Thursday, 30 July 2015

NPC holds 2015 Summer meeting

NPC holds 2015 Summer meeting

On July 7-9, growers and industry leaders from across the United States of America met in Kalispel...

Peru will host 10th World Potato Congress in 2018

Peru will host 10th World Potato Congress in 2018

The official announcement was made on July 15 by Alberto Maurer, head of Peru’s National Institute...

AHDB strategic potato farm open event

AHDB strategic potato farm open event

AHDB Potatoes first Strategic Potato Farm (SPot) is now established in Staffordshire. An open day ha...

Bühler Aeroglide introduces new food technologist

Bühler Aeroglide introduces new food technologist

Bühler Aeroglide, a global leader in thermal process engineering and technology for food, feed, and indus...

AHDB Next Generation group explore potato processing

AHDB Next Generation group explore potato processing

  The AHDB Potatoes ‘Next Generation’ tour kicked off in Yorkshire last month, visiting two progressiv...

TOMRA launches Spanish language website

TOMRA launches Spanish language website

TOMRA has launched a Spanish version of its website, underlining the importance of Spain and other Span...

tna highlights start-to-finish solutions at PACK EXPO 2015

tna highlights start-to-finish solutions at PACK EXPO 2...

For the first time in tna’s history with Pack Expo, tna will be presenting its capabilities as the only t...

The steps to chilled perfection

The steps to chilled perfection

  Production of frozen products, especially French fries, needs to be meticulous to end up with the ...

Key Technology introduce enhancements to Rotary systems

Key Technology introduce enhancements to Rotary systems

Key Technology introduced on July 15 its improved Rotary Sizing and Grading Systems, which include its Sl...

McCain Australia has new range of frozen potato wedges

McCain Australia has...

  McCain Australia has recently launched the new wedges ‘...

Tolsma-Grisnich and Kiremko, partnership for a new plant in China

Tolsma-Grisnich and ...

  Strategic partners Tolsma-Grisnich and Kiremko recently...

Utz Quality Foods launches Specialty Division

Utz Quality Foods la...

Utz Quality Foods, Inc. has recently announced the culmina...

Potatoes are back on WIC, a nutritional program for women, infants and children in USA

Potatoes are back on...

The National Potato Council (NPC) from USA succeeded to put ...

Exclusive interview with the director of Urschel Laboratories, Inc: The Urschel team is a very strong one

Exclusive interview ...

What began with one man's invention more than 100 years ago ...

UK Potato Council says it is a record year for seed potato exports

UK Potato Council sa...

  Seed potato exports are booming, with the latest figure...

Indian Government will procure 6,600 tones of potato from farmers

Indian Government wi...

The State Government announced its decision to procure 6,6...

Company launches a new solution for potato sprouting

Company launches a n...

  BioSafe Systems announces the introduction of ARRET Spr...

Seed Industry Event conference tackles key industry concerns

Seed Industry Event ...

The recent Seed Industry Event, organized by British Potato ...

Armenia registered an important growth in potato exports in 2014

Armenia registered a...

Armenian potato exports totaled about 20,600 tons, compared ...

The UK's Leatherhead Food Research predict that 2011 will see a number of underlying trends rise higher up the agenda and combine to provide the food and drink industry with a renewed strategic focus.

Laura Freeman, Senior Market Analyst in Leatherhead's Market Intelligence department, discusses 10 food and drink trends that Leatherhead Food Research predicts for 2011.

Reformulations and stealthy reductions

Recent trends such as natural, ‘clean labelling' and lower salt/fat/sugar initiatives are continuing to impact all aspects of the food chain. Initiatives such as the removal of artificial additives and ingredients will continue into 2011, whilst many companies are also following initiatives to gradually reduce salt, sugar and fat levels in products without changing the taste.

Sustainability high on the agenda

Green issues are still high on the food and beverage industries' agenda. There will be a continued focus on issues such as food miles, food waste and recyclable packaging. However, there is also likely to be increased awareness and interest in new areas such as embedded water, building sustainable supply chains and energy use.

Health and wellness

Feedback from manufacturers indicates that trends around health and wellness are likely to impact strategic developments in 2011. Whilst functional foods with direct health claims are becoming more strictly regulated, particularly in Europe, there are some sectors which naturally lend themselves to healthy associations including yoghurts, multi-seed breads and fruit juices. These sectors are likely to use this to their advantage.

Riding out the recession

The government mentality of ‘we're all in it together' coupled with budget cuts in public spending will have an effect on consumer spending well into 2011, with many consumers feeling the pinch and budgeting where they can. The impact on the food and drink industry will be mixed. For some consumers there will be a continued trend towards staying in, buying from ‘basics' ranges and indulging in small luxuries (see below: small indulgences). However, we are also likely to expect a return to growth, albeit modest, across some value-added and premium lines.

Ever-expanding tastes

Cuisines from regions around the world will continue to inspire both consumers' taste buds and product innovations. Cuisines set to be influential in 2011 include Nordic and Middle Eastern; top chefs from these regions demonstrated their skills at Leatherhead Food Research's Taste Trends 2010 conference.

Provenance

Whilst locally-sourced foods will continue to be of interest to some consumers, we believe that ‘British' will be the core focus for consumers when demanding provenance.

Small indulgences

The ‘tighten our belts' mentality will continue into 2011 resulting in many consumers forgoing large expenses in favour of ‘treats' in inexpensive forms. One market likely to continue benefitting from this trend will be the chocolate market where innovations will be geared towards premium, high-quality offerings.

Frozen foods market beginning to thaw?

There is growing awareness that freezing food helps to lock in the quality and freshness linking to consumers' demands for better quality coupled with good value for money. Leatherhead Food Research's report Frozen vs. Chilled - A European Perspective (www.leatherheadfood.com/frozen-v-chilled) offers the view that "frozen ready meals and pizza are likely to place ever increasing emphasis on quality and value for money to compete against their chilled equivalents."

Less is more

Consumers will continue to demand convenience to fit in with ever-busy lives. The convenience category will see increased innovation around simple solutions with a focus on quality, particularly in the delivery of ready meals and meal kits. Reducing the amount of packaging will also be a focus.

Obesity to get bigger!

Weight management has been reincarnated in various forms throughout the food and drink industry over the years. The direction of the industry is shifting from ‘better for you' products (i.e. diet and low and light foods) towards products offering a longer-term focus in the form weight management benefits rather than weight loss. For example, innovations within the ingredients sector will allow companies to explore the addition of fibres and proteins and their effects on satiety.

 

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