Thursday, 03 September 2015

Multiple honors for Dr Neil Gudmestad at World Potato Congress in Beijing

Multiple honors for Dr Neil Gudmestad at World Pot...

  North Dakota State Plant Pathologist Dr. Neil Gudmestad was honored at the World Potato Congres...

China makes global commitment to the potato

China makes global commitment to the potato

China's commitment to the potato was very publicly and internationally demonstrated when it hosted t...

The PAA held their annual meeting in Portland, USA

The PAA held their annual meeting in Portland, USA

The Potato Association of America held their 99th Annual Meeting during July 19-23, 2015 in the east...

TOMRA wins design award for its common user interface

TOMRA wins design award for its common user interface

  TOMRA’s Common User Interface (CUI), designed by TOMRA Sorting Solutions (TOMRA) and Design Partners...

TOMRA Sorting Food signs new contracts at World Potato Congress

TOMRA Sorting Food signs new contracts at World Potato ...

  TOMRA Sorting Food has welcomed two new Chinese customers into the fold during a signing ceremony at...

The constant changes in Asian potato chips

The constant changes in Asian potato chips

  Over the last four centuries, the potato has come a long way from the American Andes. Since its cult...

Alternative processing technologies on program at PROCESS EXPO

Alternative processing technologies on program at PROCE...

  The Food Processing Suppliers Association has released the details of four sessions of the education...

The sharp edge of the job

The sharp edge of the job

  Product perfection starts before the processing. It is maintained in the processing plant but only e...

Efficient drying pays off

Efficient drying pays off

  When it comes to drying potatoes, regardless of the type of end product one may have in mind, there ...

McCain Australia has new range of frozen potato wedges

McCain Australia has...

  McCain Australia has recently launched the new wedges ‘...

Tolsma-Grisnich and Kiremko, partnership for a new plant in China

Tolsma-Grisnich and ...

  Strategic partners Tolsma-Grisnich and Kiremko recently...

Utz Quality Foods launches Specialty Division

Utz Quality Foods la...

Utz Quality Foods, Inc. has recently announced the culmina...

Potatoes are back on WIC, a nutritional program for women, infants and children in USA

Potatoes are back on...

The National Potato Council (NPC) from USA succeeded to put ...

Exclusive interview with the director of Urschel Laboratories, Inc: The Urschel team is a very strong one

Exclusive interview ...

What began with one man's invention more than 100 years ago ...

4th Symposium of Potato Cyst Nematode Management

4th Symposium of Pot...

  The 4th Symposium of Potato Cyst Nematode Management wi...

UK Potato Council says it is a record year for seed potato exports

UK Potato Council sa...

  Seed potato exports are booming, with the latest figure...

Indian Government will procure 6,600 tones of potato from farmers

Indian Government wi...

The State Government announced its decision to procure 6,6...

Company launches a new solution for potato sprouting

Company launches a n...

  BioSafe Systems announces the introduction of ARRET Spr...

Seed Industry Event conference tackles key industry concerns

Seed Industry Event ...

The recent Seed Industry Event, organized by British Potato ...

McCain Foods (Canada) has won two awards for its advert for its Sweet Potato Superfries® varieties.

The sweet potato ad won two Bronze 2011 CASSIE awards - one for Best Launch and the other in the Packaged Goods - Food category.

The CASSIES are Canada's only advertising award show based on proven business effectiveness and backed by rigorous published cases. They are dedicated to recognizing, rewarding and improving the business effectiveness of advertising.

Advertisements from across the country were reviewed by a panel of 31 judges including ad agencies, clients, media, academic, interactive, international and research disciplines.

McCain's winning advert told the sweet potato story in a unique and humorous way. It started out showing a farmer in the soft, early morning light, pulling sweet potatoes out of the ground and putting them into a basket. The voice-over narrative provided a flowery description of the sweet potato, talking about the "natural sweetness that comes from being wrapped in the Earth's embrace and gently caressed by the hands of loving farmers." At that point, the farmer had enough and interrupted with "Whoa, this ain't no romance novel, it's just a sweet potato."

Heather Crees, Vice President of Marketing for McCain Foods (Canada), said the TV commercial delivered on three major objectives.

"We wanted to accomplish several things with that single ad, and we did. We wanted to show that our Sweet Potato Superfries can be a great meal addition every day, not just at holiday dinners.

"We also wanted to show that our fries, made from 100 per cent real potatoes, contain the goodness of the sweet potato. And finally, we know that parents want to give the best to their families and we wanted them to know that they can feel good about serving our sweet potato fries and that they have a place in their freezers alongside our regular McCain Superfries®."

 

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