Monday, 01 May 2017

Innovations Showcase and Award Program at Process Expo 2017

Innovations Showcase and Award Program at Process ...

  This year’s edition of Process Expo will offer, for the first time, an interactive Innovations ...

Innovative Development Discussed at Global Starch Conference

Innovative Development Discussed at Global Starch ...

  "Global Starch Industry Conference" is coming back in 2017 at Shanghai New Internatio...

A New Theme for PotatoEurope: “Potatoes Feed and Meet the World”

A New Theme for PotatoEurope: “Potatoes Feed and M...

  With seven months still to go, 50% of the exhibition space at PotatoEurope 2017 – the trade sho...

Lamb Weston/Mejier Buys Oerlemans' Potato Division

Lamb Weston/Mejier Buys Oerlemans' Potato Division

Lamb Weston Holdings, Inc. (NYSE: LW) announced today that its European joint venture, Lamb-Weston/Meijer...

IFA: Potato Prices Strengthen

IFA: Potato Prices Strengthen

Irish Farmers Association (IFA) says that Easter has given a welcome boost to the potato trade and with...

Big Idaho Potato Truck Wins Award for Publicity

Big Idaho Potato Truck Wins Award for Publicity

  The Big Idaho Potato Truck won the Bulldog Reporter’s Silver Award for Best Special Event, after mor...

Sormac Makes Improvements in Knife Peeler MS-20

Sormac Makes Improvements in Knife Peeler MS-20

  Sormac has recently announced the renewal of its knife peeler MS-20, with improvements in cleaning a...

 tna solutions Launches ropac 5 Case Packer

tna solutions Launches ropac 5 Case Packer

  tna has launched the tna ropac 5, an ultra-high-speed case packer for flexible bags that is capable ...

 Energy-efficiency and Healthy Oils Drive Countertop Fryers Market

Energy-efficiency and Healthy Oils Drive Countertop Fr...

  Countertop fryers have gained significant popularity among many food service establishments that req...

PepsiCo and McCain Recall Hazardous Batches of Potato Products

PepsiCo and McCain R...

  Pepsico Canada and McCain Foods were pressed to make im...

Japan Faces Potato Chips Shortage

Japan Faces Potato C...

    Due to typhoons that hit Hokkaido last year, Japanes...

Tasteful Selections Launches New Specialty Potato Brand

Tasteful Selections ...

Tasteful Selections, a specialty potato brand from RPE Inc...

Netherlands’ Potato Processing Industry to Reach a Milestone

Netherlands’ Potato ...

  Potato manufacturers in the Netherlands are approaching...

Research Finds High Levels of Acrylamide in UK Crisps

Research Finds High ...

    Nearly one in five, aprox.17%, potato crisp varietie...

Food Packaging Rules, Misleading and Potentially Dangerous

Food Packaging Rules...

  Food packaging is not tailored enough to contents, a te...

FailChips Launches New Brand of Crushed Chips

FailChips Launches N...

  In February, a new brand of chips made its debut with a...

Exclusive Interview: Branston - We Work to Improve Varieties and Develop Tastier Potatoes

Exclusive Interview:...

  Branston is now one of the biggest potato suppliers in ...

High Levels of Acrylamide for Potato Fries in Brussels

High Levels of Acryl...

  Fifteen percent of Brussels’ friteries surveyed selling...

Researcher Discusses Diseases of Potato Plants

Researcher Discusses...

  Anne Njoroge, a molecular pathologist working at the In...

New “Focus on Potato” Webinar Rhizoctonia Canker and Black Scurf

New “Focus on Potato...

  The Plant Management Network (PMN) has released a new p...

First UK Deposit in Global Seed Vault

First UK Deposit in ...

  The Commonwealth Potato Collection (CPC), an invaluable...

Cool Farming Tool Proves Sustainability of Potato Culture

Cool Farming Tool Pr...

  Since last autumn, the farmers and the professionals in...

Agreement on Genome-Analysis Technology

Agreement on Genome-...

  Monsanto Company and NRGene announced that they have re...

New Method to Capture Disease-resistant DNA for Plants

New Method to Captur...

  Scientists have developed and improved technique for ca...

New “Focus on Potato” Webcast Helps Growers Manage White Mold Infections

New “Focus on Potato...

The Plant Management Network (PMN) has released a new pres...

McDonald’s Chooses New Potato Varieties for Fries

McDonald’s Chooses N...

In September, the worldwide fast-food chain chose two new ...

Potato Growers Get Help to Fight with Late Blight Pathogen

Potato Growers Get H...

  The Plant Management Network (PMN) has released in Nove...

UK-based Seabrook Crisps Ltd has invested £1.5m in developing four new flavours of crisp, each with 90 per cent less salt.

The new product, called Goodbye salt, Hello flavour, will be available in Jacket potato with Mediterranean tomato & herbs; Jacket potato with tomato ketchup; Jacket potato with caramelised onion and Jacket potato with creamy butter flavours.

The range is expected to be on the shelves of major retailers by February 1.

John Tague, the expanding company's managing director, told Telegraph & Argus: "We start manufacturing on January 19. The first deliveries to customers should arrive by January 24.

"We are looking to sell 100 million bags in the first year, so it's good news for manufacturers who supply our bags, cartons, oil, flavours and potatoes, and the transport company that will be delivering it all."

A further £750,000 will be spent in targeted advertising in print media, particularly big-selling women's magazines.

"Our market research is telling us there is a whole load of consumers who want to eat crisps but with less salt.

"Majority purchasers of the new brand, which we think is unique, are likely to be female because most females do the weekly shop. So, initially, we will be targeting women and then go out to men over the next 12 months," John added.

The brains behind the new snacks is Seabrook chairman and chief executive Ken Brook-Chrispin.

He said: "The passion and commitment for accomplishing what is, quite frankly, a massive milestone in our industry, was our response to consumer demand for a reduced salt crisp with great taste.

"I'll admit, it has been no mean feat for us. We have undertaken huge amounts of development and research to finally create crisps which live up to our reputation for making the ultimate, tasty crinkle-cut crisps, while enabling the nation to continue its obsession with the humble potato snack and reduce its salt intake."

"Goodbye salt, Hello flavour represents a significant investment of more than £1.5 million. We have high hopes for this unique range in maintaining Seabrook as Britain's fastest-growing crisp brand."

 

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