Wednesday, 04 May 2016

Potato Europe: 40 Traders in the Commercial Village

Potato Europe: 40 Traders in the Commercial Villag...

 Most attending traders can be found in the "Commercial Village" at Potato Europe, under...

Experts from IRI, Geometry Global and Integer provide the latest trends at Sweets & Snack Expo

Experts from IRI, Geometry Global and Integer prov...

 Executives from Information Resources, Geometry Global and Integer will deliver presentations on ...

The 100th Annual Meeting of the Potato Association of America to Be Held in Michigan This Year

The 100th Annual Meeting of the Potato Association...

   The 100th Annual Meeting of The Potato Association of America is an educational and networking...

Cambridge Engineered Solutions Expands International Network

Cambridge Engineered Solutions Expands International Ne...

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tna Appoints New Chief Sales Officer

tna Appoints New Chief Sales Officer

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McDonald’s quashes all-you-can-eat fries reports

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  McDonald's Corp. is quashing reports that a coming Missouri restaurant will test all-you-can-eat fri...

BetterFRY, a Technology Shortlisted for the Final of the International European MRW Awards

BetterFRY, a Technology Shortlisted for the Final of th...

    Canadian company Eco Friendly Chef Corp has developed a patented technology named “BetterFRY” whi...

tna Helps Snack Manufacturer to Increase Production Capacity

tna Helps Snack Manufacturer to Increase Production Cap...

Algerian snack manufacturer Maravilla increased production capacity by 25 per cent by installing high p...

DTS Builds the Largest Steam Cooker in the World

DTS Builds the Largest Steam Cooker in the World

  Together with the Dutch potato processing company Rixona, which is part of the Aviko group, DTS have...

Americans Were Asked which Lay's Flavors Stay and which Go

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   For the first time in brand history, the Lay's brand a...

TOMRA Sorting Food: steam peeling can reduce the waste within the potato industry

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 The manufacturer of sensor-based food sorting systems, TO...

Australian Company Makes Potatoes Melt When Exposed to High Temperatures

Australian Company M...

  The Australian Research and Development company Potato ...

Heat and Control Releases Unitized Vacuum Fryer

Heat and Control Rel...

  Heat and Control, a global manufacturer and supplier of...

Using Nature to Create

Using Nature to Crea...

  As a global leader in the production of dehydrated pota...

Search Begins for Scottish Strategic Potato Farm

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  AHDB has announced the quest for the first farmer host ...

£150K potato storage fellowship cultivates cutting edge research

£150K potato storage...

  Capitalizing on work from the horticulture sector, Dr R...

Company launches new formulation of biofungicide

Company launches new...

  Marrone Bio Innovations, a U.S. provider of bio-based p...

Welsh potato growers get latest know-how on Potato Day

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  Over 50 potato growers gathered at the County Showground ...

Chile considered robust market for American agricultural equipment

Chile considered rob...

  In the most recently released U.S. Department of Commer...

William Chase, the UK-based founder of Tyrrells Crisps, has sold his remaining shares of the premium crisp brand to private equity firm Langholm Capital.

Chase said that he had "divorced" the brand in order to plough his energies into his premium vodka range.

He said that his next move would be to create a selection of 'limited edition' premium alcoholic drinks.

The entrepreneur launched the business in 2002, before setting up and running a fully functional factory and brand within six months.

Six years later, he sold a major stake of the business to Langholm, as he began his distillery business, which focused on creating vodka from potatoes.

Chase aimed for the premium end of the vodka market and used potatoes from his own farm. He said he was "keen to create quality vodka which was entirely British and had provenance". The potatoes used in the vodka are grown, mashed, fermented, distilled and bottled as artisan vodka on the Herefordshire farm.

Chase has said that he will now concentrate on his next move in the premium drink business.

He said: "I am now divorced from Tyrrells and feel broken hearted saying goodbye to my baby, however it is time for me to move on and focus all my energies into developing Chase Distillery, which is now firmly established and has huge potential."

The distillery's potato vodka, gin and liqueurs are now being distributed all over the world. Despite demand from the US, China and Europe, the company will remain to hand make each batch of vodka.

Chase added that he would be launching a series of limited edition vodka in 2011.

Earlier this year, the entrepreneur's ‘Chase Vodka' received the accolade of ‘World's Finest Vodka' from The San Francisco World Spirit Awards. It beat 249 rivals from around the world, including the output of Russian and Polish Distilleries.

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