Thursday, 26 May 2016

Europatat’s Main Theme for 2016: “Adapting Business to Change and Uncertainty”

Europatat’s Main Theme for 2016: “Adapting Busines...

  This year’s Europatat congress takes place in Brussels, on June 1-2 and is organized in conjunc...

Global Cold Chain Expo: 25,000 Square Feet for Products, Services and Technologies

Global Cold Chain Expo: 25,000 Square Feet for Pro...

  The Global Cold Chain Expo, created in partnership with the Global Cold Chain Alliance and the ...

Exclusive Interview: Potato Europe 2016 - The Goal Is to Maintain Stable Consumption

Exclusive Interview: Potato Europe 2016 - The Goal...

  After three years abroad, Potato Europe, one of the most important events targeting the potato ...

Ammeraal Beltech Acquires Australian Partener Rydell

Ammeraal Beltech Acquires Australian Partener Rydell

Ammeraal Beltech, the developer and manufacturer of process and conveyor belting, headquartered in Alkm...

Givaudan to acquire Spicetec Flavors & Seasonings from ConAgra Foods

Givaudan to acquire Spicetec Flavors Seasonings from ...

  Givaudan, one of the global leaders in the creation of fragrances and flavors, strengthens capabilit...

FDA modernizes Nutrition Facts label for packaged foods

FDA modernizes Nutrition Facts label for packaged foods

  The US Food and Drug Administration took a major step in making sure consumers have updated nutritio...

Tong Engineering Introduces New Cleaner Loader Crop Transfer Machine

Tong Engineering Introduces New Cleaner Loader Crop Tra...

   Tong Engineering is set to introduce a new Cleaner Loader crop transfer machine to its latest range...

Kiremko Builds a New French Fries Line in Belgium

Kiremko Builds a New French Fries Line in Belgium

  Kiremko announced they had started to build a new French fries line in Belgium, with a capacity of 1...

Key Technology Introduces New Iso-Flo Vibratory Conveyors with Monobeam Construction

Key Technology Introduces New Iso-Flo Vibratory Conveyo...

 The manufacturer of process automation systems Key Technology introduces the reengineered Iso-Flo with...

Aviko Introduces a Guide for Gluten-free Catering

Aviko Introduces a G...

 The potato processor Aviko is supporting caterers during ...

Americans Were Asked which Lay's Flavors Stay and which Go

Americans Were Asked...

   For the first time in brand history, the Lay's brand a...

TOMRA Sorting Food: steam peeling can reduce the waste within the potato industry

TOMRA Sorting Food: ...

 The manufacturer of sensor-based food sorting systems, TO...

Australian Company Makes Potatoes Melt When Exposed to High Temperatures

Australian Company M...

  The Australian Research and Development company Potato ...

Heat and Control Releases Unitized Vacuum Fryer

Heat and Control Rel...

  Heat and Control, a global manufacturer and supplier of...

Researchers Develop Nutrient-rich Purple Potato

Researchers Develop ...

  A group of researchers from CSU have recently developed...

Search Begins for Scottish Strategic Potato Farm

Search Begins for Sc...

  AHDB has announced the quest for the first farmer host ...

£150K potato storage fellowship cultivates cutting edge research

£150K potato storage...

  Capitalizing on work from the horticulture sector, Dr R...

Company launches new formulation of biofungicide

Company launches new...

  Marrone Bio Innovations, a U.S. provider of bio-based p...

Welsh potato growers get latest know-how on Potato Day

Welsh potato growers...

  Over 50 potato growers gathered at the County Showground ...

McCain Foods (GB) has re-engaged specialist digital and eCRM agency, Underwired Amaze, to create a new eCRM hub and strategy, and extend its CRM activity across multiple channels using the Agillic platform.

Underwired Amaze will design and build the consumer website, which will target mums with busy lifestyles and feature new recipes, games, surveys, coupons and video content. Surveys and a feedback forum will facilitate an increased dialogue with customers, increasing brand engagement via the site. On-pack promotions, coupons, brand partnerships and other activation channels, including Facebook and Twitter, will be integrated with advertising to drive traffic to the hub, promoting the McCain product range and acquiring visitor data.

Underwired Amaze will use Agillic, the European market leader in multi-channel marketing software, to capture, manage and optimise the data collected on the site, and to execute customer communications, integrating personalised emails, SMS and the onsite experience.

Commenting on the customer loyalty programme, Nicola Ech-Channa, Communications Manager at McCain Foods, said: "This focus on our customers will allow us to get to know them even better and have an informed, personalised dialogue with them over the long-term. Underwired Amaze has already executed a hugely successful eCRM programme for us; we are now taking it to the next level using Agillic to integrate all activity from the point when a customer collects a coupon to targeted and triggered email and SMS communications."

 

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Latest Events

Jun 1st 2016 - Jun 2nd 2016
Europatat Congress 2016
Sep 14th 2016 - Sep 15th 2016
Potato Europe 2016
Sep 14th 2016 - Sep 15th 2016
Potato Europe 2016

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