Monday, 22 September 2014

New logistics centre in Penza, Russia, to hold 15,000 tones

The construction of logistics centre has started in the Russian region Penza, new well-equipped hangars will have the capacity to hold up to 15,000 tones of potatoes all year round.

McCain Foods and DuPont India Collaborate to Empower Gujarat's Potato Farmers

McCain Foods and DuPont India are collaborating to implement the Global GAP (Good Agricultural Practices) Farm Assurer Certification Program with McCain contract farmers.

Herbert New Sponge Dryer Removes Surface Moisture with Minimum Maintenance

Sponge and felt dryers from Herbert Engineering, the leaders in root crop handling systems, have been integrated into fresh pack plants in Britain and Europe, with excellent results both in terms of removing surface

NEPG Expects a Record Harvest in North-Western Europe

The North-Western European Potato Growers (NEPG) estimates that the upcoming harvest could lead to a new record, even higher than 2011 when production reached an 26.8 million tons.

Sri Lanka’s Government to Purchase All Potato Stocks from Farmers

Sri Lanka’s Government to Purchase All Potato Stocks fr...

Sri Lanka’s Prime Minister D.M.Jayaratne announced in Parliament that the government was ready to purchase...

Professionals from All Over the World and Around 10,000 Visitors at Potato Europe

Professionals from All Over the World and Around 10,000...

PotatoEurope 2014 took place on 3 and 4 September on the Rittergut Bockerode estate in Springe-Mittelrod...

Great Big Idaho Truck takes ALS Ice Bucket Challenge

Great Big Idaho Truck takes ALS Ice Bucket Challenge

The Idaho Potato Commission’s (IPC) Great Big Idaho Potato Truck supports one of the most popular fundrais...

CEJA announced new partnership with Bekina to help young farmers

CEJA announced new partnership with Bekina to help youn...

The European Council of Young Farmers (CEJA) announced a new partnership with Bekina at its General Ass...

NEPG Expects a Record Harvest in North-Western Europe

NEPG Expects a Record Harvest in North-Western Europe

The North-Western European Potato Growers (NEPG) estimates that the upcoming harvest could lead to a new ...

Head of TOMRA Sorting Food “pleased” at growth in first half of 2014

Head of TOMRA Sorting Food “pleased” at growth in first...

TOMRA Sorting Executive Vice President and Head of Sorting Dr. Volker Rehrmann advised that the sorting b...

 Vanmark introduces its new Lamina hydrocutting system

Vanmark introduces its new Lamina hydrocutting system

The Lamina hydrocutting system is designed to cut large volumes of vegetable food products such as: Fre...

Increase Packaging Efficiency with New Robag Auto-Splice

Increase Packaging Efficiency with New Robag Auto-Splic...

Global processing and packaging solutions specialist, tna, announces the launch of the new tna robagAuto-...

Ishida Europe to showcase various technologies at Cibus Tec, Italy

Ishida Europe to showcase various technologies at Cibus...

Ishida Europe exhibits on the stand of its Italian/Swiss distributor Itech at Cibus Tec, and will be show...

Potato Week 2014 to take place on October 6-12

Potato Week 2014 to ...

The dates have been set for Potato Week 2014, and running fr...

Kent Crisps Announces New Branding

Kent Crisps Announce...

AMC Foods announces the re-launch of their popular Kent Cr...

New DiversaCut 2110A Dicer on Display at SIAL in Paris

New DiversaCut 2110A...

Several Urschel cutting machines will be on display at Sal...

McDonald’s Japan Is Releasing Purple Sweet Potato McShake This Autumn

McDonald’s Japan Is ...

McDonald's Japan is rolling out a special purple sweet potat...

Lay's "Do Us A Flavor" Contest Finalists Announced

Lay's Do Us A Flavo...

Lay's potato chips, one of the brands from PepsiCo (http:/...

BioSafe Systems Introduces Complete Potato Storage Protection Programme

BioSafe Systems Intr...

Following research and development, BioSafe Systems offers...

Future Proofing Cheshire Potatoes

Future Proofing Ches...

Cheshire potato growers gathered at Aston Grange Farm near...

Sophisticated Potato Inspection

Sophisticated Potato...

Improvements in sorting machinery are aimed at many grower...

McCain Foods to Help Monitor Potato Crops with Drones

McCain Foods to Help...

Global potato processor McCain Foods is using drone techno...

Open Farm Sunday 2014 Review

Open Farm Sunday 201...

Farmers and their helpers celebrated this weekend the posi...

British family run frozen food company, Aunt Bessie's Limited, is celebrating its 15th Anniversary this year.

Owned by the William Jackson Food Group, the Aunt Bessie's brand hit the shelves in 1995 and now produces more that 20 million Yorkshire puddings a week, as well as a host of other accompaniments, meal centres and desserts.

The Aunt Bessie's brand has successfully established itself as a leading player in the frozen, and more recently ambient categories, and is trusted by millions of families in the UK to deliver quality, traditional food. In just 15 years the brand has grown to £151 million (sales value).

Aunt Bessie's Limited employs more than 300 people, 69 of whom have worked for the company since the launch of the brand.

Clare Field, Marketing Director Aunt Bessie's, said: "In its 15 year history, the Aunt Bessie's brand has gone from strength to strength. We've created a brand that's loved by consumers, with a hugely varied range including Yorkshires, vegetables, dessert dishes and savoury accompaniments. We have big ambitions and intend to build on what we have achieved for the next 15 years and beyond."

In the past year, 99.1% of the population has bought frozen food, with 58.8% having bought from the Aunt Bessie range. Its range of 12 irresistible Yorkshire puddings has the highest penetration of any product within the whole frozen food category at 22.3 per cent. Research shows that three quarters of UK consumers spontaneously think of Aunt Bessie's when asked to think of a frozen food brand.

 

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