Sunday, 19 April 2015

tna presents its packaging and processing solutions for the first time at BTA

tna presents its packaging and processing solution...

  Integrated packaging and processing solutions provider tna will showcase its range of total sys...

Space of co-located Process Expo, International Dairy Show and InterBev Process has exceeded 300,000 square feet

Space of co-located Process Expo, International Da...

  The International Dairy Foods Association (IDFA), the Food Processing Suppliers Association (FP...

“Cibus is Italy” Pavilion to showcase the whole range of Italian food

“Cibus is Italy” Pavilion to showcase the whole ra...

  The 2015 universal exposition dedicated to the theme "Feeding the Planet, Energy for Life&...

Potatoes New Zealand Inc announces a major new potato research project

Potatoes New Zealand Inc announces a major new potato r...

  Potatoes New Zealand Inc. has won funding from the Ministry of Primary Industries for a major resear...

Bayer CropScience and Farm Frites, in a potato venture for sustainable agriculture

Bayer CropScience and Farm Frites, in a potato venture ...

  Bayer CropScience and Dutch potato specialist Farm Frites has announced the beginning a Food Chain P...

FDA proposes to amend regulation on food facilities

FDA proposes to amend regulation on food facilities

  The U.S. Food and Drug Administration (FDA) is issuing a proposed rule to amend and update its regul...

Loma Systems launches tracs reporting software

Loma Systems launches tracs reporting software

  Loma Systems launches a new graphical Ethernet PC-based software tool designed to monitor the perfor...

TOMRA launches its newest peeling solution for seasonal vegetables and fruit processors

TOMRA launches its newest peeling solution for seasonal...

  TOMRA Sorting Food will reveal the latest addition to its steam peeling portfolio at Anuga FoodTec, ...

Loma launches its new X-ray contaminant inspection machine

Loma launches its new X-ray contaminant inspection mach...

  The equipment manufacturer Loma Systems launched its new X-ray contaminant inspection machine, a mod...

Potatoes are back on WIC, a nutritional program for women, infants and children in USA

Potatoes are back on...

The National Potato Council (NPC) from USA succeeded to put ...

Exclusive interview with the director of Urschel Laboratories, Inc: The Urschel team is a very strong one

Exclusive interview ...

What began with one man's invention more than 100 years ago ...

Important investment in Lamb Weston frozen food facility in Netherlands will add capacity and jobs

Important investment...

Lamb Weston / Meijer, a joint venture between US-based ConAg...

Thanksgiving Feast, a new line of kettle-cooked potato chips

Thanksgiving Feast, ...

Boulder Canyon Foods introduces Thanksgiving Feast, a new ...

Potato Week 2014 to take place on October 6-12

Potato Week 2014 to ...

The dates for Potato Week 2014 are October 6-12 and the camp...

UK Potato Council says it is a record year for seed potato exports

UK Potato Council sa...

  Seed potato exports are booming, with the latest figure...

Indian Government will procure 6,600 tones of potato from farmers

Indian Government wi...

The State Government announced its decision to procure 6,6...

Company launches a new solution for potato sprouting

Company launches a n...

  BioSafe Systems announces the introduction of ARRET Spr...

Seed Industry Event conference tackles key industry concerns

Seed Industry Event ...

The recent Seed Industry Event, organized by British Potato ...

Armenia registered an important growth in potato exports in 2014

Armenia registered a...

Armenian potato exports totaled about 20,600 tons, compared ...

Doritos tortilla chips say their consumer-created Doritos commercial aired during the weekend's Super Bowl XLIV, placed second in USA Today's annual consumer-ranked Super Bowl Ad Meter.

This is the fourth year in a row a consumer-created Doritos ad has ranked in the top five and the first time Doritos aired four ads during the Super Bowl. Now, Doritos, part of the PepsiCo Frito-Lay division, is paying the talented creator a $600,000 prize for proving that when given the opportunity, amateurs truly can compete with the pros.

Nationwide consumer votes put "Casket," "House Rules," "Snack Attack Samurai" and "Underdog" in the Super Bowl spotlight, from six finalist ads in the fourth annual Doritos "Crash the Super Bowl" programme.

For taking the number 2 spot, Joshua Svoboda, creator of "Underdog" will receive $600,000.

"What a testament of power to the people," said Rudy Wilson, vice president, marketing, Frito-Lay. "Doritos fans have shown us that they have the passion and creativity to compete with seasoned professionals in any industry, and they literally just gave Madison Avenue a run for its money, so we're giving them the payout they deserve. We knew Joshua had it in him and we are so proud and thrilled to hand over $600,000 to help him set off to pursue his dreams."

