Saturday, 22 November 2014

Visit our booth at Interpom | Primeurs!

Potato Business will be present at Interpom | Primeurs (hall 5, booth 579) in Kortrijk Xpo, Belgium, November 23 – 25. 

EU promises measures for young farmers: access to credit, production factors and knowledge

The Agriculture Council of the European Union meeting which took place Monday had as main theme “Strengthening EU policies to support young farmers”. 

Prince Edward Island Potato Board awards tips in tampering case

The potato industry in Prince Edward Island (PEI) will offer a reward for information leading to the arrest and conviction of the person or persons responsible for recent potato tampering incidents. 

Mackie’s Crisps choose Ishida technology for the new factory in Errol

Crisps manufacturer Mackie’s Crisps uses three Ishida iTPS (Integrated Total Packaging System) for snacks at the new factory in Inchcoonans in Errol, Perthshire, Scootland.

New Herbert distributor for Russia’s growing market

The company Rusbana Engineering, Moscow-based, is the new distributor appointed by Herbert Engineering, for Russia and surrounding countries.

The campaign Open Farm Sunday arrives to British Parliament

The campaign Open Farm Sunday arrives to British Parlia...

LEAF (Linking Environment And Farming), an organisation for more sustainable food and farming, launched it...

Potato Council invites the suppliers and traders to sustain Chip Week 2015

Potato Council invites the suppliers and traders to sus...

The Potato Council invites all involved in the business from suppliers to the chip shop trade or food serv...

EU ministers discuss about the European Agricultural Guarantee Fund

EU ministers discuss about the European Agricultural Gu...

Ministers of the Agriculture and fisheries council had an exchange of views on the financing of the Europe...

Technology producers Miedema and Dewulf fusion and form single team

Technology producers Miedema and Dewulf fusion and form...

The fusion between Dewulf and Miedema is to be completed this year, both companies announced. 

New production and distribution facility in Bratislava, Slovakia

New production and distribution facility in Bratislava,...

TOMRA Sorting Solutions, the sorting and processing technology company, andPrologis, Inc., the global l...

Florimond Desprez Group acquires Germicopa, a potato seed company

Florimond Desprez Group acquires Germicopa, a potato se...

Florimond Desprez Group acquired Germicopa, one of the most important French potato seed companies and ...

tna launched intelli-weigh 0328 omega multi-head twin scale

tna launched intelli-weigh 0328 omega multi-head twin s...

Integrated food packaging and processing solutions provider, tna,has launched the tna   intelli-weigh 0...

New Herbert distributor for Russia’s growing market

New Herbert distributor for Russia’s growing market

The company Rusbana Engineering, Moscow-based, is the new distributor appointed by Herbert Engineering,...

Mackie’s Crisps choose Ishida technology for the new factory in Errol

Mackie’s Crisps choose Ishida technology for the new fa...

Crisps manufacturer Mackie’s Crisps uses three Ishida iTPS (Integrated Total Packaging System) for snac...

Thanksgiving Feast, a new line of kettle-cooked potato chips

Thanksgiving Feast, ...

Boulder Canyon Foods introduces Thanksgiving Feast, a new ...

Potato Week 2014 to take place on October 6-12

Potato Week 2014 to ...

The dates for Potato Week 2014 are October 6-12 and the camp...

Kent Crisps Announces New Branding

Kent Crisps Announce...

AMC Foods announces the re-launch of their popular Kent Cr...

New DiversaCut 2110A Dicer on Display at SIAL in Paris

New DiversaCut 2110A...

Several Urschel cutting machines will be on display at Sal...

McDonald’s Japan Is Releasing Purple Sweet Potato McShake This Autumn

McDonald’s Japan Is ...

McDonald's Japan is rolling out a special purple sweet potat...

Armenia registered an important growth in potato exports in 2014

Armenia registered a...

Armenian potato exports totaled about 20,600 tons, compared ...

McDonald’s does not plan to use J.R. Simplot's GMO potatoes

McDonald’s does not ...

A huge debate is happening these days in the USA involving...

Prince Edward Island Potato Board awards tips in tampering case

Prince Edward Island...

The potato industry in Prince Edward Island (PEI) will off...

Farmers in Uzbekistan learn how to improve productivity and save water

Farmers in Uzbekista...

Two international organizations lead projects for Uzbekist...

BioSafe Systems Introduces Complete Potato Storage Protection Programme

BioSafe Systems Intr...

Following research and development, BioSafe Systems offers...

McCain Foods (Canada) has won two awards for its advert for its Sweet Potato Superfries® varieties.

The sweet potato ad won two Bronze 2011 CASSIE awards - one for Best Launch and the other in the Packaged Goods - Food category.

The CASSIES are Canada's only advertising award show based on proven business effectiveness and backed by rigorous published cases. They are dedicated to recognizing, rewarding and improving the business effectiveness of advertising.

Advertisements from across the country were reviewed by a panel of 31 judges including ad agencies, clients, media, academic, interactive, international and research disciplines.

McCain's winning advert told the sweet potato story in a unique and humorous way. It started out showing a farmer in the soft, early morning light, pulling sweet potatoes out of the ground and putting them into a basket. The voice-over narrative provided a flowery description of the sweet potato, talking about the "natural sweetness that comes from being wrapped in the Earth's embrace and gently caressed by the hands of loving farmers." At that point, the farmer had enough and interrupted with "Whoa, this ain't no romance novel, it's just a sweet potato."

Heather Crees, Vice President of Marketing for McCain Foods (Canada), said the TV commercial delivered on three major objectives.

"We wanted to accomplish several things with that single ad, and we did. We wanted to show that our Sweet Potato Superfries can be a great meal addition every day, not just at holiday dinners.

"We also wanted to show that our fries, made from 100 per cent real potatoes, contain the goodness of the sweet potato. And finally, we know that parents want to give the best to their families and we wanted them to know that they can feel good about serving our sweet potato fries and that they have a place in their freezers alongside our regular McCain Superfries®."

 

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