Wednesday, 18 October 2017

PROCESS EXPO Announces Innovations Showcase Finalists

PROCESS EXPO Announces Innovations Showcase Finali...

  The organizers of this year's Process Expo have announced the finalists of the Innovations Show...

Exclusive Interview: What’s in Store for Potato Processors at PACK Expo 2017

Exclusive Interview: What’s in Store for Potato Pr...

  Bringing together 2,000+ exhibitors and 30,000 attendees from virtually every vertical market, ...

FPSA Young Professionals Group Invites Attendees to Career Roundtables

FPSA Young Professionals Group Invites Attendees t...

  The FPSA's Young Professionals Group (YPG) will host informal roundtable sessions for students ...

Global Potato Protein Market Will Grow by 2022

Global Potato Protein Market Will Grow by 2022

  The global potato protein market was valued at USD73m in 2016 and is expected to reach USD93m by the...

T&G’s Low-carb Potato Wins NZ Food Award

T G’s Low-carb Potato Wins NZ Food Award

  T G’s Lotatoes has won The Ministry for Primary Industries Primary Sector Products Award at the 2017...

USDA to Buy Dehydrated Potato Flakes

USDA to Buy Dehydrated Potato Flakes

  The U.S. Department of Agriculture (USDA) invites offers to sell Dehydrated Potatoes pursuant to the...

AVR Launches New Potato Harvester at Agritechnica

AVR Launches New Potato Harvester at Agritechnica

  Equipment producer AVR launches the latest 2-row potato harvester AVR Spirit 5200, at Agritechnica, ...

 Tomra Launches Enhanced Sorting Machine

Tomra Launches Enhanced Sorting Machine

  Tomra Sorting Food has launched an enhanced sorting solution which removes more than 98% of all typi...

Sormac Launches New MS-30 Knife Peeler

Sormac Launches New MS-30 Knife Peeler

  Equipment producer Sormac presents the MS-30 knife peeler for production lines with a higher process...

Lamb Weston Expands Operations in Richland

Lamb Weston Expands ...

  Lamb Weston Holdings celebrated the completed expansion...

Tasteful Selections to Introduce Unique Item to the Potato Category

Tasteful Selections ...

  Tasteful Selections, a specialty potato brand from RPE ...

Fresh Solutions Network to Introduce Flavorables Potato Line

Fresh Solutions Netw...

  Fresh Solutions Network will be serving up fresh-cut po...

Tesco Launches Candy Cane Flavored Crisps

Tesco Launches Candy...

  The UK supermarket giant Tesco has recently launches ne...

Fabcon Installs Potato Processing System in Kuwait Factory

Fabcon Installs Pota...

    UK-based Fabcon Food Systems has provided the machin...

Burts Chips Invests GBP3m in New Frying Line in Plymouth

Burts Chips Invests ...

  British potato chip maker Burts Chips installs a second h...

KFC Mashie Relaunched after Online Pressure

KFC Mashie Relaunche...

The KFC Mashie is returning to Australian shores after alm...

Leading Starch Manufacturer to Build Plant in Ukraine

Leading Starch Manuf...

  At the end of October, starch manufacturer VPP “Vimal” ...

Aviko SnowValley Teams Up with TOMRA Sorting Food to Build French Fry Plant in China

Aviko SnowValley Tea...

  SnowValley Agricultural Group and Aviko Group, invested...

DARS Starts Cleaning Potatoes of Viruses to Improve Production

DARS Starts Cleaning...

    The Department of Agriculture Research Services in Mal...

Czech Potato Research Institute Cultivates Blue Potato Variety

Czech Potato Researc...

  The Potato Research Institute, based in the town of Hav...

British Potato Producer Builds Potato Store in Marsham

British Potato Produ...

  A potato producer has applied for permission to build a...

National Potato Council Awards Adrienne Gorny for Potato Research

National Potato Coun...

  The National Potato Council (NPC) announces that Adrien...

Solynta Develops Late Blight Resistant Potato Varieties

Solynta Develops Lat...

  Dutch potato breeding company Solynta has developed pot...

Hydroponic Potatoes Might Be Grown inside Europe’s Deepest Metal Mine

Hydroponic Potatoes ...

  A research team recently launched a pilot project to in...

Cornell University Publishes Organic Production and IPM Guide for Potatoes

Cornell University P...

  The practical potato production Guide was compiled by a...

Canada Approves Three New Types of GMO Potatoes

Canada Approves Thre...

  Three types of potatoes genetically engineered by an Id...

Cavendish Farms to Build Two New Modern Storage Facilities

Cavendish Farms to B...

  Prince Edwards Island's major potato processor Cavendis...

Real opportunities for the industry to optimise the fresh potato category and build long-term demand was the key message from the latest Potato Council Retail Conference.

An audience of retail buyers and suppliers, packers, distributors and growers gathered in London for the bi-annual conference, which revealed new insight into consumers' shopping habits and how it can be used to make the potato category more informative and inspirational - and help drive up sales.

New research, commissioned by Potato Council, highlighted that four out of ten shoppers make the decision to buy potatoes in-store, with three in ten making the purchasing decision at the potato fixture. This makes merchandising and layout a significant opportunity for the category.

Potato Council chairman, Allan Stevenson, presided over the day's programme and was joined by head of marketing and corporate affairs, Caroline Evans, as well as speakers from Kantar Worldpanel, The Oxford Partnership and IGD.

Colin Boxell and Alison Braney from the Oxford Partnership explained the impact of the results of the new research. Colin said: "The potato fixture meets current expectations but needs to do more to interest and inspire shoppers.

"Simple considerations such as adopting shopper friendly language related to the potatoes usage and size such as ‘new/salad', ‘everyday' and ‘baking' have real potential to positively influence purchasing behaviour. Likewise, drawing on experiences from other categories, which have seen great success using colour coding and visual clues, will help shoppers better navigate the potato fixture."

 

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