All About Food, the company that successfully puts restaurant brands on supermarket shelves, has expanded into the snack market with the launch of Nando's Peri-Peri Chips.
Hand cooked and produced by Devon based Burts Chips, the 150g sharing bags are initially available in three flavours; Peri-Peri Chicken (Medium), Smokey BBQ Peri-Peri (Medium) and, of course, Hot Peri-Peri (Hot).
Nando's Peri-Peri Chips are currently available in over 400 Tesco stores nationwide as a spicy alternative to other premium products such as Kettle and Tyrells.
The UK is becoming a nation of Heat Seekers with 42% of consumers now enjoying spicy food on a regular basis*. Nando's now has 190 restaurants spread the length and breadth of the country with over 25 million customers served every year. The nations love of both spicy food and Nando's indicates a successful future for Nando's Peri-Peri Chips.
Peri-Peri is fiery blend of sun-ripened lemons, spices, African Birds Eye Chillies and garlic. It is the heart and soul of Nando's and the secret ingredient behind Nando's restaurants worldwide.
Charlotte Dewhurst, product manager for All About Food, said: "Nando's Peri-Peri Chips will bring the Nando's social, sharing restaurant experience into consumers homes.
"Nando's Peri-Peri Sauces are already a major player in the Chilli Sauces Market and our Peri-Peri Marinades dominate their sector with a 32% share. Thanks to Nando's, Peri-Peri is becoming a flavour favourite with UK consumers and the launch represents flavour innovation for the snacks category.
"The packaging is premium but very different. It will not only attract attention but will entertain with an adult wit capturing Nando's unique brand personality."
Nando's Peri-Peri Chips will be premium priced at £1.59 in the United Kingdom.
Cedric Porter is Managing Editor World Potato Markets and GUEST SPEAKER at #IPPSC2015 #PotatoBusiness #potato http://t.co/HTVS8CKafr