Wednesday, 18 October 2017

PROCESS EXPO Announces Innovations Showcase Finalists

PROCESS EXPO Announces Innovations Showcase Finali...

  The organizers of this year's Process Expo have announced the finalists of the Innovations Show...

Exclusive Interview: What’s in Store for Potato Processors at PACK Expo 2017

Exclusive Interview: What’s in Store for Potato Pr...

  Bringing together 2,000+ exhibitors and 30,000 attendees from virtually every vertical market, ...

FPSA Young Professionals Group Invites Attendees to Career Roundtables

FPSA Young Professionals Group Invites Attendees t...

  The FPSA's Young Professionals Group (YPG) will host informal roundtable sessions for students ...

USDA to Buy Dehydrated Potato Flakes

USDA to Buy Dehydrated Potato Flakes

  The U.S. Department of Agriculture (USDA) invites offers to sell Dehydrated Potatoes pursuant to the...

New Zealand Might Confront Potato Chips Shortage

New Zealand Might Confront Potato Chips Shortage

  Consumers in New Zealand could have difficulties in purchasing potato chips, as the supermarkets wil...

Myanmar Chip Processors Prefer US Chipping Potatoes

Myanmar Chip Processors Prefer US Chipping Potatoes

  U.S. fresh and seed potatoes were the first American produce products approved for importation into ...

AVR Launches New Potato Harvester at Agritechnica

AVR Launches New Potato Harvester at Agritechnica

  Equipment producer AVR launches the latest 2-row potato harvester AVR Spirit 5200, at Agritechnica, ...

 Tomra Launches Enhanced Sorting Machine

Tomra Launches Enhanced Sorting Machine

  Tomra Sorting Food has launched an enhanced sorting solution which removes more than 98% of all typi...

Sormac Launches New MS-30 Knife Peeler

Sormac Launches New MS-30 Knife Peeler

  Equipment producer Sormac presents the MS-30 knife peeler for production lines with a higher process...

Tasteful Selections to Introduce Unique Item to the Potato Category

Tasteful Selections ...

  Tasteful Selections, a specialty potato brand from RPE ...

Fresh Solutions Network to Introduce Flavorables Potato Line

Fresh Solutions Netw...

  Fresh Solutions Network will be serving up fresh-cut po...

Tesco Launches Candy Cane Flavored Crisps

Tesco Launches Candy...

  The UK supermarket giant Tesco has recently launches ne...

Fabcon Installs Potato Processing System in Kuwait Factory

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    UK-based Fabcon Food Systems has provided the machin...

Burts Chips Invests GBP3m in New Frying Line in Plymouth

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  British potato chip maker Burts Chips installs a second h...

KFC Mashie Relaunched after Online Pressure

KFC Mashie Relaunche...

The KFC Mashie is returning to Australian shores after alm...

Leading Starch Manufacturer to Build Plant in Ukraine

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  At the end of October, starch manufacturer VPP “Vimal” ...

Aviko SnowValley Teams Up with TOMRA Sorting Food to Build French Fry Plant in China

Aviko SnowValley Tea...

  SnowValley Agricultural Group and Aviko Group, invested...

FDA Forces Potato Chips Producer to Change Traditional 85 Years Old Recipe

FDA Forces Potato Ch...

  A U.S. Food and Drug Administration (FDA) ban on partia...

Czech Potato Research Institute Cultivates Blue Potato Variety

Czech Potato Researc...

  The Potato Research Institute, based in the town of Hav...

British Potato Producer Builds Potato Store in Marsham

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  A potato producer has applied for permission to build a...

National Potato Council Awards Adrienne Gorny for Potato Research

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  The National Potato Council (NPC) announces that Adrien...

Solynta Develops Late Blight Resistant Potato Varieties

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  Dutch potato breeding company Solynta has developed pot...

Hydroponic Potatoes Might Be Grown inside Europe’s Deepest Metal Mine

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  A research team recently launched a pilot project to in...

Cornell University Publishes Organic Production and IPM Guide for Potatoes

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  The practical potato production Guide was compiled by a...

Canada Approves Three New Types of GMO Potatoes

Canada Approves Thre...

  Three types of potatoes genetically engineered by an Id...

Cavendish Farms to Build Two New Modern Storage Facilities

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  Prince Edwards Island's major potato processor Cavendis...

 Drones Measure Nitrogen Application in Potato Farming

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  The researchers at Wageningen University Research ann...

UK-based Seabrook Crisps Ltd has invested £1.5m in developing four new flavours of crisp, each with 90 per cent less salt.

The new product, called Goodbye salt, Hello flavour, will be available in Jacket potato with Mediterranean tomato & herbs; Jacket potato with tomato ketchup; Jacket potato with caramelised onion and Jacket potato with creamy butter flavours.

The range is expected to be on the shelves of major retailers by February 1.

John Tague, the expanding company's managing director, told Telegraph & Argus: "We start manufacturing on January 19. The first deliveries to customers should arrive by January 24.

"We are looking to sell 100 million bags in the first year, so it's good news for manufacturers who supply our bags, cartons, oil, flavours and potatoes, and the transport company that will be delivering it all."

A further £750,000 will be spent in targeted advertising in print media, particularly big-selling women's magazines.

"Our market research is telling us there is a whole load of consumers who want to eat crisps but with less salt.

"Majority purchasers of the new brand, which we think is unique, are likely to be female because most females do the weekly shop. So, initially, we will be targeting women and then go out to men over the next 12 months," John added.

The brains behind the new snacks is Seabrook chairman and chief executive Ken Brook-Chrispin.

He said: "The passion and commitment for accomplishing what is, quite frankly, a massive milestone in our industry, was our response to consumer demand for a reduced salt crisp with great taste.

"I'll admit, it has been no mean feat for us. We have undertaken huge amounts of development and research to finally create crisps which live up to our reputation for making the ultimate, tasty crinkle-cut crisps, while enabling the nation to continue its obsession with the humble potato snack and reduce its salt intake."

"Goodbye salt, Hello flavour represents a significant investment of more than £1.5 million. We have high hopes for this unique range in maintaining Seabrook as Britain's fastest-growing crisp brand."

 

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