Tuesday, 26 July 2016

Volatility Forum: Brexit Adds Uncertainty in Agricultural Markets

Volatility Forum: Brexit Adds Uncertainty in Agric...

    UK agriculture needs to build resilience to market shocks now more than ever, according to t...

The 20th EAPR Conference to Take Place in Versailles Next Year

The 20th EAPR Conference to Take Place in Versaill...

   ARVALIS – Institut du végétal is organizing the 20th Conference of the European Association for ...

INTERPOM | PRIMEURS 2016: Growing through Precision Technology

INTERPOM | PRIMEURS 2016: Growing through Precisio...

  The organizers of INTERPOM | PRIMEURS 2016 have announced the biggest edition ever of the trade...

Utz Foods Acquires Golden Enterprises for USD135m

Utz Foods Acquires Golden Enterprises for USD135m

  Utz Quality Foods Inc., the family-owned Hanover, Pennsylvania-based potato-chip and snack-food comp...

Monsanto Sees Bayer’s Proposal as Financially Inadequate

Monsanto Sees Bayer’s Proposal as Financially Inadequat...

  Monsanto Company has recently announced that its board of directors unanimously views Bayer AG’s rev...

Congress Passes GMO Food Labeling Bill

Congress Passes GMO Food Labeling Bill

  The US Congress has recently sent legislation, backed by the National Potato Council and other agric...

tna's Innovative Seasoning Solution Reduces Lead Time for Snack Producer

tna's Innovative Seasoning Solution Reduces Lead Time f...

  Canadian-based Brandneu Foods has significantly reduced lead times for its popular range of kale chi...

Tummers Develops Washing Line for Fragile Potatoes

Tummers Develops Washing Line for Fragile Potatoes

 Tummers, the machinery provider for potato processing, developed a washing line for the very fragile a...

French Student Develops Hand-held Pesticide Detector, Scan Eat

French Student Develops Hand-held Pesticide Detector, S...

 A 25-year-old French student has won a EUR150k prize from the French Ministry of Agriculture to develo...

Kiremko is the Main Supplier for New Project Linkage Farm Frites in China

Kiremko is the Main ...

   Dutch engineering company Kiremko will be the main sup...

McCain Foods Invests USD65m in Expanding Its French Fries Plant in Canada

McCain Foods Invests...

McCain Foods (Canada) announced a major investment of USD6...

Branston Began the Expansion of Its Potato Processing Plant in Lincoln

Branston Began the E...

The UK potato supplier Branston has begun work on its GBP5...

Processed Potatoes in EU Worth EUR10b in 2014

Processed Potatoes i...

  Processed potatoes (mainly frozen chips and crisps) wer...

Aviko Introduces a Guide for Gluten-free Catering

Aviko Introduces a G...

 The potato processor Aviko is supporting caterers during ...

Government in Venezuela Authorizes Import of Potato Seeds

Government in Venezu...

   The Deputy Minister of Agriculture in Venezuela, José ...

Scientists Reveal Potato Parasite’s “Toolkit"

Scientists Reveal Po...

  An international research collaboration led by the Univ...

Kangaroo Island Potato Producer Wins the “Mini MBA” for Farmers

Kangaroo Island Pota...

 Kangaroo Island potato producer Peter Cooper has been nam...

CEJA President: Losing Young Farmers Puts the Future of European Food Production at Risk

CEJA President: Losi...

  CEJA President, Alan Jagoe, addressed EU agriculture mi...

Researchers Develop Nutrient-rich Purple Potato

Researchers Develop ...

  A group of researchers from CSU have recently developed...

British family run frozen food company, Aunt Bessie's Limited, is celebrating its 15th Anniversary this year.

Owned by the William Jackson Food Group, the Aunt Bessie's brand hit the shelves in 1995 and now produces more that 20 million Yorkshire puddings a week, as well as a host of other accompaniments, meal centres and desserts.

The Aunt Bessie's brand has successfully established itself as a leading player in the frozen, and more recently ambient categories, and is trusted by millions of families in the UK to deliver quality, traditional food. In just 15 years the brand has grown to £151 million (sales value).

Aunt Bessie's Limited employs more than 300 people, 69 of whom have worked for the company since the launch of the brand.

Clare Field, Marketing Director Aunt Bessie's, said: "In its 15 year history, the Aunt Bessie's brand has gone from strength to strength. We've created a brand that's loved by consumers, with a hugely varied range including Yorkshires, vegetables, dessert dishes and savoury accompaniments. We have big ambitions and intend to build on what we have achieved for the next 15 years and beyond."

In the past year, 99.1% of the population has bought frozen food, with 58.8% having bought from the Aunt Bessie range. Its range of 12 irresistible Yorkshire puddings has the highest penetration of any product within the whole frozen food category at 22.3 per cent. Research shows that three quarters of UK consumers spontaneously think of Aunt Bessie's when asked to think of a frozen food brand.

 

Digital edition


Click or tap to view our digital magazine
on your tablet or mobile device.

 x 
Cart empty

Latest Events

Sep 14th 2016 - Sep 15th 2016
Potato Europe 2016
Sep 14th 2016 - Sep 15th 2016
Potato Europe 2016

Trade Media Solutions S.R.L. | 1-5 G-ral David Praporgescu Str., 1st Floor, District 2, 020965 Bucharest, Romania.
Tel: +40 (0) 21 31 590 31  | E-mail: office@mediatrade.ro