Monday, 08 February 2016

FRUIT LOGISTICA 2016 becomes capital of fresh produce trade for three days

FRUIT LOGISTICA 2016 becomes capital of fresh prod...

  From February 3 to 5, FRUIT LOGISTICA in Berlin is the place to be for everyone that wants to k...

Perupas shortlisted for Fruit Logistica Innovation Award

Perupas shortlisted for Fruit Logistica Innovation...

  WOW! Colourful Perupas made by Dutch company HZPC were selected by the international Fruit Logi...

Givaudan celebrates ten years of ethical sourcing

Givaudan celebrates ten years of ethical sourcing

  Givaudan is marking a milestone in its journey to sustainable natural ingredients with an event...

ChemChina to acquire Syngenta at a value of over US$ 43 billion

ChemChina to acquire Syngenta at a value of over US$ 43...

  Syngenta has announced that earlier this February ChemChina has offered to acquire the company at US...

Kiremko starts construction works at new facility

Kiremko starts construction works at new facility

  On February 1, the construction of the new Kiremko building started in a festive way in Montfoort, T...

Potato cultivation programme lifting people out of poverty in Africa

Potato cultivation programme lifting people out of pove...

  The Irish Potato Coalition is a programme set up by Vita, an Irish NGO, which works with communi...

Sensor-based systems for the potato industry exhibited at Fruit Logistica 2016

Sensor-based systems for the potato industry exhibited ...

  A new edition of the Fruit Logistica trade show is set to take place in Berlin, Germany, between Feb...

AHDB launches website to improve potato chips quality

AHDB launches website to improve potato chips quality

  With the frying trade accounting for 12% of the Great Britain potato crop, ensuring quality across t...

Snack manufacturer Ibersnacks assesses its weigher-bagger equipment

Snack manufacturer Ibersnacks assesses its weigher-bagg...

  Snack manufacturers with high production outputs to pack and large orders to fulfil are among the mo...

FAM and Stumabo launch NECST - Next Evolution in Centrifugal Slicing Technology

FAM and Stumabo laun...

  FAM Stumabo developed NECST TM, an ambitious R D proj...

Potato chips in Canada - All dressed up

Potato chips in Cana...

  If you want to try potato chips with ketchup, dill pick...

Pasteurization - It’s all about safety first

Pasteurization - It’...

  Improved shelf life for food products is essential – no...

Kiremko and Packo present new product pump

Kiremko and Packo pr...

    Dutch manufacturer Kiremko and Packo, designer and c...

Company introduces potato starch for clean label food coatings

Company introduces p...

    Eliane™ Bind 12 is a potato starch with unique propert...

Welsh potato growers get latest know-how on Potato Day

Welsh potato growers...

  Over 50 potato growers gathered at the County Showground ...

Chile considered robust market for American agricultural equipment

Chile considered rob...

  In the most recently released U.S. Department of Commer...

Dundee-China collaboration discovers potential ‘Achilles heel’ of potato blight

Dundee-China collabo...

  Scientists working in Scotland and China have uncovered...

SmartStor controller wins Certificate of Merit at Lamma 2016

SmartStor controller...

  Lamma 16, the first major farming event of the year too...

Another stage completed at new Agristo cold store

Another stage comple...

  Egemin Automation has embarked upon a new major phase i...

The UK's Leatherhead Food Research predict that 2011 will see a number of underlying trends rise higher up the agenda and combine to provide the food and drink industry with a renewed strategic focus.

Laura Freeman, Senior Market Analyst in Leatherhead's Market Intelligence department, discusses 10 food and drink trends that Leatherhead Food Research predicts for 2011.

Reformulations and stealthy reductions

Recent trends such as natural, ‘clean labelling' and lower salt/fat/sugar initiatives are continuing to impact all aspects of the food chain. Initiatives such as the removal of artificial additives and ingredients will continue into 2011, whilst many companies are also following initiatives to gradually reduce salt, sugar and fat levels in products without changing the taste.

Sustainability high on the agenda

Green issues are still high on the food and beverage industries' agenda. There will be a continued focus on issues such as food miles, food waste and recyclable packaging. However, there is also likely to be increased awareness and interest in new areas such as embedded water, building sustainable supply chains and energy use.

Health and wellness

Feedback from manufacturers indicates that trends around health and wellness are likely to impact strategic developments in 2011. Whilst functional foods with direct health claims are becoming more strictly regulated, particularly in Europe, there are some sectors which naturally lend themselves to healthy associations including yoghurts, multi-seed breads and fruit juices. These sectors are likely to use this to their advantage.

Riding out the recession

The government mentality of ‘we're all in it together' coupled with budget cuts in public spending will have an effect on consumer spending well into 2011, with many consumers feeling the pinch and budgeting where they can. The impact on the food and drink industry will be mixed. For some consumers there will be a continued trend towards staying in, buying from ‘basics' ranges and indulging in small luxuries (see below: small indulgences). However, we are also likely to expect a return to growth, albeit modest, across some value-added and premium lines.

Ever-expanding tastes

Cuisines from regions around the world will continue to inspire both consumers' taste buds and product innovations. Cuisines set to be influential in 2011 include Nordic and Middle Eastern; top chefs from these regions demonstrated their skills at Leatherhead Food Research's Taste Trends 2010 conference.

Provenance

Whilst locally-sourced foods will continue to be of interest to some consumers, we believe that ‘British' will be the core focus for consumers when demanding provenance.

Small indulgences

The ‘tighten our belts' mentality will continue into 2011 resulting in many consumers forgoing large expenses in favour of ‘treats' in inexpensive forms. One market likely to continue benefitting from this trend will be the chocolate market where innovations will be geared towards premium, high-quality offerings.

Frozen foods market beginning to thaw?

There is growing awareness that freezing food helps to lock in the quality and freshness linking to consumers' demands for better quality coupled with good value for money. Leatherhead Food Research's report Frozen vs. Chilled - A European Perspective (www.leatherheadfood.com/frozen-v-chilled) offers the view that "frozen ready meals and pizza are likely to place ever increasing emphasis on quality and value for money to compete against their chilled equivalents."

Less is more

Consumers will continue to demand convenience to fit in with ever-busy lives. The convenience category will see increased innovation around simple solutions with a focus on quality, particularly in the delivery of ready meals and meal kits. Reducing the amount of packaging will also be a focus.

Obesity to get bigger!

Weight management has been reincarnated in various forms throughout the food and drink industry over the years. The direction of the industry is shifting from ‘better for you' products (i.e. diet and low and light foods) towards products offering a longer-term focus in the form weight management benefits rather than weight loss. For example, innovations within the ingredients sector will allow companies to explore the addition of fibres and proteins and their effects on satiety.

 

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