Saturday, 28 March 2015

Tomorrow's industry leaders are trained at 2015 PILI

Tomorrow's industry leaders are trained at 2015 PI...

  The Potato Industry Leadership Institute (PILI) Class of 2015 included twenty-seven potato grow...

Campaign “Cook Your Own Potatoes”, supported by Olympic athlete

Campaign “Cook Your Own Potatoes”, supported by Ol...

Potato Council has added an exciting new dimension to its successful ‘Cook Your Own Potatoes’ projec...

Horsch won "Best new product or innovation" category at LAMMA’15 Award

Horsch won Best new product or innovation catego...

The equipment manufacturer Horsch UK won the “Best New Product or Innovation” at LAMMA’15, the annua...

H.J. Heinz Company and Kraft Foods Group to form the Kraft Heinz Company

H.J. Heinz Company and Kraft Foods Group to form the Kr...

H.J. Heinz Company and Kraft Foods Group, Inc. announced they have entered into a definitive merger agr...

Consumer needs drive potato innovation strategy

Consumer needs drive potato innovation strategy

  Head of Potato Council R D Dr Mike Storey discusses Potato Council’s new Research and Innovation Str...

The US FDA gave green light to six varieties of GMO potatoes

The US FDA gave green light to six varieties of GMO pot...

  The U.S. Food and Drug Administration completed its evaluation for six varieties of potatoes genetic...

TOMRA launches its newest peeling solution for seasonal vegetables and fruit processors

TOMRA launches its newest peeling solution for seasonal...

  TOMRA Sorting Food will reveal the latest addition to its steam peeling portfolio at Anuga FoodTec, ...

Loma launches its new X-ray contaminant inspection machine

Loma launches its new X-ray contaminant inspection mach...

  The equipment manufacturer Loma Systems launched its new X-ray contaminant inspection machine, a mod...

Key Technology expands global customer service and support

Key Technology expands global customer service and supp...

  Key Technology announces the expansion of its global customer service and support, helping food proc...

Potatoes are back on WIC, a nutritional program for women, infants and children in USA

Potatoes are back on...

The National Potato Council (NPC) from USA succeeded to put ...

Exclusive interview with the director of Urschel Laboratories, Inc: The Urschel team is a very strong one

Exclusive interview ...

What began with one man's invention more than 100 years ago ...

Important investment in Lamb Weston frozen food facility in Netherlands will add capacity and jobs

Important investment...

Lamb Weston / Meijer, a joint venture between US-based ConAg...

Thanksgiving Feast, a new line of kettle-cooked potato chips

Thanksgiving Feast, ...

Boulder Canyon Foods introduces Thanksgiving Feast, a new ...

Potato Week 2014 to take place on October 6-12

Potato Week 2014 to ...

The dates for Potato Week 2014 are October 6-12 and the camp...

Indian Government will procure 6,600 tones of potato from farmers

Indian Government wi...

The State Government announced its decision to procure 6,6...

Company launches a new solution for potato sprouting

Company launches a n...

  BioSafe Systems announces the introduction of ARRET Spr...

Seed Industry Event conference tackles key industry concerns

Seed Industry Event ...

The recent Seed Industry Event, organized by British Potato ...

Armenia registered an important growth in potato exports in 2014

Armenia registered a...

Armenian potato exports totaled about 20,600 tons, compared ...

McDonald’s does not plan to use J.R. Simplot's GMO potatoes

McDonald’s does not ...

A huge debate is happening these days in the USA involving...

Steamed products, beauty foods, detox products and munching on nuts are just some of the key trends in consumer packaged goods for the coming year...

Steam it up

What says both ‘fresh’ and ‘tasty’ to today’s consumer? Steam and steam cooking. Steam literally has a head of steam in the frozen food market as a growing number of food makers introduce products showcasing the cooking power of steam. Buoyed by a new generation of microwave cook-in-bags that vent excess steam during the cooking process, the trend is picking up momentum with launches like Dole Easy Steamer Potatoes (USA), Birds Eye Steamfresh Specially Seasoned Rice (USA) and Bonduelle Vapeur Vegetables (France).Nuts about nuts (and seeds)

Go nuts

It wasn't all that long ago that consumers were told to avoid nuts. Too much fat, the experts said. Well, the experts have reversed course and nuts are now hailed as nutritional powerhouses which is why they are showing up in more new product launches. Snack bars, in fact, are increasingly going ‘naked' to showcase nut ingredients. You won't find Quaker True Delights Chewy Granola Bars (USA) covered in chocolate as the PepsiCo product claims ‘you can actually see large chunks of macadamia nuts'. Seeds too are getting their due on the health front, including flax seeds, sunflower seeds and pumpkin seeds.

