Friday, 31 July 2015

Potato Industry Leadership Institute to be held Feb. 17-25, 2016

Potato Industry Leadership Institute to be held Fe...

The National Potato Council (NPC) and the United States Potato Board (USPB) are accepting applicat...

NPC holds 2015 Summer meeting

NPC holds 2015 Summer meeting

On July 7-9, growers and industry leaders from across the United States of America met in Kalispel...

Peru will host 10th World Potato Congress in 2018

Peru will host 10th World Potato Congress in 2018

The official announcement was made on July 15 by Alberto Maurer, head of Peru’s National Institute...

Bühler Aeroglide introduces new food technologist

Bühler Aeroglide introduces new food technologist

Bühler Aeroglide, a global leader in thermal process engineering and technology for food, feed, and indus...

AHDB Next Generation group explore potato processing

AHDB Next Generation group explore potato processing

  The AHDB Potatoes ‘Next Generation’ tour kicked off in Yorkshire last month, visiting two progressiv...

TOMRA launches Spanish language website

TOMRA launches Spanish language website

TOMRA has launched a Spanish version of its website, underlining the importance of Spain and other Span...

tna highlights start-to-finish solutions at PACK EXPO 2015

tna highlights start-to-finish solutions at PACK EXPO 2...

For the first time in tna’s history with Pack Expo, tna will be presenting its capabilities as the only t...

The steps to chilled perfection

The steps to chilled perfection

  Production of frozen products, especially French fries, needs to be meticulous to end up with the ...

Key Technology introduce enhancements to Rotary systems

Key Technology introduce enhancements to Rotary systems

Key Technology introduced on July 15 its improved Rotary Sizing and Grading Systems, which include its Sl...

McCain Australia has new range of frozen potato wedges

McCain Australia has...

  McCain Australia has recently launched the new wedges ‘...

Tolsma-Grisnich and Kiremko, partnership for a new plant in China

Tolsma-Grisnich and ...

  Strategic partners Tolsma-Grisnich and Kiremko recently...

Utz Quality Foods launches Specialty Division

Utz Quality Foods la...

Utz Quality Foods, Inc. has recently announced the culmina...

Potatoes are back on WIC, a nutritional program for women, infants and children in USA

Potatoes are back on...

The National Potato Council (NPC) from USA succeeded to put ...

Exclusive interview with the director of Urschel Laboratories, Inc: The Urschel team is a very strong one

Exclusive interview ...

What began with one man's invention more than 100 years ago ...

UK Potato Council says it is a record year for seed potato exports

UK Potato Council sa...

  Seed potato exports are booming, with the latest figure...

Indian Government will procure 6,600 tones of potato from farmers

Indian Government wi...

The State Government announced its decision to procure 6,6...

Company launches a new solution for potato sprouting

Company launches a n...

  BioSafe Systems announces the introduction of ARRET Spr...

Seed Industry Event conference tackles key industry concerns

Seed Industry Event ...

The recent Seed Industry Event, organized by British Potato ...

Armenia registered an important growth in potato exports in 2014

Armenia registered a...

Armenian potato exports totaled about 20,600 tons, compared ...

British family run frozen food company, Aunt Bessie's Limited, is celebrating its 15th Anniversary this year.

Owned by the William Jackson Food Group, the Aunt Bessie's brand hit the shelves in 1995 and now produces more that 20 million Yorkshire puddings a week, as well as a host of other accompaniments, meal centres and desserts.

The Aunt Bessie's brand has successfully established itself as a leading player in the frozen, and more recently ambient categories, and is trusted by millions of families in the UK to deliver quality, traditional food. In just 15 years the brand has grown to £151 million (sales value).

Aunt Bessie's Limited employs more than 300 people, 69 of whom have worked for the company since the launch of the brand.

Clare Field, Marketing Director Aunt Bessie's, said: "In its 15 year history, the Aunt Bessie's brand has gone from strength to strength. We've created a brand that's loved by consumers, with a hugely varied range including Yorkshires, vegetables, dessert dishes and savoury accompaniments. We have big ambitions and intend to build on what we have achieved for the next 15 years and beyond."

In the past year, 99.1% of the population has bought frozen food, with 58.8% having bought from the Aunt Bessie range. Its range of 12 irresistible Yorkshire puddings has the highest penetration of any product within the whole frozen food category at 22.3 per cent. Research shows that three quarters of UK consumers spontaneously think of Aunt Bessie's when asked to think of a frozen food brand.

 

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