The potato beat Wimbledon favourite the strawberry and brussel sprouts to the title in a survey carried out by AXA PPP healthcare's Nutrition and Fitness website.
More than 3000 people took part in the survey exploring consumer preferences for fruit and vegetables, their purchasing criteria and knowledge of provenance.
A quarter of people questioned wrongly believed the tuber to be native to the UK.
Purple Magic #potato variety is now in the running for the INVENT Awards Agri-Science category… https://t.co/XIxUe1bubX
US #potatoes used for processing totaled 280 million cwt, down 5% from 2014, according to the @USDA… https://t.co/PIIr5Zh571
The 300 exhibitors present were able to meet with their customers, at @PotatoEurope, in France, September 14-15… https://t.co/GAzRomGdR4
.@JBTFoodTech has signed a definitive agreement to purchase the assets of Cooling and Applied Technologies… https://t.co/i0ToLAk2nB