Thursday, 30 June 2016

Focus Conferences and New Developments at PotatoEurope 2016

Focus Conferences and New Developments at PotatoEu...

  The innovations introduced by ARVALIS - Institut du végétal and its technical partners at Potat...

Exclusive Interview – Europatat: “We Need to Keep Potatoes Trendy”

Exclusive Interview – Europatat: “We Need to Keep ...

On he occasion of the Europatat Congress, we have had the opportunity to interview Mr. Kees van Aren...

PotatoEurope 2016: Numerous Dynamic Demonstrations Over 23 Hectares

PotatoEurope 2016: Numerous Dynamic Demonstrations...

 PotatoEurope is the largest open-field event devoted to the potato in Europe, which will cover an...

AHDB and CEJA Comment on Vote to Leave EU

AHDB and CEJA Comment on Vote to Leave EU

  The comments on the UK decision to leave EU assaulted media and social networks.

FDF: UK Food Manufacturers Face a Challenging Period after Brexit

FDF: UK Food Manufacturers Face a Challenging Period af...

  UK food manufacturers face a "very challenging period" in the wake of the country's decisi...

Tolsma-Grisnich Group Acquires Majority Share in Farm Electronics Limited

Tolsma-Grisnich Group Acquires Majority Share in Farm E...

  Tolsma-Grisnich, a leading Dutch specialist in intelligent storage technology for potatoes, onions a...

New Rules for Drones in the USA

New Rules for Drones in the USA

  The rules regarding flying drones in the United States have been relaxed, paving the way for thousan...

Case Study: The Experience of Potato Producer Nedato with a Sorting Solution from TOMRA

Case Study: The Experience of Potato Producer Nedato wi...

 The Nedato is a cooperative of 500 farmers, which has been producing quality potatoes to customers acr...

Tong Engineering Introduces New Cleaner Loader Crop Transfer Machine

Tong Engineering Introduces New Cleaner Loader Crop Tra...

   Tong Engineering is set to introduce a new Cleaner Loader crop transfer machine to its latest range...

Kiremko Is the Main Supplier for New Project Linkage Farm Frites China

Kiremko Is the Main ...

  Dutch engineering company Kiremko will be the main supp...

McCain Foods Invests USD65m in Expanding Its French Fries Plant in Canada

McCain Foods Invests...

McCain Foods (Canada) announced a major investment of USD6...

Branston Began the Expansion of Its Potato Processing Plant in Lincoln

Branston Began the E...

The UK potato supplier Branston has begun work on its GBP5...

Processed Potatoes in EU Worth EUR10b in 2014

Processed Potatoes i...

  Processed potatoes (mainly frozen chips and crisps) wer...

Aviko Introduces a Guide for Gluten-free Catering

Aviko Introduces a G...

 The potato processor Aviko is supporting caterers during ...

Scientists Reveal Potato Parasite’s “Toolkit"

Scientists Reveal Po...

  An international research collaboration led by the Univ...

Kangaroo Island Potato Producer Wins the “Mini MBA” for Farmers

Kangaroo Island Pota...

 Kangaroo Island potato producer Peter Cooper has been nam...

CEJA President: Losing Young Farmers Puts the Future of European Food Production at Risk

CEJA President: Losi...

  CEJA President, Alan Jagoe, addressed EU agriculture mi...

Researchers Develop Nutrient-rich Purple Potato

Researchers Develop ...

  A group of researchers from CSU have recently developed...

Search Begins for Scottish Strategic Potato Farm

Search Begins for Sc...

  AHDB has announced the quest for the first farmer host ...

The UK's premium vodka and spirit producer Chase Distillery is confident of doubling its turnover to £3-4m in 2011 on the back of strong US sales.

The prediction follows a tie-up between Chase Distillery and US brand management firm, Pelican brands, to sell the firm's premium vodka and elderflower liquor to US distributors and retailers from September.

Founder and ceo Will Chase said: "Turnover this year will be around 1.5m, we're planning to boost this to £3-4m next year and £10m the year after on the basis of growing demand in the US and China.

"The States represents 60 per cent of the world market for vodka, while the UK only represents 3 per cent. The UK is more of a shop window for a brand, if it does well here then it's likely to do well worldwide."

Pelican are predicting Chase Vodka - who won the the accolade of the "World's Best Vodka" at the globally renowned San Francisco World Spirits Competition this year - will become a $100 million brand.

J. Smoke Wallin, Chairman of Pelican Brands, said: "We are building a very exciting and powerful portfolio of spirit brands and the opportunity to partner with the ‘World's Best' vodka was too good to miss.

"More important than the award is the deep integrity and care with which Chase brands are made."

 

Chase added that the distillery also has ambitious growth plans for China and India, with its unique selling point the romance of the English countryside. He also criticised what he described as cheap imitators trying to capture a share of the premium spirit market, following his firm's success.

Chase Distillery launched the first English potato vodka in 2008, and in 2009 vodka replaced Scottish whisky as Britain's most popular spirit. It now represents over 30 per cent of UK spirit market sales, according to the Gin & Vodka Association.

Chase said: "I can see another 10-20 new ‘premium' spirit firms mushrooming next year. You can be a one-minute wonder and get your product stocked behind bars. But will this success last, where will you be in three months time?

"We mash and grow our own potatoes, and use our own distillery to produce everything from scratch. We also make gin from our own cider, after we turn that into apple vodka. I can tell you the precise still that each bottle comes from.

"Other producers simply throw some bulk-bought vodka through a still, add a few botanicals and call it premium gin. We want to keep Chase as a premium brand."

This commitment to quality necessitates care in regard to where the firm's premium spirits are stocked, with listings at The Ivy, Harrods and The Ritz. Nonetheless, Chase does not rule out deals with selected major multiples:

"Waitrose fulfils our quality criterion and we have a national presence in their stores. We're also in Selfridges, Harvey Nichols and sell an awful lot to Majestic Wine."

And although Chase has ambitious plans to expand the business, he claims that world domination and a "corporate approach" is not on the cards: "We have to grow. We currently shift one Transit van a day but could easily expand that to 10. The beauty of a distillery is that we could increase production by 50-60 times without spending a vast amount of money," he said.


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