Tuesday, 28 June 2016

Focus Conferences and New Developments at PotatoEurope 2016

Focus Conferences and New Developments at PotatoEu...

  The innovations introduced by ARVALIS - Institut du végétal and its technical partners at Potat...

Exclusive Interview – Europatat: “We Need to Keep Potatoes Trendy”

Exclusive Interview – Europatat: “We Need to Keep ...

On he occasion of the Europatat Congress, we have had the opportunity to interview Mr. Kees van Aren...

PotatoEurope 2016: Numerous Dynamic Demonstrations Over 23 Hectares

PotatoEurope 2016: Numerous Dynamic Demonstrations...

 PotatoEurope is the largest open-field event devoted to the potato in Europe, which will cover an...

AHDB and CEJA Comment on Vote to Leave EU

AHDB and CEJA Comment on Vote to Leave EU

  The comments on the UK decision to leave EU assaulted media and social networks.

FDF: UK Food Manufacturers Face a Challenging Period after Brexit

FDF: UK Food Manufacturers Face a Challenging Period af...

  UK food manufacturers face a "very challenging period" in the wake of the country's decisi...

Tolsma-Grisnich Group Acquires Majority Share in Farm Electronics Limited

Tolsma-Grisnich Group Acquires Majority Share in Farm E...

  Tolsma-Grisnich, a leading Dutch specialist in intelligent storage technology for potatoes, onions a...

New Rules for Drones in the USA

New Rules for Drones in the USA

  The rules regarding flying drones in the United States have been relaxed, paving the way for thousan...

Case Study: The Experience of Potato Producer Nedato with a Sorting Solution from TOMRA

Case Study: The Experience of Potato Producer Nedato wi...

 The Nedato is a cooperative of 500 farmers, which has been producing quality potatoes to customers acr...

Tong Engineering Introduces New Cleaner Loader Crop Transfer Machine

Tong Engineering Introduces New Cleaner Loader Crop Tra...

   Tong Engineering is set to introduce a new Cleaner Loader crop transfer machine to its latest range...

Kiremko Is the Main Supplier for New Project Linkage Farm Frites China

Kiremko Is the Main ...

  Dutch engineering company Kiremko will be the main supp...

McCain Foods Invests USD65m in Expanding Its French Fries Plant in Canada

McCain Foods Invests...

McCain Foods (Canada) announced a major investment of USD6...

Branston Began the Expansion of Its Potato Processing Plant in Lincoln

Branston Began the E...

The UK potato supplier Branston has begun work on its GBP5...

Processed Potatoes in EU Worth EUR10b in 2014

Processed Potatoes i...

  Processed potatoes (mainly frozen chips and crisps) wer...

Aviko Introduces a Guide for Gluten-free Catering

Aviko Introduces a G...

 The potato processor Aviko is supporting caterers during ...

Scientists Reveal Potato Parasite’s “Toolkit"

Scientists Reveal Po...

  An international research collaboration led by the Univ...

Kangaroo Island Potato Producer Wins the “Mini MBA” for Farmers

Kangaroo Island Pota...

 Kangaroo Island potato producer Peter Cooper has been nam...

CEJA President: Losing Young Farmers Puts the Future of European Food Production at Risk

CEJA President: Losi...

  CEJA President, Alan Jagoe, addressed EU agriculture mi...

Researchers Develop Nutrient-rich Purple Potato

Researchers Develop ...

  A group of researchers from CSU have recently developed...

Search Begins for Scottish Strategic Potato Farm

Search Begins for Sc...

  AHDB has announced the quest for the first farmer host ...

The UK's Leatherhead Food Research predict that 2011 will see a number of underlying trends rise higher up the agenda and combine to provide the food and drink industry with a renewed strategic focus.

Laura Freeman, Senior Market Analyst in Leatherhead's Market Intelligence department, discusses 10 food and drink trends that Leatherhead Food Research predicts for 2011.

Reformulations and stealthy reductions

Recent trends such as natural, ‘clean labelling' and lower salt/fat/sugar initiatives are continuing to impact all aspects of the food chain. Initiatives such as the removal of artificial additives and ingredients will continue into 2011, whilst many companies are also following initiatives to gradually reduce salt, sugar and fat levels in products without changing the taste.

Sustainability high on the agenda

Green issues are still high on the food and beverage industries' agenda. There will be a continued focus on issues such as food miles, food waste and recyclable packaging. However, there is also likely to be increased awareness and interest in new areas such as embedded water, building sustainable supply chains and energy use.

Health and wellness

Feedback from manufacturers indicates that trends around health and wellness are likely to impact strategic developments in 2011. Whilst functional foods with direct health claims are becoming more strictly regulated, particularly in Europe, there are some sectors which naturally lend themselves to healthy associations including yoghurts, multi-seed breads and fruit juices. These sectors are likely to use this to their advantage.

Riding out the recession

The government mentality of ‘we're all in it together' coupled with budget cuts in public spending will have an effect on consumer spending well into 2011, with many consumers feeling the pinch and budgeting where they can. The impact on the food and drink industry will be mixed. For some consumers there will be a continued trend towards staying in, buying from ‘basics' ranges and indulging in small luxuries (see below: small indulgences). However, we are also likely to expect a return to growth, albeit modest, across some value-added and premium lines.

Ever-expanding tastes

Cuisines from regions around the world will continue to inspire both consumers' taste buds and product innovations. Cuisines set to be influential in 2011 include Nordic and Middle Eastern; top chefs from these regions demonstrated their skills at Leatherhead Food Research's Taste Trends 2010 conference.

Provenance

Whilst locally-sourced foods will continue to be of interest to some consumers, we believe that ‘British' will be the core focus for consumers when demanding provenance.

Small indulgences

The ‘tighten our belts' mentality will continue into 2011 resulting in many consumers forgoing large expenses in favour of ‘treats' in inexpensive forms. One market likely to continue benefitting from this trend will be the chocolate market where innovations will be geared towards premium, high-quality offerings.

Frozen foods market beginning to thaw?

There is growing awareness that freezing food helps to lock in the quality and freshness linking to consumers' demands for better quality coupled with good value for money. Leatherhead Food Research's report Frozen vs. Chilled - A European Perspective (www.leatherheadfood.com/frozen-v-chilled) offers the view that "frozen ready meals and pizza are likely to place ever increasing emphasis on quality and value for money to compete against their chilled equivalents."

Less is more

Consumers will continue to demand convenience to fit in with ever-busy lives. The convenience category will see increased innovation around simple solutions with a focus on quality, particularly in the delivery of ready meals and meal kits. Reducing the amount of packaging will also be a focus.

Obesity to get bigger!

Weight management has been reincarnated in various forms throughout the food and drink industry over the years. The direction of the industry is shifting from ‘better for you' products (i.e. diet and low and light foods) towards products offering a longer-term focus in the form weight management benefits rather than weight loss. For example, innovations within the ingredients sector will allow companies to explore the addition of fibres and proteins and their effects on satiety.

 

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