Thursday, 02 October 2014

Potato Week 2014 to take place on October 6-12

The dates for Potato Week 2014 are October 6-12 and the campaign will celebrate the humble potato and encourage mothers to ‘trade-up’ from generic whites to named varieties.

Ishida multihead weigher helps Martini Alimentare to increase production capacity by 25 per cent

The installation of a 20 head Ishida multihead weigher at Italian food manufacturer Martini Alimentare has delivered an immediate 2% improvement in product giveaway and enabled the company to increase production capacity by 25

CEJA announced new partnership with Bekina to help young farmers

The European Council of Young Farmers (CEJA) announced a new partnership with Bekina at its General Assembly in Brussels, Belgium, attended by a number of leading young farmer representatives from across Europe.

Agreement signed for a new fry factory in China

Inner Mongolia Linkage Potato Co., Ltd and Farm Frites have signed an agreement to establish a joint venture in Wudan Town, Chifeng City in Inner Mongolia in China.

Kent Crisps Announces New Branding

AMC Foods announces the re-launch of their popular Kent Crisps brand. A brand new design concept has been created with a new Kent Crisps logo and each flavour displays a captivating image of Kent to emphasize the provenance

The World Potato Congress Industry Awards are open for nominations

The World Potato Congress Industry Awards are open for ...

The World Potato Congress Industry Awards are an important and prestigious event on the international po...

Interpom | Primeurs 2014, virtually fully booked

Interpom | Primeurs 2014, virtually fully booked

Interpom | Primeurs, the leading trade fair for the whole of the potato, vegetable and fruit sector in E...

Sri Lanka’s Government to Purchase All Potato Stocks from Farmers

Sri Lanka’s Government to Purchase All Potato Stocks fr...

Sri Lanka’s Prime Minister D.M.Jayaratne announced in Parliament that the government was ready to purchase...

McCain announces new Canadian President

McCain announces new Canadian President

McCain Foods Limited announced the appointment of Shai Altman as President, Canada, effective October 2...

BioSafe Systems announces Ron Fisher as north-east territory manager

BioSafe Systems announces Ron Fisher as north-east terr...

BioSafe Systems announces the appointment of Ron Fisher as Northeast Territory Manager for the agrichemic...

CEJA announced new partnership with Bekina to help young farmers

CEJA announced new partnership with Bekina to help youn...

The European Council of Young Farmers (CEJA) announced a new partnership with Bekina at its General Ass...

Tomra Sorting opens a new research and development center in Dublin

Tomra Sorting opens a new research and development cent...

Tomra Sorting in Dublin has created a new center of excellence for its food optical sorting and peeling...

tna showcases total solutions at Gulfood Manufacturing

tna showcases total solutions at Gulfood Manufacturing

Integrated packaging and processing solutions provider tna will present its range of high performance t...

Ishida multihead weigher helps Martini Alimentare to increase production capacity by 25 per cent

Ishida multihead weigher helps Martini Alimentare to in...

The installation of a 20 head Ishida multihead weigher at Italian food manufacturer Martini Alimentare ha...

Potato Week 2014 to take place on October 6-12

Potato Week 2014 to ...

The dates for Potato Week 2014 are October 6-12 and the camp...

Kent Crisps Announces New Branding

Kent Crisps Announce...

AMC Foods announces the re-launch of their popular Kent Cr...

New DiversaCut 2110A Dicer on Display at SIAL in Paris

New DiversaCut 2110A...

Several Urschel cutting machines will be on display at Sal...

McDonald’s Japan Is Releasing Purple Sweet Potato McShake This Autumn

McDonald’s Japan Is ...

McDonald's Japan is rolling out a special purple sweet potat...

Lay's "Do Us A Flavor" Contest Finalists Announced

Lay's Do Us A Flavo...

Lay's potato chips, one of the brands from PepsiCo (http:/...

BioSafe Systems Introduces Complete Potato Storage Protection Programme

BioSafe Systems Intr...

