Saturday, 27 May 2017

Sustainability is Key for the Success of Potato Processors

Sustainability is Key for the Success of Potato Pr...

Major potato processors in Europe are committed to sustainable practices and investments are being...

 FreshFel and Profel to Organize Their First Conference This Year

FreshFel and Profel to Organize Their First Confe...

  PROFEL, the European Association of Fruit and Vegetable Processors, and Freshfel, the European ...

EAPR Conference: Potato Facing Global Challenges

EAPR Conference: Potato Facing Global Challenges

 The European Association for Potato Research (EARP) organizes in 2017 its 20th Triennial Conferen...

New Snack Products Launches in UK, down  4.2%

New Snack Products Launches in UK, down 4.2%

The launching of new products has started to decline in the past years, as supermarkets across the UK c...

J & S Visser Potato Facility Installs New Equipment

J S Visser Potato Facility Installs New Equipment

  Canadians potato processor J S Visser Produce Inc. is modernizing its equipment in order to adapt ...

Indian Investment Funds Give Money to Potato Seeds Company

Indian Investment Funds Give Money to Potato Seeds Comp...

Bengaluru-based potato seeds firm Utkal Tubers India Pvt. Ltd has raised Rs 30 crore (around USD4.6 mil...

Key Technology Introduces New VERYX B140 Digital Sorter

Key Technology Introduces New VERYX B140 Digital Sorter

  Key Technology expands its VERYX family of digital sorters with the introduction of the VERYX B140, ...

New Options for AVR Crop Handling and Storage Equipment

New Options for AVR Crop Handling and Storage Equipment

  Potato machine manufacturer AVR has launched the new Falcon receiving hopper and the Cobra store loa...

TOMRA Ships World’s Largest Steam Peeler

TOMRA Ships World’s Largest Steam Peeler

TOMRA Sorting Food has delivered the world’s highest capacity steam peeler, more than eight meters tall...

Boulder Canyon Introduces Coconut Oil Potato Chips

Boulder Canyon Intro...

  Boulder Canyon Authentic Foods launches new potato chip...

Orkla to Produce Acrylamide-Reducing Yeast Technology

Orkla to Produce Acr...

Orkla Food Ingredients has signed a license agreement with...

Utz Launches Patriotic Chips to Support US Military Service Members

Utz Launches Patriot...

Utz Quality Foods is teaming up with the United Service Or...

Japanese Snack Crisis Comes to an End

Japanese Snack Crisi...

Shuji Ito, the president of popular Japanese potato chips ...

Japanese Company Introduces Noodle-Flavored Potato Chips

Japanese Company Int...

    Japan’s food and beverage group Nissin Food Holdings...

PepsiCo and McCain Recall Hazardous Batches of Potato Products

PepsiCo and McCain R...

  Pepsico Canada and McCain Foods were pressed to make im...

Japan Faces Potato Chips Shortage

Japan Faces Potato C...

    Due to typhoons that hit Hokkaido last year, Japanes...

Tasteful Selections Launches New Specialty Potato Brand

Tasteful Selections ...

Tasteful Selections, a specialty potato brand from RPE Inc...

Netherlands’ Potato Processing Industry to Reach a Milestone

Netherlands’ Potato ...

  Potato manufacturers in the Netherlands are approaching...

Maine Board Approves Three New Types of GMO Potatoes

Maine Board Approves...

Maine Board of Pesticides Control has unanimously approved...

AHDB Launches New Tool to Fight against Blight

AHDB Launches New To...

  AHDB Potatoes has launched a new website to help combat...

Researcher Discusses Diseases of Potato Plants

Researcher Discusses...

  Anne Njoroge, a molecular pathologist working at the In...

New “Focus on Potato” Webinar Rhizoctonia Canker and Black Scurf

New “Focus on Potato...

  The Plant Management Network (PMN) has released a new p...

First UK Deposit in Global Seed Vault

First UK Deposit in ...

  The Commonwealth Potato Collection (CPC), an invaluable...

Cool Farming Tool Proves Sustainability of Potato Culture

Cool Farming Tool Pr...

