Wednesday, 28 January 2015

GEA to supply PEPEES advanced technology for drying potato starch

 GEA Barr-Rosin is to supply PEPEES in Poland with a turnkey potato starch drying system. New equipment will meet the anticipated increase in production, following the elimination of production quotas on sugar and potato

IPPSC helps you find more on Pulsed Electric Field (PEF) Technology

In potato processing, PEF systems are an emerging alternative for traditional preheaters, as if not only results in superior cut quality and better drying efficiency, but also improves the leaching of sugars, resulting in

Hygiene and sanitation: Achieving healthier products and working environment

Improving the hygiene and sanitation in potato processing facilities is carrying with itself a lot of benefits to the producers. Improvement of food safety, and answering more and more strict sanitary regulations, might be

LAMMA, UK’s largest farm machinery show starts on January 21

Farmers from UK and Europe prepare to participate at LAMMA, the UK’s largest farm machinery, equipment and agricultural services show in Petersborough, January 21- 22.

Global Cold Storage Capacity Report for 2014 shows that India surpassed USA

Global Cold Storage Capacity Report reveals that India has now a bigger total cold storage capacity, with 131 million cubic meters of space, compared to 115 million in the USA. China is now the

New format for Fruit Logistica 2015, focusing on machinery, technology and packaging

New format for Fruit Logistica 2015, focusing on m...

For the first time, Fruit Logistica 2015 features an exclusive forum for machines and technology tha...

IPPSC helps you find more on Pulsed Electric Field (PEF) Technology

IPPSC helps you find more on Pulsed Electric Field...

In potato processing, PEF systems are an emerging alternative for traditional preheaters, as if not ...

LAMMA, UK’s largest farm machinery show starts on January 21

LAMMA, UK’s largest farm machinery show starts on ...

Farmers from UK and Europe prepare to participate at LAMMA, the UK’s largest farm machinery, equipme...

McCain closes plant in Grobbendonk and transfers the production in Leuze

McCain closes plant in Grobbendonk and transfers the pr...

Potato specialties production plant in Grobbendonk will be shut down early in 2016, McCain Foods Belgium’...

Market trends: Australia’s favorite snack

Market trends: Australia’s favorite snack

Potato chips remain the favorite snack in Australia, according to Roy Morgan Research. The data from the ...

McCain Foods expands in Indian cities

McCain Foods expands in Indian cities

McCain Foods, producers of frozen French fries and appetizers, is expanding its distribution network as w...

Patent Covers Quick-Release Conveyor Belt Containment Device for Easy Cleaning of Food Conveyors

Patent Covers Quick-Release Conveyor Belt Containment D...

Dynamic Conveyor Corporation announced the issuance to it by the US Patent Office of a patent that gives ...

Loma helps the companies to apply standards for food safety

Loma helps the companies to apply standards for food sa...

Loma Systems urges food companies to review inspection equipment and procedures in line with BRC’s latest...

GEA to supply PEPEES advanced technology for drying potato starch

GEA to supply PEPEES advanced technology for drying pot...

 GEA Barr-Rosin is to supply PEPEES in Poland with a turnkey potato starch drying system. New equipment w...

Potatoes are back on WIC, a nutritional program for women, infants and children in USA

Potatoes are back on...

The National Potato Council (NPC) from USA succeeded to put ...

Exclusive interview with the director of Urschel Laboratories, Inc: The Urschel team is a very strong one

Exclusive interview ...

What began with one man's invention more than 100 years ago ...

Important investment in Lamb Weston frozen food facility in Netherlands will add capacity and jobs

Important investment...

Lamb Weston / Meijer, a joint venture between US-based ConAg...

Thanksgiving Feast, a new line of kettle-cooked potato chips

Thanksgiving Feast, ...

Boulder Canyon Foods introduces Thanksgiving Feast, a new ...

Potato Week 2014 to take place on October 6-12

Potato Week 2014 to ...

The dates for Potato Week 2014 are October 6-12 and the camp...

Seed Industry Event conference tackles key industry concerns

Seed Industry Event ...

The recent Seed Industry Event, organized by British Potato ...

Armenia registered an important growth in potato exports in 2014

Armenia registered a...

