely popular accompaniment to beer.
The well publicised brand BEERka came only in third place with 28 per cent of those polled saying they preferred it. In second place was Dalniko with 33 per cent and first place went to Varentsev with 36 per cent.
In the case of potato crisps cheapness of the product was an important factor. In this regard the favourites were 'Russkaya Kartoshka' (Russian Spud) and Moskovski Kartofel (Moscow Potato).
These two domestically manufactured brands were fairly close to one another in the estimation of consumers.
On a scale of one to five Russkaya Kartoshka scored 4.82 and Moskovski Kartofel 4.78. Cheetos, produced by Pepsi-Co, were considered reasonably priced scoring 4.64. The most expensive was Pringles which scored 3.8 compared with an average of 4.38.
Proryv noted that this was only to be expected given the higher production costs of the product. Consumers named Russkaya Kartoshka as not too greasy scoring 4.76 compared with an average of 4.25.
However, this commendable quality appealed to only 0.8 per cent of consumers which explained the relatively modest position the brand had in the market, the survey stated.

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