More than 100,000 consumers will be given the opportunity to road test sweet potatoes as part of the travelling road show.
Tasters will be given a McCain coupon book including three 50p coupons.
A competition, where entrants describe their perfect dinner party with a prize of a celebrity chef cooked dinner awarded to the best, will also be launched.
The summer issue of Potato Business Digital is now online! http://t.co/tMcIZ67HfE
Our series of virtual tours mapping worldwide testing facilities begins: http://t.co/6Ch92Pp8cu . Contact us to be included!
New brand of #potato #chips announced, made in #Croatia: http://t.co/FkVIDOGxm7
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