Friday, 28 July 2017

Nominations Open for British Potato Industry Awards

Nominations Open for British Potato Industry Award...

  Nominations for the “British Potato Industry Award” and “AHDB Above and Beyond Award” are now o...

New Zealand’s Best Chips Competition Is Back after 4 Years

New Zealand’s Best Chips Competition Is Back after...

  The Best Chip Shop Competition is set to be held again, after a four-year hiatus and 51 stores ha...

 Idaho Potato Commission Honors Innovation in Teaching

Idaho Potato Commission Honors Innovation in Teac...

  The Idaho Potato Commission (IPC) recognized new methods and breakthroughs in professional food...

Lamb Weston Announces New Members of the Board

Lamb Weston Announces New Members of the Board

  Lamb Weston Holdings, Inc. announced the appointments of Andre J. Hawaux, executive vice president a...

US National Potato Council Publishes Its Yearbook

US National Potato Council Publishes Its Yearbook

  The US National Potato Council (NPC) has published the Statistical Yearbook for 2017, containing overv...

McCain Invests Over USD1bn to Expand Capacity

McCain Invests Over USD1bn to Expand Capacity

  McCain Foods Limited has announced plans to expand its capacity at its plant in Coaldale, Alberta, C...

Gpi and Kiremko Deliver Batter Line Installation for French Fries Coating

Gpi and Kiremko Deliver Batter Line Installation for Fr...

  Gpi and Kiremko worked together on designing and building a complete batter line that can produce li...

Key Technology Introduces New VERYX C70 Digital

Key Technology Introduces New VERYX C70 Digital

  Key Technology expands its VERYX family of digital sorters with the addition of the new VERYX C70, a...

Elea Pulsed Electric Field Technology Launches SmoothCut One system

Elea Pulsed Electric Field Technology Launches SmoothCu...

  Elea PEF has recently launched a new compact industrial scale system for treatment of vegetables and...

POOOF! Introduces New Potato Kettle Chips

POOOF! Introduces Ne...

  POOOF!, the newly launched brand from the Indian compan...

Lay’s Announces ‘Do Us a Flavor’ Contest Finalists

Lay’s Announces ‘Do ...

  Lay’s has announced the three finalist potato chip flav...

Nottingham University and Pipers Crisps Develop Science of Crisps

Nottingham Universit...

  Pipers Crisps, one of Britain’s best-known crisp brands...

Side Delights Launchs Farmers Table Organic Russet Single Wrapped, Microwaveable Potato

Side Delights Launch...

Fresh Solutions Network is taking to the Organic Produce S...

Scarborough Borough Council Approves McCain Plant Expansion

Scarborough Borough ...

  Scarborough Borough Council has formally recommended ap...

New Potato Processing Plant to Be Built in Tyumen, Russia

New Potato Processin...

  Construction of the first plant processing potatoes in ...

Pringles Announces Limited Top Ramen-flavored Chips

Pringles Announces L...

Canned potato chip brand Pringles has teamed up with Japan...

Natural Antioxidant to Extend Potato Chips Shelf Life

Natural Antioxidant ...

   Potato chips’ shelf life can be doubled with a new 100% ...

Simplot Starts Construction of New Plant in Mendoza, Argentina

Simplot Starts Const...

Simplot will start the construction of a French fries plan...

Cavendish Farms to Build Two New Modern Storage Facilities

Cavendish Farms to B...

  Prince Edwards Island's major potato processor Cavendis...

 Drones Measure Nitrogen Application in Potato Farming

Drones Measure Nitr...

  The researchers at Wageningen University Research ann...

Boise State Researchers Awarded IGEM Grant to Combat Potato Rot

Boise State Research...

  Boise State University researchers Harish Subbaraman, D...

Researchers Engineer Heat Tolerance in Potato Crops

Researchers Engineer...

  Scientists at the James Hutton Institute and the Univer...

Taiwan to Control Imports of GMO Potatoes

Taiwan to Control Im...

  Agriculture authorities in Taiwan say they are prepared...

Boise State University Develop Sensor for Potato Rot

Boise State Universi...

  Boise State University researchers Harish Subbaraman, D...

Simplot Postpones the Introduction of Innate Potatoes in Canada

Simplot Postpones th...

  Simplot Plant Sciences, the company that developed the ...

GMO Potato Lines to Be Approved in Australia and New Zealand

GMO Potato Lines to ...

  Food Standards Australia New Zealand (FSANZ) called for...

