Wednesday, 01 October 2014

Potato Week 2014 to take place on October 6-12

The dates for Potato Week 2014 are October 6-12 and the campaign will celebrate the humble potato and encourage mothers to ‘trade-up’ from generic whites to named varieties.

Ishida multihead weigher helps Martini Alimentare to increase production capacity by 25 per cent

The installation of a 20 head Ishida multihead weigher at Italian food manufacturer Martini Alimentare has delivered an immediate 2% improvement in product giveaway and enabled the company to increase production capacity by 25

CEJA announced new partnership with Bekina to help young farmers

The European Council of Young Farmers (CEJA) announced a new partnership with Bekina at its General Assembly in Brussels, Belgium, attended by a number of leading young farmer representatives from across Europe.

Agreement signed for a new fry factory in China

Inner Mongolia Linkage Potato Co., Ltd and Farm Frites have signed an agreement to establish a joint venture in Wudan Town, Chifeng City in Inner Mongolia in China.

Kent Crisps Announces New Branding

AMC Foods announces the re-launch of their popular Kent Crisps brand. A brand new design concept has been created with a new Kent Crisps logo and each flavour displays a captivating image of Kent to emphasize the provenance

The World Potato Congress Industry Awards are open for nominations

The World Potato Congress Industry Awards are open for ...

The World Potato Congress Industry Awards are an important and prestigious event on the international po...

Interpom | Primeurs 2014, virtually fully booked

Interpom | Primeurs 2014, virtually fully booked

Interpom | Primeurs, the leading trade fair for the whole of the potato, vegetable and fruit sector in E...

Sri Lanka’s Government to Purchase All Potato Stocks from Farmers

Sri Lanka’s Government to Purchase All Potato Stocks fr...

Sri Lanka’s Prime Minister D.M.Jayaratne announced in Parliament that the government was ready to purchase...

McCain announces new Canadian President

McCain announces new Canadian President

McCain Foods Limited announced the appointment of Shai Altman as President, Canada, effective October 2...

BioSafe Systems announces Ron Fisher as north-east territory manager

BioSafe Systems announces Ron Fisher as north-east terr...

BioSafe Systems announces the appointment of Ron Fisher as Northeast Territory Manager for the agrichemic...

CEJA announced new partnership with Bekina to help young farmers

CEJA announced new partnership with Bekina to help youn...

The European Council of Young Farmers (CEJA) announced a new partnership with Bekina at its General Ass...

Tomra Sorting opens a new research and development center in Dublin

Tomra Sorting opens a new research and development cent...

Tomra Sorting in Dublin has created a new center of excellence for its food optical sorting and peeling...

tna showcases total solutions at Gulfood Manufacturing

tna showcases total solutions at Gulfood Manufacturing

Integrated packaging and processing solutions provider tna will present its range of high performance t...

Ishida multihead weigher helps Martini Alimentare to increase production capacity by 25 per cent

Ishida multihead weigher helps Martini Alimentare to in...

The installation of a 20 head Ishida multihead weigher at Italian food manufacturer Martini Alimentare ha...

Potato Week 2014 to take place on October 6-12

Potato Week 2014 to ...

The dates for Potato Week 2014 are October 6-12 and the camp...

Kent Crisps Announces New Branding

Kent Crisps Announce...

AMC Foods announces the re-launch of their popular Kent Cr...

New DiversaCut 2110A Dicer on Display at SIAL in Paris

New DiversaCut 2110A...

Several Urschel cutting machines will be on display at Sal...

McDonald’s Japan Is Releasing Purple Sweet Potato McShake This Autumn

McDonald’s Japan Is ...

McDonald's Japan is rolling out a special purple sweet potat...

Lay's "Do Us A Flavor" Contest Finalists Announced

Lay's Do Us A Flavo...

Lay's potato chips, one of the brands from PepsiCo (http:/...

BioSafe Systems Introduces Complete Potato Storage Protection Programme

BioSafe Systems Intr...

Following research and development, BioSafe Systems offers...

Future Proofing Cheshire Potatoes

Future Proofing Ches...

Cheshire potato growers gathered at Aston Grange Farm near...

Sophisticated Potato Inspection

Sophisticated Potato...

Improvements in sorting machinery are aimed at many grower...

McCain Foods to Help Monitor Potato Crops with Drones

McCain Foods to Help...

Global potato processor McCain Foods is using drone techno...

Open Farm Sunday 2014 Review

Open Farm Sunday 201...

Farmers and their helpers celebrated this weekend the posi...

UK-based Seabrook Crisps Ltd has invested £1.5m in developing four new flavours of crisp, each with 90 per cent less salt.

The new product, called Goodbye salt, Hello flavour, will be available in Jacket potato with Mediterranean tomato & herbs; Jacket potato with tomato ketchup; Jacket potato with caramelised onion and Jacket potato with creamy butter flavours.

The range is expected to be on the shelves of major retailers by February 1.

John Tague, the expanding company's managing director, told Telegraph & Argus: "We start manufacturing on January 19. The first deliveries to customers should arrive by January 24.

"We are looking to sell 100 million bags in the first year, so it's good news for manufacturers who supply our bags, cartons, oil, flavours and potatoes, and the transport company that will be delivering it all."

A further £750,000 will be spent in targeted advertising in print media, particularly big-selling women's magazines.

"Our market research is telling us there is a whole load of consumers who want to eat crisps but with less salt.

"Majority purchasers of the new brand, which we think is unique, are likely to be female because most females do the weekly shop. So, initially, we will be targeting women and then go out to men over the next 12 months," John added.

The brains behind the new snacks is Seabrook chairman and chief executive Ken Brook-Chrispin.

He said: "The passion and commitment for accomplishing what is, quite frankly, a massive milestone in our industry, was our response to consumer demand for a reduced salt crisp with great taste.

"I'll admit, it has been no mean feat for us. We have undertaken huge amounts of development and research to finally create crisps which live up to our reputation for making the ultimate, tasty crinkle-cut crisps, while enabling the nation to continue its obsession with the humble potato snack and reduce its salt intake."

"Goodbye salt, Hello flavour represents a significant investment of more than £1.5 million. We have high hopes for this unique range in maintaining Seabrook as Britain's fastest-growing crisp brand."

 

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