Friday, 30 September 2016

Bosch Packaging Wins the German Packaging Award

Bosch Packaging Wins the German Packaging Award

  The prototype packaging equipment Bosch Sigpack VPF (Vertical Platform for Flat Pouches), the f...

yummex Middle East: Double-digit Growth for the 10th Anniversary

yummex Middle East: Double-digit Growth for the 10...

  The international trade fair for sweets and snacks in the MENA region, yummexMiddle East, which...

UK’s Best New Fish and Chip Shops Announced

UK’s Best New Fish and Chip Shops Announced

 The UK’s top 10 new fish and chip shops have been announced by the 2017 National Fish and Chip Aw...

Syngenta Has a New President Global Seeds and North America

Syngenta Has a New President Global Seeds and North Ame...

 Syngenta has announced the appointment of Jeff Rowe to the new role of President Global Seeds and Nort...

ConAgra Foods Acquires Frontera

ConAgra Foods Acquires Frontera

 ConAgra Foods has announced that it has acquired the packaged foods businesses of Frontera Foods and R...

Three New Appointments for tna’s Asia Pacific Team

Three New Appointments for tna’s Asia Pacific Team

 Food processing and packaging supplier tna has expanded its team in Asia, with the appointments of a n...

Key Technology Launches Website in German

Key Technology Launches Website in German

  Key Technology has announced the launch of its new mobile-friendly website in German to support its ...

Key Technology Introduces VERYX Belt-Fed Digital Sorters to Europe

Key Technology Introduces VERYX Belt-Fed Digital Sorter...

 Key Technology introduces its VERYX belt-fed digital sorters to the European food processing industry ...

Case Study: Ishida Helps Spanish Snack Manufacturer to Grow

Case Study: Ishida Helps Spanish Snack Manufacturer to ...

 Aperitivos y Extrusionados (Apex), now one of Spain’s top three snack food manufacturers, uses Ishida ...

Nigeria Has a New Potato Processing Plant

Nigeria Has a New Po...

 A USD120m potato farm and processing plantis underway in ...

DQ System Launches Potato Skins Snack

DQ System Launches P...

 Dairy Queen brand has unveiled a new line of oven-hot sna...

US Processed 5% Less Potatoes in 2015

US Processed 5% Less...

US potatoes used for processing totaled 280 million cwt, d...

Lay’s Chalet Sauce Potato Chips Available in Canadian Retail

Lay’s Chalet Sauce P...

  Frito-Lay Core Global Brands, PepsiCo Foods Canada, a...

Cambodia Opens First Potato Research Centre

Cambodia Opens First...

 With potato consumption continuing to rise in the Kingdom...

Lebanon Bans Potato Imports

Lebanon Bans Potato ...

Agriculture Minister Akram Chehayeb has announced a decisi...

Purple Magic Potato Running for the Invent Awards

Purple Magic Potato ...

  Purple Magic potato variety is now in the running for t...

Land-Grant Universities Bolster the US Potato Genebank’s Impact

Land-Grant Universit...

 Land-grant universities are collaborating to support the ...

New Variety of Innate Potato Approved

New Variety of Innat...

  The J.R. Simplot Company has completed a voluntary cons...

The Use of Nicotine-based Pesticides Limited in Minnesota

The Use of Nicotine-...

  Seeking to reverse a decline in bees and other pollinat...

Real opportunities for the industry to optimise the fresh potato category and build long-term demand was the key message from the latest Potato Council Retail Conference.

An audience of retail buyers and suppliers, packers, distributors and growers gathered in London for the bi-annual conference, which revealed new insight into consumers' shopping habits and how it can be used to make the potato category more informative and inspirational - and help drive up sales.

New research, commissioned by Potato Council, highlighted that four out of ten shoppers make the decision to buy potatoes in-store, with three in ten making the purchasing decision at the potato fixture. This makes merchandising and layout a significant opportunity for the category.

Potato Council chairman, Allan Stevenson, presided over the day's programme and was joined by head of marketing and corporate affairs, Caroline Evans, as well as speakers from Kantar Worldpanel, The Oxford Partnership and IGD.

Colin Boxell and Alison Braney from the Oxford Partnership explained the impact of the results of the new research. Colin said: "The potato fixture meets current expectations but needs to do more to interest and inspire shoppers.

"Simple considerations such as adopting shopper friendly language related to the potatoes usage and size such as ‘new/salad', ‘everyday' and ‘baking' have real potential to positively influence purchasing behaviour. Likewise, drawing on experiences from other categories, which have seen great success using colour coding and visual clues, will help shoppers better navigate the potato fixture."

 

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