The Indian leg of the crisp multi-national currently contracts 15,000 farmers to grow potatoes.
Frito Lay is hoping to increase that number to 40,000.
Agreements with farmers in Punjab, Karnataka, Maharashtra, Madhya Pradesh, Uttar Pradesh, Jharkhand, Uttaranchal and West Bengal are already in place.
Frito Lay is also considering entering similar contracts in Andhra Pradesh and Tamil Nadu.
Expert View @TOMRASYSTEMSBV: Sustainability - Effect of Population Growth on Food Production Efficiency… https://t.co/sqArHnKAzp