Thursday, 27 April 2017

Innovations Showcase and Award Program at Process Expo 2017

Innovations Showcase and Award Program at Process ...

  This year’s edition of Process Expo will offer, for the first time, an interactive Innovations ...

Innovative Development Discussed at Global Starch Conference

Innovative Development Discussed at Global Starch ...

  "Global Starch Industry Conference" is coming back in 2017 at Shanghai New Internatio...

A New Theme for PotatoEurope: “Potatoes Feed and Meet the World”

A New Theme for PotatoEurope: “Potatoes Feed and M...

  With seven months still to go, 50% of the exhibition space at PotatoEurope 2017 – the trade sho...

Lamb Weston/Mejier Buys Oerlemans' Potato Division

Lamb Weston/Mejier Buys Oerlemans' Potato Division

Lamb Weston Holdings, Inc. (NYSE: LW) announced today that its European joint venture, Lamb-Weston/Meijer...

IFA: Potato Prices Strengthen

IFA: Potato Prices Strengthen

Irish Farmers Association (IFA) says that Easter has given a welcome boost to the potato trade and with...

Big Idaho Potato Truck Wins Award for Publicity

Big Idaho Potato Truck Wins Award for Publicity

  The Big Idaho Potato Truck won the Bulldog Reporter’s Silver Award for Best Special Event, after mor...

Sormac Makes Improvements in Knife Peeler MS-20

Sormac Makes Improvements in Knife Peeler MS-20

  Sormac has recently announced the renewal of its knife peeler MS-20, with improvements in cleaning a...

 tna solutions Launches ropac 5 Case Packer

tna solutions Launches ropac 5 Case Packer

  tna has launched the tna ropac 5, an ultra-high-speed case packer for flexible bags that is capable ...

 Energy-efficiency and Healthy Oils Drive Countertop Fryers Market

Energy-efficiency and Healthy Oils Drive Countertop Fr...

  Countertop fryers have gained significant popularity among many food service establishments that req...

PepsiCo and McCain Recall Hazardous Batches of Potato Products

PepsiCo and McCain R...

  Pepsico Canada and McCain Foods were pressed to make im...

Japan Faces Potato Chips Shortage

Japan Faces Potato C...

    Due to typhoons that hit Hokkaido last year, Japanes...

Tasteful Selections Launches New Specialty Potato Brand

Tasteful Selections ...

Tasteful Selections, a specialty potato brand from RPE Inc...

Netherlands’ Potato Processing Industry to Reach a Milestone

Netherlands’ Potato ...

  Potato manufacturers in the Netherlands are approaching...

Research Finds High Levels of Acrylamide in UK Crisps

Research Finds High ...

    Nearly one in five, aprox.17%, potato crisp varietie...

Food Packaging Rules, Misleading and Potentially Dangerous

Food Packaging Rules...

  Food packaging is not tailored enough to contents, a te...

FailChips Launches New Brand of Crushed Chips

FailChips Launches N...

  In February, a new brand of chips made its debut with a...

Exclusive Interview: Branston - We Work to Improve Varieties and Develop Tastier Potatoes

Exclusive Interview:...

  Branston is now one of the biggest potato suppliers in ...

High Levels of Acrylamide for Potato Fries in Brussels

High Levels of Acryl...

  Fifteen percent of Brussels’ friteries surveyed selling...

Researcher Discusses Diseases of Potato Plants

Researcher Discusses...

  Anne Njoroge, a molecular pathologist working at the In...

New “Focus on Potato” Webinar Rhizoctonia Canker and Black Scurf

New “Focus on Potato...

  The Plant Management Network (PMN) has released a new p...

First UK Deposit in Global Seed Vault

First UK Deposit in ...

  The Commonwealth Potato Collection (CPC), an invaluable...

Cool Farming Tool Proves Sustainability of Potato Culture

Cool Farming Tool Pr...

  Since last autumn, the farmers and the professionals in...

Agreement on Genome-Analysis Technology

Agreement on Genome-...

  Monsanto Company and NRGene announced that they have re...

New Method to Capture Disease-resistant DNA for Plants

New Method to Captur...

  Scientists have developed and improved technique for ca...

New “Focus on Potato” Webcast Helps Growers Manage White Mold Infections

New “Focus on Potato...

The Plant Management Network (PMN) has released a new pres...

McDonald’s Chooses New Potato Varieties for Fries

McDonald’s Chooses N...

In September, the worldwide fast-food chain chose two new ...

Potato Growers Get Help to Fight with Late Blight Pathogen

Potato Growers Get H...

  The Plant Management Network (PMN) has released in Nove...

Real opportunities for the industry to optimise the fresh potato category and build long-term demand was the key message from the latest Potato Council Retail Conference.

An audience of retail buyers and suppliers, packers, distributors and growers gathered in London for the bi-annual conference, which revealed new insight into consumers' shopping habits and how it can be used to make the potato category more informative and inspirational - and help drive up sales.

New research, commissioned by Potato Council, highlighted that four out of ten shoppers make the decision to buy potatoes in-store, with three in ten making the purchasing decision at the potato fixture. This makes merchandising and layout a significant opportunity for the category.

Potato Council chairman, Allan Stevenson, presided over the day's programme and was joined by head of marketing and corporate affairs, Caroline Evans, as well as speakers from Kantar Worldpanel, The Oxford Partnership and IGD.

Colin Boxell and Alison Braney from the Oxford Partnership explained the impact of the results of the new research. Colin said: "The potato fixture meets current expectations but needs to do more to interest and inspire shoppers.

"Simple considerations such as adopting shopper friendly language related to the potatoes usage and size such as ‘new/salad', ‘everyday' and ‘baking' have real potential to positively influence purchasing behaviour. Likewise, drawing on experiences from other categories, which have seen great success using colour coding and visual clues, will help shoppers better navigate the potato fixture."

 

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