Tuesday, 07 July 2015

IPPSC 2015, Day 3: Latest technologies in storage environment

IPPSC 2015, Day 3: Latest technologies in storage ...

Friday, June 19 was the third and final day of the International Potato Processing and Storage Conve...

IPPSC 2015, Day 2: Potato Industry Directions

IPPSC 2015, Day 2: Potato Industry Directions

After a first day abundant in knowledgeable talks on current and future matters of the processing ...

IPPSC 2015, Day 1: Newest Advances in Potato Processing

IPPSC 2015, Day 1: Newest Advances in Potato Proce...

Wednesday, June 17 was the first day of the International Potato Processing and Storage Convention...

TOMRA LAUNCHES SPANISH-LANGUAGE WEBSITE

TOMRA LAUNCHES SPANISH-LANGUAGE WEBSITE

TOMRA has launched a Spanish version of its website, underlining the importance of Spain and other Span...

ConAgra Foods intending to exit private label market

ConAgra Foods intending to exit private label market

In a report issued on June 30, ConAgra Foods, Inc. reported results for this year’s fourth quarter, whi...

EFSA formulates scientific point of view on acrylamide issue

EFSA formulates scientific point of view on acrylamide ...

On June 4 this year, the European Food Safety Authority (EFSA) released its official opinion on acrylam...

Italian snack manufacturer chooses integrated solutions from tna

Italian snack manufacturer chooses integrated solutions...

  Leading Italian snack manufacturer Pata was able to reduce waste, simplify cleaning operations and i...

TOMRA equips its Belgian test and demo center with a new cold room

TOMRA equips its Belgian test and demo center with a ne...

  The equipment producer TOMRA Sorting Solutions is now able to test the performance of its sorting ma...

Key Technology launches new mobile-friendly website

Key Technology launches new mobile-friendly website

  Key Technology announces the launch of its redesigned corporate website with a new responsive versio...

McCain Australia launches a limited edition range of flavored frozen potato wedges

McCain Australia lau...

  McCain Australia has recently launched the new wedges ‘...

Tolsma-Grisnich and Kiremko, partnership for a new plant in China

Tolsma-Grisnich and ...

  Strategic partners Tolsma-Grisnich and Kiremko recently...

Utz Quality Foods launches Specialty Division

Utz Quality Foods la...

Utz Quality Foods, Inc. has recently announced the culmina...

Potatoes are back on WIC, a nutritional program for women, infants and children in USA

Potatoes are back on...

The National Potato Council (NPC) from USA succeeded to put ...

Exclusive interview with the director of Urschel Laboratories, Inc: The Urschel team is a very strong one

Exclusive interview ...

What began with one man's invention more than 100 years ago ...

UK Potato Council says it is a record year for seed potato exports

UK Potato Council sa...

  Seed potato exports are booming, with the latest figure...

Indian Government will procure 6,600 tones of potato from farmers

Indian Government wi...

The State Government announced its decision to procure 6,6...

Company launches a new solution for potato sprouting

Company launches a n...

  BioSafe Systems announces the introduction of ARRET Spr...

Seed Industry Event conference tackles key industry concerns

Seed Industry Event ...

The recent Seed Industry Event, organized by British Potato ...

Armenia registered an important growth in potato exports in 2014

Armenia registered a...

Armenian potato exports totaled about 20,600 tons, compared ...

Mintel, a leader in market and consumer intelligence, has predicted the worldwide consumer packaged goods (CPG) trends set to make an impact in 2011.

"These annual predictions represent continuations of current big-picture trends, rather than major changes in the marketplace and what companies are doing," notes Lynn Dornblaser, director of innovation and insight at Mintel. "Understanding the major trend areas and how they change from year to year is essential for companies to be successful when developing and launching new products."

Mintel has predicted 12 CPG trends that will impact product development in 2011 spanning across categories from health and wellness, the environment, demographics, marketing and media, convenience and indulgence. Below are six of these core trends.

