Friday, 27 May 2016

Europatat’s Main Theme for 2016: “Adapting Business to Change and Uncertainty”

Europatat’s Main Theme for 2016: “Adapting Busines...

  This year’s Europatat congress takes place in Brussels, on June 1-2 and is organized in conjunc...

Global Cold Chain Expo: 25,000 Square Feet for Products, Services and Technologies

Global Cold Chain Expo: 25,000 Square Feet for Pro...

  The Global Cold Chain Expo, created in partnership with the Global Cold Chain Alliance and the ...

Exclusive Interview: Potato Europe 2016 - The Goal Is to Maintain Stable Consumption

Exclusive Interview: Potato Europe 2016 - The Goal...

  After three years abroad, Potato Europe, one of the most important events targeting the potato ...

Ammeraal Beltech Acquires Australian Partener Rydell

Ammeraal Beltech Acquires Australian Partener Rydell

Ammeraal Beltech, the developer and manufacturer of process and conveyor belting, headquartered in Alkm...

Givaudan to acquire Spicetec Flavors & Seasonings from ConAgra Foods

Givaudan to acquire Spicetec Flavors Seasonings from ...

  Givaudan, one of the global leaders in the creation of fragrances and flavors, strengthens capabilit...

FDA modernizes Nutrition Facts label for packaged foods

FDA modernizes Nutrition Facts label for packaged foods

  The US Food and Drug Administration took a major step in making sure consumers have updated nutritio...

Case Study: The Experience of Potato Producer Nedato with a Sorting Solution from TOMRA

Case Study: The Experience of Potato Producer Nedato wi...

 The Nedato is a cooperative of 500 farmers, which has been producing quality potatoes to customers acr...

Tong Engineering Introduces New Cleaner Loader Crop Transfer Machine

Tong Engineering Introduces New Cleaner Loader Crop Tra...

   Tong Engineering is set to introduce a new Cleaner Loader crop transfer machine to its latest range...

Kiremko Builds a New French Fries Line in Belgium

Kiremko Builds a New French Fries Line in Belgium

  Kiremko announced they had started to build a new French fries line in Belgium, with a capacity of 1...

Aviko Introduces a Guide for Gluten-free Catering

Aviko Introduces a G...

 The potato processor Aviko is supporting caterers during ...

Americans Were Asked which Lay's Flavors Stay and which Go

Americans Were Asked...

   For the first time in brand history, the Lay's brand a...

TOMRA Sorting Food: steam peeling can reduce the waste within the potato industry

TOMRA Sorting Food: ...

 The manufacturer of sensor-based food sorting systems, TO...

Australian Company Makes Potatoes Melt When Exposed to High Temperatures

Australian Company M...

  The Australian Research and Development company Potato ...

Heat and Control Releases Unitized Vacuum Fryer

Heat and Control Rel...

  Heat and Control, a global manufacturer and supplier of...

Researchers Develop Nutrient-rich Purple Potato

Researchers Develop ...

  A group of researchers from CSU have recently developed...

Search Begins for Scottish Strategic Potato Farm

Search Begins for Sc...

  AHDB has announced the quest for the first farmer host ...

£150K potato storage fellowship cultivates cutting edge research

£150K potato storage...

  Capitalizing on work from the horticulture sector, Dr R...

Company launches new formulation of biofungicide

Company launches new...

  Marrone Bio Innovations, a U.S. provider of bio-based p...

Welsh potato growers get latest know-how on Potato Day

Welsh potato growers...

  Over 50 potato growers gathered at the County Showground ...

A Walkers crisps promotion based on predicting the weather has been slammed by the advertising watchdog for changing the rules once underway.

The Rainy Days promotion offered the chance to win £10 if entrants could correctly forecast where and when in the country it would rain.

A complainant said that they had bought enough packets of crisps to enter the promotion twice a day but the company later stated that entries had been reduced to one per day per person.

Walkers, owned by PepsiCo, said the original allowance of two plays per day was based on demand for previous promotions but added that it believed the mechanic of Rainy Days had not been used before.

It said that during the "initial launch phase" it became clear demand from customers wanting to play far outstripped supply of the available grid spots for the game - these were limited to 21,271 different areas per day. Therefore the number of plays per day was finite and coupled with the high level of demand, Walkers decided it had to be fair to the wider customer base who wanted to play.

The decision to restrict entries to one per person each day was made before marketing began. The company also said that the advertising and crisp packs did not state the number of plays permissible per day but advised customers to check the terms and conditions online, which had been updated.

Customers who registered an account during the launch phase were contacted by email about the change to T&Cs.

The Advertising Standards Authority (ASA) said that more than 40,000 people had registered and taken part in the promotion over seven weeks and that they would expect to be able to purchase and bank the promotional codes in accordance with the orginal T&Cs.

It ruled that it was not acceptable for Walkers to alter the rules of play during the competition and the promotion must not run again in this form

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Latest Events

Jun 1st 2016 - Jun 2nd 2016
Europatat Congress 2016
Sep 14th 2016 - Sep 15th 2016
Potato Europe 2016
Sep 14th 2016 - Sep 15th 2016
Potato Europe 2016

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