Tuesday, 30 June 2015

IPPSC 2015, Day 2: Potato Industry Directions

IPPSC 2015, Day 2: Potato Industry Directions

After a first day abundant in knowledgeable talks on current and future matters of the processing ...

IPPSC 2015, Day 1: Newest Advances in Potato Processing

IPPSC 2015, Day 1: Newest Advances in Potato Proce...

Wednesday, June 17 was the first day of the International Potato Processing and Storage Convention...

IPPSC 2015 - Approaching key topics of the potato industry

IPPSC 2015 - Approaching key topics of the potato ...

Bucharest, June 17-19: Romania’s Capital was the host of the International Potato Processing and S...

Kraft Heinz Company has a new senior leadership team

Kraft Heinz Company has a new senior leadership team

  The Kraft Heinz Company announced its new senior leadership team that marks another major milestone ...

tna appoints new processing group solutions manager for EMEIA

tna appoints new processing group solutions manager for...

Packaging and processing solutions provider tnaannounces the appointment of Henk Boon as its new group ...

McDonald's USA announces progress on commitment to promote balanced food

McDonald's USA announces progress on commitment to prom...

  McDonald's USA announces progress on commitment to promote balanced food, after a partnership with t...

Italian snack manufacturer chooses integrated solutions from tna

Italian snack manufacturer chooses integrated solutions...

  Leading Italian snack manufacturer Pata was able to reduce waste, simplify cleaning operations and i...

TOMRA equips its Belgian test and demo center with a new cold room

TOMRA equips its Belgian test and demo center with a ne...

  The equipment producer TOMRA Sorting Solutions is now able to test the performance of its sorting ma...

Key Technology launches new mobile-friendly website

Key Technology launches new mobile-friendly website

  Key Technology announces the launch of its redesigned corporate website with a new responsive versio...

Tolsma-Grisnich and Kiremko, partnership for a new plant in China

Tolsma-Grisnich and ...

  Strategic partners Tolsma-Grisnich and Kiremko recently...

Utz Quality Foods launches Specialty Division

Utz Quality Foods la...

Utz Quality Foods, Inc. has recently announced the culmina...

Potatoes are back on WIC, a nutritional program for women, infants and children in USA

Potatoes are back on...

The National Potato Council (NPC) from USA succeeded to put ...

Exclusive interview with the director of Urschel Laboratories, Inc: The Urschel team is a very strong one

Exclusive interview ...

What began with one man's invention more than 100 years ago ...

Important investment in Lamb Weston frozen food facility in Netherlands will add capacity and jobs

Important investment...

Lamb Weston / Meijer, a joint venture between US-based ConAg...

UK Potato Council says it is a record year for seed potato exports

UK Potato Council sa...

  Seed potato exports are booming, with the latest figure...

Indian Government will procure 6,600 tones of potato from farmers

Indian Government wi...

The State Government announced its decision to procure 6,6...

Company launches a new solution for potato sprouting

Company launches a n...

  BioSafe Systems announces the introduction of ARRET Spr...

Seed Industry Event conference tackles key industry concerns

Seed Industry Event ...

The recent Seed Industry Event, organized by British Potato ...

Armenia registered an important growth in potato exports in 2014

Armenia registered a...

Armenian potato exports totaled about 20,600 tons, compared ...

UK-based Seabrook Crisps Ltd has invested £1.5m in developing four new flavours of crisp, each with 90 per cent less salt.

The new product, called Goodbye salt, Hello flavour, will be available in Jacket potato with Mediterranean tomato & herbs; Jacket potato with tomato ketchup; Jacket potato with caramelised onion and Jacket potato with creamy butter flavours.

The range is expected to be on the shelves of major retailers by February 1.

John Tague, the expanding company's managing director, told Telegraph & Argus: "We start manufacturing on January 19. The first deliveries to customers should arrive by January 24.

"We are looking to sell 100 million bags in the first year, so it's good news for manufacturers who supply our bags, cartons, oil, flavours and potatoes, and the transport company that will be delivering it all."

A further £750,000 will be spent in targeted advertising in print media, particularly big-selling women's magazines.

"Our market research is telling us there is a whole load of consumers who want to eat crisps but with less salt.

"Majority purchasers of the new brand, which we think is unique, are likely to be female because most females do the weekly shop. So, initially, we will be targeting women and then go out to men over the next 12 months," John added.

The brains behind the new snacks is Seabrook chairman and chief executive Ken Brook-Chrispin.

He said: "The passion and commitment for accomplishing what is, quite frankly, a massive milestone in our industry, was our response to consumer demand for a reduced salt crisp with great taste.

"I'll admit, it has been no mean feat for us. We have undertaken huge amounts of development and research to finally create crisps which live up to our reputation for making the ultimate, tasty crinkle-cut crisps, while enabling the nation to continue its obsession with the humble potato snack and reduce its salt intake."

"Goodbye salt, Hello flavour represents a significant investment of more than £1.5 million. We have high hopes for this unique range in maintaining Seabrook as Britain's fastest-growing crisp brand."

 

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