Friday, 30 January 2015

New format for Fruit Logistica 2015, focusing on machinery, technology and packaging

For the first time, Fruit Logistica 2015 features an exclusive forum for machines and technology that emphasizes the importance of technical solutions for the fresh produce trade. The trade fair takes place in Berlin, February

Australian project to develop a more reliable soil Phosphorus test

“Innovative Nutrient Management for the Australian Potato Industry”, a project developed by Department of Agriculture National Landcare Innovation, is now in its second year. 

Chip Week is calling all “chip lovers” across the UK

Chip Week 2015 will run from February 16-22 and will select its winners for this year’s Choice Chip Awards.

Global Cold Storage Capacity Report for 2014 shows that India surpassed USA

Global Cold Storage Capacity Report reveals that India has now a bigger total cold storage capacity, with 131 million cubic meters of space, compared to 115 million in the USA. China is now the

Chip Week is calling all “chip lovers” across the UK

Chip Week is calling all “chip lovers” across the ...

Chip Week 2015 will run from February 16-22 and will select its winners for this year’s Choice Chi...

New format for Fruit Logistica 2015, focusing on machinery, technology and packaging

New format for Fruit Logistica 2015, focusing on m...

For the first time, Fruit Logistica 2015 features an exclusive forum for machines and technology tha...

IPPSC helps you find more on Pulsed Electric Field (PEF) Technology

IPPSC helps you find more on Pulsed Electric Field...

In potato processing, PEF systems are an emerging alternative for traditional preheaters, as if not ...

Important changes for McDonald’s, starting with the company’s CEO

Important changes for McDonald’s, starting with the com...

The Board of Directors of McDonald's Corporation elected Steve Easterbrook to become President and CEO ...

McCain transfers production from Grobbendonk to Leuze

McCain transfers production from Grobbendonk to Leuze

Potato specialties production plant in Grobbendonk will be shut down early in 2016, McCain Foods Belgium’...

Market trends: Australia’s favorite snack

Market trends: Australia’s favorite snack

Potato chips remain the favorite snack in Australia, according to Roy Morgan Research. The data from the ...

Patent Covers Quick-Release Conveyor Belt Containment Device for Easy Cleaning of Food Conveyors

Patent Covers Quick-Release Conveyor Belt Containment D...

Dynamic Conveyor Corporation announced the issuance to it by the US Patent Office of a patent that gives ...

Loma helps the companies to apply standards for food safety

Loma helps the companies to apply standards for food sa...

Loma Systems urges food companies to review inspection equipment and procedures in line with BRC’s latest...

GEA to supply PEPEES advanced technology for drying potato starch

GEA to supply PEPEES advanced technology for drying pot...

 GEA Barr-Rosin is to supply PEPEES in Poland with a turnkey potato starch drying system. New equipment w...

Potatoes are back on WIC, a nutritional program for women, infants and children in USA

Potatoes are back on...

The National Potato Council (NPC) from USA succeeded to put ...

Exclusive interview with the director of Urschel Laboratories, Inc: The Urschel team is a very strong one

Exclusive interview ...

What began with one man's invention more than 100 years ago ...

Important investment in Lamb Weston frozen food facility in Netherlands will add capacity and jobs

Important investment...

Lamb Weston / Meijer, a joint venture between US-based ConAg...

Thanksgiving Feast, a new line of kettle-cooked potato chips

Thanksgiving Feast, ...

Boulder Canyon Foods introduces Thanksgiving Feast, a new ...

Potato Week 2014 to take place on October 6-12

Potato Week 2014 to ...

The dates for Potato Week 2014 are October 6-12 and the camp...

Seed Industry Event conference tackles key industry concerns

Seed Industry Event ...

The recent Seed Industry Event, organized by British Potato ...

Armenia registered an important growth in potato exports in 2014

Armenia registered a...

Armenian potato exports totaled about 20,600 tons, compared ...

McDonald’s does not plan to use J.R. Simplot's GMO potatoes

McDonald’s does not ...

A huge debate is happening these days in the USA involving...

Prince Edward Island Potato Board awards tips in tampering case

Prince Edward Island...

The potato industry in Prince Edward Island (PEI) will off...

Farmers in Uzbekistan learn how to improve productivity and save water

Farmers in Uzbekista...

Two international organizations lead projects for Uzbekist...

