Monday, 08 February 2016

FRUIT LOGISTICA 2016 becomes capital of fresh produce trade for three days

FRUIT LOGISTICA 2016 becomes capital of fresh prod...

  From February 3 to 5, FRUIT LOGISTICA in Berlin is the place to be for everyone that wants to k...

Perupas shortlisted for Fruit Logistica Innovation Award

Perupas shortlisted for Fruit Logistica Innovation...

  WOW! Colourful Perupas made by Dutch company HZPC were selected by the international Fruit Logi...

Givaudan celebrates ten years of ethical sourcing

Givaudan celebrates ten years of ethical sourcing

  Givaudan is marking a milestone in its journey to sustainable natural ingredients with an event...

Kiremko starts construction works at new facility

Kiremko starts construction works at new facility

  On February 1, the construction of the new Kiremko building started in a festive way in Montfoort, T...

Potato cultivation programme lifting people out of poverty in Africa

Potato cultivation programme lifting people out of pove...

  The Irish Potato Coalition is a programme set up by Vita, an Irish NGO, which works with communi...

Combined power drives TOMRA Sorting Food

Combined power drives TOMRA Sorting Food

  Optical food sorting system manufacturer TOMRA Sorting Food has reached an important milestone in it...

Sensor-based systems for the potato industry exhibited at Fruit Logistica 2016

Sensor-based systems for the potato industry exhibited ...

  A new edition of the Fruit Logistica trade show is set to take place in Berlin, Germany, between Feb...

AHDB launches website to improve potato chips quality

AHDB launches website to improve potato chips quality

  With the frying trade accounting for 12% of the Great Britain potato crop, ensuring quality across t...

Snack manufacturer Ibersnacks assesses its weigher-bagger equipment

Snack manufacturer Ibersnacks assesses its weigher-bagg...

  Snack manufacturers with high production outputs to pack and large orders to fulfil are among the mo...

FAM and Stumabo launch NECST - Next Evolution in Centrifugal Slicing Technology

FAM and Stumabo laun...

  FAM Stumabo developed NECST TM, an ambitious R D proj...

Potato chips in Canada - All dressed up

Potato chips in Cana...

  If you want to try potato chips with ketchup, dill pick...

Pasteurization - It’s all about safety first

Pasteurization - It’...

  Improved shelf life for food products is essential – no...

Kiremko and Packo present new product pump

Kiremko and Packo pr...

    Dutch manufacturer Kiremko and Packo, designer and c...

Company introduces potato starch for clean label food coatings

Company introduces p...

    Eliane™ Bind 12 is a potato starch with unique propert...

Welsh potato growers get latest know-how on Potato Day

Welsh potato growers...

  Over 50 potato growers gathered at the County Showground ...

Chile considered robust market for American agricultural equipment

Chile considered rob...

  In the most recently released U.S. Department of Commer...

Dundee-China collaboration discovers potential ‘Achilles heel’ of potato blight

Dundee-China collabo...

  Scientists working in Scotland and China have uncovered...

SmartStor controller wins Certificate of Merit at Lamma 2016

SmartStor controller...

  Lamma 16, the first major farming event of the year too...

Another stage completed at new Agristo cold store

Another stage comple...

  Egemin Automation has embarked upon a new major phase i...

A Walkers crisps promotion based on predicting the weather has been slammed by the advertising watchdog for changing the rules once underway.

The Rainy Days promotion offered the chance to win £10 if entrants could correctly forecast where and when in the country it would rain.

A complainant said that they had bought enough packets of crisps to enter the promotion twice a day but the company later stated that entries had been reduced to one per day per person.

Walkers, owned by PepsiCo, said the original allowance of two plays per day was based on demand for previous promotions but added that it believed the mechanic of Rainy Days had not been used before.

It said that during the "initial launch phase" it became clear demand from customers wanting to play far outstripped supply of the available grid spots for the game - these were limited to 21,271 different areas per day. Therefore the number of plays per day was finite and coupled with the high level of demand, Walkers decided it had to be fair to the wider customer base who wanted to play.

The decision to restrict entries to one per person each day was made before marketing began. The company also said that the advertising and crisp packs did not state the number of plays permissible per day but advised customers to check the terms and conditions online, which had been updated.

Customers who registered an account during the launch phase were contacted by email about the change to T&Cs.

The Advertising Standards Authority (ASA) said that more than 40,000 people had registered and taken part in the promotion over seven weeks and that they would expect to be able to purchase and bank the promotional codes in accordance with the orginal T&Cs.

It ruled that it was not acceptable for Walkers to alter the rules of play during the competition and the promotion must not run again in this form

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