Thursday, 08 December 2016

New at INTERPOM PRIMEURS: Pre-Registration Is Required

New at INTERPOM PRIMEURS: Pre-Registration Is Requ...

 INTERPOM |PRIMEURS, the leading indoor trade fair for the entire potato, vegetable and fruit sect...

Gulfood Manufacturing Showcases Full F&B Tech Spectrum

Gulfood Manufacturing Showcases Full F B Tech Spec...

  Gulfood Manufacturing (November 7-9, 2016) aimed to serve the full F B processing value chain i...

PACK EXPO: 50,000 Processing and Packaging Professionals to Meet in Chicago

PACK EXPO: 50,000 Processing and Packaging Profess...

PACK EXPO International expects over 50,000 industry professionals at what is to be the largest tr...

Snyder's-Lance Invests USD38m in Charlotte Sites, but Quits Diamond of California

Snyder's-Lance Invests USD38m in Charlotte Sites, but Q...

  Snyder's-Lance, Inc. has announced the sale of its Diamond of California culinary nut business to Bl...

AHDB Estimates Potato Production at 5.22Mt in Great Britain

AHDB Estimates Potato Production at 5.22Mt in Great Bri...

  AHDB Potatoes' first provisional estimate of total production in Great Britain for the 2016 crop yea...

 Asia-Pacific Is the Fastest-growing Region in the Industrial Starch Market

Asia-Pacific Is the Fastest-growing Region in the Indu...

  The industrial starch market in the Asia-Pacific region is driven by the increasing consumption of sta...

Tong Engineering Showcases Latest Equipment Range at LAMMA 2017

Tong Engineering Showcases Latest Equipment Range at LA...

  Tong Engineering is set to showcase the latest model of its Caretaker mobile grader, featuring the n...

New “Humigator” Help Growers with Potato Control

New “Humigator” Help Growers with Potato Control

  An invention called a “humigator” is helping potato growers across the country have yearlong control...

Key Technology Opens New Innovation Center in Hasselt, Belgium

Key Technology Opens New Innovation Center in Hasselt, ...

  Key Technology opens the Innovation and Solutions Center – in Hasselt, Belgium, a facility which ena...

Farm Frites Launches Its Ultimate Chip

Farm Frites Launches...

 Potato grower and manufacturer Farm Frites has announced ...

Schmieding Produce Launches Skinny Potato

Schmieding Produce L...

 Schmieding Produce prepares to launch in January a new sk...

 Good Health Launches Eat Your Vegetables Chip Lineup

Good Health Launche...

 Good Health®has launched its new Eat Your Vegetables® chi...

Savoursmiths Luxury Chips Brand Launches in the UK

Savoursmiths Luxury ...

  A new luxury chips brand was created by the fourth genera...

Swedish Brewery Creates the Most Expensive Potato Chip in the World

Swedish Brewery Crea...

 Swedish brewery St. Erik’s has created the world’s most e...

New “Focus on Potato” Webcast Helps Growers Manage White Mold Infections

New “Focus on Potato...

The Plant Management Network (PMN) has released a new pres...

McDonald’s Chooses New Potato Varieties for Fries

McDonald’s Chooses N...

In September, the worldwide fast-food chain chose two new ...

Potato Growers Get Help to Fight with Late Blight Pathogen

Potato Growers Get H...

  The Plant Management Network (PMN) has released in Nove...

Potandon Produce Adds a New Organic Potato Supply Point

Potandon Produce Add...

  Potandon Produce LLC, the industry leader in fresh pota...

Cornell University Receives State Grant to Fight against Golden Nematode

Cornell University R...

 Cornell University received a USD1.2m boost in new state ...

A Walkers crisps promotion based on predicting the weather has been slammed by the advertising watchdog for changing the rules once underway.

The Rainy Days promotion offered the chance to win £10 if entrants could correctly forecast where and when in the country it would rain.

A complainant said that they had bought enough packets of crisps to enter the promotion twice a day but the company later stated that entries had been reduced to one per day per person.

Walkers, owned by PepsiCo, said the original allowance of two plays per day was based on demand for previous promotions but added that it believed the mechanic of Rainy Days had not been used before.

It said that during the "initial launch phase" it became clear demand from customers wanting to play far outstripped supply of the available grid spots for the game - these were limited to 21,271 different areas per day. Therefore the number of plays per day was finite and coupled with the high level of demand, Walkers decided it had to be fair to the wider customer base who wanted to play.

The decision to restrict entries to one per person each day was made before marketing began. The company also said that the advertising and crisp packs did not state the number of plays permissible per day but advised customers to check the terms and conditions online, which had been updated.

Customers who registered an account during the launch phase were contacted by email about the change to T&Cs.

The Advertising Standards Authority (ASA) said that more than 40,000 people had registered and taken part in the promotion over seven weeks and that they would expect to be able to purchase and bank the promotional codes in accordance with the orginal T&Cs.

It ruled that it was not acceptable for Walkers to alter the rules of play during the competition and the promotion must not run again in this form

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