McCain Foods has joined the Healthy Weight Commitment Foundation (H.W.C.F.) in its pledge to reduce obesity, especially among children aged 6 to 11, by 2015.

In joining the foundation, McCain said it will provide support for programs and activities designed to help people achieve a healthy weight by balancing energy (calories) consumed with energy expended through physical activity.

"At McCain, we've made a commitment to innovation that has resulted in great-tasting french fries and other potato products that are in tune with today's taste and health needs," said Frank Finn, chief operating officer, McCain Foods, USA. "In addition to making the best french fry and potato choices, we're helping educate people about the nutritional benefits of our products. Potatoes - and the french fries that are cut from them - are packed with meaningful nutrients, from fiber to potassium (more than a banana) to vitamins B6 and K."

McCain said it has reduced saturated fats in its products by 48 per cent, and since 2005 has cut sodium by up to 40 per cent in many school fries and other potatoes items. The company also was one of the first manufacturers to eliminate trans fats from its products.