Following research and development, BioSafe Systems offers...

Future Proofing Cheshire Potatoes

Future Proofing Ches...

Cheshire potato growers gathered at Aston Grange Farm near...

Sophisticated Potato Inspection

Sophisticated Potato...

Improvements in sorting machinery are aimed at many grower...

McCain Foods to Help Monitor Potato Crops with Drones

McCain Foods to Help...

Global potato processor McCain Foods is using drone techno...

Open Farm Sunday 2014 Review

Open Farm Sunday 201...

Farmers and their helpers celebrated this weekend the posi...

Mintel, a leader in market and consumer intelligence, has predicted the worldwide consumer packaged goods (CPG) trends set to make an impact in 2011.

"These annual predictions represent continuations of current big-picture trends, rather than major changes in the marketplace and what companies are doing," notes Lynn Dornblaser, director of innovation and insight at Mintel. "Understanding the major trend areas and how they change from year to year is essential for companies to be successful when developing and launching new products."

Mintel has predicted 12 CPG trends that will impact product development in 2011 spanning across categories from health and wellness, the environment, demographics, marketing and media, convenience and indulgence. Below are six of these core trends.

1) Quiet Reduction: Sodium, sugar and high fructose corn syrup (HFCS) are three well known ingredients that appear to be experiencing covert reductions in product formulations. While sodium reduction has long been the focus of "quiet reduction," sugar and HFCS are jumping on board. As the media continue to demonise HFCS, what may start as covert reduction is likely to end up as a key labeling issue, in the same way transfat-free has become the norm in some parts of the world. The European region still awaits approval of stevia, but we should expect to see sugar and stevia used in conjunction to achieve an overall lower sugar content in new products. However, "stevia" will not always be part of the overt communication. Instead we'll see messaging like "naturally sweetened" or "reduced sugar."

2) Redefining Natural: Get ready for a "natural shakedown". While all types of natural claims have grown in importance in all regions, and across all product categories, the term "natural" is still ill-defined. Terms that are vague or not well understood will come under fire and we are due to see an intervention of regulatory bodies. Also, expect to see a new focus on accentuating the positives of what is in a product, rather than emphasising what is not in it.

3) Professionalisation of the Amateur: Mainstream brands are getting into a more serious "professional" arena, by bringing into the home what used to require a specialist service. This trend arguably has its origins in personal care markets, with "salon-style" hair treatments for home use, but continues to expand to include household ("professional strength" cleaning products) and food (chef-endorsed, restaurant-style meals).

4) Sustainability stays focused on the basics: Sustainability is not slipping down the priority list, but instead of seeing new developments, expect to see a continuation of what we have seen, with a few twists. There will be a greater focus on reduced packaging that promotes environmental responsibility in combination with uniqueness, such as boxless cereal bars or more cereals without the inner bag. Also, expect water usage to become a hot, consumer-facing issue in 2011. Companies will be looking for ways to conserve water and change their
consumption habits so that there is enough world supply.

5) Blurring Categories: How much more innovation can you get out of a category? Manufacturers' response to consumer needs is the driver to developing hybrid products. Consumers don't necessarily view products as being in one category or another, rather they look for solutions that meet their needs, and that may be something that straddles multiple categories. Sparkling beverages are appearing more and being positioned as a source of refreshment, as well as sophistication. Beyond hybrid forms, we also see a blurring of how consumers use products - with beverages consumed as snacks, snacks as meals, and personal care and home care products that do more than one thing, as well.

6) New Retro: Over the last year, we have seen more big brands that revitalise old products and old ad campaigns, tapping into the escalating trend of nostalgia. We anticipate more of these in 2011. Companies are returning to a time when life seemed somehow easier, whether that's the 1980s for consumers in their 20s, or the 1970s or 1960s for older consumers. You'll see this with brands using old formulations, old package designs, re-runs of advertising campaigns or new ads with a retro feel.

 

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