Sunday, 23 November 2014

Visit our booth at Interpom | Primeurs!

Potato Business will be present at Interpom | Primeurs (hall 5, booth 579) in Kortrijk Xpo, Belgium, November 23 – 25. 

EU promises measures for young farmers: access to credit, production factors and knowledge

The Agriculture Council of the European Union meeting which took place Monday had as main theme “Strengthening EU policies to support young farmers”. 

Prince Edward Island Potato Board awards tips in tampering case

The potato industry in Prince Edward Island (PEI) will offer a reward for information leading to the arrest and conviction of the person or persons responsible for recent potato tampering incidents. 

Mackie’s Crisps choose Ishida technology for the new factory in Errol

Crisps manufacturer Mackie’s Crisps uses three Ishida iTPS (Integrated Total Packaging System) for snacks at the new factory in Inchcoonans in Errol, Perthshire, Scootland.

New Herbert distributor for Russia’s growing market

The company Rusbana Engineering, Moscow-based, is the new distributor appointed by Herbert Engineering, for Russia and surrounding countries.

The campaign Open Farm Sunday arrives to British Parliament

The campaign Open Farm Sunday arrives to British Parlia...

LEAF (Linking Environment And Farming), an organisation for more sustainable food and farming, launched it...

Potato Council invites the suppliers and traders to sustain Chip Week 2015

Potato Council invites the suppliers and traders to sus...

The Potato Council invites all involved in the business from suppliers to the chip shop trade or food serv...

EU ministers discuss about the European Agricultural Guarantee Fund

EU ministers discuss about the European Agricultural Gu...

Ministers of the Agriculture and fisheries council had an exchange of views on the financing of the Europe...

Technology producers Miedema and Dewulf fusion and form single team

Technology producers Miedema and Dewulf fusion and form...

The fusion between Dewulf and Miedema is to be completed this year, both companies announced. 

New production and distribution facility in Bratislava, Slovakia

New production and distribution facility in Bratislava,...

TOMRA Sorting Solutions, the sorting and processing technology company, andPrologis, Inc., the global l...

Florimond Desprez Group acquires Germicopa, a potato seed company

Florimond Desprez Group acquires Germicopa, a potato se...

Florimond Desprez Group acquired Germicopa, one of the most important French potato seed companies and ...

tna launched intelli-weigh 0328 omega multi-head twin scale

tna launched intelli-weigh 0328 omega multi-head twin s...

Integrated food packaging and processing solutions provider, tna,has launched the tna   intelli-weigh 0...

New Herbert distributor for Russia’s growing market

New Herbert distributor for Russia’s growing market

The company Rusbana Engineering, Moscow-based, is the new distributor appointed by Herbert Engineering,...

Mackie’s Crisps choose Ishida technology for the new factory in Errol

Mackie’s Crisps choose Ishida technology for the new fa...

Crisps manufacturer Mackie’s Crisps uses three Ishida iTPS (Integrated Total Packaging System) for snac...

Thanksgiving Feast, a new line of kettle-cooked potato chips

Thanksgiving Feast, ...

Boulder Canyon Foods introduces Thanksgiving Feast, a new ...

Potato Week 2014 to take place on October 6-12

Potato Week 2014 to ...

The dates for Potato Week 2014 are October 6-12 and the camp...

Kent Crisps Announces New Branding

Kent Crisps Announce...

AMC Foods announces the re-launch of their popular Kent Cr...

New DiversaCut 2110A Dicer on Display at SIAL in Paris

New DiversaCut 2110A...

Several Urschel cutting machines will be on display at Sal...

McDonald’s Japan Is Releasing Purple Sweet Potato McShake This Autumn

McDonald’s Japan Is ...

McDonald's Japan is rolling out a special purple sweet potat...

Armenia registered an important growth in potato exports in 2014

Armenia registered a...

Armenian potato exports totaled about 20,600 tons, compared ...

McDonald’s does not plan to use J.R. Simplot's GMO potatoes

McDonald’s does not ...

A huge debate is happening these days in the USA involving...

Prince Edward Island Potato Board awards tips in tampering case

Prince Edward Island...

The potato industry in Prince Edward Island (PEI) will off...

Farmers in Uzbekistan learn how to improve productivity and save water

Farmers in Uzbekista...

Two international organizations lead projects for Uzbekist...

BioSafe Systems Introduces Complete Potato Storage Protection Programme

BioSafe Systems Intr...

Following research and development, BioSafe Systems offers...

Real opportunities for the industry to optimise the fresh potato category and build long-term demand was the key message from the latest Potato Council Retail Conference.

An audience of retail buyers and suppliers, packers, distributors and growers gathered in London for the bi-annual conference, which revealed new insight into consumers' shopping habits and how it can be used to make the potato category more informative and inspirational - and help drive up sales.

New research, commissioned by Potato Council, highlighted that four out of ten shoppers make the decision to buy potatoes in-store, with three in ten making the purchasing decision at the potato fixture. This makes merchandising and layout a significant opportunity for the category.

Potato Council chairman, Allan Stevenson, presided over the day's programme and was joined by head of marketing and corporate affairs, Caroline Evans, as well as speakers from Kantar Worldpanel, The Oxford Partnership and IGD.

Colin Boxell and Alison Braney from the Oxford Partnership explained the impact of the results of the new research. Colin said: "The potato fixture meets current expectations but needs to do more to interest and inspire shoppers.

"Simple considerations such as adopting shopper friendly language related to the potatoes usage and size such as ‘new/salad', ‘everyday' and ‘baking' have real potential to positively influence purchasing behaviour. Likewise, drawing on experiences from other categories, which have seen great success using colour coding and visual clues, will help shoppers better navigate the potato fixture."

 

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