Saturday, 30 April 2016

Potato Europe: 40 Traders in the Commercial Village

Potato Europe: 40 Traders in the Commercial Villag...

 Most attending traders can be found in the "Commercial Village" at Potato Europe, under...

Experts from IRI, Geometry Global and Integer provide the latest trends at Sweets & Snack Expo

Experts from IRI, Geometry Global and Integer prov...

 Executives from Information Resources, Geometry Global and Integer will deliver presentations on ...

The 100th Annual Meeting of the Potato Association of America to Be Held in Michigan This Year

The 100th Annual Meeting of the Potato Association...

   The 100th Annual Meeting of The Potato Association of America is an educational and networking...

tna Appoints New Chief Sales Officer

tna Appoints New Chief Sales Officer

 The food processing and packaging solutions provider tna announces the appointment of Peter Oussoren a...

McDonald’s quashes all-you-can-eat fries reports

McDonald’s quashes all-you-can-eat fries reports

  McDonald's Corp. is quashing reports that a coming Missouri restaurant will test all-you-can-eat fri...

PepsiCo Financial Report Shows Significant Growth for Frito-Lay North America

PepsiCo Financial Report Shows Significant Growth for F...

 Frito-Lay North America have been positively impacted by productivity gains and lower raw material cos...

BetterFRY, a Technology Shortlisted for the Final of the International European MRW Awards

BetterFRY, a Technology Shortlisted for the Final of th...

    Canadian company Eco Friendly Chef Corp has developed a patented technology named “BetterFRY” whi...

tna Helps Snack Manufacturer to Increase Production Capacity

tna Helps Snack Manufacturer to Increase Production Cap...

Algerian snack manufacturer Maravilla increased production capacity by 25 per cent by installing high p...

DTS Builds the Largest Steam Cooker in the World

DTS Builds the Largest Steam Cooker in the World

  Together with the Dutch potato processing company Rixona, which is part of the Aviko group, DTS have...

Americans Were Asked which Lay's Flavors Stay and which Go

Americans Were Asked...

   For the first time in brand history, the Lay's brand a...

TOMRA Sorting Food: steam peeling can reduce the waste within the potato industry

TOMRA Sorting Food: ...

 The manufacturer of sensor-based food sorting systems, TO...

Australian Company Makes Potatoes Melt When Exposed to High Temperatures

Australian Company M...

  The Australian Research and Development company Potato ...

Heat and Control Releases Unitized Vacuum Fryer

Heat and Control Rel...

  Heat and Control, a global manufacturer and supplier of...

Using Nature to Create

Using Nature to Crea...

  As a global leader in the production of dehydrated pota...

Search Begins for Scottish Strategic Potato Farm

Search Begins for Sc...

  AHDB has announced the quest for the first farmer host ...

£150K potato storage fellowship cultivates cutting edge research

£150K potato storage...

  Capitalizing on work from the horticulture sector, Dr R...

Company launches new formulation of biofungicide

Company launches new...

  Marrone Bio Innovations, a U.S. provider of bio-based p...

Welsh potato growers get latest know-how on Potato Day

Welsh potato growers...

  Over 50 potato growers gathered at the County Showground ...

Chile considered robust market for American agricultural equipment

Chile considered rob...

  In the most recently released U.S. Department of Commer...

A survey conducted by the Nova Scotia Agricultural College (NSAC) has shown that Canadians are a contrary lot.

 

Dr Gefu Wang-Pruski, who headed the NSAC effort, brought the results of the 6,000-household survey to the recent annual Potatoes NB Trade Show and Conference.
The Potato Consumer Research Initiative, headed by Dr Wang-Pruski, set up the study about two years ago at NSAC to examine the social aspects of potato marketing. While some of the results were predictable, others came as a surprise.
According to the survey, consumers want to see the potatoes in the store which means they want them in transparent packaging, but they don't want farmers to use plastic bags because of environmental concerns.
"We used the ‘focus group' approach," explained Dr. Wang-Pruski to potato industry stakeholders. "We chose the Truro area and we chose Halifax as the medium size city. Toronto was ‘the large city' in our survey."
The study asked grocery shoppers what they wanted to see when they go in a store to buy potatoes. They talked about cooking with potatoes, purchasing behaviour, the in-store presentation of potatoes, and about innovative varieties.
The 90-minute discussions went into the subjects of packaging, the sizes of potatoes, specialty varieties, commercial varieties, and some value-added products. All the discussions were recorded and the data were put into a software program.
"Most of the participants want to see fresh, firm, ripe, medium size, and white," Dr Wang-Pruski said, "and if the potatoes don't fit this mental frame, this is something they wouldn't choose. They also appreciate the wide use, the applications of the potatoes. They can be prepared in so many different ways and fit into many types of dishes."
She went on to say that ‘lifestyle dynamics' plays a key role in the consumption of potatoes. The age of the consumer, what type of work they do, and similar factors have a bearing on what form they buy their potatoes, or if they buy them.
"Where the tubers are from, their size, and their appearance," are all important," she said.
"They would like to see the potatoes in their packaging," Dr Wang-Pruski said. "They want to feel the potatoes because they want to have uniform size, and those two things do not fit with the paper packaging."

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