Thursday, 23 March 2017

A New Theme for PotatoEurope: “Potatoes Feed and Meet the World”

A New Theme for PotatoEurope: “Potatoes Feed and M...

  With seven months still to go, 50% of the exhibition space at PotatoEurope 2017 – the trade sho...

Potato Grower Awarded with NFU’s Highest Honor

Potato Grower Awarded with NFU’s Highest Honor

  The National Farmers Union (NFU) presented Merle Anderson, Cheryl Cook, and Kent Peppler with t...

Europatat and Belgapom Prepare to “Make the European Potato Trade Great Again!”

Europatat and Belgapom Prepare to “Make the Europe...

  “Make the European Potato Trade Great Again!” (it’s gonna be huge, it’s gonna be great, it’s tr...

Belgapom: 2016 Was a Record Year for Belgian Potato Processing Sector

Belgapom: 2016 Was a Record Year for Belgian Potato Pro...

  2016 was an absolute record year for the Belgian potato procession sector, according to Belgapom, th...

Exclusive: Asian Demand Drives US Exports of French Fries in 2016

Exclusive: Asian Demand Drives US Exports of French Fri...

It appears that more and more consumers in Asian countries are getting a taste for French fries, says t...

U.S. Potato Exports Reach Record Levels in 2016

U.S. Potato Exports Reach Record Levels in 2016

  For calendar year 2016, total U.S. potato exports were up 4% to USD1,726,920,330  – the highest ever...

Case Study: Mrs. Gerry’s Kitchen Implements New Peeling Technology

Case Study: Mrs. Gerry’s Kitchen Implements New Peeling...

  Mrs. Gerry’s Kitchen, based in Albert Lea, Minnesota, the USA, included with the latest expansion of...

TOMRA Presents the Latest Sorting Machine at ProfoodTech 2017

TOMRA Presents the Latest Sorting Machine at ProfoodTec...

  TOMRA Sorting Food will showcase the TOMRA 5A, its newest potato sorter, at the new biennial process...

Key Technology Introduces Infeed and Collection Conveyors for Veryx

Key Technology Introduces Infeed and Collection Conveyo...

  Key Technology has introduced new product-specific infeed and collection conveyors for their new Ver...

High Levels of Acrylamide for Potato Fries in Brussels

High Levels of Acryl...

  Fifteen percent of Brussels’ friteries surveyed selling...

Consumer Perception Regarding Potatoes Is Improving

Consumer Perception ...

  A big factor influencing potato demand in the past two ...

Exports of Frozen and Fresh Potatoes Continue to Grow

Exports of Frozen an...

  U.S. exports of frozen and fresh potatoes continued to ...

NEPG Notices Reduced Crops for the Current Season

NEPG Notices Reduced...

  The scarcity of seedlings could reduce crop rises annou...

Tostitos Creates “Party Safe” Bag

Tostitos Creates “Pa...

  Tostitos created the "Party Safe" bag – a bag...

Farm Frites Could Build French Fries Plant in Kazakhstan

Farm Frites Could Bu...

  Deputy Prime Minister of Kazakhstan and Minister of Agr...

French Potato Association Considers Building a Potato Processing Facility

French Potato Associ...

    Global demand for products from processed potatoes, pa...

FSA Starts Campaign Anti-Acrylamide in Home Cooked Foods

FSA Starts Campaign ...

  Food Standards Agency (FSA) is launching ‘Go for Gold’ ...

Pringles Introduces New Range of "Loud" Crisps

Pringles Introduces ...

    Pringles is introducing new line-up – Pringles Loud,...

New “Focus on Potato” Webinar Rhizoctonia Canker and Black Scurf

New “Focus on Potato...

  The Plant Management Network (PMN) has released a new p...

First UK Deposit in Global Seed Vault

First UK Deposit in ...

  The Commonwealth Potato Collection (CPC), an invaluable...

Cool Farming Tool Proves Sustainability of Potato Culture

Cool Farming Tool Pr...

  Since last autumn, the farmers and the professionals in...

Agreement on Genome-Analysis Technology

Agreement on Genome-...

  Monsanto Company and NRGene announced that they have re...

New Method to Capture Disease-resistant DNA for Plants

New Method to Captur...

  Scientists have developed and improved technique for ca...

New “Focus on Potato” Webcast Helps Growers Manage White Mold Infections

New “Focus on Potato...

The Plant Management Network (PMN) has released a new pres...

McDonald’s Chooses New Potato Varieties for Fries

McDonald’s Chooses N...

In September, the worldwide fast-food chain chose two new ...

Potato Growers Get Help to Fight with Late Blight Pathogen

Potato Growers Get H...

  The Plant Management Network (PMN) has released in Nove...

Potandon Produce Adds a New Organic Potato Supply Point

Potandon Produce Add...

  Potandon Produce LLC, the industry leader in fresh pota...

Frito-Lay North America, part of PepsiCo, Inc., is undertaking a significant reformulation of its product portfolio that will result in approximately 50 per cent of its products being made with all natural ingredients by the end of this year.

The initiative will include three of Frito-Lay's biggest brands - Lay's potato chips, Tostitos tortilla chips and SunChips multigrain snacks - and will be identifiable in stores through a stamp on product packages calling out that the product is made with all natural ingredients, no monosodium glutamate (MSG), artificial preservatives or artificial flavors.

"As the snack food category leader, we have insights that show consumers are seeking a wider range of products made with all natural ingredients," said Ann Mukherjee, senior vice-president and chief marketing officer of Frito-Lay. "At Frito-Lay North America we want to provide our customers with a broad portfolio of snack options that taste great and are made with real food ingredients. Many of the unflavored snacks in our portfolio are already made with all natural ingredients, and we've focused on expanding our portfolio of products with all natural ingredients to include more of consumers' favorite flavored products."

Among the more than six dozen varieties of Frito-Lay products that will be made with all natural ingredients are all the flavors of Lay's potato chips, Tostitos tortilla chips, SunChips multigrain snacks, Baked! snacks and Rold Gold pretzels.

To support the initiative, Frito-Lay said it is undertaking its largest integrated marketing campaign: a portfolio-focused, 360-degree marketing campaign that launched on January 1 during the Tostitos Fiesta Bowl. The campaign will include a significant focus on digital and social mediums to connect with consumers.

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