Nearly 2.1 million tonnes of potatoes were produced this season but a lack of buyers has meant prices have dropped from Rs 800 to Rs 250 per quintal.
Despite irregular power supplies and poor irrigation canals the Doaba region has produced an unprecedented number of spuds.
But with only 491 cold stores it is feared that much of the crop will rot over the coming fortnight unless drastic action is taken.
@McCainFoodsGB announces new Canadian President http://t.co/KfZ01Dd1Tg
@BioSafeSystems1 announces Ron Fisher as north-east territory manager http://t.co/HHkWE6UPdO