Wednesday, 10 February 2016

FRUIT LOGISTICA 2016 becomes capital of fresh produce trade for three days

FRUIT LOGISTICA 2016 becomes capital of fresh prod...

  From February 3 to 5, FRUIT LOGISTICA in Berlin is the place to be for everyone that wants to k...

Perupas shortlisted for Fruit Logistica Innovation Award

Perupas shortlisted for Fruit Logistica Innovation...

  WOW! Colourful Perupas made by Dutch company HZPC were selected by the international Fruit Logi...

Givaudan celebrates ten years of ethical sourcing

Givaudan celebrates ten years of ethical sourcing

  Givaudan is marking a milestone in its journey to sustainable natural ingredients with an event...

ChemChina to acquire Syngenta at a value of over US$ 43 billion

ChemChina to acquire Syngenta at a value of over US$ 43...

  Syngenta has announced that earlier this February ChemChina has offered to acquire the company at US...

Kiremko starts construction works at new facility

Kiremko starts construction works at new facility

  On February 1, the construction of the new Kiremko building started in a festive way in Montfoort, T...

Potato cultivation programme lifting people out of poverty in Africa

Potato cultivation programme lifting people out of pove...

  The Irish Potato Coalition is a programme set up by Vita, an Irish NGO, which works with communi...

Sensor-based systems for the potato industry exhibited at Fruit Logistica 2016

Sensor-based systems for the potato industry exhibited ...

  A new edition of the Fruit Logistica trade show is set to take place in Berlin, Germany, between Feb...

AHDB launches website to improve potato chips quality

AHDB launches website to improve potato chips quality

  With the frying trade accounting for 12% of the Great Britain potato crop, ensuring quality across t...

Snack manufacturer Ibersnacks assesses its weigher-bagger equipment

Snack manufacturer Ibersnacks assesses its weigher-bagg...

  Snack manufacturers with high production outputs to pack and large orders to fulfil are among the mo...

FAM and Stumabo launch NECST - Next Evolution in Centrifugal Slicing Technology

FAM and Stumabo laun...

  FAM Stumabo developed NECST TM, an ambitious R D proj...

Potato chips in Canada - All dressed up

Potato chips in Cana...

  If you want to try potato chips with ketchup, dill pick...

Pasteurization - It’s all about safety first

Pasteurization - It’...

  Improved shelf life for food products is essential – no...

Kiremko and Packo present new product pump

Kiremko and Packo pr...

    Dutch manufacturer Kiremko and Packo, designer and c...

Company introduces potato starch for clean label food coatings

Company introduces p...

    Eliane™ Bind 12 is a potato starch with unique propert...

Company launches new formulation of biofungicide

Company launches new...

  Marrone Bio Innovations, a U.S. provider of bio-based p...

Welsh potato growers get latest know-how on Potato Day

Welsh potato growers...

  Over 50 potato growers gathered at the County Showground ...

Chile considered robust market for American agricultural equipment

Chile considered rob...

  In the most recently released U.S. Department of Commer...

Dundee-China collaboration discovers potential ‘Achilles heel’ of potato blight

Dundee-China collabo...

  Scientists working in Scotland and China have uncovered...

SmartStor controller wins Certificate of Merit at Lamma 2016

SmartStor controller...

  Lamma 16, the first major farming event of the year too...

The Potato Council (UK) is looking for potato suppliers to help publicise National Chip Week 2010.

Growers and merchants are being encouraged to raise awareness of National Chip Week in February by putting the message onto potato sacks. Artwork is already available that promotes the week's key benefit - to boost sales - and encourage shops to register to take part.

Cambridgeshire grower and packer, and National Chip Week supporter, John Boutwood of Isle of Ely Produce is already leading the way. He is supplying customers with potatoes in sacks bearing the bright and eye-catching artwork, which was printed for free by bag supplier East Riding Sacks Ltd.

John says: "It really does make an impact and shops can't fail to see the Chip Week message when their potatoes arrive. It's also a great way to build relationships between shops and merchants, identifying opportunities that we can all benefit from."

The bag artwork is available to request now from the Potato Council and there are recruitment flyers that can be passed on to show why National Chip Week is such an important event. The Potato Council is also looking for help with the distribution of promotional material to shops.

Ellie King, Potato Council marketing executive, is urging all growers, processors and packers to request and use the artwork and flyers wherever possible - after all, the positive benefits will be felt by the whole sector. Ellie said: "Fish and chips shops account for a significant part of the potato market and so it is in the interest of the industry to encourage their customers to take part.

"The Week has proven to be a hugely successful platform to increase sales of chips and 2010 looks set to be no exception.

"It will be supported by a national media campaign, its own dedicated website www.lovechips.co.uk and will see the return of the hugely popular ‘Perfect Portion' awards for chip shops fronted by TV personality Keith Chegwin, all aimed at increasing sales and promoting positive messages about chips and potatoes."

For more information on National Chip Week 2010 or to request artwork (and details about printing) and recruitment flyers please contact Ellie King, Potato Council marketing on 02476 478 775 or email This email address is being protected from spambots. You need JavaScript enabled to view it..

 

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