PepsiCo Inc is also believed to be interested in bidding for the premium potato crisp brand.
A deal is said to be imminent with an announcement expected within the next few weeks.
.#PLMAInternational2016: Gender-blurring is one of the main consumer trends as seen by @Euromonitor https://t.co/KM64lRuZLR
.@PLMAInternational2016: #PrivateLabel evolution in Europe remains stable, according to J-J Vandenheede @Nielsen https://t.co/q8hixnFttD