Monday, 26 June 2017

Europatat Congress 2017 Focused on Plant Health and International Trade

Europatat Congress 2017 Focused on Plant Health an...

  Europatat Congress 2017 (June 15-16) focused on two of the major topics that are on the table o...

 US National Potato Council’s Summer Meeting Starts in Denver

US National Potato Council’s Summer Meeting Start...

  The NPC summer meeting takes place in Denver (Colorado, USA), June 28-30. The experts will disc...

Sustainability is Key for the Success of Potato Processors

Sustainability is Key for the Success of Potato Pr...

Major potato processors in Europe are committed to sustainable practices and investments are being...

GB Potato Planted Area Estimated to Increase by 4%

GB Potato Planted Area Estimated to Increase by 4%

  AHDB Potatoes Market Intelligence analysts estimate the total area planted with potatoes in Great Br...

New Center of Excellence for Potato in Punjab

New Center of Excellence for Potato in Punjab

  Punjab would soon set up a potato center at Dhogri (Jalandhar). The idea is to promote seed potato p...

PepsiCo’s Investments in Egypt Worth USD1bn Past Two Years

PepsiCo’s Investments in Egypt Worth USD1bn Past Two Ye...

The investments that PepsiCo has injected in the last two fiscal years have reached USD1bn, according t...

Tong Launches New Fieldloader

Tong Launches New Fieldloader

  Tong Engineering has announced new design options on its popular Fieldloader, including unique autom...

Tomra Launches New User Interface to Optimize Work Flow

Tomra Launches New User Interface to Optimize Work Flow

  Tomra Sorting Food has unveiled a new graphical user interface (UI) to help food processors get the ...

tna Presents High-performance Systems at ProPak Asia

tna Presents High-performance Systems at ProPak Asia

    tna will showcase its expansive range of high-performance solutions at this year’s ProPak Asia ev...

Texturized Potato Chips with Ingredion’s Solution

Texturized Potato Ch...

  Ingredion Incorporated announced six additions to its P...

Lamb Weston Introduces “Grown In Idaho” Brand

Lamb Weston Introduc...

  Lamb Weston introduced “Grown In Idaho”, a new brand of...

Boulder Canyon Introduces Coconut Oil Potato Chips

Boulder Canyon Intro...

  Boulder Canyon Authentic Foods launches new potato chip...

Orkla to Produce Acrylamide-Reducing Yeast Technology

Orkla to Produce Acr...

Orkla Food Ingredients has signed a license agreement with...

Utz Launches Patriotic Chips to Support US Military Service Members

Utz Launches Patriot...

Utz Quality Foods is teaming up with the United Service Or...

Japanese Snack Crisis Comes to an End

Japanese Snack Crisi...

Shuji Ito, the president of popular Japanese potato chips ...

Japanese Company Introduces Noodle-Flavored Potato Chips

Japanese Company Int...

    Japan’s food and beverage group Nissin Food Holdings...

PepsiCo and McCain Recall Hazardous Batches of Potato Products

PepsiCo and McCain R...

  Pepsico Canada and McCain Foods were pressed to make im...

Japan Faces Potato Chips Shortage

Japan Faces Potato C...

    Due to typhoons that hit Hokkaido last year, Japanes...

Researchers Engineer Heat Tolerance in Potato Crops

Researchers Engineer...

  Scientists at the James Hutton Institute and the Univer...

Taiwan to Control Imports of GMO Potatoes

Taiwan to Control Im...

  Agriculture authorities in Taiwan say they are prepared...

Boise State University Develop Sensor for Potato Rot

Boise State Universi...

  Boise State University researchers Harish Subbaraman, D...

Simplot Postpones the Introduction of Innate Potatoes in Canada

Simplot Postpones th...

  Simplot Plant Sciences, the company that developed the ...

GMO Potato Lines to Be Approved in Australia and New Zealand

GMO Potato Lines to ...

  Food Standards Australia New Zealand (FSANZ) called for...

Maine Board Approves Three New Types of GMO Potatoes

Maine Board Approves...

Maine Board of Pesticides Control has unanimously approved...

AHDB Launches New Tool to Fight against Blight

AHDB Launches New To...

  AHDB Potatoes has launched a new website to help combat...

Researcher Discusses Diseases of Potato Plants

Researcher Discusses...

  Anne Njoroge, a molecular pathologist working at the In...

New “Focus on Potato” Webinar Rhizoctonia Canker and Black Scurf

New “Focus on Potato...

  The Plant Management Network (PMN) has released a new p...

McCain Foods (GB) has re-engaged specialist digital and eCRM agency, Underwired Amaze, to create a new eCRM hub and strategy, and extend its CRM activity across multiple channels using the Agillic platform.

Underwired Amaze will design and build the consumer website, which will target mums with busy lifestyles and feature new recipes, games, surveys, coupons and video content. Surveys and a feedback forum will facilitate an increased dialogue with customers, increasing brand engagement via the site. On-pack promotions, coupons, brand partnerships and other activation channels, including Facebook and Twitter, will be integrated with advertising to drive traffic to the hub, promoting the McCain product range and acquiring visitor data.

Underwired Amaze will use Agillic, the European market leader in multi-channel marketing software, to capture, manage and optimise the data collected on the site, and to execute customer communications, integrating personalised emails, SMS and the onsite experience.

Commenting on the customer loyalty programme, Nicola Ech-Channa, Communications Manager at McCain Foods, said: "This focus on our customers will allow us to get to know them even better and have an informed, personalised dialogue with them over the long-term. Underwired Amaze has already executed a hugely successful eCRM programme for us; we are now taking it to the next level using Agillic to integrate all activity from the point when a customer collects a coupon to targeted and triggered email and SMS communications."

 

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