Thursday, 31 July 2014

Your Potato Europe VIP Ticket Awaits!

As media partners of the event in Bockerode/Hanover, Germany, Potato Processing International and Potato Storage International is inviting 20 lucky readers to win VIP tickets to the fair in September 3-4.

World Map of Test Centres: Woerden

The slogan Florigo applies for the work performed within its Food Technology Center (FFTC) is: “… when Food becomes Fun!”, and starts our series of virtual tours mapping testing facilities the world over and

Global Forum for Innovations in Agriculture Launches Call for Innovations

The Global Forum for Innovations in Agriculture (GFIA), the event for the future of sustainable agriculture, has recently launched the Call for Innovations for next year’s event, to be held from March 9-10, 2015

World Potato Congress Inc. Appoints Three New Directors

David Thompson, President CEO, World Potato Congress Inc. (WPC Inc.) announced the appointment of Mr. Ron Gall, New Zealand; Dr. Nora Olsen, USA; and Anne Fowlie, Canada; as members of the Board

Industry Trends: Exotic Cuts

As consumers are increasingly chasing product diversification and the unique, exotic shapes, we’ve analyzed with Key Technology’s John Kadinger the processes involved into manufacturing them, step by step.

Europe’s Largest Machinery Demonstrations – Potato Europe 2014

Europe’s Largest Machinery Demonstrations – Potato Euro...

Potato Europe will give you the chance to see the latest trends and developments in the potato sector, l...

Supporting the Scottish Potato Industry

Supporting the Scottish Potato Industry

Potato Council has been working to raise the profile of potatoes amongst Members of the Scottish Parliam...

Global Forum for Innovations in Agriculture Launches Call for Innovations

Global Forum for Innovations in Agriculture Launches Ca...

The Global Forum for Innovations in Agriculture (GFIA), the event for the future of sustainable agricult...

The Little Potato Co. Introduces New Packaging and Products

The Little Potato Co. Introduces New Packaging and Prod...

The Little Potato Co., the largest grower of creamer potatoes in North America, has launched smaller pa...

Potato Industry Leadership Institute Accepts Applications

Potato Industry Leadership Institute Accepts Applicatio...

The National Potato Council (NPC) and the United States Potato Board (USPB) are accepting applications ...

tna Appoints New European Director of Sales

tna Appoints New European Director of Sales

Packaging and processing solutions specialist, tna, announces the promotion of James Hosford to the new...

Ishida Introduces Fast Snack Packing Solution

Ishida Introduces Fast Snack Packing Solution

Ishida Europe has introduced single and twin high speed snacks packing systems, comprising either a 14-...

Ishida Reveals Ultrasonic Technology

Ishida Reveals Ultrasonic Technology

Ishida Europe has introduced ultrasonic technology into its Atlas range of bagmakers.

Florigo delivers 500th Steam Peeler

Florigo delivers 500th Steam Peeler

Florigo has recently delivered its latest steam peeler technology to a large vegetable processor in Fra...

Lay's "Do Us A Flavor" Contest Finalists Announced

Lay's Do Us A Flavo...

Lay's potato chips, one of the brands from PepsiCo (http:/...

New Vertical Z Conveyor to Be Introduced at PackExpo

New Vertical Z Conve...

Dynamic Conveyor is introducing a vertical z-style conveyo...

Lay's Launches Football-Themed Flavours

Lay's Launches Footb...

Video  The leading potato chip brand from PepsiCo India la...

UK Ingredients Firm Targets Booming Food Market in Asia

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UK-based food coatings specialist Bowman Ingredients has a...

 Kiremko’s Sliver Remover Gets Upgraded

Kiremko’s Sliver Re...

The Kiremko sliver remover has undergone a major innovatio...

BioSafe Systems Introduces Complete Potato Storage Protection Programme

BioSafe Systems Intr...

Following research and development, BioSafe Systems offers...

Future Proofing Cheshire Potatoes

Future Proofing Ches...

Cheshire potato growers gathered at Aston Grange Farm near...

Sophisticated Potato Inspection

Sophisticated Potato...

Improvements in sorting machinery are aimed at many grower...

McCain Foods to Help Monitor Potato Crops with Drones

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Global potato processor McCain Foods is using drone techno...

Open Farm Sunday 2014 Review

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Farmers and their helpers celebrated this weekend the posi...

Real opportunities for the industry to optimise the fresh potato category and build long-term demand was the key message from the latest Potato Council Retail Conference.

An audience of retail buyers and suppliers, packers, distributors and growers gathered in London for the bi-annual conference, which revealed new insight into consumers' shopping habits and how it can be used to make the potato category more informative and inspirational - and help drive up sales.

New research, commissioned by Potato Council, highlighted that four out of ten shoppers make the decision to buy potatoes in-store, with three in ten making the purchasing decision at the potato fixture. This makes merchandising and layout a significant opportunity for the category.

Potato Council chairman, Allan Stevenson, presided over the day's programme and was joined by head of marketing and corporate affairs, Caroline Evans, as well as speakers from Kantar Worldpanel, The Oxford Partnership and IGD.

Colin Boxell and Alison Braney from the Oxford Partnership explained the impact of the results of the new research. Colin said: "The potato fixture meets current expectations but needs to do more to interest and inspire shoppers.

"Simple considerations such as adopting shopper friendly language related to the potatoes usage and size such as ‘new/salad', ‘everyday' and ‘baking' have real potential to positively influence purchasing behaviour. Likewise, drawing on experiences from other categories, which have seen great success using colour coding and visual clues, will help shoppers better navigate the potato fixture."

 

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Latest Events

Aug 7th 2014 - Aug 7th 2014
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Sep 3rd 2014 - Sep 4th 2014
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Nov 23rd 2014 - Nov 25th 2014
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