Thursday, 17 April 2014

Spring Cleaning Time!

Getting a storage facility ready for the new crop includes several steps, among which: cleaning, servicing and repairs, and ensuring proper adjustments and placement of equipment.

Potato Prices Soar in Australia Due to Extreme Weather

  Bad weather has caused the potato shortage currently affecting Australia, which is reflected in increased costs for washed potatoes.

Great Place to Work Ranks Tomra in Norway’s Top 10

Global human resources consulting, research and training firm specialising in organisational trust Great Place to Work® has recently announced the lists of best workplaces in Norway and names Tomra 7th best medium-sized workplace in

Wind Turbine to Power Greenvale Potato Packaging Plant

Greenvale, the UK’s leading supplier of fresh potatoes, and renewable energy company, Triodos Renewables Plc, announced the completion of a deal to build a wind turbine.

India Potato Expo Starts

India Potato Expo Starts

The international exhibition on potato production, storage and processing technologies launches its thir...

Sochi Winter Olympics  Fuelled by Lamb Weston Potatoes

Sochi Winter Olympics Fue...

An extensive number of food and beverage outlets in and around Sochi will be serving Lamb Weston premium...

Interpack 2014 Preview: New Event Introduced

Interpack 2014 Preview: Ne...

  Components for processing and packaging have a new section dedicated to suppliers at Interpack, which i...

Key Technology Appoints Cedric Simmons as Area Sales Manager for the Southeast United States

Key Technology Appoints Ce...

Key Technology announced its new area sales manager for the Southeast U.S., Cedric Simmons – who is res...

Great Place to Work Ranks Tomra in Norway’s Top 10

Great Place to Work Ranks ...

Global human resources consulting, research and training firm specialising in organisational trust Grea...

Potato Prices Soar in Australia Due to Extreme Weather

Potato Prices Soar in Aust...

  Bad weather has caused the potato shortage currently affecting Australia, which is reflected in incr...

Wind Turbine to Power Greenvale Potato Packaging Plant

Wind Turbine to Power Gree...

Greenvale, the UK’s leading supplier of fresh potatoes, and renewable energy company, Triodos Renewable...

Key Technology Showcases Digital Sorting and Specialised Conveying at interpack

Key Technology Showcases D...

Key Technology will exhibit its Python laser sorter and Impulse® electromagnetic conveyor at interpack ...

GEA Food Solutions at Interpack : ‘We Process and Pack It All’

GEA Food Solutions at Inte...

GEA Food Solution’s equipment on display on stand B09 in Hall 7a at interpack reinforces the statement ...

 Kiremko’s Sliver Remover Gets Upgraded

Kiremko’s Sliver Re...

The Kiremko sliver remover has undergone a major innovatio...

Lamb Weston Introduces Sweet ‘n Savour Fries Range

Lamb Weston Introduc...

Lamb Weston has introduced a new Sweet Potato Fries range: S...

Cutting Equipment Delivers Themed Potato Slices

Cutting Equipment De...

Tummers Methodic aims to meet theme potato seasonal trends b...

tna To Highlight High Performance Packaging Solutions at Interpack 2014

tna To Highlight Hig...

Visitors attending Interpack in May 8-14 will be able to e...

Key Technology Introduces Sort-to-Grade for All G6 Optical Sorters

Key Technology Intro...

Key Technology announces its new potato strips Sort-to-Gra...

Developing Tailor Made Warehouses at CeMAT Stands

Developing Tailor Ma...

International system integrator viastore systems will be p...

Spring Cleaning Time!

Spring Cleaning Time...

Getting a storage facility ready for the new crop includes...

New Intelligent Storage Automation

New Intelligent Stor...

Omnivent launches OmniCuro, its new storage automation ava...

All in Check

All in Check

The longevity of potatoes in storage is dependent on many ...

Making Things Work

Making Things Work

Sprouting and rotting tubers can be the bane of any potato...

Ten emerging food trends that will impact new product activity in 2011 have been identified by Innova Market Insights from its ongoing analysis of key trends and developments over the past year or so.