  Since last autumn, the farmers and the professionals in...

Agreement on Genome-Analysis Technology

Agreement on Genome-...

  Monsanto Company and NRGene announced that they have re...

New Method to Capture Disease-resistant DNA for Plants

New Method to Captur...

  Scientists have developed and improved technique for ca...

New “Focus on Potato” Webcast Helps Growers Manage White Mold Infections

New “Focus on Potato...

The Plant Management Network (PMN) has released a new pres...

Doritos tortilla chips say their consumer-created Doritos commercial aired during the weekend's Super Bowl XLIV, placed second in USA Today's annual consumer-ranked Super Bowl Ad Meter.

This is the fourth year in a row a consumer-created Doritos ad has ranked in the top five and the first time Doritos aired four ads during the Super Bowl. Now, Doritos, part of the PepsiCo Frito-Lay division, is paying the talented creator a $600,000 prize for proving that when given the opportunity, amateurs truly can compete with the pros.

Nationwide consumer votes put "Casket," "House Rules," "Snack Attack Samurai" and "Underdog" in the Super Bowl spotlight, from six finalist ads in the fourth annual Doritos "Crash the Super Bowl" programme.

For taking the number 2 spot, Joshua Svoboda, creator of "Underdog" will receive $600,000.

"What a testament of power to the people," said Rudy Wilson, vice president, marketing, Frito-Lay. "Doritos fans have shown us that they have the passion and creativity to compete with seasoned professionals in any industry, and they literally just gave Madison Avenue a run for its money, so we're giving them the payout they deserve. We knew Joshua had it in him and we are so proud and thrilled to hand over $600,000 to help him set off to pursue his dreams."

Last year, two unemployed brothers from Batesville, Indiana received $1 million from the Doritos brand for trumping the Madison Avenue-made commercials and ranking number one in the USA TODAY Ad Meter with their home-made Doritos commercial that they created for less than $2,000. It was a bold move that changed the brothers' lives forever and kick-started their now-thriving careers in film and television.

Always passionate about film making, 24-year-old Svoboda knew it was his time to shine when he heard about Doritos "Crash the Super Bowl." A native of Raleigh, NC, Svoboda entered the contest for a chance to take one of the top three Ad Meter spots and turn his childhood dreams into reality. Over the course of three days and working with a shoestring budget of $200, Joshua cast a friend's untrained dog as the star of his commercial. The spot takes place in a park in which "man's best friend" turns the tables on an obnoxious snacker who refuses to share his Doritos chips.

This year, all six Crash the Super Bowl finalists received $25,000 and a trip to the Super Bowl. Grand prizes were based on how each of the winning Doritos ads ranked on the USA Today Ad Meter:

$1 million awarded for an ad that scores number one on the Ad Meter
$600,000 awarded for an ad that scores number two on the Ad Meter
$400,000 awarded for an ad that scores number three on the Ad Meter

If consumer-created Doritos ads swept all top-three rankings of the USA Today Ad Meter, an additional $1 million bonus was promised to each top-three placer for a total prize give-away of $5 million.

The USA Today Super Bowl Ad Meter tracks the second-by-second responses of a panel of viewers to ads during the national broadcast of the Super Bowl and ranks them favourite to least favourite. Created in 1989, USA Today's Ad Meter has been regarded as the most influential Super Bowl ad rating in the advertising industry.

Crash the Super Bowl is one of many ways the Doritos brand continues to turn control over to consumers. The brand's commitment to fan-empowerment began with the Doritos "Crash the Super Bowl" program, which started in 2007 and has turned the brand's Super Bowl advertising over to its fans every year.

In addition, the brand has put consumers in control through a variety of other exciting opportunities, including the Doritos "X-13D Flavour Experiment," where consumers had a chance to name a new mysterious flavour of chips; "The Quest," which engaged fans in a multi-faceted on-line and real-world adventure of challenges; and "Doritos Late Night," which provided Doritos fans ground-breaking virtual musical performances by blink-182 and Big Boi through the power of augmented reality technology where fans could enjoy and control the performances in the palm of their hand.

 

 

 

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