Tuesday, 03 May 2016

Potato Europe: 40 Traders in the Commercial Village

Potato Europe: 40 Traders in the Commercial Villag...

 Most attending traders can be found in the "Commercial Village" at Potato Europe, under...

Experts from IRI, Geometry Global and Integer provide the latest trends at Sweets & Snack Expo

Experts from IRI, Geometry Global and Integer prov...

 Executives from Information Resources, Geometry Global and Integer will deliver presentations on ...

The 100th Annual Meeting of the Potato Association of America to Be Held in Michigan This Year

The 100th Annual Meeting of the Potato Association...

   The 100th Annual Meeting of The Potato Association of America is an educational and networking...

tna Appoints New Chief Sales Officer

tna Appoints New Chief Sales Officer

 The food processing and packaging solutions provider tna announces the appointment of Peter Oussoren a...

McDonald’s quashes all-you-can-eat fries reports

McDonald’s quashes all-you-can-eat fries reports

  McDonald's Corp. is quashing reports that a coming Missouri restaurant will test all-you-can-eat fri...

PepsiCo Financial Report Shows Significant Growth for Frito-Lay North America

PepsiCo Financial Report Shows Significant Growth for F...

 Frito-Lay North America have been positively impacted by productivity gains and lower raw material cos...

BetterFRY, a Technology Shortlisted for the Final of the International European MRW Awards

BetterFRY, a Technology Shortlisted for the Final of th...

    Canadian company Eco Friendly Chef Corp has developed a patented technology named “BetterFRY” whi...

tna Helps Snack Manufacturer to Increase Production Capacity

tna Helps Snack Manufacturer to Increase Production Cap...

Algerian snack manufacturer Maravilla increased production capacity by 25 per cent by installing high p...

DTS Builds the Largest Steam Cooker in the World

DTS Builds the Largest Steam Cooker in the World

  Together with the Dutch potato processing company Rixona, which is part of the Aviko group, DTS have...

Americans Were Asked which Lay's Flavors Stay and which Go

Americans Were Asked...

   For the first time in brand history, the Lay's brand a...

TOMRA Sorting Food: steam peeling can reduce the waste within the potato industry

TOMRA Sorting Food: ...

 The manufacturer of sensor-based food sorting systems, TO...

Australian Company Makes Potatoes Melt When Exposed to High Temperatures

Australian Company M...

  The Australian Research and Development company Potato ...

Heat and Control Releases Unitized Vacuum Fryer

Heat and Control Rel...

  Heat and Control, a global manufacturer and supplier of...

Using Nature to Create

Using Nature to Crea...

  As a global leader in the production of dehydrated pota...

Search Begins for Scottish Strategic Potato Farm

Search Begins for Sc...

  AHDB has announced the quest for the first farmer host ...

£150K potato storage fellowship cultivates cutting edge research

£150K potato storage...

  Capitalizing on work from the horticulture sector, Dr R...

Company launches new formulation of biofungicide

Company launches new...

  Marrone Bio Innovations, a U.S. provider of bio-based p...

Welsh potato growers get latest know-how on Potato Day

Welsh potato growers...

  Over 50 potato growers gathered at the County Showground ...

Chile considered robust market for American agricultural equipment

Chile considered rob...

  In the most recently released U.S. Department of Commer...

Many Russian consumers believe potato crisps and other savoury snack foods to be potentially harmful.


This is one of the findings of a survey carried out by the Moscow-based market research group Proryv (Breakthrough to Success) entitled "How to create a successful brand".
The various flavourings used in potato crisps were regarded as simply chemicals, an attitude that put off potential customers wanting a 'natural and useful' product. A thousand interviewees in major cities were asked for their views on 22 of the best-known brands as to such parameters as price, taste, frequency of purchase, variety and packaging.
The answers revealed that most Russians have little or no brand loyalty. What really mattered was visibility; if their usual brand was not on display, they simply took whatever was on the shelf.
Proryv also found that publicity to win high visibility for a product was often far from affective. For example, 61 per cent of those polled knew about beer snacks, a Russian version of pork scratchings made from dried, salted fish such as anchovy, mackerel and squid rings providing an extremely popular accompaniment to beer.
The well publicised brand BEERka came only in third place with 28 per cent of those polled saying they preferred it. In second place was Dalniko with 33 per cent and first place went to Varentsev with 36 per cent.
In the case of potato crisps cheapness of the product was an important factor. In this regard the favourites were 'Russkaya Kartoshka' (Russian Spud) and Moskovski Kartofel (Moscow Potato).
These two domestically manufactured brands were fairly close to one another in the estimation of consumers.
On a scale of one to five Russkaya Kartoshka scored 4.82 and Moskovski Kartofel 4.78. Cheetos, produced by Pepsi-Co, were considered reasonably priced scoring 4.64. The most expensive was Pringles which scored 3.8 compared with an average of 4.38.
Proryv noted that this was only to be expected given the higher production costs of the product. Consumers named Russkaya Kartoshka as not too greasy scoring 4.76 compared with an average of 4.25.
However, this commendable quality appealed to only 0.8 per cent of consumers which explained the relatively modest position the brand had in the market, the survey stated.

Digital edition


Click or tap to view our digital magazine
on your tablet or mobile device.

 x 
Cart empty

Latest Events

May 17th 2016 - May 21st 2016
EXPO PACK Mexico
May 24th 2016 - May 27th 2016
Sweets & Snacks Expo 2016
Jun 1st 2016 - Jun 2nd 2016
Europatat Congress 2016
Sep 14th 2016 - Sep 15th 2016
Potato Europe 2016
Sep 14th 2016 - Sep 15th 2016
Potato Europe 2016

adipex online no prescriptionbuy phentermine online without prescriptionbuy klonopin online no prescriptionsoma online pharmacyzolpidem online without prescriptionprovigil for saleativan online without prescriptionxanax online pharmacybuy alprazolam onlinediazepam online no prescriptionbuy ultram online no prescriptionbuy ambien online without prescriptionbuy tramadol without prescriptionbuy valium no prescription

Trade Media Solutions S.R.L. | 1-5 G-ral David Praporgescu Str., 1st Floor, District 2, 020965 Bucharest, Romania.
Tel: +40 (0) 21 31 590 31  | E-mail: office@mediatrade.ro