Sunday, 20 April 2014

Spring Cleaning Time!

Getting a storage facility ready for the new crop includes several steps, among which: cleaning, servicing and repairs, and ensuring proper adjustments and placement of equipment.

Potato Prices Soar in Australia Due to Extreme Weather

  Bad weather has caused the potato shortage currently affecting Australia, which is reflected in increased costs for washed potatoes.

Great Place to Work Ranks Tomra in Norway’s Top 10

Global human resources consulting, research and training firm specialising in organisational trust Great Place to Work® has recently announced the lists of best workplaces in Norway and names Tomra 7th best medium-sized workplace in

Wind Turbine to Power Greenvale Potato Packaging Plant

Greenvale, the UK’s leading supplier of fresh potatoes, and renewable energy company, Triodos Renewables Plc, announced the completion of a deal to build a wind turbine.

India Potato Expo Starts

India Potato Expo Starts

The international exhibition on potato production, storage and processing technologies launches its thir...

Sochi Winter Olympics  Fuelled by Lamb Weston Potatoes

Sochi Winter Olympics Fue...

An extensive number of food and beverage outlets in and around Sochi will be serving Lamb Weston premium...

Interpack 2014 Preview: New Event Introduced

Interpack 2014 Preview: Ne...

  Components for processing and packaging have a new section dedicated to suppliers at Interpack, which i...

Key Technology Appoints Cedric Simmons as Area Sales Manager for the Southeast United States

Key Technology Appoints Ce...

Key Technology announced its new area sales manager for the Southeast U.S., Cedric Simmons – who is res...

Great Place to Work Ranks Tomra in Norway’s Top 10

Great Place to Work Ranks ...

Global human resources consulting, research and training firm specialising in organisational trust Grea...

Potato Prices Soar in Australia Due to Extreme Weather

Potato Prices Soar in Aust...

  Bad weather has caused the potato shortage currently affecting Australia, which is reflected in incr...

Wind Turbine to Power Greenvale Potato Packaging Plant

Wind Turbine to Power Gree...

Greenvale, the UK’s leading supplier of fresh potatoes, and renewable energy company, Triodos Renewable...

Key Technology Showcases Digital Sorting and Specialised Conveying at interpack

Key Technology Showcases D...

Key Technology will exhibit its Python laser sorter and Impulse® electromagnetic conveyor at interpack ...

GEA Food Solutions at Interpack : ‘We Process and Pack It All’

GEA Food Solutions at Inte...

GEA Food Solution’s equipment on display on stand B09 in Hall 7a at interpack reinforces the statement ...

 Kiremko’s Sliver Remover Gets Upgraded

Kiremko’s Sliver Re...

The Kiremko sliver remover has undergone a major innovatio...

Lamb Weston Introduces Sweet ‘n Savour Fries Range

Lamb Weston Introduc...

Lamb Weston has introduced a new Sweet Potato Fries range: S...

Cutting Equipment Delivers Themed Potato Slices

Cutting Equipment De...

Tummers Methodic aims to meet theme potato seasonal trends b...

tna To Highlight High Performance Packaging Solutions at Interpack 2014

tna To Highlight Hig...

Visitors attending Interpack in May 8-14 will be able to e...

Key Technology Introduces Sort-to-Grade for All G6 Optical Sorters

Key Technology Intro...

Key Technology announces its new potato strips Sort-to-Gra...

Potato Council Marks 50 Years of Storage Research

Potato Council Marks...

The Potato Council division of the Agriculture and Horticu...

Developing Tailor Made Warehouses at CeMAT Stands

Developing Tailor Ma...

International system integrator viastore systems will be p...

Spring Cleaning Time!

Spring Cleaning Time...

Getting a storage facility ready for the new crop includes...

New Intelligent Storage Automation

New Intelligent Stor...

Omnivent launches OmniCuro, its new storage automation ava...

All in Check

All in Check

The longevity of potatoes in storage is dependent on many ...

Mintel, a leader in market and consumer intelligence, has predicted the worldwide consumer packaged goods (CPG) trends set to make an impact in 2011.

"These annual predictions represent continuations of current big-picture trends, rather than major changes in the marketplace and what companies are doing," notes Lynn Dornblaser, director of innovation and insight at Mintel. "Understanding the major trend areas and how they change from year to year is essential for companies to be successful when developing and launching new products."

Mintel has predicted 12 CPG trends that will impact product development in 2011 spanning across categories from health and wellness, the environment, demographics, marketing and media, convenience and indulgence. Below are six of these core trends.

1) Quiet Reduction: Sodium, sugar and high fructose corn syrup (HFCS) are three well known ingredients that appear to be experiencing covert reductions in product formulations. While sodium reduction has long been the focus of "quiet reduction," sugar and HFCS are jumping on board. As the media continue to demonise HFCS, what may start as covert reduction is likely to end up as a key labeling issue, in the same way transfat-free has become the norm in some parts of the world. The European region still awaits approval of stevia, but we should expect to see sugar and stevia used in conjunction to achieve an overall lower sugar content in new products. However, "stevia" will not always be part of the overt communication. Instead we'll see messaging like "naturally sweetened" or "reduced sugar."

2) Redefining Natural: Get ready for a "natural shakedown". While all types of natural claims have grown in importance in all regions, and across all product categories, the term "natural" is still ill-defined. Terms that are vague or not well understood will come under fire and we are due to see an intervention of regulatory bodies. Also, expect to see a new focus on accentuating the positives of what is in a product, rather than emphasising what is not in it.

3) Professionalisation of the Amateur: Mainstream brands are getting into a more serious "professional" arena, by bringing into the home what used to require a specialist service. This trend arguably has its origins in personal care markets, with "salon-style" hair treatments for home use, but continues to expand to include household ("professional strength" cleaning products) and food (chef-endorsed, restaurant-style meals).

4) Sustainability stays focused on the basics: Sustainability is not slipping down the priority list, but instead of seeing new developments, expect to see a continuation of what we have seen, with a few twists. There will be a greater focus on reduced packaging that promotes environmental responsibility in combination with uniqueness, such as boxless cereal bars or more cereals without the inner bag. Also, expect water usage to become a hot, consumer-facing issue in 2011. Companies will be looking for ways to conserve water and change their
consumption habits so that there is enough world supply.

5) Blurring Categories: How much more innovation can you get out of a category? Manufacturers' response to consumer needs is the driver to developing hybrid products. Consumers don't necessarily view products as being in one category or another, rather they look for solutions that meet their needs, and that may be something that straddles multiple categories. Sparkling beverages are appearing more and being positioned as a source of refreshment, as well as sophistication. Beyond hybrid forms, we also see a blurring of how consumers use products - with beverages consumed as snacks, snacks as meals, and personal care and home care products that do more than one thing, as well.

6) New Retro: Over the last year, we have seen more big brands that revitalise old products and old ad campaigns, tapping into the escalating trend of nostalgia. We anticipate more of these in 2011. Companies are returning to a time when life seemed somehow easier, whether that's the 1980s for consumers in their 20s, or the 1970s or 1960s for older consumers. You'll see this with brands using old formulations, old package designs, re-runs of advertising campaigns or new ads with a retro feel.

 

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Latest Events

Apr 2nd - Apr 4th
CPMA Convention + Trade Show
Apr 18th - Apr 19th
China Potato
May 8th - May 14th
Interpack
May 22nd - May 23rd
Europatat Congress
Jul 6th - Jul 11th
EAPR 2014
Jul 27th - Jul 31st
The Potato Association of America 2014 Annual Meeting
Aug 7th - Aug 7th
Potatoes in Practice

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