Thursday, 25 August 2016

Potato Pathology and Pests Section Meeting 2016 Takes Place in Scotland

Potato Pathology and Pests Section Meeting 2016 Ta...

  The European Association for Potato Research (EAPR) organizes in Dundee Scotland, a scientific ...

An International Business Meeting for the Industry: PotatoEurope 2016

An International Business Meeting for the Industry...

 The 11th edition of PotatoEurope will be held on September 14-15 at Villers-Saint-Christophe, hal...

A Better Perspective on Potato Processing: AHDB Potatoes’ Next Generation Visited McCain

A Better Perspective on Potato Processing: AHDB Po...

  AHDB Potatoes’ Next Generation recently continued its exploration of Great Britain’s diverse po...

FDA Launches New Nutrition Facts Label for Potatoes

FDA Launches New Nutrition Facts Label for Potatoes

 The US Food and Drug Administration (FDA) recently released revisions to the Nutrition Facts label, wh...

Pinnacle Foods to Close EVOL Facility in Boulder and Relocate Operations to Fayetteville

Pinnacle Foods to Close EVOL Facility in Boulder and Re...

 Food producer Pinnacle Foods has announced plans to relocate EVOL manufacturing operations to an exist...

Branston Launches Competition for Its New Truck Design

Branston Launches Competition for Its New Truck Design

  Potato processor Branston is now looking for an innovative idea from children in the UK, which will ...

How to Seal 6,000 Potato Packages Per Hour with Ultrasonic Technology

How to Seal 6,000 Potato Packages Per Hour with Ultraso...

  The German food company Wernsing Feinkost GmbH, based in Addrup-Essen near Oldenburg, seals 6,000 ba...

Key Technology Introduces VERYX Belt-Fed Digital Sorters

Key Technology Introduces VERYX Belt-Fed Digital Sorter...

  Key Technology introduces its VERYX belt-fed digital sorters, with a goal to improve product quality...

Technology Producers Make Drone Demonstrations at Potato Farm in Oregon

Technology Producers Make Drone Demonstrations at Potat...

 The Oregon UAS FutureFarm will host the first Ag Drone Rodeo in Pendleton, Oregon on August 18 -19, wh...

Avebe Starts the Potato Harvest Campaign

Avebe Starts the Pot...

 Potato starch producer Avebe has recently announced the s...

New Potato Products Recently Launched Worldwide

New Potato Products ...

Potato manufacturers are competing in launching new produc...

Ballreich Wins Best Potato Chip and Potato Stick

Ballreich Wins Best ...

  Potato producer Ballreich has recently been awarded for...

McDonald’s of the Future Serves Unlimited Fries

McDonald’s of the Fu...

  McDonald’s has recently opened a new location in Missou...

Kiremko is the Main Supplier for New Project Linkage Farm Frites in China

Kiremko is the Main ...

   Dutch engineering company Kiremko will be the main sup...

Greenpeace Issues Blacklist for Pesticides in EU

Greenpeace Issues Bl...

 Greenpeace Germany has recently published a new version o...

Costs of Developing GM Potatoes Comparable to Conventional Varieties

Costs of Developing ...

  The cost of developing GM potato varieties is in fact n...

Scientists to Test Potatoes Grown in Mars and Moon Soils

Scientists to Test P...

 Scientists of Wageningen University and Research (The Net...

Solana Seeds UK Opens New Facility in North Norfolk

Solana Seeds UK Open...

  Solana Seeds UK celebrated its first birthday with a sp...

Farm Visit: How to Produce Potatoes for PepsiCo Factory in Romania

Farm Visit: How to P...

  Mirica Farm in Romania is preparing to develop one of t...

A survey conducted by the Nova Scotia Agricultural College (NSAC) has shown that Canadians are a contrary lot.

 

Dr Gefu Wang-Pruski, who headed the NSAC effort, brought the results of the 6,000-household survey to the recent annual Potatoes NB Trade Show and Conference.
The Potato Consumer Research Initiative, headed by Dr Wang-Pruski, set up the study about two years ago at NSAC to examine the social aspects of potato marketing. While some of the results were predictable, others came as a surprise.
According to the survey, consumers want to see the potatoes in the store which means they want them in transparent packaging, but they don't want farmers to use plastic bags because of environmental concerns.
"We used the ‘focus group' approach," explained Dr. Wang-Pruski to potato industry stakeholders. "We chose the Truro area and we chose Halifax as the medium size city. Toronto was ‘the large city' in our survey."
The study asked grocery shoppers what they wanted to see when they go in a store to buy potatoes. They talked about cooking with potatoes, purchasing behaviour, the in-store presentation of potatoes, and about innovative varieties.
The 90-minute discussions went into the subjects of packaging, the sizes of potatoes, specialty varieties, commercial varieties, and some value-added products. All the discussions were recorded and the data were put into a software program.
"Most of the participants want to see fresh, firm, ripe, medium size, and white," Dr Wang-Pruski said, "and if the potatoes don't fit this mental frame, this is something they wouldn't choose. They also appreciate the wide use, the applications of the potatoes. They can be prepared in so many different ways and fit into many types of dishes."
She went on to say that ‘lifestyle dynamics' plays a key role in the consumption of potatoes. The age of the consumer, what type of work they do, and similar factors have a bearing on what form they buy their potatoes, or if they buy them.
"Where the tubers are from, their size, and their appearance," are all important," she said.
"They would like to see the potatoes in their packaging," Dr Wang-Pruski said. "They want to feel the potatoes because they want to have uniform size, and those two things do not fit with the paper packaging."

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