Monday, 26 June 2017

Europatat Congress 2017 Focused on Plant Health and International Trade

Europatat Congress 2017 Focused on Plant Health an...

  Europatat Congress 2017 (June 15-16) focused on two of the major topics that are on the table o...

 US National Potato Council’s Summer Meeting Starts in Denver

US National Potato Council’s Summer Meeting Start...

  The NPC summer meeting takes place in Denver (Colorado, USA), June 28-30. The experts will disc...

Sustainability is Key for the Success of Potato Processors

Sustainability is Key for the Success of Potato Pr...

Major potato processors in Europe are committed to sustainable practices and investments are being...

GB Potato Planted Area Estimated to Increase by 4%

GB Potato Planted Area Estimated to Increase by 4%

  AHDB Potatoes Market Intelligence analysts estimate the total area planted with potatoes in Great Br...

New Center of Excellence for Potato in Punjab

New Center of Excellence for Potato in Punjab

  Punjab would soon set up a potato center at Dhogri (Jalandhar). The idea is to promote seed potato p...

PepsiCo’s Investments in Egypt Worth USD1bn Past Two Years

PepsiCo’s Investments in Egypt Worth USD1bn Past Two Ye...

The investments that PepsiCo has injected in the last two fiscal years have reached USD1bn, according t...

Tong Launches New Fieldloader

Tong Launches New Fieldloader

  Tong Engineering has announced new design options on its popular Fieldloader, including unique autom...

Tomra Launches New User Interface to Optimize Work Flow

Tomra Launches New User Interface to Optimize Work Flow

  Tomra Sorting Food has unveiled a new graphical user interface (UI) to help food processors get the ...

tna Presents High-performance Systems at ProPak Asia

tna Presents High-performance Systems at ProPak Asia

    tna will showcase its expansive range of high-performance solutions at this year’s ProPak Asia ev...

Texturized Potato Chips with Ingredion’s Solution

Texturized Potato Ch...

  Ingredion Incorporated announced six additions to its P...

Lamb Weston Introduces “Grown In Idaho” Brand

Lamb Weston Introduc...

  Lamb Weston introduced “Grown In Idaho”, a new brand of...

Boulder Canyon Introduces Coconut Oil Potato Chips

Boulder Canyon Intro...

  Boulder Canyon Authentic Foods launches new potato chip...

Orkla to Produce Acrylamide-Reducing Yeast Technology

Orkla to Produce Acr...

Orkla Food Ingredients has signed a license agreement with...

Utz Launches Patriotic Chips to Support US Military Service Members

Utz Launches Patriot...

Utz Quality Foods is teaming up with the United Service Or...

Japanese Snack Crisis Comes to an End

Japanese Snack Crisi...

Shuji Ito, the president of popular Japanese potato chips ...

Japanese Company Introduces Noodle-Flavored Potato Chips

Japanese Company Int...

    Japan’s food and beverage group Nissin Food Holdings...

PepsiCo and McCain Recall Hazardous Batches of Potato Products

PepsiCo and McCain R...

  Pepsico Canada and McCain Foods were pressed to make im...

Japan Faces Potato Chips Shortage

Japan Faces Potato C...

    Due to typhoons that hit Hokkaido last year, Japanes...

Researchers Engineer Heat Tolerance in Potato Crops

Researchers Engineer...

  Scientists at the James Hutton Institute and the Univer...

Taiwan to Control Imports of GMO Potatoes

Taiwan to Control Im...

  Agriculture authorities in Taiwan say they are prepared...

Boise State University Develop Sensor for Potato Rot

Boise State Universi...

  Boise State University researchers Harish Subbaraman, D...

Simplot Postpones the Introduction of Innate Potatoes in Canada

Simplot Postpones th...

  Simplot Plant Sciences, the company that developed the ...

GMO Potato Lines to Be Approved in Australia and New Zealand

GMO Potato Lines to ...

  Food Standards Australia New Zealand (FSANZ) called for...

Maine Board Approves Three New Types of GMO Potatoes

Maine Board Approves...

Maine Board of Pesticides Control has unanimously approved...

AHDB Launches New Tool to Fight against Blight

AHDB Launches New To...

  AHDB Potatoes has launched a new website to help combat...

Researcher Discusses Diseases of Potato Plants

Researcher Discusses...

  Anne Njoroge, a molecular pathologist working at the In...

New “Focus on Potato” Webinar Rhizoctonia Canker and Black Scurf

New “Focus on Potato...

  The Plant Management Network (PMN) has released a new p...

British family run frozen food company, Aunt Bessie's Limited, is celebrating its 15th Anniversary this year.

Owned by the William Jackson Food Group, the Aunt Bessie's brand hit the shelves in 1995 and now produces more that 20 million Yorkshire puddings a week, as well as a host of other accompaniments, meal centres and desserts.

The Aunt Bessie's brand has successfully established itself as a leading player in the frozen, and more recently ambient categories, and is trusted by millions of families in the UK to deliver quality, traditional food. In just 15 years the brand has grown to £151 million (sales value).

Aunt Bessie's Limited employs more than 300 people, 69 of whom have worked for the company since the launch of the brand.

Clare Field, Marketing Director Aunt Bessie's, said: "In its 15 year history, the Aunt Bessie's brand has gone from strength to strength. We've created a brand that's loved by consumers, with a hugely varied range including Yorkshires, vegetables, dessert dishes and savoury accompaniments. We have big ambitions and intend to build on what we have achieved for the next 15 years and beyond."

In the past year, 99.1% of the population has bought frozen food, with 58.8% having bought from the Aunt Bessie range. Its range of 12 irresistible Yorkshire puddings has the highest penetration of any product within the whole frozen food category at 22.3 per cent. Research shows that three quarters of UK consumers spontaneously think of Aunt Bessie's when asked to think of a frozen food brand.

 

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