Tuesday, 21 April 2015

tna presents its packaging and processing solutions for the first time at BTA

tna presents its packaging and processing solution...

  Integrated packaging and processing solutions provider tna will showcase its range of total sys...

Space of co-located Process Expo, International Dairy Show and InterBev Process has exceeded 300,000 square feet

Space of co-located Process Expo, International Da...

  The International Dairy Foods Association (IDFA), the Food Processing Suppliers Association (FP...

“Cibus is Italy” Pavilion to showcase the whole range of Italian food

“Cibus is Italy” Pavilion to showcase the whole ra...

  The 2015 universal exposition dedicated to the theme "Feeding the Planet, Energy for Life&...

Albert Bartlett buys potato processing site in Norfolk

Albert Bartlett buys potato processing site in Norfolk

  Potato processing site manufacturing Aunt Bessie's brand in Norfolk was purchased by the Scottish pr...

Potatoes New Zealand Inc announces a major new potato research project

Potatoes New Zealand Inc announces a major new potato r...

  Potatoes New Zealand Inc. has won funding from the Ministry of Primary Industries for a major resear...

Bayer CropScience and Farm Frites, in a potato venture for sustainable agriculture

Bayer CropScience and Farm Frites, in a potato venture ...

  Bayer CropScience and Dutch potato specialist Farm Frites has announced the beginning a Food Chain P...

Loma Systems launches tracs reporting software

Loma Systems launches tracs reporting software

  Loma Systems launches a new graphical Ethernet PC-based software tool designed to monitor the perfor...

TOMRA launches its newest peeling solution for seasonal vegetables and fruit processors

TOMRA launches its newest peeling solution for seasonal...

  TOMRA Sorting Food will reveal the latest addition to its steam peeling portfolio at Anuga FoodTec, ...

Loma launches its new X-ray contaminant inspection machine

Loma launches its new X-ray contaminant inspection mach...

  The equipment manufacturer Loma Systems launched its new X-ray contaminant inspection machine, a mod...

Potatoes are back on WIC, a nutritional program for women, infants and children in USA

Potatoes are back on...

The National Potato Council (NPC) from USA succeeded to put ...

Exclusive interview with the director of Urschel Laboratories, Inc: The Urschel team is a very strong one

Exclusive interview ...

What began with one man's invention more than 100 years ago ...

Important investment in Lamb Weston frozen food facility in Netherlands will add capacity and jobs

Important investment...

Lamb Weston / Meijer, a joint venture between US-based ConAg...

Thanksgiving Feast, a new line of kettle-cooked potato chips

Thanksgiving Feast, ...

Boulder Canyon Foods introduces Thanksgiving Feast, a new ...

Potato Week 2014 to take place on October 6-12

Potato Week 2014 to ...

The dates for Potato Week 2014 are October 6-12 and the camp...

UK Potato Council says it is a record year for seed potato exports

UK Potato Council sa...

  Seed potato exports are booming, with the latest figure...

Indian Government will procure 6,600 tones of potato from farmers

Indian Government wi...

The State Government announced its decision to procure 6,6...

Company launches a new solution for potato sprouting

Company launches a n...

  BioSafe Systems announces the introduction of ARRET Spr...

Seed Industry Event conference tackles key industry concerns

Seed Industry Event ...

The recent Seed Industry Event, organized by British Potato ...

Armenia registered an important growth in potato exports in 2014

Armenia registered a...

Armenian potato exports totaled about 20,600 tons, compared ...

The UK's premium vodka and spirit producer Chase Distillery is confident of doubling its turnover to £3-4m in 2011 on the back of strong US sales.

The prediction follows a tie-up between Chase Distillery and US brand management firm, Pelican brands, to sell the firm's premium vodka and elderflower liquor to US distributors and retailers from September.

Founder and ceo Will Chase said: "Turnover this year will be around 1.5m, we're planning to boost this to £3-4m next year and £10m the year after on the basis of growing demand in the US and China.

"The States represents 60 per cent of the world market for vodka, while the UK only represents 3 per cent. The UK is more of a shop window for a brand, if it does well here then it's likely to do well worldwide."

Pelican are predicting Chase Vodka - who won the the accolade of the "World's Best Vodka" at the globally renowned San Francisco World Spirits Competition this year - will become a $100 million brand.

J. Smoke Wallin, Chairman of Pelican Brands, said: "We are building a very exciting and powerful portfolio of spirit brands and the opportunity to partner with the ‘World's Best' vodka was too good to miss.

"More important than the award is the deep integrity and care with which Chase brands are made."

 

Chase added that the distillery also has ambitious growth plans for China and India, with its unique selling point the romance of the English countryside. He also criticised what he described as cheap imitators trying to capture a share of the premium spirit market, following his firm's success.

Chase Distillery launched the first English potato vodka in 2008, and in 2009 vodka replaced Scottish whisky as Britain's most popular spirit. It now represents over 30 per cent of UK spirit market sales, according to the Gin & Vodka Association.

Chase said: "I can see another 10-20 new ‘premium' spirit firms mushrooming next year. You can be a one-minute wonder and get your product stocked behind bars. But will this success last, where will you be in three months time?

"We mash and grow our own potatoes, and use our own distillery to produce everything from scratch. We also make gin from our own cider, after we turn that into apple vodka. I can tell you the precise still that each bottle comes from.

"Other producers simply throw some bulk-bought vodka through a still, add a few botanicals and call it premium gin. We want to keep Chase as a premium brand."

This commitment to quality necessitates care in regard to where the firm's premium spirits are stocked, with listings at The Ivy, Harrods and The Ritz. Nonetheless, Chase does not rule out deals with selected major multiples:

"Waitrose fulfils our quality criterion and we have a national presence in their stores. We're also in Selfridges, Harvey Nichols and sell an awful lot to Majestic Wine."

And although Chase has ambitious plans to expand the business, he claims that world domination and a "corporate approach" is not on the cards: "We have to grow. We currently shift one Transit van a day but could easily expand that to 10. The beauty of a distillery is that we could increase production by 50-60 times without spending a vast amount of money," he said.


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