Friday, 18 April 2014

Spring Cleaning Time!

Getting a storage facility ready for the new crop includes several steps, among which: cleaning, servicing and repairs, and ensuring proper adjustments and placement of equipment.

Potato Prices Soar in Australia Due to Extreme Weather

  Bad weather has caused the potato shortage currently affecting Australia, which is reflected in increased costs for washed potatoes.

Great Place to Work Ranks Tomra in Norway’s Top 10

Global human resources consulting, research and training firm specialising in organisational trust Great Place to Work® has recently announced the lists of best workplaces in Norway and names Tomra 7th best medium-sized workplace in

Wind Turbine to Power Greenvale Potato Packaging Plant

Greenvale, the UK’s leading supplier of fresh potatoes, and renewable energy company, Triodos Renewables Plc, announced the completion of a deal to build a wind turbine.

India Potato Expo Starts

India Potato Expo Starts

The international exhibition on potato production, storage and processing technologies launches its thir...

Sochi Winter Olympics  Fuelled by Lamb Weston Potatoes

Sochi Winter Olympics Fue...

An extensive number of food and beverage outlets in and around Sochi will be serving Lamb Weston premium...

Interpack 2014 Preview: New Event Introduced

Interpack 2014 Preview: Ne...

  Components for processing and packaging have a new section dedicated to suppliers at Interpack, which i...

Key Technology Appoints Cedric Simmons as Area Sales Manager for the Southeast United States

Key Technology Appoints Ce...

Key Technology announced its new area sales manager for the Southeast U.S., Cedric Simmons – who is res...

Great Place to Work Ranks Tomra in Norway’s Top 10

Great Place to Work Ranks ...

Global human resources consulting, research and training firm specialising in organisational trust Grea...

Potato Prices Soar in Australia Due to Extreme Weather

Potato Prices Soar in Aust...

  Bad weather has caused the potato shortage currently affecting Australia, which is reflected in incr...

Wind Turbine to Power Greenvale Potato Packaging Plant

Wind Turbine to Power Gree...

Greenvale, the UK’s leading supplier of fresh potatoes, and renewable energy company, Triodos Renewable...

Key Technology Showcases Digital Sorting and Specialised Conveying at interpack

Key Technology Showcases D...

Key Technology will exhibit its Python laser sorter and Impulse® electromagnetic conveyor at interpack ...

GEA Food Solutions at Interpack : ‘We Process and Pack It All’

GEA Food Solutions at Inte...

GEA Food Solution’s equipment on display on stand B09 in Hall 7a at interpack reinforces the statement ...

 Kiremko’s Sliver Remover Gets Upgraded

Kiremko’s Sliver Re...

The Kiremko sliver remover has undergone a major innovatio...

Lamb Weston Introduces Sweet ‘n Savour Fries Range

Lamb Weston Introduc...

Lamb Weston has introduced a new Sweet Potato Fries range: S...

Cutting Equipment Delivers Themed Potato Slices

Cutting Equipment De...

Tummers Methodic aims to meet theme potato seasonal trends b...

tna To Highlight High Performance Packaging Solutions at Interpack 2014

tna To Highlight Hig...

Visitors attending Interpack in May 8-14 will be able to e...

Key Technology Introduces Sort-to-Grade for All G6 Optical Sorters

Key Technology Intro...

Key Technology announces its new potato strips Sort-to-Gra...

Developing Tailor Made Warehouses at CeMAT Stands

Developing Tailor Ma...

International system integrator viastore systems will be p...

Spring Cleaning Time!

Spring Cleaning Time...

Getting a storage facility ready for the new crop includes...

New Intelligent Storage Automation

New Intelligent Stor...

Omnivent launches OmniCuro, its new storage automation ava...

All in Check

All in Check

The longevity of potatoes in storage is dependent on many ...

Making Things Work

Making Things Work

Sprouting and rotting tubers can be the bane of any potato...

Doritos tortilla chips say their consumer-created Doritos commercial aired during the weekend's Super Bowl XLIV, placed second in USA Today's annual consumer-ranked Super Bowl Ad Meter.

This is the fourth year in a row a consumer-created Doritos ad has ranked in the top five and the first time Doritos aired four ads during the Super Bowl. Now, Doritos, part of the PepsiCo Frito-Lay division, is paying the talented creator a $600,000 prize for proving that when given the opportunity, amateurs truly can compete with the pros.

Nationwide consumer votes put "Casket," "House Rules," "Snack Attack Samurai" and "Underdog" in the Super Bowl spotlight, from six finalist ads in the fourth annual Doritos "Crash the Super Bowl" programme.

For taking the number 2 spot, Joshua Svoboda, creator of "Underdog" will receive $600,000.

"What a testament of power to the people," said Rudy Wilson, vice president, marketing, Frito-Lay. "Doritos fans have shown us that they have the passion and creativity to compete with seasoned professionals in any industry, and they literally just gave Madison Avenue a run for its money, so we're giving them the payout they deserve. We knew Joshua had it in him and we are so proud and thrilled to hand over $600,000 to help him set off to pursue his dreams."

Last year, two unemployed brothers from Batesville, Indiana received $1 million from the Doritos brand for trumping the Madison Avenue-made commercials and ranking number one in the USA TODAY Ad Meter with their home-made Doritos commercial that they created for less than $2,000. It was a bold move that changed the brothers' lives forever and kick-started their now-thriving careers in film and television.

Always passionate about film making, 24-year-old Svoboda knew it was his time to shine when he heard about Doritos "Crash the Super Bowl." A native of Raleigh, NC, Svoboda entered the contest for a chance to take one of the top three Ad Meter spots and turn his childhood dreams into reality. Over the course of three days and working with a shoestring budget of $200, Joshua cast a friend's untrained dog as the star of his commercial. The spot takes place in a park in which "man's best friend" turns the tables on an obnoxious snacker who refuses to share his Doritos chips.

This year, all six Crash the Super Bowl finalists received $25,000 and a trip to the Super Bowl. Grand prizes were based on how each of the winning Doritos ads ranked on the USA Today Ad Meter:

$1 million awarded for an ad that scores number one on the Ad Meter
$600,000 awarded for an ad that scores number two on the Ad Meter
$400,000 awarded for an ad that scores number three on the Ad Meter

If consumer-created Doritos ads swept all top-three rankings of the USA Today Ad Meter, an additional $1 million bonus was promised to each top-three placer for a total prize give-away of $5 million.

The USA Today Super Bowl Ad Meter tracks the second-by-second responses of a panel of viewers to ads during the national broadcast of the Super Bowl and ranks them favourite to least favourite. Created in 1989, USA Today's Ad Meter has been regarded as the most influential Super Bowl ad rating in the advertising industry.

Crash the Super Bowl is one of many ways the Doritos brand continues to turn control over to consumers. The brand's commitment to fan-empowerment began with the Doritos "Crash the Super Bowl" program, which started in 2007 and has turned the brand's Super Bowl advertising over to its fans every year.

In addition, the brand has put consumers in control through a variety of other exciting opportunities, including the Doritos "X-13D Flavour Experiment," where consumers had a chance to name a new mysterious flavour of chips; "The Quest," which engaged fans in a multi-faceted on-line and real-world adventure of challenges; and "Doritos Late Night," which provided Doritos fans ground-breaking virtual musical performances by blink-182 and Big Boi through the power of augmented reality technology where fans could enjoy and control the performances in the palm of their hand.

 

 

 

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