Sunday, 26 October 2014

How breeders and processors can work together?

Dr Sharon Hall will talk about the needs of the potato industry and how breeders and growers can work with the processors to ensure the quality and volume needed for year-round, value-added potato products.

AVR launches Puma 3, its new four-row harvester

Potato machine constructor AVR is introducing its new Puma 3, a machine with tight lines, which grant it a very modern look. The real innovations for this self-propelled, four-row harvester are its more powerful

50 small-scale farmers will benefit from signed memorandum with PepsiCo Food Vietnam

PepsiCo Foods Vietnam Co (PFVC) has signed a memorandum of understanding to introduce a sustainable contract potato-farming model.

New method to stop potato parasitic worms using fungi

Scientists have developed a new way to stop the parasitic worm Globodera rostochiensis causes damage to potatoes.

LEAF’s annual President Event to focus on defining resilience and diversity in agriculture

Linking Environment And Farming (LEAF)’s annual President Event will take place on Tuesday November, 11, at the HSBC Headquarters, CanaryWharf, London. 

Kettle Cooked Wasabi Ginger, the winner of the Lay’s “Do Us a Flavor” competition in the USA

Kettle Cooked Wasabi Ginger, the winner of the Lay’s “D...

Lay's Kettle Cooked Wasabi Ginger flavored potato chips is the winner of this year's Lay's "Do Us A F...

How breeders and processors can work together?

How breeders and processors can work together?

Dr Sharon Hall will talk about the needs of the potato industry and how breeders and growers can work wi...

LEAF’s annual President Event to focus on defining resilience and diversity in agriculture

LEAF’s annual President Event to focus on defining resi...

Linking Environment And Farming (LEAF)’s annual President Event will take place on Tuesday November, 11, a...

Florimond Desprez Group acquires Germicopa, a potato seed company

Florimond Desprez Group acquires Germicopa, a potato se...

Florimond Desprez Group acquired Germicopa, one of the most important French potato seed companies and ...

Cargill reinforces its commitment to food security

Cargill reinforces its commitment to food security

Cargill is calling for coordinated action by governments, the private sector and civil society to ensur...

“Why are the fries so good?” McDonald’s answers to all their customers' questions

“Why are the fries so good?” McDonald’s answers to all ...

McDonald's USA invites their customers, fans and food skeptics to ask all they want to know in a campai...

UPDATE Urschel launches its equipment at Emballage Exhibition Paris and International FoodTec India

UPDATE Urschel launches its equipment at Emballage Exhi...

The new Sprint 2 Dicer by Urschel (http://www.urschel.com/) can be seen at Emballage in Paris beginning N...

Launches at Cibus Tec Parma for Urschel: a wide variety of machines ready for attendees

Launches at Cibus Tec Parma for Urschel: a wide variety...

Cibus Tec is combined with Food Pack to serve all areas of food processing and packaging in one locatio...

AVR launches Puma 3, its new four-row harvester

AVR launches Puma 3, its new four-row harvester

Potato machine constructor AVR is introducing its new Puma 3, a machine with tight lines, which grant i...

Potato Week 2014 to take place on October 6-12

Potato Week 2014 to ...

The dates for Potato Week 2014 are October 6-12 and the camp...

Kent Crisps Announces New Branding

Kent Crisps Announce...

AMC Foods announces the re-launch of their popular Kent Cr...

New DiversaCut 2110A Dicer on Display at SIAL in Paris

New DiversaCut 2110A...

Several Urschel cutting machines will be on display at Sal...

McDonald’s Japan Is Releasing Purple Sweet Potato McShake This Autumn

McDonald’s Japan Is ...

McDonald's Japan is rolling out a special purple sweet potat...

Lay's "Do Us A Flavor" Contest Finalists Announced

Lay's Do Us A Flavo...

Lay's potato chips, one of the brands from PepsiCo (http:/...

BioSafe Systems Introduces Complete Potato Storage Protection Programme

BioSafe Systems Intr...

Following research and development, BioSafe Systems offers...

Future Proofing Cheshire Potatoes

Future Proofing Ches...

Cheshire potato growers gathered at Aston Grange Farm near...

Sophisticated Potato Inspection

Sophisticated Potato...

Improvements in sorting machinery are aimed at many grower...

McCain Foods to Help Monitor Potato Crops with Drones

McCain Foods to Help...

Global potato processor McCain Foods is using drone techno...

Open Farm Sunday 2014 Review

Open Farm Sunday 201...

Farmers and their helpers celebrated this weekend the posi...

