The traditional bread brand hopes customers will be reassured by the Warburtons name into trying the snacks.

Company chairman, Jonathan Warburton said: "Although we remain dedicated to bakery, moving into the snacking category is a really exciting step for Warburtons.

"We are thrilled to have developed two ranges that consumers tell us are a great fit with what they want from a snack - great taste, convenient, crunchy, and easy to share or eat on their own."

The ChippidyDooDaa range of Golden Baked Pitta Chips are twice baked and are available in four flavours and two different pack sizes.

Mature Cheese and Spring Onion; Chilli Jack; and Sea Salt and Malt Vinegar variants will be available in 40g bags. Mature Cheese and Spring Onion and Sea Salt and Cracked Black Pepper will be available in 150g sharing bags.

The SnackaDoodle wholegrain snack range are made of 70% wholegrain and will be available in 20g single-serve bags, and a six-pack multipack in Cheddar Cheese & Onion and Sweet Chilli flavours.

A £1 million campaign is set to launch the snacks on March 15 and includes two new websites: www.chippidydoodaa.co.uk and www.snackadoodle.co.uk