Tuesday, 28 July 2015

NPC Holds 2015 Summer Meeting

NPC Holds 2015 Summer Meeting

On July 7-9, growers and industry leaders from across the United States of America met in Kalispel...

Peru will host 10th World Potato Congress in 2018

Peru will host 10th World Potato Congress in 2018

The official announcement was made on July 15 by Alberto Maurer, head of Peru’s National Institute...

AHDB strategic potato farm open event

AHDB strategic potato farm open event

AHDB Potatoes first Strategic Potato Farm (SPot) is now established in Staffordshire. An open day ha...

AHDB Next Generation group explore potato processing

AHDB Next Generation group explore potato processing

  The AHDB Potatoes ‘Next Generation’ tour kicked off in Yorkshire last month, visiting two progressiv...

TOMRA launches Spanish language website

TOMRA launches Spanish language website

TOMRA has launched a Spanish version of its website, underlining the importance of Spain and other Span...

ConAgra Foods intending to exit private label market

ConAgra Foods intending to exit private label market

In a report issued on June 30, ConAgra Foods, Inc. reported results for this year’s fourth quarter, whi...

The steps to chilled perfection

The steps to chilled perfection

  Production of frozen products, especially French fries, needs to be meticulous to end up with the ...

Key Technology introduce enhancements to Rotary systems

Key Technology introduce enhancements to Rotary systems

Key Technology introduced on July 15 its improved Rotary Sizing and Grading Systems, which include its Sl...

Next generation potato grading line from Tong

Next generation potato grading line from Tong

When one of the UK’s largest growers and producers of fresh vegetables, the Produce World Group, decide...

McCain Australia has new range of frozen potato wedges

McCain Australia has...

  McCain Australia has recently launched the new wedges ‘...

Tolsma-Grisnich and Kiremko, partnership for a new plant in China

Tolsma-Grisnich and ...

  Strategic partners Tolsma-Grisnich and Kiremko recently...

Utz Quality Foods launches Specialty Division

Utz Quality Foods la...

Utz Quality Foods, Inc. has recently announced the culmina...

Potatoes are back on WIC, a nutritional program for women, infants and children in USA

Potatoes are back on...

The National Potato Council (NPC) from USA succeeded to put ...

Exclusive interview with the director of Urschel Laboratories, Inc: The Urschel team is a very strong one

Exclusive interview ...

What began with one man's invention more than 100 years ago ...

UK Potato Council says it is a record year for seed potato exports

UK Potato Council sa...

  Seed potato exports are booming, with the latest figure...

Indian Government will procure 6,600 tones of potato from farmers

Indian Government wi...

The State Government announced its decision to procure 6,6...

Company launches a new solution for potato sprouting

Company launches a n...

  BioSafe Systems announces the introduction of ARRET Spr...

Seed Industry Event conference tackles key industry concerns

Seed Industry Event ...

The recent Seed Industry Event, organized by British Potato ...

Armenia registered an important growth in potato exports in 2014

Armenia registered a...

Armenian potato exports totaled about 20,600 tons, compared ...

Doritos tortilla chips say their consumer-created Doritos commercial aired during the weekend's Super Bowl XLIV, placed second in USA Today's annual consumer-ranked Super Bowl Ad Meter.

This is the fourth year in a row a consumer-created Doritos ad has ranked in the top five and the first time Doritos aired four ads during the Super Bowl. Now, Doritos, part of the PepsiCo Frito-Lay division, is paying the talented creator a $600,000 prize for proving that when given the opportunity, amateurs truly can compete with the pros.

Nationwide consumer votes put "Casket," "House Rules," "Snack Attack Samurai" and "Underdog" in the Super Bowl spotlight, from six finalist ads in the fourth annual Doritos "Crash the Super Bowl" programme.

For taking the number 2 spot, Joshua Svoboda, creator of "Underdog" will receive $600,000.

"What a testament of power to the people," said Rudy Wilson, vice president, marketing, Frito-Lay. "Doritos fans have shown us that they have the passion and creativity to compete with seasoned professionals in any industry, and they literally just gave Madison Avenue a run for its money, so we're giving them the payout they deserve. We knew Joshua had it in him and we are so proud and thrilled to hand over $600,000 to help him set off to pursue his dreams."

Last year, two unemployed brothers from Batesville, Indiana received $1 million from the Doritos brand for trumping the Madison Avenue-made commercials and ranking number one in the USA TODAY Ad Meter with their home-made Doritos commercial that they created for less than $2,000. It was a bold move that changed the brothers' lives forever and kick-started their now-thriving careers in film and television.

Always passionate about film making, 24-year-old Svoboda knew it was his time to shine when he heard about Doritos "Crash the Super Bowl." A native of Raleigh, NC, Svoboda entered the contest for a chance to take one of the top three Ad Meter spots and turn his childhood dreams into reality. Over the course of three days and working with a shoestring budget of $200, Joshua cast a friend's untrained dog as the star of his commercial. The spot takes place in a park in which "man's best friend" turns the tables on an obnoxious snacker who refuses to share his Doritos chips.

This year, all six Crash the Super Bowl finalists received $25,000 and a trip to the Super Bowl. Grand prizes were based on how each of the winning Doritos ads ranked on the USA Today Ad Meter:

$1 million awarded for an ad that scores number one on the Ad Meter
$600,000 awarded for an ad that scores number two on the Ad Meter
$400,000 awarded for an ad that scores number three on the Ad Meter

If consumer-created Doritos ads swept all top-three rankings of the USA Today Ad Meter, an additional $1 million bonus was promised to each top-three placer for a total prize give-away of $5 million.

The USA Today Super Bowl Ad Meter tracks the second-by-second responses of a panel of viewers to ads during the national broadcast of the Super Bowl and ranks them favourite to least favourite. Created in 1989, USA Today's Ad Meter has been regarded as the most influential Super Bowl ad rating in the advertising industry.

Crash the Super Bowl is one of many ways the Doritos brand continues to turn control over to consumers. The brand's commitment to fan-empowerment began with the Doritos "Crash the Super Bowl" program, which started in 2007 and has turned the brand's Super Bowl advertising over to its fans every year.

In addition, the brand has put consumers in control through a variety of other exciting opportunities, including the Doritos "X-13D Flavour Experiment," where consumers had a chance to name a new mysterious flavour of chips; "The Quest," which engaged fans in a multi-faceted on-line and real-world adventure of challenges; and "Doritos Late Night," which provided Doritos fans ground-breaking virtual musical performances by blink-182 and Big Boi through the power of augmented reality technology where fans could enjoy and control the performances in the palm of their hand.

 

 

 

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