Sunday, 29 March 2015

Tomorrow's industry leaders are trained at 2015 PILI

Tomorrow's industry leaders are trained at 2015 PI...

  The Potato Industry Leadership Institute (PILI) Class of 2015 included twenty-seven potato grow...

Campaign “Cook Your Own Potatoes”, supported by Olympic athlete

Campaign “Cook Your Own Potatoes”, supported by Ol...

Potato Council has added an exciting new dimension to its successful ‘Cook Your Own Potatoes’ projec...

Horsch won "Best new product or innovation" category at LAMMA’15 Award

Horsch won Best new product or innovation catego...

The equipment manufacturer Horsch UK won the “Best New Product or Innovation” at LAMMA’15, the annua...

H.J. Heinz Company and Kraft Foods Group to form the Kraft Heinz Company

H.J. Heinz Company and Kraft Foods Group to form the Kr...

H.J. Heinz Company and Kraft Foods Group, Inc. announced they have entered into a definitive merger agr...

Consumer needs drive potato innovation strategy

Consumer needs drive potato innovation strategy

  Head of Potato Council R D Dr Mike Storey discusses Potato Council’s new Research and Innovation Str...

The US FDA gave green light to six varieties of GMO potatoes

The US FDA gave green light to six varieties of GMO pot...

  The U.S. Food and Drug Administration completed its evaluation for six varieties of potatoes genetic...

TOMRA launches its newest peeling solution for seasonal vegetables and fruit processors

TOMRA launches its newest peeling solution for seasonal...

  TOMRA Sorting Food will reveal the latest addition to its steam peeling portfolio at Anuga FoodTec, ...

Loma launches its new X-ray contaminant inspection machine

Loma launches its new X-ray contaminant inspection mach...

  The equipment manufacturer Loma Systems launched its new X-ray contaminant inspection machine, a mod...

Key Technology expands global customer service and support

Key Technology expands global customer service and supp...

  Key Technology announces the expansion of its global customer service and support, helping food proc...

Potatoes are back on WIC, a nutritional program for women, infants and children in USA

Potatoes are back on...

The National Potato Council (NPC) from USA succeeded to put ...

Exclusive interview with the director of Urschel Laboratories, Inc: The Urschel team is a very strong one

Exclusive interview ...

What began with one man's invention more than 100 years ago ...

Important investment in Lamb Weston frozen food facility in Netherlands will add capacity and jobs

Important investment...

Lamb Weston / Meijer, a joint venture between US-based ConAg...

Thanksgiving Feast, a new line of kettle-cooked potato chips

Thanksgiving Feast, ...

Boulder Canyon Foods introduces Thanksgiving Feast, a new ...

Potato Week 2014 to take place on October 6-12

Potato Week 2014 to ...

The dates for Potato Week 2014 are October 6-12 and the camp...

Indian Government will procure 6,600 tones of potato from farmers

Indian Government wi...

The State Government announced its decision to procure 6,6...

Company launches a new solution for potato sprouting

Company launches a n...

  BioSafe Systems announces the introduction of ARRET Spr...

Seed Industry Event conference tackles key industry concerns

Seed Industry Event ...

The recent Seed Industry Event, organized by British Potato ...

Armenia registered an important growth in potato exports in 2014

Armenia registered a...

Armenian potato exports totaled about 20,600 tons, compared ...

McDonald’s does not plan to use J.R. Simplot's GMO potatoes

McDonald’s does not ...

A huge debate is happening these days in the USA involving...

The Potato Council (UK) is looking for potato suppliers to help publicise National Chip Week 2010.

Growers and merchants are being encouraged to raise awareness of National Chip Week in February by putting the message onto potato sacks. Artwork is already available that promotes the week's key benefit - to boost sales - and encourage shops to register to take part.

Cambridgeshire grower and packer, and National Chip Week supporter, John Boutwood of Isle of Ely Produce is already leading the way. He is supplying customers with potatoes in sacks bearing the bright and eye-catching artwork, which was printed for free by bag supplier East Riding Sacks Ltd.

John says: "It really does make an impact and shops can't fail to see the Chip Week message when their potatoes arrive. It's also a great way to build relationships between shops and merchants, identifying opportunities that we can all benefit from."

The bag artwork is available to request now from the Potato Council and there are recruitment flyers that can be passed on to show why National Chip Week is such an important event. The Potato Council is also looking for help with the distribution of promotional material to shops.

Ellie King, Potato Council marketing executive, is urging all growers, processors and packers to request and use the artwork and flyers wherever possible - after all, the positive benefits will be felt by the whole sector. Ellie said: "Fish and chips shops account for a significant part of the potato market and so it is in the interest of the industry to encourage their customers to take part.

"The Week has proven to be a hugely successful platform to increase sales of chips and 2010 looks set to be no exception.

"It will be supported by a national media campaign, its own dedicated website www.lovechips.co.uk and will see the return of the hugely popular ‘Perfect Portion' awards for chip shops fronted by TV personality Keith Chegwin, all aimed at increasing sales and promoting positive messages about chips and potatoes."

For more information on National Chip Week 2010 or to request artwork (and details about printing) and recruitment flyers please contact Ellie King, Potato Council marketing on 02476 478 775 or email This email address is being protected from spambots. You need JavaScript enabled to view it..

 

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