Sunday, 22 January 2017

Food Professionals to Find Newest Technologies at Process Expo

Food Professionals to Find Newest Technologies at ...

  Process Expo, to be held September, 19-22, at McCormick Place Convention Center in Chicago, IL,...

Newest Technologies to Be Recognized at LAMMA Innovation Awards

Newest Technologies to Be Recognized at LAMMA Inno...

  LAMMA, the UK’s farm machinery, equipment and agricultural services show, is preparing for a ne...

French Association of Potato Producers Prepares for 2017 Congress

French Association of Potato Producers Prepares fo...

  "An ecologically competitive potato, but at what price?" is the theme of the next Con...

NIFA Announces USD1.85m for Potato Breeding Research

NIFA Announces USD1.85m for Potato Breeding Research

  The U.S. Department of Agriculture’s (USDA) National Institute of Food and Agriculture (NIFA) has re...

Lutosa Adds New Fry Line at Plant in Belgium

Lutosa Adds New Fry Line at Plant in Belgium

  In a recent presentation to employees and suppliers in the plant in Leuze-en-Hainaut (Belgium), Erwi...

China and Hong Kong Get Ready for over 1,500 McDonald’s Restaurants

China and Hong Kong Get Ready for over 1,500 McDonald’s...

  A new partnership between Carlyle Group and McDonald’s Corporation will become the largest McDonald'...

Lamb Weston / Meijer Invests in FAM Cutting Machines

Lamb Weston / Meijer Invests in FAM Cutting Machines

Lamb Weston / Meijer will invest in FAM cutting machines, for the plant in Bergen op Zoom, which proces...

tna Unveils Wash-down VFFS Packaging System

tna Unveils Wash-down VFFS Packaging System

  tna has announced the launch of a new vertical form fill and seal (VFFS) system with full wash-down ...

TOMRA Simplifies Equipment Designations

TOMRA Simplifies Equipment Designations

    TOMRA Sorting Food has launched a new way of naming its food sorting machines, to bring clarity a...

Pringles Introduces New Range of "Loud" Crisps

Pringles Introduces ...

    Pringles is introducing new line-up – Pringles Loud,...

Potato Chips Recalls Due to Salmonella Risk

Potato Chips Recalls...

  Potato chips producers Herr Foods, Snyder of Berlin, Bi...

Farm Frites Launches Its Ultimate Chip

Farm Frites Launches...

 Potato grower and manufacturer Farm Frites has announced ...

Schmieding Produce Launches Skinny Potato

Schmieding Produce L...

 Schmieding Produce prepares to launch in January a new sk...

 Good Health Launches Eat Your Vegetables Chip Lineup

Good Health Launche...

 Good Health®has launched its new Eat Your Vegetables® chi...

Cool Farming Tool Proves Sustainability of Potato Culture

Cool Farming Tool Pr...

  Since last autumn, the farmers and the professionals in...

Agreement on Genome-Analysis Technology

Agreement on Genome-...

  Monsanto Company and NRGene announced that they have re...

New Method to Capture Disease-resistant DNA for Plants

New Method to Captur...

  Scientists have developed and improved technique for ca...

New “Focus on Potato” Webcast Helps Growers Manage White Mold Infections

New “Focus on Potato...

The Plant Management Network (PMN) has released a new pres...

McDonald’s Chooses New Potato Varieties for Fries

McDonald’s Chooses N...

In September, the worldwide fast-food chain chose two new ...

McCain Foods (Canada) has won two awards for its advert for its Sweet Potato Superfries® varieties.

The sweet potato ad won two Bronze 2011 CASSIE awards - one for Best Launch and the other in the Packaged Goods - Food category.

The CASSIES are Canada's only advertising award show based on proven business effectiveness and backed by rigorous published cases. They are dedicated to recognizing, rewarding and improving the business effectiveness of advertising.

Advertisements from across the country were reviewed by a panel of 31 judges including ad agencies, clients, media, academic, interactive, international and research disciplines.

McCain's winning advert told the sweet potato story in a unique and humorous way. It started out showing a farmer in the soft, early morning light, pulling sweet potatoes out of the ground and putting them into a basket. The voice-over narrative provided a flowery description of the sweet potato, talking about the "natural sweetness that comes from being wrapped in the Earth's embrace and gently caressed by the hands of loving farmers." At that point, the farmer had enough and interrupted with "Whoa, this ain't no romance novel, it's just a sweet potato."

Heather Crees, Vice President of Marketing for McCain Foods (Canada), said the TV commercial delivered on three major objectives.

"We wanted to accomplish several things with that single ad, and we did. We wanted to show that our Sweet Potato Superfries can be a great meal addition every day, not just at holiday dinners.

"We also wanted to show that our fries, made from 100 per cent real potatoes, contain the goodness of the sweet potato. And finally, we know that parents want to give the best to their families and we wanted them to know that they can feel good about serving our sweet potato fries and that they have a place in their freezers alongside our regular McCain Superfries®."

 

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