PEI Potato Board is aiming to get co-operation between the province's tourism and agriculture departments to promote the island's produce.
Bags of potatoes will have a special code that can be entered online for a chance to win a culinary vacation to PEI.
The announcement was made during the PEI's annual general meeting in Summerside.
Despite a tough, wet season, board chair Boyd Murphy said this year's crop is roughly on par with last season's. He added: "Overall on the Island, I'd say we left two to three per cent of the crop in the ground, and more like eight to ten per cent in the far western part of the Island."