Tuesday, 29 July 2014

Your Potato Europe VIP Ticket Awaits!

As media partners of the event in Bockerode/Hanover, Germany, Potato Processing International and Potato Storage International is inviting 20 lucky readers to win VIP tickets to the fair in September 3-4.

World Map of Test Centres: Woerden

The slogan Florigo applies for the work performed within its Food Technology Center (FFTC) is: “… when Food becomes Fun!”, and starts our series of virtual tours mapping testing facilities the world over and

Global Forum for Innovations in Agriculture Launches Call for Innovations

The Global Forum for Innovations in Agriculture (GFIA), the event for the future of sustainable agriculture, has recently launched the Call for Innovations for next year’s event, to be held from March 9-10, 2015

World Potato Congress Inc. Appoints Three New Directors

David Thompson, President CEO, World Potato Congress Inc. (WPC Inc.) announced the appointment of Mr. Ron Gall, New Zealand; Dr. Nora Olsen, USA; and Anne Fowlie, Canada; as members of the Board

Industry Trends: Exotic Cuts

As consumers are increasingly chasing product diversification and the unique, exotic shapes, we’ve analyzed with Key Technology’s John Kadinger the processes involved into manufacturing them, step by step.

Europe’s Largest Machinery Demonstrations – Potato Europe 2014

Europe’s Largest Machinery Demonstrations – Potato Euro...

Potato Europe will give you the chance to see the latest trends and developments in the potato sector, l...

Supporting the Scottish Potato Industry

Supporting the Scottish Potato Industry

Potato Council has been working to raise the profile of potatoes amongst Members of the Scottish Parliam...

Global Forum for Innovations in Agriculture Launches Call for Innovations

Global Forum for Innovations in Agriculture Launches Ca...

The Global Forum for Innovations in Agriculture (GFIA), the event for the future of sustainable agricult...

Potato Industry Leadership Institute Accepts Applications

Potato Industry Leadership Institute Accepts Applicatio...

The National Potato Council (NPC) and the United States Potato Board (USPB) are accepting applications ...

tna Appoints New European Director of Sales

tna Appoints New European Director of Sales

Packaging and processing solutions specialist, tna, announces the promotion of James Hosford to the new...

Atlantic Grupa Expands Its Operations with a New Brand of Potato Chips

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Atlantic Grupa has recently signed a strategic cooperation agreement concerning the segment of salty sn...

Ishida Introduces Fast Snack Packing Solution

Ishida Introduces Fast Snack Packing Solution

Ishida Europe has introduced single and twin high speed snacks packing systems, comprising either a 14-...

Ishida Reveals Ultrasonic Technology

Ishida Reveals Ultrasonic Technology

Ishida Europe has introduced ultrasonic technology into its Atlas range of bagmakers.

Florigo delivers 500th Steam Peeler

Florigo delivers 500th Steam Peeler

Florigo has recently delivered its latest steam peeler technology to a large vegetable processor in Fra...

Lay's "Do Us A Flavor" Contest Finalists Announced

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Lay's potato chips, one of the brands from PepsiCo (http:/...

New Vertical Z Conveyor to Be Introduced at PackExpo

New Vertical Z Conve...

Dynamic Conveyor is introducing a vertical z-style conveyo...

Lay's Launches Football-Themed Flavours

Lay's Launches Footb...

Video  The leading potato chip brand from PepsiCo India la...

UK Ingredients Firm Targets Booming Food Market in Asia

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UK-based food coatings specialist Bowman Ingredients has a...

 Kiremko’s Sliver Remover Gets Upgraded

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The Kiremko sliver remover has undergone a major innovatio...

BioSafe Systems Introduces Complete Potato Storage Protection Programme

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Following research and development, BioSafe Systems offers...

Future Proofing Cheshire Potatoes

Future Proofing Ches...

Cheshire potato growers gathered at Aston Grange Farm near...

Sophisticated Potato Inspection

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Improvements in sorting machinery are aimed at many grower...

McCain Foods to Help Monitor Potato Crops with Drones

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Global potato processor McCain Foods is using drone techno...

Open Farm Sunday 2014 Review

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Many Russian consumers believe potato crisps and other savoury snack foods to be potentially harmful.


This is one of the findings of a survey carried out by the Moscow-based market research group Proryv (Breakthrough to Success) entitled "How to create a successful brand".
The various flavourings used in potato crisps were regarded as simply chemicals, an attitude that put off potential customers wanting a 'natural and useful' product. A thousand interviewees in major cities were asked for their views on 22 of the best-known brands as to such parameters as price, taste, frequency of purchase, variety and packaging.
The answers revealed that most Russians have little or no brand loyalty. What really mattered was visibility; if their usual brand was not on display, they simply took whatever was on the shelf.
Proryv also found that publicity to win high visibility for a product was often far from affective. For example, 61 per cent of those polled knew about beer snacks, a Russian version of pork scratchings made from dried, salted fish such as anchovy, mackerel and squid rings providing an extremely popular accompaniment to beer.
The well publicised brand BEERka came only in third place with 28 per cent of those polled saying they preferred it. In second place was Dalniko with 33 per cent and first place went to Varentsev with 36 per cent.
In the case of potato crisps cheapness of the product was an important factor. In this regard the favourites were 'Russkaya Kartoshka' (Russian Spud) and Moskovski Kartofel (Moscow Potato).
These two domestically manufactured brands were fairly close to one another in the estimation of consumers.
On a scale of one to five Russkaya Kartoshka scored 4.82 and Moskovski Kartofel 4.78. Cheetos, produced by Pepsi-Co, were considered reasonably priced scoring 4.64. The most expensive was Pringles which scored 3.8 compared with an average of 4.38.
Proryv noted that this was only to be expected given the higher production costs of the product. Consumers named Russkaya Kartoshka as not too greasy scoring 4.76 compared with an average of 4.25.
However, this commendable quality appealed to only 0.8 per cent of consumers which explained the relatively modest position the brand had in the market, the survey stated.

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