1) Quiet Reduction: Sodium, sugar and high fructose corn syrup (HFCS) are three well known ingredients that appear to be experiencing covert reductions in product formulations. While sodium reduction has long been the focus of "quiet reduction," sugar and HFCS are jumping on board. As the media continue to demonise HFCS, what may start as covert reduction is likely to end up as a key labeling issue, in the same way transfat-free has become the norm in some parts of the world. The European region still awaits approval of stevia, but we should expect to see sugar and stevia used in conjunction to achieve an overall lower sugar content in new products. However, "stevia" will not always be part of the overt communication. Instead we'll see messaging like "naturally sweetened" or "reduced sugar."

2) Redefining Natural: Get ready for a "natural shakedown". While all types of natural claims have grown in importance in all regions, and across all product categories, the term "natural" is still ill-defined. Terms that are vague or not well understood will come under fire and we are due to see an intervention of regulatory bodies. Also, expect to see a new focus on accentuating the positives of what is in a product, rather than emphasising what is not in it.

3) Professionalisation of the Amateur: Mainstream brands are getting into a more serious "professional" arena, by bringing into the home what used to require a specialist service. This trend arguably has its origins in personal care markets, with "salon-style" hair treatments for home use, but continues to expand to include household ("professional strength" cleaning products) and food (chef-endorsed, restaurant-style meals).

4) Sustainability stays focused on the basics: Sustainability is not slipping down the priority list, but instead of seeing new developments, expect to see a continuation of what we have seen, with a few twists. There will be a greater focus on reduced packaging that promotes environmental responsibility in combination with uniqueness, such as boxless cereal bars or more cereals without the inner bag. Also, expect water usage to become a hot, consumer-facing issue in 2011. Companies will be looking for ways to conserve water and change their
consumption habits so that there is enough world supply.

5) Blurring Categories: How much more innovation can you get out of a category? Manufacturers' response to consumer needs is the driver to developing hybrid products. Consumers don't necessarily view products as being in one category or another, rather they look for solutions that meet their needs, and that may be something that straddles multiple categories. Sparkling beverages are appearing more and being positioned as a source of refreshment, as well as sophistication. Beyond hybrid forms, we also see a blurring of how consumers use products - with beverages consumed as snacks, snacks as meals, and personal care and home care products that do more than one thing, as well.

6) New Retro: Over the last year, we have seen more big brands that revitalise old products and old ad campaigns, tapping into the escalating trend of nostalgia. We anticipate more of these in 2011. Companies are returning to a time when life seemed somehow easier, whether that's the 1980s for consumers in their 20s, or the 1970s or 1960s for older consumers. You'll see this with brands using old formulations, old package designs, re-runs of advertising campaigns or new ads with a retro feel.

 

Digital edition




Click or tap to download the digital magazine
for your tablet or mobile device.
Instructions available here.

VM - Shopping cart

 x 
Cart empty

Events Calendar

Last month July 2015 Next month
S M T W T F S
week 27 1 2 3 4
week 28 5 6 7 8 9 10 11
week 29 12 13 14 15 16 17 18
week 30 19 20 21 22 23 24 25
week 31 26 27 28 29 30 31

Latest Events

Jul 28th 2015 - Jul 30th 2015
9th World Potato Congress

Trade Media Solutions S.R.L. | 1-5 G-ral David Praporgescu Str., 1st Floor, District 2, 020965 Bucharest, Romania.
Tel: +40 (0) 21 31 590 31  | E-mail: office@mediatrade.ro

adderall online overnight adderall online without prescription adderall overnight shipping buy tramadol free shipping buy tramadol no prescription buy tramadol online mastercard overnight order valium buy valium online without prescription valium no rx xanax cheap buy xanax no prescription buy xanax online with mastercard buy ativan with mastercard ativan online without prescription ativan overnight shipping buy valium online no prescription overnight buy valium without prescription cheap valium buy ambien overnight delivery ambien online pharmacy buy ambien order tramadol no prescription buy tramadol no prescription tramadol generic buy generic tadalafil no prescription buy tadalafil online no prescription tadalafil cheap buy retin-a buy retin-a online without prescription buy retin-a online no prescription buy cheap tramadol buy tramadol without prescription buy tramadol online no prescription buy generic ambien buy ambien no prescription order ambien online buy ambien no prescription overnight ambien online pharmacy order ambien online mastercard buy cialis online without prescription buy cialis online no rx cialis online usa