Saturday, 01 October 2016

Bosch Packaging Wins the German Packaging Award

Bosch Packaging Wins the German Packaging Award

  The prototype packaging equipment Bosch Sigpack VPF (Vertical Platform for Flat Pouches), the f...

yummex Middle East: Double-digit Growth for the 10th Anniversary

yummex Middle East: Double-digit Growth for the 10...

  The international trade fair for sweets and snacks in the MENA region, yummexMiddle East, which...

UK’s Best New Fish and Chip Shops Announced

UK’s Best New Fish and Chip Shops Announced

 The UK’s top 10 new fish and chip shops have been announced by the 2017 National Fish and Chip Aw...

Syngenta Has a New President Global Seeds and North America

Syngenta Has a New President Global Seeds and North Ame...

 Syngenta has announced the appointment of Jeff Rowe to the new role of President Global Seeds and Nort...

ConAgra Foods Acquires Frontera

ConAgra Foods Acquires Frontera

 ConAgra Foods has announced that it has acquired the packaged foods businesses of Frontera Foods and R...

Three New Appointments for tna’s Asia Pacific Team

Three New Appointments for tna’s Asia Pacific Team

 Food processing and packaging supplier tna has expanded its team in Asia, with the appointments of a n...

Key Technology Launches Website in German

Key Technology Launches Website in German

  Key Technology has announced the launch of its new mobile-friendly website in German to support its ...

Key Technology Introduces VERYX Belt-Fed Digital Sorters to Europe

Key Technology Introduces VERYX Belt-Fed Digital Sorter...

 Key Technology introduces its VERYX belt-fed digital sorters to the European food processing industry ...

Case Study: Ishida Helps Spanish Snack Manufacturer to Grow

Case Study: Ishida Helps Spanish Snack Manufacturer to ...

 Aperitivos y Extrusionados (Apex), now one of Spain’s top three snack food manufacturers, uses Ishida ...

Nigeria Has a New Potato Processing Plant

Nigeria Has a New Po...

 A USD120m potato farm and processing plantis underway in ...

DQ System Launches Potato Skins Snack

DQ System Launches P...

 Dairy Queen brand has unveiled a new line of oven-hot sna...

US Processed 5% Less Potatoes in 2015

US Processed 5% Less...

US potatoes used for processing totaled 280 million cwt, d...

Lay’s Chalet Sauce Potato Chips Available in Canadian Retail

Lay’s Chalet Sauce P...

  Frito-Lay Core Global Brands, PepsiCo Foods Canada, a...

Cambodia Opens First Potato Research Centre

Cambodia Opens First...

 With potato consumption continuing to rise in the Kingdom...

Lebanon Bans Potato Imports

Lebanon Bans Potato ...

Agriculture Minister Akram Chehayeb has announced a decisi...

Purple Magic Potato Running for the Invent Awards

Purple Magic Potato ...

  Purple Magic potato variety is now in the running for t...

Land-Grant Universities Bolster the US Potato Genebank’s Impact

Land-Grant Universit...

 Land-grant universities are collaborating to support the ...

New Variety of Innate Potato Approved

New Variety of Innat...

  The J.R. Simplot Company has completed a voluntary cons...

The Use of Nicotine-based Pesticides Limited in Minnesota

The Use of Nicotine-...

  Seeking to reverse a decline in bees and other pollinat...

Doritos tortilla chips say their consumer-created Doritos commercial aired during the weekend's Super Bowl XLIV, placed second in USA Today's annual consumer-ranked Super Bowl Ad Meter.

This is the fourth year in a row a consumer-created Doritos ad has ranked in the top five and the first time Doritos aired four ads during the Super Bowl. Now, Doritos, part of the PepsiCo Frito-Lay division, is paying the talented creator a $600,000 prize for proving that when given the opportunity, amateurs truly can compete with the pros.

Nationwide consumer votes put "Casket," "House Rules," "Snack Attack Samurai" and "Underdog" in the Super Bowl spotlight, from six finalist ads in the fourth annual Doritos "Crash the Super Bowl" programme.

For taking the number 2 spot, Joshua Svoboda, creator of "Underdog" will receive $600,000.

"What a testament of power to the people," said Rudy Wilson, vice president, marketing, Frito-Lay. "Doritos fans have shown us that they have the passion and creativity to compete with seasoned professionals in any industry, and they literally just gave Madison Avenue a run for its money, so we're giving them the payout they deserve. We knew Joshua had it in him and we are so proud and thrilled to hand over $600,000 to help him set off to pursue his dreams."

Last year, two unemployed brothers from Batesville, Indiana received $1 million from the Doritos brand for trumping the Madison Avenue-made commercials and ranking number one in the USA TODAY Ad Meter with their home-made Doritos commercial that they created for less than $2,000. It was a bold move that changed the brothers' lives forever and kick-started their now-thriving careers in film and television.

Always passionate about film making, 24-year-old Svoboda knew it was his time to shine when he heard about Doritos "Crash the Super Bowl." A native of Raleigh, NC, Svoboda entered the contest for a chance to take one of the top three Ad Meter spots and turn his childhood dreams into reality. Over the course of three days and working with a shoestring budget of $200, Joshua cast a friend's untrained dog as the star of his commercial. The spot takes place in a park in which "man's best friend" turns the tables on an obnoxious snacker who refuses to share his Doritos chips.

This year, all six Crash the Super Bowl finalists received $25,000 and a trip to the Super Bowl. Grand prizes were based on how each of the winning Doritos ads ranked on the USA Today Ad Meter:

$1 million awarded for an ad that scores number one on the Ad Meter
$600,000 awarded for an ad that scores number two on the Ad Meter
$400,000 awarded for an ad that scores number three on the Ad Meter

If consumer-created Doritos ads swept all top-three rankings of the USA Today Ad Meter, an additional $1 million bonus was promised to each top-three placer for a total prize give-away of $5 million.

The USA Today Super Bowl Ad Meter tracks the second-by-second responses of a panel of viewers to ads during the national broadcast of the Super Bowl and ranks them favourite to least favourite. Created in 1989, USA Today's Ad Meter has been regarded as the most influential Super Bowl ad rating in the advertising industry.

Crash the Super Bowl is one of many ways the Doritos brand continues to turn control over to consumers. The brand's commitment to fan-empowerment began with the Doritos "Crash the Super Bowl" program, which started in 2007 and has turned the brand's Super Bowl advertising over to its fans every year.

In addition, the brand has put consumers in control through a variety of other exciting opportunities, including the Doritos "X-13D Flavour Experiment," where consumers had a chance to name a new mysterious flavour of chips; "The Quest," which engaged fans in a multi-faceted on-line and real-world adventure of challenges; and "Doritos Late Night," which provided Doritos fans ground-breaking virtual musical performances by blink-182 and Big Boi through the power of augmented reality technology where fans could enjoy and control the performances in the palm of their hand.

 

 

 

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