Maine Board Approves Three New Types of GMO Potatoes

Maine Board Approves...

Maine Board of Pesticides Control has unanimously approved...

Ten emerging food trends that will impact new product activity in 2011 have been identified by Innova Market Insights from its ongoing analysis of key trends and developments over the past year or so.

In previous years, the market researcher successfully identified upcoming trends to watch, including "Go Natural" and "Sustainability Rise" for 2008, "Trading Up and Down" for 2009 and "Sense of Simplicity" for 2010, all of which have now come right to the fore, as predicted:

1. Processed is Out for 2011, with consumers growing tired of being increasingly disassociated from the food they eat and turning against products full of complicated additives and with overly-long shelf lives. This has resulted in the natural/clean-label trend taking the US, in particular, by storm, with launches on a natural, organic or no additives/preservatives positioning rising dramatically over the past two years.
2. Offering Real Value is vital in this age of austerity. Although the food industry has been immune to the economic downturn in many ways, there has been a marked rise in consumers seeking real value for money propositions, not just in terms of low-cost or budget items, but also for products with perceived additional benefits, such as indulgence.

3. "Proven" is the New Buzzword and the relatively few companies that have successfully navigated the EFSA health claims maze, will be keen to highlight their ingredients from this perspective to encourage a previously skeptical consumer to try out a new functional food product. Use of the word "proven" has grown dramatically on new products since 2008, with numbers doubling over that period. Personalized nutrition is also becoming an increasingly important vehicle for global giants, as illustrated by the creation of Nestlé Health Science SA and Nestlé Institute of Health Sciences in September 2010 to "target new opportunities between food and pharma"; Unilever's creation of a novel partnership with Dutch research outfit TNO to explore links between diet and health; and PepsiCo's announcement of a significant new nutrition strategy via its Global Nutrition Group.

4. Return to Softer Claims is also apparent, however, with concerns about the impact of the tough EFSA health claims scrutiny now rife in the European food industry. A cloud of uncertainty hovering over health claims has resulted in a fall in numbers of food and drinks products launched on an "active health" [food plus] platform, despite growth in "passive health" [food minus] launches. Innova Market Insights tracked 1,960 new products with an active health positioning in the first half of 2010, down from nearly 2,200 in the same period in 2009, while numbers with a passive health claim rose from less than 8,750 to 10,350.

5. Getting "Connected" to brands is moving forward dramatically with the rise of social media platforms and more creative marketing campaigns to increase consumer engagement. The UK has led in this arena with campaigns such as those from Walker's (PepsiCo) with its 2008-2009 "Do Us A Flavour" and its 2010 "Flavour Cup" promotions. More recently, Cadbury started its Spots & Stripes promotion in the run up to the London 2012 Olympic Games, whereby consumers join one of the two teams (Spots or Stripes) and start scoring points.

6. Culinary Expansion is resulting largely from consumers eating out less, but instead spoiling themselves with true indulgence at home. Rising interest in quality home cooking and the return of more traditional kitchen skills have also resulted from this trend. There have been rising numbers of repositioned and completely new products designed to cater to the creative home cook.

7. New Relaxation Paradigm recognizes the need to minimize stress and encourage relaxation as a counter to the meteoric rise of energy drinks during the first part of the 21st century. While the energy trend has not apparently halted in any way, a counter trend is also emerging, focusing particularly on creative relaxation beverages. On the same theme, tea is taking on a relaxation mantle in some instances, with the number of tea launches rising strongly in the year to September 2010 and about 5% of them featuring the word "relax."

8. Fruit & Veg Revival is apparent as manufacturers go back to basics and focus more on the inherent health benefits available. Packaged fruit snacks, fruit smoothies and juice and water blends are all seeing considerable activity, with one of the most interesting launches in late 2010 featuring the Spanish introduction of Toro Naranja (Whole Orange), a Minute Maid (Coca-Cola) orange juice created by pressing the entire orange (including the peel), thus offering double the antioxidant content of the standard product.

9. Try A Little Respect: as the sustainability trend continues to gather pace, whether for environmental or humanitarian reasons, manufacturers are increasingly answering calls for more sustainable practices to benefit both humans (fairtrade, etc.) and animals (e.g. free-range).

10. Selling the Technology may be used as an alternative approach to cutting back on processing, if manufacturers can clearly explain the benefits that an alternative technology can provide to consumers, whether in terms of flavor, shelf-life or presentation. The challenge is to explain complex technologies in a manner that the average consumer can easily understand.

 

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