Sunday, 21 December 2014

All you need to know about potato processing and storage in a single event: IPPSC 2015

With the main theme “Dynamic industry solutions – looking into the competitive future of potato growing and processing,” the Potato Processing and Storage Convention (#IPPSC2015 (http://www.potatoconvention.com/home)) is shaping as a must-attend industry event to

Exclusive interview with the director of Urschel Laboratories, Inc: The Urschel team is a very strong one

What began with one man's invention more than 100 years ago turned into a company that today sells equipment in 120 countries around the world. That is the story of Urschel Laboratories Inc., one

World Map of Test Centers: CENTEC

Located minutes away from GuadalajaraAirport, the Heat and Control CENTEC (http://www.heatandcontrol.com/default.asp) facility in Mexico provides equipment demonstrations, process development assistance, and training programs to assist novice food processors and established companies.

Save water, save money!

The advantages of implementing a solution to save water are many, not only in cost reducing. It is possible to treat the potatoes with disinfected water in order to reach an even higher quality.

SFA CEO urges American Congress to approve federal standard for GMO food labels

Snack Food Association (SFA) (http://www.sfa.org/) President and CEO Tom Dempsey urged American Congress to approve legislation creating a federal standard for labeling food produced with genetically modified organisms (GMOs).

Agriculture Ministers agreed to strengthen EU policies for young farmers

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All you need to know about potato processing and storage in a single event: IPPSC 2015

All you need to know about potato processing and s...

With the main theme “Dynamic industry solutions – looking into the competitive future of potato gr...

Euro-Med Ministerial Conference on Agriculture calls for political focus on young farmers

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“The young generation must be the main players of agriculture and fisheries” and that the “involveme...

McCain Foods expands in Indian cities

McCain Foods expands in Indian cities

McCain Foods, producers of frozen French fries and appetizers, is expanding its distribution network as w...

tna launches new Arabic website

tna launches new Arabic website

 tna has launched an Arabic language website, underlining the importance of the Middle East region to the...

SFA CEO urges American Congress to approve federal standard for GMO food labels

SFA CEO urges American Congress to approve federal stan...

Snack Food Association (SFA) (http://www.sfa.org/) President and CEO Tom Dempsey urged American Congress ...

Tummers on their new logo: “We wanted a more professional and more modern look”

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Technology producer Tummers has recently changed the company’s corporate logo and explained the decision ...

tna launched intelli-weigh 0328 omega multi-head twin scale

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Integrated food packaging and processing solutions provider, tna,has launched the tna   intelli-weigh 0...

New Herbert distributor for Russia’s growing market

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The company Rusbana Engineering, Moscow-based, is the new distributor appointed by Herbert Engineering,...

Exclusive interview with the director of Urschel Laboratories, Inc: The Urschel team is a very strong one

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Important investment in Lamb Weston frozen food facility in Netherlands will add capacity and jobs

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Lamb Weston / Meijer, a joint venture between US-based ConAg...

Thanksgiving Feast, a new line of kettle-cooked potato chips

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McDonald’s does not plan to use J.R. Simplot's GMO potatoes

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Prince Edward Island Potato Board awards tips in tampering case

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Many Russian consumers believe potato crisps and other savoury snack foods to be potentially harmful.


This is one of the findings of a survey carried out by the Moscow-based market research group Proryv (Breakthrough to Success) entitled "How to create a successful brand".
The various flavourings used in potato crisps were regarded as simply chemicals, an attitude that put off potential customers wanting a 'natural and useful' product. A thousand interviewees in major cities were asked for their views on 22 of the best-known brands as to such parameters as price, taste, frequency of purchase, variety and packaging.
The answers revealed that most Russians have little or no brand loyalty. What really mattered was visibility; if their usual brand was not on display, they simply took whatever was on the shelf.
Proryv also found that publicity to win high visibility for a product was often far from affective. For example, 61 per cent of those polled knew about beer snacks, a Russian version of pork scratchings made from dried, salted fish such as anchovy, mackerel and squid rings providing an extremely popular accompaniment to beer.
The well publicised brand BEERka came only in third place with 28 per cent of those polled saying they preferred it. In second place was Dalniko with 33 per cent and first place went to Varentsev with 36 per cent.
In the case of potato crisps cheapness of the product was an important factor. In this regard the favourites were 'Russkaya Kartoshka' (Russian Spud) and Moskovski Kartofel (Moscow Potato).
These two domestically manufactured brands were fairly close to one another in the estimation of consumers.
On a scale of one to five Russkaya Kartoshka scored 4.82 and Moskovski Kartofel 4.78. Cheetos, produced by Pepsi-Co, were considered reasonably priced scoring 4.64. The most expensive was Pringles which scored 3.8 compared with an average of 4.38.
Proryv noted that this was only to be expected given the higher production costs of the product. Consumers named Russkaya Kartoshka as not too greasy scoring 4.76 compared with an average of 4.25.
However, this commendable quality appealed to only 0.8 per cent of consumers which explained the relatively modest position the brand had in the market, the survey stated.

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