Sunday, 19 April 2015

tna presents its packaging and processing solutions for the first time at BTA

tna presents its packaging and processing solution...

  Integrated packaging and processing solutions provider tna will showcase its range of total sys...

Space of co-located Process Expo, International Dairy Show and InterBev Process has exceeded 300,000 square feet

Space of co-located Process Expo, International Da...

  The International Dairy Foods Association (IDFA), the Food Processing Suppliers Association (FP...

“Cibus is Italy” Pavilion to showcase the whole range of Italian food

“Cibus is Italy” Pavilion to showcase the whole ra...

  The 2015 universal exposition dedicated to the theme "Feeding the Planet, Energy for Life&...

Potatoes New Zealand Inc announces a major new potato research project

Potatoes New Zealand Inc announces a major new potato r...

  Potatoes New Zealand Inc. has won funding from the Ministry of Primary Industries for a major resear...

Bayer CropScience and Farm Frites, in a potato venture for sustainable agriculture

Bayer CropScience and Farm Frites, in a potato venture ...

  Bayer CropScience and Dutch potato specialist Farm Frites has announced the beginning a Food Chain P...

FDA proposes to amend regulation on food facilities

FDA proposes to amend regulation on food facilities

  The U.S. Food and Drug Administration (FDA) is issuing a proposed rule to amend and update its regul...

Loma Systems launches tracs reporting software

Loma Systems launches tracs reporting software

  Loma Systems launches a new graphical Ethernet PC-based software tool designed to monitor the perfor...

TOMRA launches its newest peeling solution for seasonal vegetables and fruit processors

TOMRA launches its newest peeling solution for seasonal...

  TOMRA Sorting Food will reveal the latest addition to its steam peeling portfolio at Anuga FoodTec, ...

Loma launches its new X-ray contaminant inspection machine

Loma launches its new X-ray contaminant inspection mach...

  The equipment manufacturer Loma Systems launched its new X-ray contaminant inspection machine, a mod...

Potatoes are back on WIC, a nutritional program for women, infants and children in USA

Potatoes are back on...

The National Potato Council (NPC) from USA succeeded to put ...

Exclusive interview with the director of Urschel Laboratories, Inc: The Urschel team is a very strong one

Exclusive interview ...

What began with one man's invention more than 100 years ago ...

Important investment in Lamb Weston frozen food facility in Netherlands will add capacity and jobs

Important investment...

Lamb Weston / Meijer, a joint venture between US-based ConAg...

Thanksgiving Feast, a new line of kettle-cooked potato chips

Thanksgiving Feast, ...

Boulder Canyon Foods introduces Thanksgiving Feast, a new ...

Potato Week 2014 to take place on October 6-12

Potato Week 2014 to ...

The dates for Potato Week 2014 are October 6-12 and the camp...

UK Potato Council says it is a record year for seed potato exports

UK Potato Council sa...

  Seed potato exports are booming, with the latest figure...

Indian Government will procure 6,600 tones of potato from farmers

Indian Government wi...

The State Government announced its decision to procure 6,6...

Company launches a new solution for potato sprouting

Company launches a n...

  BioSafe Systems announces the introduction of ARRET Spr...

Seed Industry Event conference tackles key industry concerns

Seed Industry Event ...

The recent Seed Industry Event, organized by British Potato ...

Armenia registered an important growth in potato exports in 2014

Armenia registered a...

Armenian potato exports totaled about 20,600 tons, compared ...

A television campaign helped boost profits at Scotland-based vegetable giant Albert Bartlett by 67.6 per cent last year to £9.9 million.

The company screened adverts for its red-skinned Rooster brand featuring Desperate Housewives' actress Marcia Cross, during breaks in hit shows including The X Factor, I'm A Celebrity and Coronation Street.

This helped double penetration of the brand to 16 per cent of UK households, delivered value and volume growth of more than 100 per cent and boosted its share to 5 per cent of the UK potato market, reported The Herald.

A later tie-up with Disney saw the company produce packaging featuring Toy Story 3, 2010's highest grossing film.

This increased penetration of Rooster further to 29 per cent of households.

The family-owned company, which caught the headlines with its indigo-coloured "Purple Majesty" potatoes last year, still suffered a 8.6 per cent drop in turnover from £149.2m to £136.3m for the year ended May 31, 2010, according to accounts filed with Companies House.

But a sharp fall in administrative expenses meant an increase in operating profit from £7.3m to £10.2m. Pre-tax profit was up from £5.9m to £9.9m.

The profit leap was achieved despite Albert Bartlett writing £8.3m off the value of its operation in Boston, Lincolnshire.

The directors, headed by owner Ronnie Bartlett, said in a statement accompanying the accounts that the trading performance was "satisfactory" given the economic conditions.

They added: "The external market remains extremely difficult as major retailers continue to battle for market share."

Supermarket core own label produce accounts for the largest volume area of business for the company, which is one of the largest vegetable growers and packaging firms in the UK.

But the directors added: "The area of premium own label and brand continues to be a growing share as a result of variety, innovation and increasing customer loyalty in the area."

It said its marketing campaigns during the year were its biggest investment to date and "delivered a significant step on for the generic Albert Bartlett brand and the Rooster sub brand".

"Innovation and consumer advertising is building value and attracting new and younger consumers to the fresh potato fixture, which will build a strong consumer base for the long-term benefit of the category," they added.

The launch of "Purple Majesty" potatoes in October, after the end of the financial year in question was another major publicity, coup for the company.

Among the charitable donations made by Albert Bartlett during the year was £50,000 given to the University of Edinburgh.

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