Wednesday, 28 September 2016

Purple Magic Potato Running for the Invent Awards

Purple Magic Potato Running for the Invent Awards

  Purple Magic potato variety is now in the running for the INVENT Awards Agri-Science category. ...

yummex Middle East: Double-digit Growth for the 10th Anniversary

yummex Middle East: Double-digit Growth for the 10...

  The international trade fair for sweets and snacks in the MENA region, yummexMiddle East, which...

UK’s Best New Fish and Chip Shops Announced

UK’s Best New Fish and Chip Shops Announced

 The UK’s top 10 new fish and chip shops have been announced by the 2017 National Fish and Chip Aw...

Syngenta Has a New President Global Seeds and North America

Syngenta Has a New President Global Seeds and North Ame...

 Syngenta has announced the appointment of Jeff Rowe to the new role of President Global Seeds and Nort...

ConAgra Foods Acquires Frontera

ConAgra Foods Acquires Frontera

 ConAgra Foods has announced that it has acquired the packaged foods businesses of Frontera Foods and R...

Three New Appointments for tna’s Asia Pacific Team

Three New Appointments for tna’s Asia Pacific Team

 Food processing and packaging supplier tna has expanded its team in Asia, with the appointments of a n...

Key Technology Launches Website in German

Key Technology Launches Website in German

  Key Technology has announced the launch of its new mobile-friendly website in German to support its ...

Key Technology Introduces VERYX Belt-Fed Digital Sorters to Europe

Key Technology Introduces VERYX Belt-Fed Digital Sorter...

 Key Technology introduces its VERYX belt-fed digital sorters to the European food processing industry ...

Case Study: Ishida Helps Spanish Snack Manufacturer to Grow

Case Study: Ishida Helps Spanish Snack Manufacturer to ...

 Aperitivos y Extrusionados (Apex), now one of Spain’s top three snack food manufacturers, uses Ishida ...

Nigeria Has a New Potato Processing Plant

Nigeria Has a New Po...

 A USD120m potato farm and processing plantis underway in ...

DQ System Launches Potato Skins Snack

DQ System Launches P...

 Dairy Queen brand has unveiled a new line of oven-hot sna...

US Processed 5% Less Potatoes in 2015

US Processed 5% Less...

US potatoes used for processing totaled 280 million cwt, d...

Lay’s Chalet Sauce Potato Chips Available in Canadian Retail

Lay’s Chalet Sauce P...

  Frito-Lay Core Global Brands, PepsiCo Foods Canada, a...

Cambodia Opens First Potato Research Centre

Cambodia Opens First...

 With potato consumption continuing to rise in the Kingdom...

Land-Grant Universities Bolster the US Potato Genebank’s Impact

Land-Grant Universit...

 Land-grant universities are collaborating to support the ...

New Variety of Innate Potato Approved

New Variety of Innat...

  The J.R. Simplot Company has completed a voluntary cons...

The Use of Nicotine-based Pesticides Limited in Minnesota

The Use of Nicotine-...

  Seeking to reverse a decline in bees and other pollinat...

Greenpeace Issues Blacklist for Pesticides in EU

Greenpeace Issues Bl...

 Greenpeace Germany has recently published a new version o...

Costs of Developing GM Potatoes Comparable to Conventional Varieties

Costs of Developing ...

  The cost of developing GM potato varieties is in fact n...

Frito-Lay North America, part of PepsiCo, Inc., is undertaking a significant reformulation of its product portfolio that will result in approximately 50 per cent of its products being made with all natural ingredients by the end of this year.

The initiative will include three of Frito-Lay's biggest brands - Lay's potato chips, Tostitos tortilla chips and SunChips multigrain snacks - and will be identifiable in stores through a stamp on product packages calling out that the product is made with all natural ingredients, no monosodium glutamate (MSG), artificial preservatives or artificial flavors.

"As the snack food category leader, we have insights that show consumers are seeking a wider range of products made with all natural ingredients," said Ann Mukherjee, senior vice-president and chief marketing officer of Frito-Lay. "At Frito-Lay North America we want to provide our customers with a broad portfolio of snack options that taste great and are made with real food ingredients. Many of the unflavored snacks in our portfolio are already made with all natural ingredients, and we've focused on expanding our portfolio of products with all natural ingredients to include more of consumers' favorite flavored products."

Among the more than six dozen varieties of Frito-Lay products that will be made with all natural ingredients are all the flavors of Lay's potato chips, Tostitos tortilla chips, SunChips multigrain snacks, Baked! snacks and Rold Gold pretzels.

To support the initiative, Frito-Lay said it is undertaking its largest integrated marketing campaign: a portfolio-focused, 360-degree marketing campaign that launched on January 1 during the Tostitos Fiesta Bowl. The campaign will include a significant focus on digital and social mediums to connect with consumers.

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