Saturday, 06 February 2016

FRUIT LOGISTICA 2016 becomes capital of fresh produce trade for three days

FRUIT LOGISTICA 2016 becomes capital of fresh prod...

  From February 3 to 5, FRUIT LOGISTICA in Berlin is the place to be for everyone that wants to k...

Perupas shortlisted for Fruit Logistica Innovation Award

Perupas shortlisted for Fruit Logistica Innovation...

  WOW! Colourful Perupas made by Dutch company HZPC were selected by the international Fruit Logi...

Givaudan celebrates ten years of ethical sourcing

Givaudan celebrates ten years of ethical sourcing

  Givaudan is marking a milestone in its journey to sustainable natural ingredients with an event...

Kiremko starts construction works at new facility

Kiremko starts construction works at new facility

  On February 1, the construction of the new Kiremko building started in a festive way in Montfoort, T...

Potato cultivation programme lifting people out of poverty in Africa

Potato cultivation programme lifting people out of pove...

  The Irish Potato Coalition is a programme set up by Vita, an Irish NGO, which works with communi...

Combined power drives TOMRA Sorting Food

Combined power drives TOMRA Sorting Food

  Optical food sorting system manufacturer TOMRA Sorting Food has reached an important milestone in it...

Sensor-based systems for the potato industry exhibited at Fruit Logistica 2016

Sensor-based systems for the potato industry exhibited ...

  A new edition of the Fruit Logistica trade show is set to take place in Berlin, Germany, between Feb...

AHDB launches website to improve potato chips quality

AHDB launches website to improve potato chips quality

  With the frying trade accounting for 12% of the Great Britain potato crop, ensuring quality across t...

Snack manufacturer Ibersnacks assesses its weigher-bagger equipment

Snack manufacturer Ibersnacks assesses its weigher-bagg...

  Snack manufacturers with high production outputs to pack and large orders to fulfil are among the mo...

FAM and Stumabo launch NECST - Next Evolution in Centrifugal Slicing Technology

FAM and Stumabo laun...

  FAM Stumabo developed NECST TM, an ambitious R D proj...

Potato chips in Canada - All dressed up

Potato chips in Cana...

  If you want to try potato chips with ketchup, dill pick...

Pasteurization - It’s all about safety first

Pasteurization - It’...

  Improved shelf life for food products is essential – no...

Kiremko and Packo present new product pump

Kiremko and Packo pr...

    Dutch manufacturer Kiremko and Packo, designer and c...

Company introduces potato starch for clean label food coatings

Company introduces p...

    Eliane™ Bind 12 is a potato starch with unique propert...

Welsh potato growers get latest know-how on Potato Day

Welsh potato growers...

  Over 50 potato growers gathered at the County Showground ...

Chile considered robust market for American agricultural equipment

Chile considered rob...

  In the most recently released U.S. Department of Commer...

Dundee-China collaboration discovers potential ‘Achilles heel’ of potato blight

Dundee-China collabo...

  Scientists working in Scotland and China have uncovered...

SmartStor controller wins Certificate of Merit at Lamma 2016

SmartStor controller...

  Lamma 16, the first major farming event of the year too...

Another stage completed at new Agristo cold store

Another stage comple...

  Egemin Automation has embarked upon a new major phase i...

The British are cutting back on potatoes in favour of pasta and rice, research shows.

Over the past 20 years there has been a 40 per cent drop in the number of fresh potatoes eaten in British homes, according to the Potato Council.

The Government-backed quango is spending £1.25million on encouraging people to rediscover the spud.

Young adults apparently want the convenience of potatoes that have already been turned into oven chips, frozen roasties or ready-made mash.

The campaign to champion the potato includes creating yesterday's national Potato Day and encouraging people to share recipes online.

UK families scoff 833 million fewer spud-based meals a year now than they did ten years ago, a fall of almost a fifth.

Four out of ten under-30s said they didn't know how to cook a jacket spud in a survey by the Potato Council.

Experts say busy workers believe they take too long to prepare while many women fear spuds are high in calories and carbohydrates. But the study showed people over 45 are eating more potatoes than five years ago.

Over the past decade meals eaten with rice are up by a third and those with pasta have increased by 21 per cent.

"Rice and pasta continue to threaten the market, with younger consumers eating far fewer potatoes than their parents and we continue to face long term structural decline in the demand for potatoes," a spokesman said.

The campaign's funding comes from a levy imposed on potato growers under the authority of the Government's food and farming department, Defra.

Last year the Agriculture and Horticulture Development Board, of which the Potato Council is a division, received £48.2million from farmers from the levy.

Some £5.9million of this came from potato producers.

Digital edition



Click or tap to download the digital magazine
for your tablet or mobile device.
Instructions available here.

 x 
Cart empty

Latest Events

Feb 8th 2016 - Feb 13th 2016
ProdExpo Moscow 2016
Mar 19th 2016 - Mar 23rd 2016
Snaxpo 2016

Trade Media Solutions S.R.L. | 1-5 G-ral David Praporgescu Str., 1st Floor, District 2, 020965 Bucharest, Romania.
Tel: +40 (0) 21 31 590 31  | E-mail: office@mediatrade.ro