Saturday, 10 December 2016

INTERPOM | PRIMEURS Announces Innovation Award Winners

INTERPOM | PRIMEURS Announces Innovation Award Win...

  Stefaan and Els Cocquyt of Moerkerke-Damme and Sébastien Dubuisson of Beloeil are the winners o...

New at INTERPOM PRIMEURS: Pre-Registration Is Required

New at INTERPOM PRIMEURS: Pre-Registration Is Requ...

 INTERPOM |PRIMEURS, the leading indoor trade fair for the entire potato, vegetable and fruit sect...

Gulfood Manufacturing Showcases Full F&B Tech Spectrum

Gulfood Manufacturing Showcases Full F B Tech Spec...

  Gulfood Manufacturing (November 7-9, 2016) aimed to serve the full F B processing value chain i...

Heat and Control to Build a New Spray Dynamics Facility

Heat and Control to Build a New Spray Dynamics Facility

  Heat and Control will build a new Spray Dynamics manufacturing facility located in Union, Missouri, ...

Snyder's-Lance Invests USD38m in Charlotte Sites, but Quits Diamond of California

Snyder's-Lance Invests USD38m in Charlotte Sites, but Q...

  Snyder's-Lance, Inc. has announced the sale of its Diamond of California culinary nut business to Bl...

AHDB Estimates Potato Production at 5.22Mt in Great Britain

AHDB Estimates Potato Production at 5.22Mt in Great Bri...

  AHDB Potatoes' first provisional estimate of total production in Great Britain for the 2016 crop yea...

TOMRA Simplifies Equipment Designations

TOMRA Simplifies Equipment Designations

    TOMRA Sorting Food has launched a new way of naming its food sorting machines, to bring clarity a...

Case Study: South African Manufacturer Reduces Product Giveaway with Multihead Weigher

Case Study: South African Manufacturer Reduces Product ...

  A leading South African snacks manufacturer has reduced product giveaway by as much as 35% following...

Tong Engineering Showcases Latest Equipment Range at LAMMA 2017

Tong Engineering Showcases Latest Equipment Range at LA...

  Tong Engineering is set to showcase the latest model of its Caretaker mobile grader, featuring the n...

Farm Frites Launches Its Ultimate Chip

Farm Frites Launches...

 Potato grower and manufacturer Farm Frites has announced ...

Schmieding Produce Launches Skinny Potato

Schmieding Produce L...

 Schmieding Produce prepares to launch in January a new sk...

 Good Health Launches Eat Your Vegetables Chip Lineup

Good Health Launche...

 Good Health®has launched its new Eat Your Vegetables® chi...

Savoursmiths Luxury Chips Brand Launches in the UK

Savoursmiths Luxury ...

  A new luxury chips brand was created by the fourth genera...

Swedish Brewery Creates the Most Expensive Potato Chip in the World

Swedish Brewery Crea...

 Swedish brewery St. Erik’s has created the world’s most e...

New “Focus on Potato” Webcast Helps Growers Manage White Mold Infections

New “Focus on Potato...

The Plant Management Network (PMN) has released a new pres...

McDonald’s Chooses New Potato Varieties for Fries

McDonald’s Chooses N...

In September, the worldwide fast-food chain chose two new ...

Potato Growers Get Help to Fight with Late Blight Pathogen

Potato Growers Get H...

  The Plant Management Network (PMN) has released in Nove...

Potandon Produce Adds a New Organic Potato Supply Point

Potandon Produce Add...

  Potandon Produce LLC, the industry leader in fresh pota...

Cornell University Receives State Grant to Fight against Golden Nematode

Cornell University R...

 Cornell University received a USD1.2m boost in new state ...

A competition is being launched in the UK by the Potato Council in an attempt to get people to eat more potatoes.

Consumers will get the chance to start in a one-off TV advert in June next year as part of the Master Spud competition.

The competition is part of the Many Faces of Potatoes campaign for the generic promotion of fresh potatoes across the UK, France and Belgium.

Celebrity chef Jean-Christophe Novelli is fronting the search, which will be publicised through a consumer PR campaign and in partnership with The Sun newspaper.

Consumers can enter their recipe idea or upload a demonstration at the dedicated campaign website www.manyfacesofpotatoes.co.uk between now and March.

A shortlist of people will then be selected to take part in live, regional auditions before being put to a public vote to choose the winner and future TV star.

Food and farming minister Jim Paice said: "This will be a real boost to Britain's potato industry. People will have access to new, healthy and quick potato recipes, which should inspire them to cook more potato dishes."

Potato Council head of marketing and corporate affairs Caroline Evans added: "The Many Faces of Potatoes campaign looks to educate and inspire consumers through the stories of people who currently cook, grow or love potatoes.

"Five people will get the chance to tell their story in our one-off TV ad, which will then be used on the internet. The additional EU investment has opened up a range of promotional options, which will help us teach young consumers and encourage them to eat potatoes."

Digital edition


Click or tap to view our digital magazine
on your tablet or mobile device.

 x 
Cart empty

Latest Events

Jan 4th 2017 - Jan 7th 2017
Potato Expo
Jan 9th 2017 - Jan 12th 2017
NWFPA
Jan 18th 2017 - Jan 19th 2017
LAMMA
Jan 18th 2017 - Jan 20th 2017
Idaho Potato Conference & Ag Expo
Mar 17th 2017 - Mar 22nd 2017
INTERNORGA

Trade Media Solutions S.R.L. | 1-5 G-ral David Praporgescu Str., 1st Floor, District 2, 020965 Bucharest, Romania.
Tel: +40 (0) 21 31 590 31  | E-mail: office@mediatrade.ro