Don't energize, relax

Energy drinks have certainly taken the world by storm. But is there a potential change in the offing? If economic woes caused by an overly-caffeinated worldwide financial system are a metaphor for what may happen in food and beverage markets, then get ready for more relaxation offerings. New product offerings going the relaxation route include Drank Relaxed Energy Beverage (USA) dubbed the ‘world's first extreme relaxation beverage' that induces a natural calming and soothing effect when consumed. Also new are Purple Stuff Pro-Relaxation & Calming Elixir (USA), Nescafe Body Partner Relax Coffee which is decaffeinated coffee infused with chamomile (Philippines) and Lotte Relax Gum Apple Tea Mint (Japan). The latter is a new functional chewing gum with theanine from green tea that delivers a relaxing effect.

Hold the water

Stratospheric oil prices during 2008 caused companies to reexamine how they do business. One realisation firms made is that transporting water is expensive and it is cheaper to have consumers add their own water when possible. That's the idea behind Arm & Hammer Essentials (USA), a new line of cleaning products including Glass Cleaner and Multi-Surface Cleaner that is comprised of empty 32 fl. oz. trigger sprayer bottles sold with attached 1.2 oz. (35ml) bottles of liquid concentrate to be mixed with water. Kilrock Aquo Refillable Trigger Cleaning Spray is a UK product that follows the same principle. Look for this trend to really blossom in 2009 as the cost-cutting intensifies.

Beauty, you can eat or drink

Move over cosmetics. The new way to look beautiful is with an emerging generation of specially-formulated foods and drinks. Though the trend is very much in its infancy, it has attracted some attention from heavy-hitters in the food industry like Nestle and Masterfoods. Nestle's new Glowelle Beauty Drink Supplement Powder (USA) fights signs of aging from the inside out with skin-beautifying antioxidants. Masterfoods' Dove Beautiful Milk Chocolate has skin-nourishing ingredients like vitamins C and E along with biotin, zinc and cocoa flavanols. And in the UK, Beauty Spring Water touts its Praventin ingredient as rich in Lactoferrin to help reduce acne.

Detox me

Worldwide financial markets are trying to detoxify themselves from bad loans. Consumers are doing some detoxification of their own thanks to new products hitting the market that promise to ‘detoxify' in one way or another. Some food-based detox products use liver-friendly ingredients like dandelion root as active ingredients, but regardless of the science behind the trend, consumers are paying attention to celebrities making a name for detox diets including Beyonce and Oprah Winfrey. Recent ‘detox' launches include Function Urban Detox Goji Berry Drink (USA), V Water Detox Vitamin Water (UK) and Biore Detoxify Daily Scrub (USA).

Get ready for stevia

It's been called the ‘holy grail' of sweeteners. Stevia is a natural sweetener that comes from the South American stevia plant and has the potential to turn the sweetener world upside down. This zero calorie sweetener has been used for years in South America and Japan, but has been banned in processed foods and beverages in the USA and much of Europe. That could change in 2009 as the U.S. Food and Drug Administration is preparing to decide if stevia variant Rebaudioside A may be safely used in processed products. If approval is granted, the new product floodgates could open quickly as both Coca-Cola and PepsiCo are both ready to roll with new stevia-sweetened drinks.

An eco-friendly world

Worldwide economies may be dipping, but that does not seem to have dampened the desire for companies and products to be perceived to be environmentally-friendly. Mentions of the word ‘eco' for new food and non-food packaged goods from around the world have nearly doubled in the last two years, according to Datamonitor's Product Launch Analytics. Nature Babycare Eco Sensitive Fragrance Free Awarded Wipes (Finland), Plush Eco Fabric Softener (Brazil) and Nvey Eco Organic Erase Corrective Makeup (Australia) are some products that are definitely ‘on trend'.

Flower power

Who doesn't love flowers? Granted flowers are great to look at, but they are beginning to play a bigger role in new product formulations. Floral flavours like lavender, hibiscus and jasmine have long enjoyed success in non-foods, but are newer to foods and drinks markets. Examples include OOBA Sparkling Refreshing Hibiscus Beverage (USA) which is said to have a high level of antioxidants, Simply Hibi Health Drink (UK) and lavender-jalapeno-flavored Theo Caramel Collection Chocolates (USA). Subtle, non-fattening and aromatic, floral flavors look set to surprise in 2009.

Brain power

In today's world, mental fitness may well be more important than physical fitness. Packaged goods makers seem to have come to the same conclusion as a growing number of brain health products are hitting the market. Touting ‘good-for-your-brain' ingredients like DHA omega-3's are recent entries like Kellogg's LiveBright Brain Health Bar (USA), IQ Plus Brain Drink (Austria and Germany) and Unilever's Rama Idea! Margarine (Europe). Mentions of the word ‘brain' in new food and beverage products worldwide have nearly tripled in the 2007-2008 period versus the 2005-2006 period.

Trends identified by Datamonitor's Product Launch Analytics www.datamonitor.com

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