In previous years, the market researcher successfully identified upcoming trends to watch, including "Go Natural" and "Sustainability Rise" for 2008, "Trading Up and Down" for 2009 and "Sense of Simplicity" for 2010, all of which have now come right to the fore, as predicted:

1. Processed is Out for 2011, with consumers growing tired of being increasingly disassociated from the food they eat and turning against products full of complicated additives and with overly-long shelf lives. This has resulted in the natural/clean-label trend taking the US, in particular, by storm, with launches on a natural, organic or no additives/preservatives positioning rising dramatically over the past two years.
2. Offering Real Value is vital in this age of austerity. Although the food industry has been immune to the economic downturn in many ways, there has been a marked rise in consumers seeking real value for money propositions, not just in terms of low-cost or budget items, but also for products with perceived additional benefits, such as indulgence.

3. "Proven" is the New Buzzword and the relatively few companies that have successfully navigated the EFSA health claims maze, will be keen to highlight their ingredients from this perspective to encourage a previously skeptical consumer to try out a new functional food product. Use of the word "proven" has grown dramatically on new products since 2008, with numbers doubling over that period. Personalized nutrition is also becoming an increasingly important vehicle for global giants, as illustrated by the creation of Nestlé Health Science SA and Nestlé Institute of Health Sciences in September 2010 to "target new opportunities between food and pharma"; Unilever's creation of a novel partnership with Dutch research outfit TNO to explore links between diet and health; and PepsiCo's announcement of a significant new nutrition strategy via its Global Nutrition Group.

4. Return to Softer Claims is also apparent, however, with concerns about the impact of the tough EFSA health claims scrutiny now rife in the European food industry. A cloud of uncertainty hovering over health claims has resulted in a fall in numbers of food and drinks products launched on an "active health" [food plus] platform, despite growth in "passive health" [food minus] launches. Innova Market Insights tracked 1,960 new products with an active health positioning in the first half of 2010, down from nearly 2,200 in the same period in 2009, while numbers with a passive health claim rose from less than 8,750 to 10,350.

5. Getting "Connected" to brands is moving forward dramatically with the rise of social media platforms and more creative marketing campaigns to increase consumer engagement. The UK has led in this arena with campaigns such as those from Walker's (PepsiCo) with its 2008-2009 "Do Us A Flavour" and its 2010 "Flavour Cup" promotions. More recently, Cadbury started its Spots & Stripes promotion in the run up to the London 2012 Olympic Games, whereby consumers join one of the two teams (Spots or Stripes) and start scoring points.

6. Culinary Expansion is resulting largely from consumers eating out less, but instead spoiling themselves with true indulgence at home. Rising interest in quality home cooking and the return of more traditional kitchen skills have also resulted from this trend. There have been rising numbers of repositioned and completely new products designed to cater to the creative home cook.

7. New Relaxation Paradigm recognizes the need to minimize stress and encourage relaxation as a counter to the meteoric rise of energy drinks during the first part of the 21st century. While the energy trend has not apparently halted in any way, a counter trend is also emerging, focusing particularly on creative relaxation beverages. On the same theme, tea is taking on a relaxation mantle in some instances, with the number of tea launches rising strongly in the year to September 2010 and about 5% of them featuring the word "relax."

8. Fruit & Veg Revival is apparent as manufacturers go back to basics and focus more on the inherent health benefits available. Packaged fruit snacks, fruit smoothies and juice and water blends are all seeing considerable activity, with one of the most interesting launches in late 2010 featuring the Spanish introduction of Toro Naranja (Whole Orange), a Minute Maid (Coca-Cola) orange juice created by pressing the entire orange (including the peel), thus offering double the antioxidant content of the standard product.

9. Try A Little Respect: as the sustainability trend continues to gather pace, whether for environmental or humanitarian reasons, manufacturers are increasingly answering calls for more sustainable practices to benefit both humans (fairtrade, etc.) and animals (e.g. free-range).

10. Selling the Technology may be used as an alternative approach to cutting back on processing, if manufacturers can clearly explain the benefits that an alternative technology can provide to consumers, whether in terms of flavor, shelf-life or presentation. The challenge is to explain complex technologies in a manner that the average consumer can easily understand.

 

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Apr 2nd - Apr 4th
CPMA Convention + Trade Show
Apr 18th - Apr 19th
China Potato
May 8th - May 14th
Interpack
May 22nd - May 23rd
Europatat Congress
Jul 6th - Jul 11th
EAPR 2014
Jul 27th - Jul 31st
The Potato Association of America 2014 Annual Meeting
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Potatoes in Practice

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