Last year, two unemployed brothers from Batesville, Indiana received $1 million from the Doritos brand for trumping the Madison Avenue-made commercials and ranking number one in the USA TODAY Ad Meter with their home-made Doritos commercial that they created for less than $2,000. It was a bold move that changed the brothers' lives forever and kick-started their now-thriving careers in film and television.

Always passionate about film making, 24-year-old Svoboda knew it was his time to shine when he heard about Doritos "Crash the Super Bowl." A native of Raleigh, NC, Svoboda entered the contest for a chance to take one of the top three Ad Meter spots and turn his childhood dreams into reality. Over the course of three days and working with a shoestring budget of $200, Joshua cast a friend's untrained dog as the star of his commercial. The spot takes place in a park in which "man's best friend" turns the tables on an obnoxious snacker who refuses to share his Doritos chips.

This year, all six Crash the Super Bowl finalists received $25,000 and a trip to the Super Bowl. Grand prizes were based on how each of the winning Doritos ads ranked on the USA Today Ad Meter:

$1 million awarded for an ad that scores number one on the Ad Meter
$600,000 awarded for an ad that scores number two on the Ad Meter
$400,000 awarded for an ad that scores number three on the Ad Meter

If consumer-created Doritos ads swept all top-three rankings of the USA Today Ad Meter, an additional $1 million bonus was promised to each top-three placer for a total prize give-away of $5 million.

The USA Today Super Bowl Ad Meter tracks the second-by-second responses of a panel of viewers to ads during the national broadcast of the Super Bowl and ranks them favourite to least favourite. Created in 1989, USA Today's Ad Meter has been regarded as the most influential Super Bowl ad rating in the advertising industry.

Crash the Super Bowl is one of many ways the Doritos brand continues to turn control over to consumers. The brand's commitment to fan-empowerment began with the Doritos "Crash the Super Bowl" program, which started in 2007 and has turned the brand's Super Bowl advertising over to its fans every year.

In addition, the brand has put consumers in control through a variety of other exciting opportunities, including the Doritos "X-13D Flavour Experiment," where consumers had a chance to name a new mysterious flavour of chips; "The Quest," which engaged fans in a multi-faceted on-line and real-world adventure of challenges; and "Doritos Late Night," which provided Doritos fans ground-breaking virtual musical performances by blink-182 and Big Boi through the power of augmented reality technology where fans could enjoy and control the performances in the palm of their hand.

 

 

 

VM - Shopping cart

 x 
Cart empty

Events Calendar

Last month April 2015 Next month
S M T W T F S
week 14 1 2 3 4
week 15 5 6 7 8 9 10 11
week 16 12 13 14 15 16 17 18
week 17 19 20 21 22 23 24 25
week 18 26 27 28 29 30

Latest Events

Jun 10th 2015 - Jun 15th 2015
Snackex
Jun 17th 2015 - Jun 19th 2015
International Potato Processing and Storage Convention
Jul 28th 2015 - Jul 30th 2015
9th World Potato Congress

Trade Media Solutions S.R.L. | 1-5 G-ral David Praporgescu Str., 1st Floor, District 2, 020965 Bucharest, Romania.
Tel: +40 (0) 21 31 590 31  | E-mail: office@mediatrade.ro

generic xanax online xanax online no prescription order xanax online mastercard buy valium buy valium online without prescription legal buy valium online klonopin online no prescription buy klonopin online buy klonopin free shipping adderall online overnight adderall online without prescription adderall overnight shipping buy tramadol free shipping buy tramadol no prescription buy tramadol online mastercard overnight buy tramadol online no prescription overnight buy tramadol online no prescription order tramadol online overnight klonopin generic buy klonopin online klonopin generic order valium buy valium online without prescription valium no rx xanax cheap buy xanax no prescription buy xanax online with mastercard buy accutane without rx buy accutane no prescription order accutane no prescription buy ativan with mastercard ativan online without prescription ativan overnight shipping buy valium online no prescription overnight buy valium without prescription cheap valium buy ambien overnight delivery ambien online pharmacy buy ambien order tramadol no prescription buy tramadol no prescription tramadol generic klonopin overnight shipping klonopin for sale buy klonopin cheap online buy generic tadalafil no prescription buy tadalafil online no prescription tadalafil cheap buy retin-a buy retin-a online without prescription buy retin-a online no prescription buy cheap tramadol buy tramadol without prescription buy tramadol online no prescription buy generic ambien buy ambien no prescription order ambien online can you buy xanax online xanax for sale buy cheap xanax buy ambien no prescription overnight ambien online pharmacy order ambien online mastercard buy ambien us buy ambien no prescription generic ambien