More than 100,000 consumers will be given the opportunity to road test sweet potatoes as part of the travelling road show.
Tasters will be given a McCain coupon book including three 50p coupons.
A competition, where entrants describe their perfect dinner party with a prize of a celebrity chef cooked dinner awarded to the best, will also be launched.
The food business is hugely dependent on consumer demands. Andre Erasmus examines some changes in the #cooking fiel… https://t.co/MklYhdLBkV
.@AHDB_Potatoes' first provisional estimate of total production in GB for the 2016 crop year is 5.22 million tons… https://t.co/ObUrB3sLza
Asia-Pacific Is the Fastest-growing Region in the Industrial #Starch Market, according to @marketsmarkets… https://t.co/fVYO9xUnsz