Tuesday, 31 March 2015

“Cibus is Italy” Pavilion to showcase the whole range of Italian food

“Cibus is Italy” Pavilion to showcase the whole ra...

  The 2015 universal exposition dedicated to the theme "Feeding the Planet, Energy for Life&...

Tomorrow's industry leaders are trained at 2015 PILI

Tomorrow's industry leaders are trained at 2015 PI...

  The Potato Industry Leadership Institute (PILI) Class of 2015 included twenty-seven potato grow...

Campaign “Cook Your Own Potatoes”, supported by Olympic athlete

Campaign “Cook Your Own Potatoes”, supported by Ol...

Potato Council has added an exciting new dimension to its successful ‘Cook Your Own Potatoes’ projec...

H.J. Heinz Company and Kraft Foods Group to form the Kraft Heinz Company

H.J. Heinz Company and Kraft Foods Group to form the Kr...

H.J. Heinz Company and Kraft Foods Group, Inc. announced they have entered into a definitive merger agr...

Consumer needs drive potato innovation strategy

Consumer needs drive potato innovation strategy

  Head of Potato Council R D Dr Mike Storey discusses Potato Council’s new Research and Innovation Str...

The US FDA gave green light to six varieties of GMO potatoes

The US FDA gave green light to six varieties of GMO pot...

  The U.S. Food and Drug Administration completed its evaluation for six varieties of potatoes genetic...

Loma Systems launches tracs reporting software

Loma Systems launches tracs reporting software

  Loma Systems launches a new graphical Ethernet PC-based software tool designed to monitor the perfor...

TOMRA launches its newest peeling solution for seasonal vegetables and fruit processors

TOMRA launches its newest peeling solution for seasonal...

  TOMRA Sorting Food will reveal the latest addition to its steam peeling portfolio at Anuga FoodTec, ...

Loma launches its new X-ray contaminant inspection machine

Loma launches its new X-ray contaminant inspection mach...

  The equipment manufacturer Loma Systems launched its new X-ray contaminant inspection machine, a mod...

Potatoes are back on WIC, a nutritional program for women, infants and children in USA

Potatoes are back on...

The National Potato Council (NPC) from USA succeeded to put ...

Exclusive interview with the director of Urschel Laboratories, Inc: The Urschel team is a very strong one

Exclusive interview ...

What began with one man's invention more than 100 years ago ...

Important investment in Lamb Weston frozen food facility in Netherlands will add capacity and jobs

Important investment...

Lamb Weston / Meijer, a joint venture between US-based ConAg...

Thanksgiving Feast, a new line of kettle-cooked potato chips

Thanksgiving Feast, ...

Boulder Canyon Foods introduces Thanksgiving Feast, a new ...

Potato Week 2014 to take place on October 6-12

Potato Week 2014 to ...

The dates for Potato Week 2014 are October 6-12 and the camp...

Indian Government will procure 6,600 tones of potato from farmers

Indian Government wi...

The State Government announced its decision to procure 6,6...

Company launches a new solution for potato sprouting

Company launches a n...

  BioSafe Systems announces the introduction of ARRET Spr...

Seed Industry Event conference tackles key industry concerns

Seed Industry Event ...

The recent Seed Industry Event, organized by British Potato ...

Armenia registered an important growth in potato exports in 2014

Armenia registered a...

Armenian potato exports totaled about 20,600 tons, compared ...

McDonald’s does not plan to use J.R. Simplot's GMO potatoes

McDonald’s does not ...

A huge debate is happening these days in the USA involving...

A survey conducted by the Nova Scotia Agricultural College (NSAC) has shown that Canadians are a contrary lot.

 

Dr Gefu Wang-Pruski, who headed the NSAC effort, brought the results of the 6,000-household survey to the recent annual Potatoes NB Trade Show and Conference.
The Potato Consumer Research Initiative, headed by Dr Wang-Pruski, set up the study about two years ago at NSAC to examine the social aspects of potato marketing. While some of the results were predictable, others came as a surprise.
According to the survey, consumers want to see the potatoes in the store which means they want them in transparent packaging, but they don't want farmers to use plastic bags because of environmental concerns.
"We used the ‘focus group' approach," explained Dr. Wang-Pruski to potato industry stakeholders. "We chose the Truro area and we chose Halifax as the medium size city. Toronto was ‘the large city' in our survey."
The study asked grocery shoppers what they wanted to see when they go in a store to buy potatoes. They talked about cooking with potatoes, purchasing behaviour, the in-store presentation of potatoes, and about innovative varieties.
The 90-minute discussions went into the subjects of packaging, the sizes of potatoes, specialty varieties, commercial varieties, and some value-added products. All the discussions were recorded and the data were put into a software program.
"Most of the participants want to see fresh, firm, ripe, medium size, and white," Dr Wang-Pruski said, "and if the potatoes don't fit this mental frame, this is something they wouldn't choose. They also appreciate the wide use, the applications of the potatoes. They can be prepared in so many different ways and fit into many types of dishes."
She went on to say that ‘lifestyle dynamics' plays a key role in the consumption of potatoes. The age of the consumer, what type of work they do, and similar factors have a bearing on what form they buy their potatoes, or if they buy them.
"Where the tubers are from, their size, and their appearance," are all important," she said.
"They would like to see the potatoes in their packaging," Dr Wang-Pruski said. "They want to feel the potatoes because they want to have uniform size, and those two things do not fit with the paper packaging."

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