Wednesday, 28 September 2016

yummex Middle East: Double-digit Growth for the 10th Anniversary

yummex Middle East: Double-digit Growth for the 10...

  The international trade fair for sweets and snacks in the MENA region, yummexMiddle East, which...

UK’s Best New Fish and Chip Shops Announced

UK’s Best New Fish and Chip Shops Announced

 The UK’s top 10 new fish and chip shops have been announced by the 2017 National Fish and Chip Aw...

Show Review: Over 300 Exhibitors at PotatoEurope 2016

Show Review: Over 300 Exhibitors at PotatoEurope 2...

 The 300 exhibitors present (25% more than in 2008) were able to meet with their customers, at Pot...

ConAgra Foods Acquires Frontera

ConAgra Foods Acquires Frontera

 ConAgra Foods has announced that it has acquired the packaged foods businesses of Frontera Foods and R...

Three New Appointments for tna’s Asia Pacific Team

Three New Appointments for tna’s Asia Pacific Team

 Food processing and packaging supplier tna has expanded its team in Asia, with the appointments of a n...

JBT Corporation Acquires Cooling and Applied Technologies

JBT Corporation Acquires Cooling and Applied Technologi...

 JBT Corporation, a global technology solutions provider for the food and beverage industry, announced ...

Key Technology Launches Website in German

Key Technology Launches Website in German

  Key Technology has announced the launch of its new mobile-friendly website in German to support its ...

Key Technology Introduces VERYX Belt-Fed Digital Sorters to Europe

Key Technology Introduces VERYX Belt-Fed Digital Sorter...

 Key Technology introduces its VERYX belt-fed digital sorters to the European food processing industry ...

Case Study: Ishida Helps Spanish Snack Manufacturer to Grow

Case Study: Ishida Helps Spanish Snack Manufacturer to ...

 Aperitivos y Extrusionados (Apex), now one of Spain’s top three snack food manufacturers, uses Ishida ...

Nigeria Has a New Potato Processing Plant

Nigeria Has a New Po...

 A USD120m potato farm and processing plantis underway in ...

DQ System Launches Potato Skins Snack

DQ System Launches P...

 Dairy Queen brand has unveiled a new line of oven-hot sna...

US Processed 5% Less Potatoes in 2015

US Processed 5% Less...

US potatoes used for processing totaled 280 million cwt, d...

Lay’s Chalet Sauce Potato Chips Available in Canadian Retail

Lay’s Chalet Sauce P...

  Frito-Lay Core Global Brands, PepsiCo Foods Canada, a...

Cambodia Opens First Potato Research Centre

Cambodia Opens First...

 With potato consumption continuing to rise in the Kingdom...

Land-Grant Universities Bolster the US Potato Genebank’s Impact

Land-Grant Universit...

 Land-grant universities are collaborating to support the ...

New Variety of Innate Potato Approved

New Variety of Innat...

  The J.R. Simplot Company has completed a voluntary cons...

The Use of Nicotine-based Pesticides Limited in Minnesota

The Use of Nicotine-...

  Seeking to reverse a decline in bees and other pollinat...

Greenpeace Issues Blacklist for Pesticides in EU

Greenpeace Issues Bl...

 Greenpeace Germany has recently published a new version o...

Costs of Developing GM Potatoes Comparable to Conventional Varieties

Costs of Developing ...

  The cost of developing GM potato varieties is in fact n...

Mintel, a leader in market and consumer intelligence, has predicted the worldwide consumer packaged goods (CPG) trends set to make an impact in 2011.

"These annual predictions represent continuations of current big-picture trends, rather than major changes in the marketplace and what companies are doing," notes Lynn Dornblaser, director of innovation and insight at Mintel. "Understanding the major trend areas and how they change from year to year is essential for companies to be successful when developing and launching new products."

Mintel has predicted 12 CPG trends that will impact product development in 2011 spanning across categories from health and wellness, the environment, demographics, marketing and media, convenience and indulgence. Below are six of these core trends.

1) Quiet Reduction: Sodium, sugar and high fructose corn syrup (HFCS) are three well known ingredients that appear to be experiencing covert reductions in product formulations. While sodium reduction has long been the focus of "quiet reduction," sugar and HFCS are jumping on board. As the media continue to demonise HFCS, what may start as covert reduction is likely to end up as a key labeling issue, in the same way transfat-free has become the norm in some parts of the world. The European region still awaits approval of stevia, but we should expect to see sugar and stevia used in conjunction to achieve an overall lower sugar content in new products. However, "stevia" will not always be part of the overt communication. Instead we'll see messaging like "naturally sweetened" or "reduced sugar."

2) Redefining Natural: Get ready for a "natural shakedown". While all types of natural claims have grown in importance in all regions, and across all product categories, the term "natural" is still ill-defined. Terms that are vague or not well understood will come under fire and we are due to see an intervention of regulatory bodies. Also, expect to see a new focus on accentuating the positives of what is in a product, rather than emphasising what is not in it.

3) Professionalisation of the Amateur: Mainstream brands are getting into a more serious "professional" arena, by bringing into the home what used to require a specialist service. This trend arguably has its origins in personal care markets, with "salon-style" hair treatments for home use, but continues to expand to include household ("professional strength" cleaning products) and food (chef-endorsed, restaurant-style meals).

4) Sustainability stays focused on the basics: Sustainability is not slipping down the priority list, but instead of seeing new developments, expect to see a continuation of what we have seen, with a few twists. There will be a greater focus on reduced packaging that promotes environmental responsibility in combination with uniqueness, such as boxless cereal bars or more cereals without the inner bag. Also, expect water usage to become a hot, consumer-facing issue in 2011. Companies will be looking for ways to conserve water and change their
consumption habits so that there is enough world supply.

5) Blurring Categories: How much more innovation can you get out of a category? Manufacturers' response to consumer needs is the driver to developing hybrid products. Consumers don't necessarily view products as being in one category or another, rather they look for solutions that meet their needs, and that may be something that straddles multiple categories. Sparkling beverages are appearing more and being positioned as a source of refreshment, as well as sophistication. Beyond hybrid forms, we also see a blurring of how consumers use products - with beverages consumed as snacks, snacks as meals, and personal care and home care products that do more than one thing, as well.

6) New Retro: Over the last year, we have seen more big brands that revitalise old products and old ad campaigns, tapping into the escalating trend of nostalgia. We anticipate more of these in 2011. Companies are returning to a time when life seemed somehow easier, whether that's the 1980s for consumers in their 20s, or the 1970s or 1960s for older consumers. You'll see this with brands using old formulations, old package designs, re-runs of advertising campaigns or new ads with a retro feel.

 

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