Saturday, 22 July 2017

Nominations Open for British Potato Industry Awards

Nominations Open for British Potato Industry Award...

  Nominations for the “British Potato Industry Award” and “AHDB Above and Beyond Award” are now o...

New Zealand’s Best Chips Competition Is Back after 4 Years

New Zealand’s Best Chips Competition Is Back after...

  The Best Chip Shop Competition is set to be held again, after a four-year hiatus and 51 stores ha...

 Idaho Potato Commission Honors Innovation in Teaching

Idaho Potato Commission Honors Innovation in Teac...

  The Idaho Potato Commission (IPC) recognized new methods and breakthroughs in professional food...

Potato Grower Testifies on Importance of Trade Programs for Specialty Crops

Potato Grower Testifies on Importance of Trade Programs...

Potato grower Eric Halverson has spoken in front of the Senate Agriculture, Nutrition and Forestry Comm...

SuperValu Expects to Sell EUR32m Irish Potatoes This Season

SuperValu Expects to Sell EUR32m Irish Potatoes This Se...

  Leading Irish grocery retailer SuperValu expects to sell EUR32m in homegrown Irish potatoes this sea...

EC Project for Reducing Acrylamide in Food Approved

EC Project for Reducing Acrylamide in Food Approved

  European Union member states representatives voted in favor of European Commission's proposal to red...

Key Technology Introduces New VERYX C70 Digital

Key Technology Introduces New VERYX C70 Digital

  Key Technology expands its VERYX family of digital sorters with the addition of the new VERYX C70, a...

Elea Pulsed Electric Field Technology Launches SmoothCut One system

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  Elea PEF has recently launched a new compact industrial scale system for treatment of vegetables and...

Key Technology Presents VERYX Digital Sorters to Australian Processor

Key Technology Presents VERYX Digital Sorters to Austra...

  Key Technology introduces its VERYX family of digital sorters to the Australian food processing indu...

Lay’s Announces ‘Do Us a Flavor’ Contest Finalists

Lay’s Announces ‘Do ...

  Lay’s has announced the three finalist potato chip flav...

Nottingham University and Pipers Crisps Develop Science of Crisps

Nottingham Universit...

  Pipers Crisps, one of Britain’s best-known crisp brands...

Side Delights Launchs Farmers Table Organic Russet Single Wrapped, Microwaveable Potato

Side Delights Launch...

Fresh Solutions Network is taking to the Organic Produce S...

Scarborough Borough Council Approves McCain Plant Expansion

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  Scarborough Borough Council has formally recommended ap...

New Potato Processing Plant to Be Built in Tyumen, Russia

New Potato Processin...

  Construction of the first plant processing potatoes in ...

Pringles Announces Limited Top Ramen-flavored Chips

Pringles Announces L...

Canned potato chip brand Pringles has teamed up with Japan...

Natural Antioxidant to Extend Potato Chips Shelf Life

Natural Antioxidant ...

   Potato chips’ shelf life can be doubled with a new 100% ...

Simplot Starts Construction of New Plant in Mendoza, Argentina

Simplot Starts Const...

Simplot will start the construction of a French fries plan...

Pipers Crisp Co. Potato Chips Joins Liberty Richter

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  British Pipers Crisps potato chips’ newest brand will p...

 Drones Measure Nitrogen Application in Potato Farming

Drones Measure Nitr...

  The researchers at Wageningen University Research ann...

Boise State Researchers Awarded IGEM Grant to Combat Potato Rot

Boise State Research...

  Boise State University researchers Harish Subbaraman, D...

Researchers Engineer Heat Tolerance in Potato Crops

Researchers Engineer...

  Scientists at the James Hutton Institute and the Univer...

Taiwan to Control Imports of GMO Potatoes

Taiwan to Control Im...

  Agriculture authorities in Taiwan say they are prepared...

Boise State University Develop Sensor for Potato Rot

Boise State Universi...

  Boise State University researchers Harish Subbaraman, D...

Simplot Postpones the Introduction of Innate Potatoes in Canada

Simplot Postpones th...

  Simplot Plant Sciences, the company that developed the ...

