Saturday, 21 October 2017

PROCESS EXPO Announces Innovations Showcase Finalists

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  The organizers of this year's Process Expo have announced the finalists of the Innovations Show...

Exclusive Interview: What’s in Store for Potato Processors at PACK Expo 2017

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FPSA Young Professionals Group Invites Attendees to Career Roundtables

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  The FPSA's Young Professionals Group (YPG) will host informal roundtable sessions for students ...

International Potato Center Opens Regional Office in Georgia

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  The International Potato Center (CIP) has opened its regional office covering Central Asia and the C...

US Retail Records Growth for Potatoes in August

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Kiremko Focuses on Sustainability

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  Potato equipment processor Kiremko has introduced a new concept challenging itself to improve potato...

AVR Launches New Potato Harvester at Agritechnica

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 Tomra Launches Enhanced Sorting Machine

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  Tomra Sorting Food has launched an enhanced sorting solution which removes more than 98% of all typi...

Sormac Launches New MS-30 Knife Peeler

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  Equipment producer Sormac presents the MS-30 knife peeler for production lines with a higher process...

Left Field Foods Introduces Air-Puffed Potato Snacks

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Branston Invests GBP6m in Lincoln Factory

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  Branston has announced the completion of a GBP6 million...

Lamb Weston Expands Operations in Richland

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  Lamb Weston Holdings celebrated the completed expansion...

Tasteful Selections to Introduce SteamPak Mini

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Fresh Solutions Network to Introduce Flavorables Potato Line

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Tesco Launches Candy Cane Flavored Crisps

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Fabcon Installs Potato Processing System in Kuwait Factory

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    UK-based Fabcon Food Systems has provided the machin...

Burts Chips Invests GBP3m in New Frying Line in Plymouth

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  British potato chip maker Burts Chips installs a second h...

KFC Mashie Relaunched after Online Pressure

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DARS Starts Cleaning Potatoes of Viruses to Improve Production

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    The Department of Agriculture Research Services in Mal...

Czech Potato Research Institute Cultivates Blue Potato Variety

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  The Potato Research Institute, based in the town of Hav...

British Potato Producer Builds Potato Store in Marsham

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  A potato producer has applied for permission to build a...

National Potato Council Awards Adrienne Gorny for Potato Research

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Solynta Develops Late Blight Resistant Potato Varieties

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Cornell University Publishes Organic Production and IPM Guide for Potatoes

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Canada Approves Three New Types of GMO Potatoes

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The UK's premium vodka and spirit producer Chase Distillery is confident of doubling its turnover to £3-4m in 2011 on the back of strong US sales.

The prediction follows a tie-up between Chase Distillery and US brand management firm, Pelican brands, to sell the firm's premium vodka and elderflower liquor to US distributors and retailers from September.

Founder and ceo Will Chase said: "Turnover this year will be around 1.5m, we're planning to boost this to £3-4m next year and £10m the year after on the basis of growing demand in the US and China.

"The States represents 60 per cent of the world market for vodka, while the UK only represents 3 per cent. The UK is more of a shop window for a brand, if it does well here then it's likely to do well worldwide."

Pelican are predicting Chase Vodka - who won the the accolade of the "World's Best Vodka" at the globally renowned San Francisco World Spirits Competition this year - will become a $100 million brand.

J. Smoke Wallin, Chairman of Pelican Brands, said: "We are building a very exciting and powerful portfolio of spirit brands and the opportunity to partner with the ‘World's Best' vodka was too good to miss.

"More important than the award is the deep integrity and care with which Chase brands are made."

 

Chase added that the distillery also has ambitious growth plans for China and India, with its unique selling point the romance of the English countryside. He also criticised what he described as cheap imitators trying to capture a share of the premium spirit market, following his firm's success.

Chase Distillery launched the first English potato vodka in 2008, and in 2009 vodka replaced Scottish whisky as Britain's most popular spirit. It now represents over 30 per cent of UK spirit market sales, according to the Gin & Vodka Association.

Chase said: "I can see another 10-20 new ‘premium' spirit firms mushrooming next year. You can be a one-minute wonder and get your product stocked behind bars. But will this success last, where will you be in three months time?

"We mash and grow our own potatoes, and use our own distillery to produce everything from scratch. We also make gin from our own cider, after we turn that into apple vodka. I can tell you the precise still that each bottle comes from.

"Other producers simply throw some bulk-bought vodka through a still, add a few botanicals and call it premium gin. We want to keep Chase as a premium brand."

This commitment to quality necessitates care in regard to where the firm's premium spirits are stocked, with listings at The Ivy, Harrods and The Ritz. Nonetheless, Chase does not rule out deals with selected major multiples:

"Waitrose fulfils our quality criterion and we have a national presence in their stores. We're also in Selfridges, Harvey Nichols and sell an awful lot to Majestic Wine."

And although Chase has ambitious plans to expand the business, he claims that world domination and a "corporate approach" is not on the cards: "We have to grow. We currently shift one Transit van a day but could easily expand that to 10. The beauty of a distillery is that we could increase production by 50-60 times without spending a vast amount of money," he said.


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