Ten emerging food trends that will impact new product activity in 2011 have been identified by Innova Market Insights from its ongoing analysis of key trends and developments over the past year or so.

In previous years, the market researcher successfully identified upcoming trends to watch, including "Go Natural" and "Sustainability Rise" for 2008, "Trading Up and Down" for 2009 and "Sense of Simplicity" for 2010, all of which have now come right to the fore, as predicted:

1. Processed is Out for 2011, with consumers growing tired of being increasingly disassociated from the food they eat and turning against products full of complicated additives and with overly-long shelf lives. This has resulted in the natural/clean-label trend taking the US, in particular, by storm, with launches on a natural, organic or no additives/preservatives positioning rising dramatically over the past two years.
2. Offering Real Value is vital in this age of austerity. Although the food industry has been immune to the economic downturn in many ways, there has been a marked rise in consumers seeking real value for money propositions, not just in terms of low-cost or budget items, but also for products with perceived additional benefits, such as indulgence.

3. "Proven" is the New Buzzword and the relatively few companies that have successfully navigated the EFSA health claims maze, will be keen to highlight their ingredients from this perspective to encourage a previously skeptical consumer to try out a new functional food product. Use of the word "proven" has grown dramatically on new products since 2008, with numbers doubling over that period. Personalized nutrition is also becoming an increasingly important vehicle for global giants, as illustrated by the creation of Nestlé Health Science SA and Nestlé Institute of Health Sciences in September 2010 to "target new opportunities between food and pharma"; Unilever's creation of a novel partnership with Dutch research outfit TNO to explore links between diet and health; and PepsiCo's announcement of a significant new nutrition strategy via its Global Nutrition Group.

4. Return to Softer Claims is also apparent, however, with concerns about the impact of the tough EFSA health claims scrutiny now rife in the European food industry. A cloud of uncertainty hovering over health claims has resulted in a fall in numbers of food and drinks products launched on an "active health" [food plus] platform, despite growth in "passive health" [food minus] launches. Innova Market Insights tracked 1,960 new products with an active health positioning in the first half of 2010, down from nearly 2,200 in the same period in 2009, while numbers with a passive health claim rose from less than 8,750 to 10,350.

5. Getting "Connected" to brands is moving forward dramatically with the rise of social media platforms and more creative marketing campaigns to increase consumer engagement. The UK has led in this arena with campaigns such as those from Walker's (PepsiCo) with its 2008-2009 "Do Us A Flavour" and its 2010 "Flavour Cup" promotions. More recently, Cadbury started its Spots & Stripes promotion in the run up to the London 2012 Olympic Games, whereby consumers join one of the two teams (Spots or Stripes) and start scoring points.

6. Culinary Expansion is resulting largely from consumers eating out less, but instead spoiling themselves with true indulgence at home. Rising interest in quality home cooking and the return of more traditional kitchen skills have also resulted from this trend. There have been rising numbers of repositioned and completely new products designed to cater to the creative home cook.

7. New Relaxation Paradigm recognizes the need to minimize stress and encourage relaxation as a counter to the meteoric rise of energy drinks during the first part of the 21st century. While the energy trend has not apparently halted in any way, a counter trend is also emerging, focusing particularly on creative relaxation beverages. On the same theme, tea is taking on a relaxation mantle in some instances, with the number of tea launches rising strongly in the year to September 2010 and about 5% of them featuring the word "relax."

8. Fruit & Veg Revival is apparent as manufacturers go back to basics and focus more on the inherent health benefits available. Packaged fruit snacks, fruit smoothies and juice and water blends are all seeing considerable activity, with one of the most interesting launches in late 2010 featuring the Spanish introduction of Toro Naranja (Whole Orange), a Minute Maid (Coca-Cola) orange juice created by pressing the entire orange (including the peel), thus offering double the antioxidant content of the standard product.

9. Try A Little Respect: as the sustainability trend continues to gather pace, whether for environmental or humanitarian reasons, manufacturers are increasingly answering calls for more sustainable practices to benefit both humans (fairtrade, etc.) and animals (e.g. free-range).

10. Selling the Technology may be used as an alternative approach to cutting back on processing, if manufacturers can clearly explain the benefits that an alternative technology can provide to consumers, whether in terms of flavor, shelf-life or presentation. The challenge is to explain complex technologies in a manner that the average consumer can easily understand.

 

VM - Shopping cart

 x 
Cart empty

Trade Media Solutions S.R.L. | 1-5 G-ral David Praporgescu Str., 1st Floor, District 2, 020965 Bucharest, Romania.
Tel: +40 (0) 21 31 590 31  | E-mail: office@mediatrade.ro