Wednesday, 01 June 2016

PotatoEurope 2016: Numerous Dynamic Demonstrations Over 23 Hectares

PotatoEurope 2016: Numerous Dynamic Demonstrations...

 PotatoEurope is the largest open-field event devoted to the potato in Europe, which will cover an...

Europatat’s Main Theme for 2016: “Adapting Business to Change and Uncertainty”

Europatat’s Main Theme for 2016: “Adapting Busines...

  This year’s Europatat congress takes place in Brussels, on June 1-2 and is organized in conjunc...

Global Cold Chain Expo: 25,000 Square Feet for Products, Services and Technologies

Global Cold Chain Expo: 25,000 Square Feet for Pro...

  The Global Cold Chain Expo, created in partnership with the Global Cold Chain Alliance and the ...

Bosch Packaging Technology increases its sales, with a focus on Asia-Pacific region

Bosch Packaging Technology increases its sales, with a ...

  Bosch Packaging Technology increased its sales from EUR 1.18b in 2014 to 1.3b in 2015, representing ...

Ammeraal Beltech Acquires Australian Partener Rydell

Ammeraal Beltech Acquires Australian Partener Rydell

Ammeraal Beltech, the developer and manufacturer of process and conveyor belting, headquartered in Alkm...

Givaudan to Acquire Spicetec Flavors & Seasonings from ConAgra Foods

Givaudan to Acquire Spicetec Flavors Seasonings from ...

  Givaudan, one of the global leaders in the creation of fragrances and flavors, strengthens capabilit...

Case Study: The Experience of Potato Producer Nedato with a Sorting Solution from TOMRA

Case Study: The Experience of Potato Producer Nedato wi...

 The Nedato is a cooperative of 500 farmers, which has been producing quality potatoes to customers acr...

Tong Engineering Introduces New Cleaner Loader Crop Transfer Machine

Tong Engineering Introduces New Cleaner Loader Crop Tra...

   Tong Engineering is set to introduce a new Cleaner Loader crop transfer machine to its latest range...

Kiremko Builds a New French Fries Line in Belgium

Kiremko Builds a New French Fries Line in Belgium

  Kiremko announced they had started to build a new French fries line in Belgium, with a capacity of 1...

Processed potatoes in EU worth EUR10b in 2014

Processed potatoes i...

  Processed potatoes (mainly frozen chips and crisps) wer...

Aviko Introduces a Guide for Gluten-free Catering

Aviko Introduces a G...

 The potato processor Aviko is supporting caterers during ...

Americans Were Asked which Lay's Flavors Stay and which Go

Americans Were Asked...

   For the first time in brand history, the Lay's brand a...

TOMRA Sorting Food: steam peeling can reduce the waste within the potato industry

TOMRA Sorting Food: ...

 The manufacturer of sensor-based food sorting systems, TO...

Australian Company Makes Potatoes Melt When Exposed to High Temperatures

Australian Company M...

  The Australian Research and Development company Potato ...

Researchers Develop Nutrient-rich Purple Potato

Researchers Develop ...

  A group of researchers from CSU have recently developed...

Search Begins for Scottish Strategic Potato Farm

Search Begins for Sc...

  AHDB has announced the quest for the first farmer host ...

£150K potato storage fellowship cultivates cutting edge research

£150K potato storage...

  Capitalizing on work from the horticulture sector, Dr R...

Company launches new formulation of biofungicide

Company launches new...

  Marrone Bio Innovations, a U.S. provider of bio-based p...

Welsh potato growers get latest know-how on Potato Day

Welsh potato growers...

  Over 50 potato growers gathered at the County Showground ...

Real opportunities for the industry to optimise the fresh potato category and build long-term demand was the key message from the latest Potato Council Retail Conference.

An audience of retail buyers and suppliers, packers, distributors and growers gathered in London for the bi-annual conference, which revealed new insight into consumers' shopping habits and how it can be used to make the potato category more informative and inspirational - and help drive up sales.

New research, commissioned by Potato Council, highlighted that four out of ten shoppers make the decision to buy potatoes in-store, with three in ten making the purchasing decision at the potato fixture. This makes merchandising and layout a significant opportunity for the category.

Potato Council chairman, Allan Stevenson, presided over the day's programme and was joined by head of marketing and corporate affairs, Caroline Evans, as well as speakers from Kantar Worldpanel, The Oxford Partnership and IGD.

Colin Boxell and Alison Braney from the Oxford Partnership explained the impact of the results of the new research. Colin said: "The potato fixture meets current expectations but needs to do more to interest and inspire shoppers.

"Simple considerations such as adopting shopper friendly language related to the potatoes usage and size such as ‘new/salad', ‘everyday' and ‘baking' have real potential to positively influence purchasing behaviour. Likewise, drawing on experiences from other categories, which have seen great success using colour coding and visual clues, will help shoppers better navigate the potato fixture."

 

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Latest Events

Jun 1st 2016 - Jun 2nd 2016
Europatat Congress 2016
Sep 14th 2016 - Sep 15th 2016
Potato Europe 2016
Sep 14th 2016 - Sep 15th 2016
Potato Europe 2016

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