More than 100,000 consumers will be given the opportunity to road test sweet potatoes as part of the travelling road show.
Tasters will be given a McCain coupon book including three 50p coupons.
A competition, where entrants describe their perfect dinner party with a prize of a celebrity chef cooked dinner awarded to the best, will also be launched.
Innovation in #FrozenPotatoes: Sweet, Real & Rustic - the latest insights from @GamaConsumer reveal… https://t.co/BnhQuYQMrl
Purple Magic #potato variety is now in the running for the INVENT Awards Agri-Science category… https://t.co/XIxUe1bubX
US #potatoes used for processing totaled 280 million cwt, down 5% from 2014, according to the @USDA… https://t.co/PIIr5Zh571
The 300 exhibitors present were able to meet with their customers, at @PotatoEurope, in France, September 14-15… https://t.co/GAzRomGdR4