Thursday, 11 February 2016

FRUIT LOGISTICA 2016 becomes capital of fresh produce trade for three days

FRUIT LOGISTICA 2016 becomes capital of fresh prod...

  From February 3 to 5, FRUIT LOGISTICA in Berlin is the place to be for everyone that wants to k...

Perupas shortlisted for Fruit Logistica Innovation Award

Perupas shortlisted for Fruit Logistica Innovation...

  WOW! Colourful Perupas made by Dutch company HZPC were selected by the international Fruit Logi...

Givaudan celebrates ten years of ethical sourcing

Givaudan celebrates ten years of ethical sourcing

  Givaudan is marking a milestone in its journey to sustainable natural ingredients with an event...

ChemChina to acquire Syngenta at a value of over US$ 43 billion

ChemChina to acquire Syngenta at a value of over US$ 43...

  Syngenta has announced that earlier this February ChemChina has offered to acquire the company at US...

Kiremko starts construction works at new facility

Kiremko starts construction works at new facility

  On February 1, the construction of the new Kiremko building started in a festive way in Montfoort, T...

Potato cultivation programme lifting people out of poverty in Africa

Potato cultivation programme lifting people out of pove...

  The Irish Potato Coalition is a programme set up by Vita, an Irish NGO, which works with communi...

Sensor-based systems for the potato industry exhibited at Fruit Logistica 2016

Sensor-based systems for the potato industry exhibited ...

  A new edition of the Fruit Logistica trade show is set to take place in Berlin, Germany, between Feb...

AHDB launches website to improve potato chips quality

AHDB launches website to improve potato chips quality

  With the frying trade accounting for 12% of the Great Britain potato crop, ensuring quality across t...

Snack manufacturer Ibersnacks assesses its weigher-bagger equipment

Snack manufacturer Ibersnacks assesses its weigher-bagg...

  Snack manufacturers with high production outputs to pack and large orders to fulfil are among the mo...

FAM and Stumabo launch NECST - Next Evolution in Centrifugal Slicing Technology

FAM and Stumabo laun...

  FAM Stumabo developed NECST TM, an ambitious R D proj...

Potato chips in Canada - All dressed up

Potato chips in Cana...

  If you want to try potato chips with ketchup, dill pick...

Pasteurization - It’s all about safety first

Pasteurization - It’...

  Improved shelf life for food products is essential – no...

Kiremko and Packo present new product pump

Kiremko and Packo pr...

    Dutch manufacturer Kiremko and Packo, designer and c...

Company introduces potato starch for clean label food coatings

Company introduces p...

    Eliane™ Bind 12 is a potato starch with unique propert...

Company launches new formulation of biofungicide

Company launches new...

  Marrone Bio Innovations, a U.S. provider of bio-based p...

Welsh potato growers get latest know-how on Potato Day

Welsh potato growers...

  Over 50 potato growers gathered at the County Showground ...

Chile considered robust market for American agricultural equipment

Chile considered rob...

  In the most recently released U.S. Department of Commer...

Dundee-China collaboration discovers potential ‘Achilles heel’ of potato blight

Dundee-China collabo...

  Scientists working in Scotland and China have uncovered...

SmartStor controller wins Certificate of Merit at Lamma 2016

SmartStor controller...

  Lamma 16, the first major farming event of the year too...

A survey conducted by the Nova Scotia Agricultural College (NSAC) has shown that Canadians are a contrary lot.

 

Dr Gefu Wang-Pruski, who headed the NSAC effort, brought the results of the 6,000-household survey to the recent annual Potatoes NB Trade Show and Conference.
The Potato Consumer Research Initiative, headed by Dr Wang-Pruski, set up the study about two years ago at NSAC to examine the social aspects of potato marketing. While some of the results were predictable, others came as a surprise.
According to the survey, consumers want to see the potatoes in the store which means they want them in transparent packaging, but they don't want farmers to use plastic bags because of environmental concerns.
"We used the ‘focus group' approach," explained Dr. Wang-Pruski to potato industry stakeholders. "We chose the Truro area and we chose Halifax as the medium size city. Toronto was ‘the large city' in our survey."
The study asked grocery shoppers what they wanted to see when they go in a store to buy potatoes. They talked about cooking with potatoes, purchasing behaviour, the in-store presentation of potatoes, and about innovative varieties.
The 90-minute discussions went into the subjects of packaging, the sizes of potatoes, specialty varieties, commercial varieties, and some value-added products. All the discussions were recorded and the data were put into a software program.
"Most of the participants want to see fresh, firm, ripe, medium size, and white," Dr Wang-Pruski said, "and if the potatoes don't fit this mental frame, this is something they wouldn't choose. They also appreciate the wide use, the applications of the potatoes. They can be prepared in so many different ways and fit into many types of dishes."
She went on to say that ‘lifestyle dynamics' plays a key role in the consumption of potatoes. The age of the consumer, what type of work they do, and similar factors have a bearing on what form they buy their potatoes, or if they buy them.
"Where the tubers are from, their size, and their appearance," are all important," she said.
"They would like to see the potatoes in their packaging," Dr Wang-Pruski said. "They want to feel the potatoes because they want to have uniform size, and those two things do not fit with the paper packaging."

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