Armenian potato exports totaled about 20,600 tons, compared ...

McDonald’s does not plan to use J.R. Simplot's GMO potatoes

McDonald’s does not ...

A huge debate is happening these days in the USA involving...

Prince Edward Island Potato Board awards tips in tampering case

Prince Edward Island...

The potato industry in Prince Edward Island (PEI) will off...

Farmers in Uzbekistan learn how to improve productivity and save water

Farmers in Uzbekista...

Two international organizations lead projects for Uzbekist...

Doritos tortilla chips say their consumer-created Doritos commercial aired during the weekend's Super Bowl XLIV, placed second in USA Today's annual consumer-ranked Super Bowl Ad Meter.

This is the fourth year in a row a consumer-created Doritos ad has ranked in the top five and the first time Doritos aired four ads during the Super Bowl. Now, Doritos, part of the PepsiCo Frito-Lay division, is paying the talented creator a $600,000 prize for proving that when given the opportunity, amateurs truly can compete with the pros.

Nationwide consumer votes put "Casket," "House Rules," "Snack Attack Samurai" and "Underdog" in the Super Bowl spotlight, from six finalist ads in the fourth annual Doritos "Crash the Super Bowl" programme.

For taking the number 2 spot, Joshua Svoboda, creator of "Underdog" will receive $600,000.

"What a testament of power to the people," said Rudy Wilson, vice president, marketing, Frito-Lay. "Doritos fans have shown us that they have the passion and creativity to compete with seasoned professionals in any industry, and they literally just gave Madison Avenue a run for its money, so we're giving them the payout they deserve. We knew Joshua had it in him and we are so proud and thrilled to hand over $600,000 to help him set off to pursue his dreams."

Last year, two unemployed brothers from Batesville, Indiana received $1 million from the Doritos brand for trumping the Madison Avenue-made commercials and ranking number one in the USA TODAY Ad Meter with their home-made Doritos commercial that they created for less than $2,000. It was a bold move that changed the brothers' lives forever and kick-started their now-thriving careers in film and television.

Always passionate about film making, 24-year-old Svoboda knew it was his time to shine when he heard about Doritos "Crash the Super Bowl." A native of Raleigh, NC, Svoboda entered the contest for a chance to take one of the top three Ad Meter spots and turn his childhood dreams into reality. Over the course of three days and working with a shoestring budget of $200, Joshua cast a friend's untrained dog as the star of his commercial. The spot takes place in a park in which "man's best friend" turns the tables on an obnoxious snacker who refuses to share his Doritos chips.

This year, all six Crash the Super Bowl finalists received $25,000 and a trip to the Super Bowl. Grand prizes were based on how each of the winning Doritos ads ranked on the USA Today Ad Meter:

$1 million awarded for an ad that scores number one on the Ad Meter
$600,000 awarded for an ad that scores number two on the Ad Meter
$400,000 awarded for an ad that scores number three on the Ad Meter

If consumer-created Doritos ads swept all top-three rankings of the USA Today Ad Meter, an additional $1 million bonus was promised to each top-three placer for a total prize give-away of $5 million.

The USA Today Super Bowl Ad Meter tracks the second-by-second responses of a panel of viewers to ads during the national broadcast of the Super Bowl and ranks them favourite to least favourite. Created in 1989, USA Today's Ad Meter has been regarded as the most influential Super Bowl ad rating in the advertising industry.

Crash the Super Bowl is one of many ways the Doritos brand continues to turn control over to consumers. The brand's commitment to fan-empowerment began with the Doritos "Crash the Super Bowl" program, which started in 2007 and has turned the brand's Super Bowl advertising over to its fans every year.

In addition, the brand has put consumers in control through a variety of other exciting opportunities, including the Doritos "X-13D Flavour Experiment," where consumers had a chance to name a new mysterious flavour of chips; "The Quest," which engaged fans in a multi-faceted on-line and real-world adventure of challenges; and "Doritos Late Night," which provided Doritos fans ground-breaking virtual musical performances by blink-182 and Big Boi through the power of augmented reality technology where fans could enjoy and control the performances in the palm of their hand.

 

 

 

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