Global snack foods market is forecast to reach US$334 billion and 48,519 thousand tons in volume terms, by the year 2015, driven primarily by changing consumer demographics, perceptions, priorities and affluence levels, a report by Global Industry Analysts says.

Today's hectic lifestyles leave no space for elaborate family meals, thus paving the way for highly convenient, tasty and healthy snack food that serve as both appetizers as well as complete meal solutions. Strong opportunities exist for slim, lean, fat-free, and guilt-free snacks, while innovation in terms of packaging, flavors and convenience will also continue to be the major growth drivers. Unexplored markets such as Asia Pacific, Latin America, and Eastern Europe represent huge potential for future expansion.

For the full report go to http://www.strategyr.com/Snack_Foods_Market_Report.asp