Wednesday, 07 December 2016

New at INTERPOM PRIMEURS: Pre-Registration Is Required

New at INTERPOM PRIMEURS: Pre-Registration Is Requ...

 INTERPOM |PRIMEURS, the leading indoor trade fair for the entire potato, vegetable and fruit sect...

Gulfood Manufacturing Showcases Full F&B Tech Spectrum

Gulfood Manufacturing Showcases Full F B Tech Spec...

  Gulfood Manufacturing (November 7-9, 2016) aimed to serve the full F B processing value chain i...

PACK EXPO: 50,000 Processing and Packaging Professionals to Meet in Chicago

PACK EXPO: 50,000 Processing and Packaging Profess...

PACK EXPO International expects over 50,000 industry professionals at what is to be the largest tr...

Snyder's-Lance Invests USD38m in Charlotte Sites, but Quits Diamond of California

Snyder's-Lance Invests USD38m in Charlotte Sites, but Q...

  Snyder's-Lance, Inc. has announced the sale of its Diamond of California culinary nut business to Bl...

AHDB Estimates Potato Production at 5.22Mt in Great Britain

AHDB Estimates Potato Production at 5.22Mt in Great Bri...

  AHDB Potatoes' first provisional estimate of total production in Great Britain for the 2016 crop yea...

 Asia-Pacific Is the Fastest-growing Region in the Industrial Starch Market

Asia-Pacific Is the Fastest-growing Region in the Indu...

  The industrial starch market in the Asia-Pacific region is driven by the increasing consumption of sta...

Tong Engineering Showcases Latest Equipment Range at LAMMA 2017

Tong Engineering Showcases Latest Equipment Range at LA...

  Tong Engineering is set to showcase the latest model of its Caretaker mobile grader, featuring the n...

New “Humigator” Help Growers with Potato Control

New “Humigator” Help Growers with Potato Control

  An invention called a “humigator” is helping potato growers across the country have yearlong control...

Key Technology Opens New Innovation Center in Hasselt, Belgium

Key Technology Opens New Innovation Center in Hasselt, ...

  Key Technology opens the Innovation and Solutions Center – in Hasselt, Belgium, a facility which ena...

Farm Frites Launches Its Ultimate Chip

Farm Frites Launches...

 Potato grower and manufacturer Farm Frites has announced ...

Schmieding Produce Launches Skinny Potato

Schmieding Produce L...

 Schmieding Produce prepares to launch in January a new sk...

 Good Health Launches Eat Your Vegetables Chip Lineup

Good Health Launche...

 Good Health®has launched its new Eat Your Vegetables® chi...

Savoursmiths Luxury Chips Brand Launches in the UK

Savoursmiths Luxury ...

  A new luxury chips brand was created by the fourth genera...

Swedish Brewery Creates the Most Expensive Potato Chip in the World

Swedish Brewery Crea...

 Swedish brewery St. Erik’s has created the world’s most e...

McDonald’s Chooses New Potato Varieties for Fries

McDonald’s Chooses N...

In September, the worldwide fast-food chain chose two new ...

Potato Growers Get Help to Fight with Late Blight Pathogen

Potato Growers Get H...

  The Plant Management Network (PMN) has released in Nove...

Potandon Produce Adds a New Organic Potato Supply Point

Potandon Produce Add...

  Potandon Produce LLC, the industry leader in fresh pota...

Cornell University Receives State Grant to Fight against Golden Nematode

Cornell University R...

 Cornell University received a USD1.2m boost in new state ...

Lebanon Bans Potato Imports

Lebanon Bans Potato ...

Agriculture Minister Akram Chehayeb has announced a decisi...

Frito Lay has developed a range of regional flavours especially for the US snack market.

The Lay's team collaborated with chefs across the country to understand regional flavour preferences, developing six new flavours of Lay's that represent the best in regional cuisine. Each of these "regional" flavors is made with all-natural ingredients.  

One of the new regional flavours, Lay's Tangy Carolina BBQ, is being launched nationwide.  The other five flavours are being launched only in the region of the country that inspired the flavour:  

• Northeastern US -- Lay's Pepper Relish 
• Midwestern US -- Lay's Garden Tomato & Basil 
• Northwestern US -- Lay's Balsamic Sweet Onion 
• Southwestern US -- Lay's Southwest Cheese & Chiles 
• Southeastern US -- Lay's Cajun Herb & Spice 

A spokesperson for Frito Lay said, "Restaurants always lead new food trends, and for a long time, the leading innovations had an international flair. We borrowed flavours from Mexican and Caribbean foods, Asian cuisine and Italian and Mediterranean dishes to determine new chip flavours.

"We found that Americans loved exotic variety, but if we tried to be too different, the flavours wouldn't catch on with consumers. For example, we once offered a meat-flavoured potato chip, inspired by a similar chip in England, but it didn't do so well in the U.S. Americans wanted what we called, 'mainstream -- jazzed up."

Digital edition


Click or tap to view our digital magazine
on your tablet or mobile device.

 x 
Cart empty

Latest Events

Jan 4th 2017 - Jan 7th 2017
Potato Expo
Jan 9th 2017 - Jan 12th 2017
NWFPA
Jan 18th 2017 - Jan 19th 2017
LAMMA
Jan 18th 2017 - Jan 20th 2017
Idaho Potato Conference & Ag Expo
Mar 17th 2017 - Mar 22nd 2017
INTERNORGA

Trade Media Solutions S.R.L. | 1-5 G-ral David Praporgescu Str., 1st Floor, District 2, 020965 Bucharest, Romania.
Tel: +40 (0) 21 31 590 31  | E-mail: office@mediatrade.ro