Ten emerging food trends that will impact new product activity in 2011 have been identified by Innova Market Insights from its ongoing analysis of key trends and developments over the past year or so.

In previous years, the market researcher successfully identified upcoming trends to watch, including "Go Natural" and "Sustainability Rise" for 2008, "Trading Up and Down" for 2009 and "Sense of Simplicity" for 2010, all of which have now come right to the fore, as predicted:

1. Processed is Out for 2011, with consumers growing tired of being increasingly disassociated from the food they eat and turning against products full of complicated additives and with overly-long shelf lives. This has resulted in the natural/clean-label trend taking the US, in particular, by storm, with launches on a natural, organic or no additives/preservatives positioning rising dramatically over the past two years.
2. Offering Real Value is vital in this age of austerity. Although the food industry has been immune to the economic downturn in many ways, there has been a marked rise in consumers seeking real value for money propositions, not just in terms of low-cost or budget items, but also for products with perceived additional benefits, such as indulgence.

3. "Proven" is the New Buzzword and the relatively few companies that have successfully navigated the EFSA health claims maze, will be keen to highlight their ingredients from this perspective to encourage a previously skeptical consumer to try out a new functional food product. Use of the word "proven" has grown dramatically on new products since 2008, with numbers doubling over that period. Personalized nutrition is also becoming an increasingly important vehicle for global giants, as illustrated by the creation of Nestlé Health Science SA and Nestlé Institute of Health Sciences in September 2010 to "target new opportunities between food and pharma"; Unilever's creation of a novel partnership with Dutch research outfit TNO to explore links between diet and health; and PepsiCo's announcement of a significant new nutrition strategy via its Global Nutrition Group.

4. Return to Softer Claims is also apparent, however, with concerns about the impact of the tough EFSA health claims scrutiny now rife in the European food industry. A cloud of uncertainty hovering over health claims has resulted in a fall in numbers of food and drinks products launched on an "active health" [food plus] platform, despite growth in "passive health" [food minus] launches. Innova Market Insights tracked 1,960 new products with an active health positioning in the first half of 2010, down from nearly 2,200 in the same period in 2009, while numbers with a passive health claim rose from less than 8,750 to 10,350.

5. Getting "Connected" to brands is moving forward dramatically with the rise of social media platforms and more creative marketing campaigns to increase consumer engagement. The UK has led in this arena with campaigns such as those from Walker's (PepsiCo) with its 2008-2009 "Do Us A Flavour" and its 2010 "Flavour Cup" promotions. More recently, Cadbury started its Spots & Stripes promotion in the run up to the London 2012 Olympic Games, whereby consumers join one of the two teams (Spots or Stripes) and start scoring points.

6. Culinary Expansion is resulting largely from consumers eating out less, but instead spoiling themselves with true indulgence at home. Rising interest in quality home cooking and the return of more traditional kitchen skills have also resulted from this trend. There have been rising numbers of repositioned and completely new products designed to cater to the creative home cook.

7. New Relaxation Paradigm recognizes the need to minimize stress and encourage relaxation as a counter to the meteoric rise of energy drinks during the first part of the 21st century. While the energy trend has not apparently halted in any way, a counter trend is also emerging, focusing particularly on creative relaxation beverages. On the same theme, tea is taking on a relaxation mantle in some instances, with the number of tea launches rising strongly in the year to September 2010 and about 5% of them featuring the word "relax."

8. Fruit & Veg Revival is apparent as manufacturers go back to basics and focus more on the inherent health benefits available. Packaged fruit snacks, fruit smoothies and juice and water blends are all seeing considerable activity, with one of the most interesting launches in late 2010 featuring the Spanish introduction of Toro Naranja (Whole Orange), a Minute Maid (Coca-Cola) orange juice created by pressing the entire orange (including the peel), thus offering double the antioxidant content of the standard product.

9. Try A Little Respect: as the sustainability trend continues to gather pace, whether for environmental or humanitarian reasons, manufacturers are increasingly answering calls for more sustainable practices to benefit both humans (fairtrade, etc.) and animals (e.g. free-range).

10. Selling the Technology may be used as an alternative approach to cutting back on processing, if manufacturers can clearly explain the benefits that an alternative technology can provide to consumers, whether in terms of flavor, shelf-life or presentation. The challenge is to explain complex technologies in a manner that the average consumer can easily understand.

 

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