Wednesday, 22 April 2015

tna presents its packaging and processing solutions for the first time at BTA

tna presents its packaging and processing solution...

  Integrated packaging and processing solutions provider tna will showcase its range of total sys...

Space of co-located Process Expo, International Dairy Show and InterBev Process has exceeded 300,000 square feet

Space of co-located Process Expo, International Da...

  The International Dairy Foods Association (IDFA), the Food Processing Suppliers Association (FP...

“Cibus is Italy” Pavilion to showcase the whole range of Italian food

“Cibus is Italy” Pavilion to showcase the whole ra...

  The 2015 universal exposition dedicated to the theme "Feeding the Planet, Energy for Life&...

Albert Bartlett buys potato processing site in Norfolk

Albert Bartlett buys potato processing site in Norfolk

  Potato processing site manufacturing Aunt Bessie's brand in Norfolk was purchased by the Scottish pr...

Potatoes New Zealand Inc announces a major new potato research project

Potatoes New Zealand Inc announces a major new potato r...

  Potatoes New Zealand Inc. has won funding from the Ministry of Primary Industries for a major resear...

Bayer CropScience and Farm Frites, in a potato venture for sustainable agriculture

Bayer CropScience and Farm Frites, in a potato venture ...

  Bayer CropScience and Dutch potato specialist Farm Frites has announced the beginning a Food Chain P...

Loma Systems launches tracs reporting software

Loma Systems launches tracs reporting software

  Loma Systems launches a new graphical Ethernet PC-based software tool designed to monitor the perfor...

TOMRA launches its newest peeling solution for seasonal vegetables and fruit processors

TOMRA launches its newest peeling solution for seasonal...

  TOMRA Sorting Food will reveal the latest addition to its steam peeling portfolio at Anuga FoodTec, ...

Loma launches its new X-ray contaminant inspection machine

Loma launches its new X-ray contaminant inspection mach...

  The equipment manufacturer Loma Systems launched its new X-ray contaminant inspection machine, a mod...

Utz Quality Foods launches Specialty Division

Utz Quality Foods la...

Utz Quality Foods, Inc. has recently announced the culmina...

Potatoes are back on WIC, a nutritional program for women, infants and children in USA

Potatoes are back on...

The National Potato Council (NPC) from USA succeeded to put ...

Exclusive interview with the director of Urschel Laboratories, Inc: The Urschel team is a very strong one

Exclusive interview ...

What began with one man's invention more than 100 years ago ...

Important investment in Lamb Weston frozen food facility in Netherlands will add capacity and jobs

Important investment...

Lamb Weston / Meijer, a joint venture between US-based ConAg...

Thanksgiving Feast, a new line of kettle-cooked potato chips

Thanksgiving Feast, ...

Boulder Canyon Foods introduces Thanksgiving Feast, a new ...

UK Potato Council says it is a record year for seed potato exports

UK Potato Council sa...

  Seed potato exports are booming, with the latest figure...

Indian Government will procure 6,600 tones of potato from farmers

Indian Government wi...

The State Government announced its decision to procure 6,6...

Company launches a new solution for potato sprouting

Company launches a n...

  BioSafe Systems announces the introduction of ARRET Spr...

Seed Industry Event conference tackles key industry concerns

Seed Industry Event ...

The recent Seed Industry Event, organized by British Potato ...

Armenia registered an important growth in potato exports in 2014

Armenia registered a...

Armenian potato exports totaled about 20,600 tons, compared ...

UK-based Seabrook Crisps Ltd has invested £1.5m in developing four new flavours of crisp, each with 90 per cent less salt.

The new product, called Goodbye salt, Hello flavour, will be available in Jacket potato with Mediterranean tomato & herbs; Jacket potato with tomato ketchup; Jacket potato with caramelised onion and Jacket potato with creamy butter flavours.

The range is expected to be on the shelves of major retailers by February 1.

John Tague, the expanding company's managing director, told Telegraph & Argus: "We start manufacturing on January 19. The first deliveries to customers should arrive by January 24.

"We are looking to sell 100 million bags in the first year, so it's good news for manufacturers who supply our bags, cartons, oil, flavours and potatoes, and the transport company that will be delivering it all."

A further £750,000 will be spent in targeted advertising in print media, particularly big-selling women's magazines.

"Our market research is telling us there is a whole load of consumers who want to eat crisps but with less salt.

"Majority purchasers of the new brand, which we think is unique, are likely to be female because most females do the weekly shop. So, initially, we will be targeting women and then go out to men over the next 12 months," John added.

The brains behind the new snacks is Seabrook chairman and chief executive Ken Brook-Chrispin.

He said: "The passion and commitment for accomplishing what is, quite frankly, a massive milestone in our industry, was our response to consumer demand for a reduced salt crisp with great taste.

"I'll admit, it has been no mean feat for us. We have undertaken huge amounts of development and research to finally create crisps which live up to our reputation for making the ultimate, tasty crinkle-cut crisps, while enabling the nation to continue its obsession with the humble potato snack and reduce its salt intake."

"Goodbye salt, Hello flavour represents a significant investment of more than £1.5 million. We have high hopes for this unique range in maintaining Seabrook as Britain's fastest-growing crisp brand."

 

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