The Indian leg of the crisp multi-national currently contracts 15,000 farmers to grow potatoes.
Frito Lay is hoping to increase that number to 40,000.
Agreements with farmers in Punjab, Karnataka, Maharashtra, Madhya Pradesh, Uttar Pradesh, Jharkhand, Uttaranchal and West Bengal are already in place.
Frito Lay is also considering entering similar contracts in Andhra Pradesh and Tamil Nadu.
.@AHDB_Potatoes' first provisional estimate of total production in GB for the 2016 crop year is 5.22 million tons… https://t.co/ObUrB3sLza
Asia-Pacific Is the Fastest-growing Region in the Industrial #Starch Market, according to @marketsmarkets… https://t.co/fVYO9xUnsz