Monday, 24 November 2014

Visit our booth at Interpom | Primeurs!

Potato Business will be present at Interpom | Primeurs (hall 5, booth 579) in Kortrijk Xpo, Belgium, November 23 – 25. 

EU promises measures for young farmers: access to credit, production factors and knowledge

The Agriculture Council of the European Union meeting which took place Monday had as main theme “Strengthening EU policies to support young farmers”. 

Prince Edward Island Potato Board awards tips in tampering case

The potato industry in Prince Edward Island (PEI) will offer a reward for information leading to the arrest and conviction of the person or persons responsible for recent potato tampering incidents. 

Mackie’s Crisps choose Ishida technology for the new factory in Errol

Crisps manufacturer Mackie’s Crisps uses three Ishida iTPS (Integrated Total Packaging System) for snacks at the new factory in Inchcoonans in Errol, Perthshire, Scootland.

New Herbert distributor for Russia’s growing market

The company Rusbana Engineering, Moscow-based, is the new distributor appointed by Herbert Engineering, for Russia and surrounding countries.

The campaign Open Farm Sunday arrives to British Parliament

The campaign Open Farm Sunday arrives to British Parlia...

LEAF (Linking Environment And Farming), an organisation for more sustainable food and farming, launched it...

Potato Council invites the suppliers and traders to sustain Chip Week 2015

Potato Council invites the suppliers and traders to sus...

The Potato Council invites all involved in the business from suppliers to the chip shop trade or food serv...

EU ministers discuss about the European Agricultural Guarantee Fund

EU ministers discuss about the European Agricultural Gu...

Ministers of the Agriculture and fisheries council had an exchange of views on the financing of the Europe...

Technology producers Miedema and Dewulf fusion and form single team

Technology producers Miedema and Dewulf fusion and form...

The fusion between Dewulf and Miedema is to be completed this year, both companies announced. 

New production and distribution facility in Bratislava, Slovakia

New production and distribution facility in Bratislava,...

TOMRA Sorting Solutions, the sorting and processing technology company, andPrologis, Inc., the global l...

Florimond Desprez Group acquires Germicopa, a potato seed company

Florimond Desprez Group acquires Germicopa, a potato se...

Florimond Desprez Group acquired Germicopa, one of the most important French potato seed companies and ...

tna launched intelli-weigh 0328 omega multi-head twin scale

tna launched intelli-weigh 0328 omega multi-head twin s...

Integrated food packaging and processing solutions provider, tna,has launched the tna   intelli-weigh 0...

New Herbert distributor for Russia’s growing market

New Herbert distributor for Russia’s growing market

The company Rusbana Engineering, Moscow-based, is the new distributor appointed by Herbert Engineering,...

Mackie’s Crisps choose Ishida technology for the new factory in Errol

Mackie’s Crisps choose Ishida technology for the new fa...

Crisps manufacturer Mackie’s Crisps uses three Ishida iTPS (Integrated Total Packaging System) for snac...

Thanksgiving Feast, a new line of kettle-cooked potato chips

Thanksgiving Feast, ...

Boulder Canyon Foods introduces Thanksgiving Feast, a new ...

Potato Week 2014 to take place on October 6-12

Potato Week 2014 to ...

The dates for Potato Week 2014 are October 6-12 and the camp...

Kent Crisps Announces New Branding

Kent Crisps Announce...

AMC Foods announces the re-launch of their popular Kent Cr...

New DiversaCut 2110A Dicer on Display at SIAL in Paris

New DiversaCut 2110A...

Several Urschel cutting machines will be on display at Sal...

McDonald’s Japan Is Releasing Purple Sweet Potato McShake This Autumn

McDonald’s Japan Is ...

McDonald's Japan is rolling out a special purple sweet potat...

Armenia registered an important growth in potato exports in 2014

Armenia registered a...

Armenian potato exports totaled about 20,600 tons, compared ...

McDonald’s does not plan to use J.R. Simplot's GMO potatoes

McDonald’s does not ...

A huge debate is happening these days in the USA involving...

Prince Edward Island Potato Board awards tips in tampering case

Prince Edward Island...

The potato industry in Prince Edward Island (PEI) will off...

Farmers in Uzbekistan learn how to improve productivity and save water

Farmers in Uzbekista...

Two international organizations lead projects for Uzbekist...

BioSafe Systems Introduces Complete Potato Storage Protection Programme

BioSafe Systems Intr...

Following research and development, BioSafe Systems offers...

A television campaign helped boost profits at Scotland-based vegetable giant Albert Bartlett by 67.6 per cent last year to £9.9 million.

The company screened adverts for its red-skinned Rooster brand featuring Desperate Housewives' actress Marcia Cross, during breaks in hit shows including The X Factor, I'm A Celebrity and Coronation Street.

This helped double penetration of the brand to 16 per cent of UK households, delivered value and volume growth of more than 100 per cent and boosted its share to 5 per cent of the UK potato market, reported The Herald.

A later tie-up with Disney saw the company produce packaging featuring Toy Story 3, 2010's highest grossing film.

This increased penetration of Rooster further to 29 per cent of households.

The family-owned company, which caught the headlines with its indigo-coloured "Purple Majesty" potatoes last year, still suffered a 8.6 per cent drop in turnover from £149.2m to £136.3m for the year ended May 31, 2010, according to accounts filed with Companies House.

But a sharp fall in administrative expenses meant an increase in operating profit from £7.3m to £10.2m. Pre-tax profit was up from £5.9m to £9.9m.

The profit leap was achieved despite Albert Bartlett writing £8.3m off the value of its operation in Boston, Lincolnshire.

The directors, headed by owner Ronnie Bartlett, said in a statement accompanying the accounts that the trading performance was "satisfactory" given the economic conditions.

They added: "The external market remains extremely difficult as major retailers continue to battle for market share."

Supermarket core own label produce accounts for the largest volume area of business for the company, which is one of the largest vegetable growers and packaging firms in the UK.

But the directors added: "The area of premium own label and brand continues to be a growing share as a result of variety, innovation and increasing customer loyalty in the area."

It said its marketing campaigns during the year were its biggest investment to date and "delivered a significant step on for the generic Albert Bartlett brand and the Rooster sub brand".

"Innovation and consumer advertising is building value and attracting new and younger consumers to the fresh potato fixture, which will build a strong consumer base for the long-term benefit of the category," they added.

The launch of "Purple Majesty" potatoes in October, after the end of the financial year in question was another major publicity, coup for the company.

Among the charitable donations made by Albert Bartlett during the year was £50,000 given to the University of Edinburgh.

VM - Shopping cart

 x 
Cart empty

Trade Media Solutions S.R.L. | 1-5 G-ral David Praporgescu Str., 1st Floor, District 2, 020965 Bucharest, Romania.
Tel: +40 (0) 21 31 590 31  | E-mail: office@mediatrade.ro