Monday, 26 September 2016

Show Review: Over 300 Exhibitors at PotatoEurope 2016

Show Review: Over 300 Exhibitors at PotatoEurope 2...

 The 300 exhibitors present (25% more than in 2008) were able to meet with their customers, at Pot...

Potato Bowl Starts on September 13

Potato Bowl Starts on September 13

 Potato Bowl football game, billed as a battle between two of the largest potato growing regions i...

Potato Processing International Magazine Invites You to Seminar at Potato Europe

Potato Processing International Magazine Invites Y...

 Potato Processing International magazine (PPI) will host a seminar on September 15, starting at 2...

JBT Corporation Acquires Cooling and Applied Technologies

JBT Corporation Acquires Cooling and Applied Technologi...

 JBT Corporation, a global technology solutions provider for the food and beverage industry, announced ...

Americans Spent Over USD7bn on Potato Chips in 2015

Americans Spent Over USD7bn on Potato Chips in 2015

 Americans spent USD7.5bn on potato chips in 2015, or an average of roughly USD 23 for every man,woman ...

CIP Marks 45 Years in Potato Research

CIP Marks 45 Years in Potato Research

 International Potato Center (CIP) has recently marked its 45th anniversary. Nearly half a century ago,...

Key Technology Introduces VERYX Belt-Fed Digital Sorters to Europe

Key Technology Introduces VERYX Belt-Fed Digital Sorter...

 Key Technology introduces its VERYX belt-fed digital sorters to the European food processing industry ...

Case Study: Ishida Helps Spanish Snack Manufacturer to Grow

Case Study: Ishida Helps Spanish Snack Manufacturer to ...

 Aperitivos y Extrusionados (Apex), now one of Spain’s top three snack food manufacturers, uses Ishida ...

GEA to Present Equipment Portfolio at Chillventa

GEA to Present Equipment Portfolio at Chillventa

  From October 11 to 13, 2016, Chillventa will turn the trade show fairgrounds in Nuremberg into an in...

Lay’s Chalet Sauce Potato Chips Available in Canadian Retail

Lay’s Chalet Sauce P...

  Frito-Lay Core Global Brands, PepsiCo Foods Canada, a...

Cambodia Opens First Potato Research Centre

Cambodia Opens First...

 With potato consumption continuing to rise in the Kingdom...

New Potato for Diabetics, Growing at Waterdown Farm

New Potato for Diabe...

 Canadian consumers who avoid potatoes to reduce their car...

Inventure Foods Adds Kettle-Cooked Potato Chip Manufacturing to Factory

Inventure Foods Adds...

  Specialty foods marketer and manufacturer Inventure Foo...

Avebe Starts the Potato Harvest Campaign

Avebe Starts the Pot...

 Potato starch producer Avebe has recently announced the s...

Land-Grant Universities Bolster the US Potato Genebank’s Impact

Land-Grant Universit...

 Land-grant universities are collaborating to support the ...

New Variety of Innate Potato Approved

New Variety of Innat...

  The J.R. Simplot Company has completed a voluntary cons...

The Use of Nicotine-based Pesticides Limited in Minnesota

The Use of Nicotine-...

  Seeking to reverse a decline in bees and other pollinat...

Greenpeace Issues Blacklist for Pesticides in EU

Greenpeace Issues Bl...

 Greenpeace Germany has recently published a new version o...

Costs of Developing GM Potatoes Comparable to Conventional Varieties

Costs of Developing ...

  The cost of developing GM potato varieties is in fact n...

A Walkers crisps promotion based on predicting the weather has been slammed by the advertising watchdog for changing the rules once underway.

The Rainy Days promotion offered the chance to win £10 if entrants could correctly forecast where and when in the country it would rain.

A complainant said that they had bought enough packets of crisps to enter the promotion twice a day but the company later stated that entries had been reduced to one per day per person.

Walkers, owned by PepsiCo, said the original allowance of two plays per day was based on demand for previous promotions but added that it believed the mechanic of Rainy Days had not been used before.

It said that during the "initial launch phase" it became clear demand from customers wanting to play far outstripped supply of the available grid spots for the game - these were limited to 21,271 different areas per day. Therefore the number of plays per day was finite and coupled with the high level of demand, Walkers decided it had to be fair to the wider customer base who wanted to play.

The decision to restrict entries to one per person each day was made before marketing began. The company also said that the advertising and crisp packs did not state the number of plays permissible per day but advised customers to check the terms and conditions online, which had been updated.

Customers who registered an account during the launch phase were contacted by email about the change to T&Cs.

The Advertising Standards Authority (ASA) said that more than 40,000 people had registered and taken part in the promotion over seven weeks and that they would expect to be able to purchase and bank the promotional codes in accordance with the orginal T&Cs.

It ruled that it was not acceptable for Walkers to alter the rules of play during the competition and the promotion must not run again in this form

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