Saturday, 25 March 2017

A New Theme for PotatoEurope: “Potatoes Feed and Meet the World”

A New Theme for PotatoEurope: “Potatoes Feed and M...

  With seven months still to go, 50% of the exhibition space at PotatoEurope 2017 – the trade sho...

Potato Grower Awarded with NFU’s Highest Honor

Potato Grower Awarded with NFU’s Highest Honor

  The National Farmers Union (NFU) presented Merle Anderson, Cheryl Cook, and Kent Peppler with t...

Europatat and Belgapom Prepare to “Make the European Potato Trade Great Again!”

Europatat and Belgapom Prepare to “Make the Europe...

  “Make the European Potato Trade Great Again!” (it’s gonna be huge, it’s gonna be great, it’s tr...

Global Frozen Fries Market Reaches USD19bn

Global Frozen Fries Market Reaches USD19bn

  The global frozen French fries market was worth around USD19bn in 2016 growing at a CAGR of around 3...

Belgapom: 2016 Was a Record Year for Belgian Potato Processing Sector

Belgapom: 2016 Was a Record Year for Belgian Potato Pro...

  2016 was an absolute record year for the Belgian potato procession sector, according to Belgapom, th...

Exclusive: Asian Demand Drives US Exports of French Fries in 2016

Exclusive: Asian Demand Drives US Exports of French Fri...

It appears that more and more consumers in Asian countries are getting a taste for French fries, says t...

Case Study: Mrs. Gerry’s Kitchen Implements New Peeling Technology

Case Study: Mrs. Gerry’s Kitchen Implements New Peeling...

  Mrs. Gerry’s Kitchen, based in Albert Lea, Minnesota, the USA, included with the latest expansion of...

TOMRA Presents the Latest Sorting Machine at ProfoodTech 2017

TOMRA Presents the Latest Sorting Machine at ProfoodTec...

  TOMRA Sorting Food will showcase the TOMRA 5A, its newest potato sorter, at the new biennial process...

Key Technology Introduces Infeed and Collection Conveyors for Veryx

Key Technology Introduces Infeed and Collection Conveyo...

  Key Technology has introduced new product-specific infeed and collection conveyors for their new Ver...

Exclusive Interview: Branston - We Work to Improve Varieties and Develop Tastier Potatoes

Exclusive Interview:...

  Branston is now one of the biggest potato suppliers in ...

High Levels of Acrylamide for Potato Fries in Brussels

High Levels of Acryl...

  Fifteen percent of Brussels’ friteries surveyed selling...

Consumer Perception Regarding Potatoes Is Improving

Consumer Perception ...

  A big factor influencing potato demand in the past two ...

Exports of Frozen and Fresh Potatoes Continue to Grow

Exports of Frozen an...

  U.S. exports of frozen and fresh potatoes continued to ...

NEPG Notices Reduced Crops for the Current Season

NEPG Notices Reduced...

  The scarcity of seedlings could reduce crop rises annou...

Tostitos Creates “Party Safe” Bag

Tostitos Creates “Pa...

  Tostitos created the "Party Safe" bag – a bag...

Farm Frites Could Build French Fries Plant in Kazakhstan

Farm Frites Could Bu...

  Deputy Prime Minister of Kazakhstan and Minister of Agr...

French Potato Association Considers Building a Potato Processing Facility

French Potato Associ...

    Global demand for products from processed potatoes, pa...

FSA Starts Campaign Anti-Acrylamide in Home Cooked Foods

FSA Starts Campaign ...

  Food Standards Agency (FSA) is launching ‘Go for Gold’ ...

New “Focus on Potato” Webinar Rhizoctonia Canker and Black Scurf

New “Focus on Potato...

  The Plant Management Network (PMN) has released a new p...

First UK Deposit in Global Seed Vault

First UK Deposit in ...

  The Commonwealth Potato Collection (CPC), an invaluable...

Cool Farming Tool Proves Sustainability of Potato Culture

Cool Farming Tool Pr...

  Since last autumn, the farmers and the professionals in...

Agreement on Genome-Analysis Technology

Agreement on Genome-...

  Monsanto Company and NRGene announced that they have re...

New Method to Capture Disease-resistant DNA for Plants

New Method to Captur...

  Scientists have developed and improved technique for ca...

New “Focus on Potato” Webcast Helps Growers Manage White Mold Infections

New “Focus on Potato...

The Plant Management Network (PMN) has released a new pres...

McDonald’s Chooses New Potato Varieties for Fries

McDonald’s Chooses N...

In September, the worldwide fast-food chain chose two new ...

Potato Growers Get Help to Fight with Late Blight Pathogen

Potato Growers Get H...

  The Plant Management Network (PMN) has released in Nove...

Potandon Produce Adds a New Organic Potato Supply Point

Potandon Produce Add...

  Potandon Produce LLC, the industry leader in fresh pota...

Real opportunities for the industry to optimise the fresh potato category and build long-term demand was the key message from the latest Potato Council Retail Conference.

An audience of retail buyers and suppliers, packers, distributors and growers gathered in London for the bi-annual conference, which revealed new insight into consumers' shopping habits and how it can be used to make the potato category more informative and inspirational - and help drive up sales.

New research, commissioned by Potato Council, highlighted that four out of ten shoppers make the decision to buy potatoes in-store, with three in ten making the purchasing decision at the potato fixture. This makes merchandising and layout a significant opportunity for the category.

Potato Council chairman, Allan Stevenson, presided over the day's programme and was joined by head of marketing and corporate affairs, Caroline Evans, as well as speakers from Kantar Worldpanel, The Oxford Partnership and IGD.

Colin Boxell and Alison Braney from the Oxford Partnership explained the impact of the results of the new research. Colin said: "The potato fixture meets current expectations but needs to do more to interest and inspire shoppers.

"Simple considerations such as adopting shopper friendly language related to the potatoes usage and size such as ‘new/salad', ‘everyday' and ‘baking' have real potential to positively influence purchasing behaviour. Likewise, drawing on experiences from other categories, which have seen great success using colour coding and visual clues, will help shoppers better navigate the potato fixture."

 

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