GMO Potato Lines to Be Approved in Australia and New Zealand

GMO Potato Lines to ...

  Food Standards Australia New Zealand (FSANZ) called for...

Maine Board Approves Three New Types of GMO Potatoes

Maine Board Approves...

Maine Board of Pesticides Control has unanimously approved...

AHDB Launches New Tool to Fight against Blight

AHDB Launches New To...

  AHDB Potatoes has launched a new website to help combat...

Doritos tortilla chips say their consumer-created Doritos commercial aired during the weekend's Super Bowl XLIV, placed second in USA Today's annual consumer-ranked Super Bowl Ad Meter.

This is the fourth year in a row a consumer-created Doritos ad has ranked in the top five and the first time Doritos aired four ads during the Super Bowl. Now, Doritos, part of the PepsiCo Frito-Lay division, is paying the talented creator a $600,000 prize for proving that when given the opportunity, amateurs truly can compete with the pros.

Nationwide consumer votes put "Casket," "House Rules," "Snack Attack Samurai" and "Underdog" in the Super Bowl spotlight, from six finalist ads in the fourth annual Doritos "Crash the Super Bowl" programme.

For taking the number 2 spot, Joshua Svoboda, creator of "Underdog" will receive $600,000.

"What a testament of power to the people," said Rudy Wilson, vice president, marketing, Frito-Lay. "Doritos fans have shown us that they have the passion and creativity to compete with seasoned professionals in any industry, and they literally just gave Madison Avenue a run for its money, so we're giving them the payout they deserve. We knew Joshua had it in him and we are so proud and thrilled to hand over $600,000 to help him set off to pursue his dreams."

Last year, two unemployed brothers from Batesville, Indiana received $1 million from the Doritos brand for trumping the Madison Avenue-made commercials and ranking number one in the USA TODAY Ad Meter with their home-made Doritos commercial that they created for less than $2,000. It was a bold move that changed the brothers' lives forever and kick-started their now-thriving careers in film and television.

Always passionate about film making, 24-year-old Svoboda knew it was his time to shine when he heard about Doritos "Crash the Super Bowl." A native of Raleigh, NC, Svoboda entered the contest for a chance to take one of the top three Ad Meter spots and turn his childhood dreams into reality. Over the course of three days and working with a shoestring budget of $200, Joshua cast a friend's untrained dog as the star of his commercial. The spot takes place in a park in which "man's best friend" turns the tables on an obnoxious snacker who refuses to share his Doritos chips.

This year, all six Crash the Super Bowl finalists received $25,000 and a trip to the Super Bowl. Grand prizes were based on how each of the winning Doritos ads ranked on the USA Today Ad Meter:

$1 million awarded for an ad that scores number one on the Ad Meter
$600,000 awarded for an ad that scores number two on the Ad Meter
$400,000 awarded for an ad that scores number three on the Ad Meter

If consumer-created Doritos ads swept all top-three rankings of the USA Today Ad Meter, an additional $1 million bonus was promised to each top-three placer for a total prize give-away of $5 million.

The USA Today Super Bowl Ad Meter tracks the second-by-second responses of a panel of viewers to ads during the national broadcast of the Super Bowl and ranks them favourite to least favourite. Created in 1989, USA Today's Ad Meter has been regarded as the most influential Super Bowl ad rating in the advertising industry.

Crash the Super Bowl is one of many ways the Doritos brand continues to turn control over to consumers. The brand's commitment to fan-empowerment began with the Doritos "Crash the Super Bowl" program, which started in 2007 and has turned the brand's Super Bowl advertising over to its fans every year.

In addition, the brand has put consumers in control through a variety of other exciting opportunities, including the Doritos "X-13D Flavour Experiment," where consumers had a chance to name a new mysterious flavour of chips; "The Quest," which engaged fans in a multi-faceted on-line and real-world adventure of challenges; and "Doritos Late Night," which provided Doritos fans ground-breaking virtual musical performances by blink-182 and Big Boi through the power of augmented reality technology where fans could enjoy and control the performances in the palm of their hand.

 

 

 

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