Saturday, 27 August 2016

Potato Pathology and Pests Section Meeting 2016 Takes Place in Scotland

Potato Pathology and Pests Section Meeting 2016 Ta...

  The European Association for Potato Research (EAPR) organizes in Dundee Scotland, a scientific ...

An International Business Meeting for the Industry: PotatoEurope 2016

An International Business Meeting for the Industry...

 The 11th edition of PotatoEurope will be held on September 14-15 at Villers-Saint-Christophe, hal...

A Better Perspective on Potato Processing: AHDB Potatoes’ Next Generation Visited McCain

A Better Perspective on Potato Processing: AHDB Po...

  AHDB Potatoes’ Next Generation recently continued its exploration of Great Britain’s diverse po...

Tong Reinforces Sales Division

Tong Reinforces Sales Division

  Alice Tong, daughter of Chairman Charles Tong, has joined the family-run business, Tong Engineering....

Bosch and Bühler Agree on Research Cooperation

Bosch and Bühler Agree on Research Cooperation

    Bühler and Bosch Connected Devices and Solutions agreed to expand their existing successful colla...

FDA Launches New Nutrition Facts Label for Potatoes

FDA Launches New Nutrition Facts Label for Potatoes

 The US Food and Drug Administration (FDA) recently released revisions to the Nutrition Facts label, wh...

How to Seal 6,000 Potato Packages Per Hour with Ultrasonic Technology

How to Seal 6,000 Potato Packages Per Hour with Ultraso...

  The German food company Wernsing Feinkost GmbH, based in Addrup-Essen near Oldenburg, seals 6,000 ba...

Key Technology Introduces VERYX Belt-Fed Digital Sorters

Key Technology Introduces VERYX Belt-Fed Digital Sorter...

  Key Technology introduces its VERYX belt-fed digital sorters, with a goal to improve product quality...

Technology Producers Make Drone Demonstrations at Potato Farm in Oregon

Technology Producers Make Drone Demonstrations at Potat...

 The Oregon UAS FutureFarm will host the first Ag Drone Rodeo in Pendleton, Oregon on August 18 -19, wh...

Avebe Starts the Potato Harvest Campaign

Avebe Starts the Pot...

 Potato starch producer Avebe has recently announced the s...

New Potato Products Recently Launched Worldwide

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Potato manufacturers are competing in launching new produc...

Ballreich Wins Best Potato Chip and Potato Stick

Ballreich Wins Best ...

  Potato producer Ballreich has recently been awarded for...

McDonald’s of the Future Serves Unlimited Fries

McDonald’s of the Fu...

  McDonald’s has recently opened a new location in Missou...

Kiremko is the Main Supplier for New Project Linkage Farm Frites in China

Kiremko is the Main ...

   Dutch engineering company Kiremko will be the main sup...

Greenpeace Issues Blacklist for Pesticides in EU

Greenpeace Issues Bl...

 Greenpeace Germany has recently published a new version o...

Costs of Developing GM Potatoes Comparable to Conventional Varieties

Costs of Developing ...

  The cost of developing GM potato varieties is in fact n...

Scientists to Test Potatoes Grown in Mars and Moon Soils

Scientists to Test P...

 Scientists of Wageningen University and Research (The Net...

Solana Seeds UK Opens New Facility in North Norfolk

Solana Seeds UK Open...

  Solana Seeds UK celebrated its first birthday with a sp...

Farm Visit: How to Produce Potatoes for PepsiCo Factory in Romania

Farm Visit: How to P...

  Mirica Farm in Romania is preparing to develop one of t...

Many Russian consumers believe potato crisps and other savoury snack foods to be potentially harmful.


This is one of the findings of a survey carried out by the Moscow-based market research group Proryv (Breakthrough to Success) entitled "How to create a successful brand".
The various flavourings used in potato crisps were regarded as simply chemicals, an attitude that put off potential customers wanting a 'natural and useful' product. A thousand interviewees in major cities were asked for their views on 22 of the best-known brands as to such parameters as price, taste, frequency of purchase, variety and packaging.
The answers revealed that most Russians have little or no brand loyalty. What really mattered was visibility; if their usual brand was not on display, they simply took whatever was on the shelf.
Proryv also found that publicity to win high visibility for a product was often far from affective. For example, 61 per cent of those polled knew about beer snacks, a Russian version of pork scratchings made from dried, salted fish such as anchovy, mackerel and squid rings providing an extremely popular accompaniment to beer.
The well publicised brand BEERka came only in third place with 28 per cent of those polled saying they preferred it. In second place was Dalniko with 33 per cent and first place went to Varentsev with 36 per cent.
In the case of potato crisps cheapness of the product was an important factor. In this regard the favourites were 'Russkaya Kartoshka' (Russian Spud) and Moskovski Kartofel (Moscow Potato).
These two domestically manufactured brands were fairly close to one another in the estimation of consumers.
On a scale of one to five Russkaya Kartoshka scored 4.82 and Moskovski Kartofel 4.78. Cheetos, produced by Pepsi-Co, were considered reasonably priced scoring 4.64. The most expensive was Pringles which scored 3.8 compared with an average of 4.38.
Proryv noted that this was only to be expected given the higher production costs of the product. Consumers named Russkaya Kartoshka as not too greasy scoring 4.76 compared with an average of 4.25.
However, this commendable quality appealed to only 0.8 per cent of consumers which explained the relatively modest position the brand had in the market, the survey stated.

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