Sunday, 20 August 2017

PotatoEurope 2017: “Potatoes Feed and Meet the World”

PotatoEurope 2017: “Potatoes Feed and Meet the Wor...

  PotatoEurope trade show is preparing for the 11th edition, which will take place September, 13-...

Exclusive Interview – Process Expo 2017: All about Pure Processing

Exclusive Interview – Process Expo 2017: All about...

  More than 600 food processing and packaging exhibitors will display machines, products and serv...

 Chip Festival Names Zapp’s Potato Chips as Grand Champion

Chip Festival Names Zapp’s Potato Chips as Grand ...

  The Chip Festival, held annually in Saratoga Springs, New York, USA, announces Zapp’s New Orlea...

UK Invests USD5m in Potato Farming in Zambia

UK Invests USD5m in Potato Farming in Zambia

  The British government has invested USD5m in potato farming in Northern Province to boost agricultur...

James Hutton Institute Announces GBP3m Collaboration with China

James Hutton Institute Announces GBP3m Collaboration wi...

  The Chinese Government and leading potato processing company Xisen Potato Group are investing GBP3m ...

tna Opens New Office in Russia

tna Opens New Office in Russia

  tna is opening of a new office in Moscow, Russia, set up to support food manufacturers in Russia, th...

Key Technology Presents VERYX Digital Sorters to Middle East Food Processors

Key Technology Presents VERYX Digital Sorters to Middle...

  Key Technology introduces its VERYX family of digital sorters to the Middle East food processing ind...

Tummers Announces Improvements on Its Technological Range

Tummers Announces Improvements on Its Technological Ran...

  Equipment provider Tummers announced the recent development in its range of machinery, as the compan...

Gpi and Kiremko Deliver Batter Line Installation for French Fries Coating

Gpi and Kiremko Deliver Batter Line Installation for Fr...

  Gpi and Kiremko worked together on designing and building a complete batter line that can produce li...

Patatas Torres Announces Sparkling Wine Flavored Potato Chips

Patatas Torres Annou...

  Spanish company Patatas Torres has recently released ne...

Microwaveable Retail Potato Segment Sees Continued Growth

Microwaveable Retail...

  A recent study on the microwaveable/steamable fresh pot...

Dieffenbach's Potato Chips Partners with VivaKids to Fight Hunger

Dieffenbach's Potato...

  Dieddenbach’s Potato Chips has announced that they will...

Little Potato Company Inaugurates New US Processing Plant

Little Potato Compan...

  Canadian firm The Little Potato Company held a ceremony...

POOOF! Introduces New Potato Kettle Chips

POOOF! Introduces Ne...

  POOOF!, the newly launched brand from the Indian compan...

Lay’s Announces ‘Do Us a Flavor’ Contest Finalists

Lay’s Announces ‘Do ...

  Lay’s has announced the three finalist potato chip flav...

Nottingham University and Pipers Crisps Develop Science of Crisps

Nottingham Universit...

  Pipers Crisps, one of Britain’s best-known crisp brands...

Side Delights Launchs Farmers Table Organic Russet Single Wrapped, Microwaveable Potato

Side Delights Launch...

Fresh Solutions Network is taking to the Organic Produce S...

Scarborough Borough Council Approves McCain Plant Expansion

Scarborough Borough ...

  Scarborough Borough Council has formally recommended ap...

Hydroponic Potatoes Might Be Grown inside Europe’s Deepest Metal Mine

Hydroponic Potatoes ...

  A research team recently launched a pilot project to in...

Cornell University Publishes Organic Production and IPM Guide for Potatoes

Cornell University P...

  The practical potato production Guide was compiled by a...

Canada Approves Three New Types of GMO Potatoes

Canada Approves Thre...

  Three types of potatoes genetically engineered by an Id...

Cavendish Farms to Build Two New Modern Storage Facilities

Cavendish Farms to B...

  Prince Edwards Island's major potato processor Cavendis...

 Drones Measure Nitrogen Application in Potato Farming

Drones Measure Nitr...

  The researchers at Wageningen University Research ann...

Boise State Researchers Awarded IGEM Grant to Combat Potato Rot

Boise State Research...

  Boise State University researchers Harish Subbaraman, D...

Researchers Engineer Heat Tolerance in Potato Crops

Researchers Engineer...

  Scientists at the James Hutton Institute and the Univer...

Taiwan to Control Imports of GMO Potatoes

Taiwan to Control Im...

  Agriculture authorities in Taiwan say they are prepared...

Boise State University Develop Sensor for Potato Rot

Boise State Universi...

  Boise State University researchers Harish Subbaraman, D...

McCain Foods (Canada) has won two awards for its advert for its Sweet Potato Superfries® varieties.

The sweet potato ad won two Bronze 2011 CASSIE awards - one for Best Launch and the other in the Packaged Goods - Food category.

The CASSIES are Canada's only advertising award show based on proven business effectiveness and backed by rigorous published cases. They are dedicated to recognizing, rewarding and improving the business effectiveness of advertising.

Advertisements from across the country were reviewed by a panel of 31 judges including ad agencies, clients, media, academic, interactive, international and research disciplines.

McCain's winning advert told the sweet potato story in a unique and humorous way. It started out showing a farmer in the soft, early morning light, pulling sweet potatoes out of the ground and putting them into a basket. The voice-over narrative provided a flowery description of the sweet potato, talking about the "natural sweetness that comes from being wrapped in the Earth's embrace and gently caressed by the hands of loving farmers." At that point, the farmer had enough and interrupted with "Whoa, this ain't no romance novel, it's just a sweet potato."

Heather Crees, Vice President of Marketing for McCain Foods (Canada), said the TV commercial delivered on three major objectives.

"We wanted to accomplish several things with that single ad, and we did. We wanted to show that our Sweet Potato Superfries can be a great meal addition every day, not just at holiday dinners.

"We also wanted to show that our fries, made from 100 per cent real potatoes, contain the goodness of the sweet potato. And finally, we know that parents want to give the best to their families and we wanted them to know that they can feel good about serving our sweet potato fries and that they have a place in their freezers alongside our regular McCain Superfries®."

 

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