Friday, 24 October 2014

How breeders and processors can work together?

Dr Sharon Hall will talk about the needs of the potato industry and how breeders and growers can work with the processors to ensure the quality and volume needed for year-round, value-added potato products.

AVR launches Puma 3, its new four-row harvester

Potato machine constructor AVR is introducing its new Puma 3, a machine with tight lines, which grant it a very modern look. The real innovations for this self-propelled, four-row harvester are its more powerful

50 small-scale farmers will benefit from signed memorandum with PepsiCo Food Vietnam

PepsiCo Foods Vietnam Co (PFVC) has signed a memorandum of understanding to introduce a sustainable contract potato-farming model.

New method to stop potato parasitic worms using fungi

Scientists have developed a new way to stop the parasitic worm Globodera rostochiensis causes damage to potatoes.

LEAF’s annual President Event to focus on defining resilience and diversity in agriculture

Linking Environment And Farming (LEAF)’s annual President Event will take place on Tuesday November, 11, at the HSBC Headquarters, CanaryWharf, London. 

Kettle Cooked Wasabi Ginger, the winner of the Lay’s “Do Us a Flavor” competition in the USA

Kettle Cooked Wasabi Ginger, the winner of the Lay’s “D...

Lay's Kettle Cooked Wasabi Ginger flavored potato chips is the winner of this year's Lay's "Do Us A F...

How breeders and processors can work together?

How breeders and processors can work together?

Dr Sharon Hall will talk about the needs of the potato industry and how breeders and growers can work wi...

LEAF’s annual President Event to focus on defining resilience and diversity in agriculture

LEAF’s annual President Event to focus on defining resi...

Linking Environment And Farming (LEAF)’s annual President Event will take place on Tuesday November, 11, a...

Florimond Desprez Group acquires Germicopa, a potato seed company

Florimond Desprez Group acquires Germicopa, a potato se...

Florimond Desprez Group acquired Germicopa, one of the most important French potato seed companies and ...

Cargill reinforces its commitment to food security

Cargill reinforces its commitment to food security

Cargill is calling for coordinated action by governments, the private sector and civil society to ensur...

“Why are the fries so good?” McDonald’s answers to all their customers' questions

“Why are the fries so good?” McDonald’s answers to all ...

McDonald's USA invites their customers, fans and food skeptics to ask all they want to know in a campai...

UPDATE Urschel launches its equipment at Emballage Exhibition Paris and International FoodTec India

UPDATE Urschel launches its equipment at Emballage Exhi...

The new Sprint 2 Dicer by Urschel (http://www.urschel.com/) can be seen at Emballage in Paris beginning N...

Launches at Cibus Tec Parma for Urschel: a wide variety of machines ready for attendees

Launches at Cibus Tec Parma for Urschel: a wide variety...

Cibus Tec is combined with Food Pack to serve all areas of food processing and packaging in one locatio...

AVR launches Puma 3, its new four-row harvester

AVR launches Puma 3, its new four-row harvester

Potato machine constructor AVR is introducing its new Puma 3, a machine with tight lines, which grant i...

Potato Week 2014 to take place on October 6-12

Potato Week 2014 to ...

The dates for Potato Week 2014 are October 6-12 and the camp...

Kent Crisps Announces New Branding

Kent Crisps Announce...

AMC Foods announces the re-launch of their popular Kent Cr...

New DiversaCut 2110A Dicer on Display at SIAL in Paris

New DiversaCut 2110A...

Several Urschel cutting machines will be on display at Sal...

McDonald’s Japan Is Releasing Purple Sweet Potato McShake This Autumn

McDonald’s Japan Is ...

McDonald's Japan is rolling out a special purple sweet potat...

Lay's "Do Us A Flavor" Contest Finalists Announced

Lay's Do Us A Flavo...

Lay's potato chips, one of the brands from PepsiCo (http:/...

BioSafe Systems Introduces Complete Potato Storage Protection Programme

BioSafe Systems Intr...

Following research and development, BioSafe Systems offers...

Future Proofing Cheshire Potatoes

Future Proofing Ches...

Cheshire potato growers gathered at Aston Grange Farm near...

Sophisticated Potato Inspection

Sophisticated Potato...

Improvements in sorting machinery are aimed at many grower...

McCain Foods to Help Monitor Potato Crops with Drones

McCain Foods to Help...

Global potato processor McCain Foods is using drone techno...

Open Farm Sunday 2014 Review

Open Farm Sunday 201...

Farmers and their helpers celebrated this weekend the posi...

A television campaign helped boost profits at Scotland-based vegetable giant Albert Bartlett by 67.6 per cent last year to £9.9 million.

The company screened adverts for its red-skinned Rooster brand featuring Desperate Housewives' actress Marcia Cross, during breaks in hit shows including The X Factor, I'm A Celebrity and Coronation Street.

This helped double penetration of the brand to 16 per cent of UK households, delivered value and volume growth of more than 100 per cent and boosted its share to 5 per cent of the UK potato market, reported The Herald.

A later tie-up with Disney saw the company produce packaging featuring Toy Story 3, 2010's highest grossing film.

This increased penetration of Rooster further to 29 per cent of households.

The family-owned company, which caught the headlines with its indigo-coloured "Purple Majesty" potatoes last year, still suffered a 8.6 per cent drop in turnover from £149.2m to £136.3m for the year ended May 31, 2010, according to accounts filed with Companies House.

But a sharp fall in administrative expenses meant an increase in operating profit from £7.3m to £10.2m. Pre-tax profit was up from £5.9m to £9.9m.

The profit leap was achieved despite Albert Bartlett writing £8.3m off the value of its operation in Boston, Lincolnshire.

The directors, headed by owner Ronnie Bartlett, said in a statement accompanying the accounts that the trading performance was "satisfactory" given the economic conditions.

They added: "The external market remains extremely difficult as major retailers continue to battle for market share."

Supermarket core own label produce accounts for the largest volume area of business for the company, which is one of the largest vegetable growers and packaging firms in the UK.

But the directors added: "The area of premium own label and brand continues to be a growing share as a result of variety, innovation and increasing customer loyalty in the area."

It said its marketing campaigns during the year were its biggest investment to date and "delivered a significant step on for the generic Albert Bartlett brand and the Rooster sub brand".

"Innovation and consumer advertising is building value and attracting new and younger consumers to the fresh potato fixture, which will build a strong consumer base for the long-term benefit of the category," they added.

The launch of "Purple Majesty" potatoes in October, after the end of the financial year in question was another major publicity, coup for the company.

Among the charitable donations made by Albert Bartlett during the year was £50,000 given to the University of Edinburgh.

VM - Shopping cart

 x 
Cart empty

Trade Media Solutions S.R.L. | 1-5 G-ral David Praporgescu Str., 1st Floor, District 2, 020965 Bucharest, Romania.
Tel: +40 (0) 21 31 590 31  | E-mail: office@mediatrade.ro