Wednesday, 22 October 2014

How breeders and processors can work together?

Dr Sharon Hall will talk about the needs of the potato industry and how breeders and growers can work with the processors to ensure the quality and volume needed for year-round, value-added potato products.

AVR launches Puma 3, its new four-row harvester

Potato machine constructor AVR is introducing its new Puma 3, a machine with tight lines, which grant it a very modern look. The real innovations for this self-propelled, four-row harvester are its more powerful

50 small-scale farmers will benefit from signed memorandum with PepsiCo Food Vietnam

PepsiCo Foods Vietnam Co (PFVC) has signed a memorandum of understanding to introduce a sustainable contract potato-farming model.

New method to stop potato parasitic worms using fungi

Scientists have developed a new way to stop the parasitic worm Globodera rostochiensis causes damage to potatoes.

LEAF’s annual President Event to focus on defining resilience and diversity in agriculture

Linking Environment And Farming (LEAF)’s annual President Event will take place on Tuesday November, 11, at the HSBC Headquarters, CanaryWharf, London. 

How breeders and processors can work together?

How breeders and processors can work together?

Dr Sharon Hall will talk about the needs of the potato industry and how breeders and growers can work wi...

LEAF’s annual President Event to focus on defining resilience and diversity in agriculture

LEAF’s annual President Event to focus on defining resi...

Linking Environment And Farming (LEAF)’s annual President Event will take place on Tuesday November, 11, a...

The World Potato Congress Industry Awards are open for nominations

The World Potato Congress Industry Awards are open for ...

The World Potato Congress Industry Awards are an important and prestigious event on the international po...

Florimond Desprez Group acquires Germicopa, a potato seed company

Florimond Desprez Group acquires Germicopa, a potato se...

Florimond Desprez Group acquired Germicopa, one of the most important French potato seed companies and ...

Cargill reinforces its commitment to food security

Cargill reinforces its commitment to food security

Cargill is calling for coordinated action by governments, the private sector and civil society to ensur...

“Why are the fries so good?” McDonald’s answers to all their customers' questions

“Why are the fries so good?” McDonald’s answers to all ...

McDonald's USA invites their customers, fans and food skeptics to ask all they want to know in a campai...

UPDATE Urschel launches its equipment at Emballage Exhibition Paris and International FoodTec India

UPDATE Urschel launches its equipment at Emballage Exhi...

The new Sprint 2 Dicer by Urschel (http://www.urschel.com/) can be seen at Emballage in Paris beginning N...

Launches at Cibus Tec Parma for Urschel: a wide variety of machines ready for attendees

Launches at Cibus Tec Parma for Urschel: a wide variety...

Cibus Tec is combined with Food Pack to serve all areas of food processing and packaging in one locatio...

AVR launches Puma 3, its new four-row harvester

AVR launches Puma 3, its new four-row harvester

Potato machine constructor AVR is introducing its new Puma 3, a machine with tight lines, which grant i...

Potato Week 2014 to take place on October 6-12

Potato Week 2014 to ...

The dates for Potato Week 2014 are October 6-12 and the camp...

Kent Crisps Announces New Branding

Kent Crisps Announce...

AMC Foods announces the re-launch of their popular Kent Cr...

New DiversaCut 2110A Dicer on Display at SIAL in Paris

New DiversaCut 2110A...

Several Urschel cutting machines will be on display at Sal...

McDonald’s Japan Is Releasing Purple Sweet Potato McShake This Autumn

McDonald’s Japan Is ...

McDonald's Japan is rolling out a special purple sweet potat...

Lay's "Do Us A Flavor" Contest Finalists Announced

Lay's Do Us A Flavo...

Lay's potato chips, one of the brands from PepsiCo (http:/...

BioSafe Systems Introduces Complete Potato Storage Protection Programme

BioSafe Systems Intr...

Following research and development, BioSafe Systems offers...

Future Proofing Cheshire Potatoes

Future Proofing Ches...

Cheshire potato growers gathered at Aston Grange Farm near...

Sophisticated Potato Inspection

Sophisticated Potato...

Improvements in sorting machinery are aimed at many grower...

McCain Foods to Help Monitor Potato Crops with Drones

McCain Foods to Help...

Global potato processor McCain Foods is using drone techno...

Open Farm Sunday 2014 Review

Open Farm Sunday 201...

Farmers and their helpers celebrated this weekend the posi...

McCain Foods (Canada) has won two awards for its advert for its Sweet Potato Superfries® varieties.

The sweet potato ad won two Bronze 2011 CASSIE awards - one for Best Launch and the other in the Packaged Goods - Food category.

The CASSIES are Canada's only advertising award show based on proven business effectiveness and backed by rigorous published cases. They are dedicated to recognizing, rewarding and improving the business effectiveness of advertising.

Advertisements from across the country were reviewed by a panel of 31 judges including ad agencies, clients, media, academic, interactive, international and research disciplines.

McCain's winning advert told the sweet potato story in a unique and humorous way. It started out showing a farmer in the soft, early morning light, pulling sweet potatoes out of the ground and putting them into a basket. The voice-over narrative provided a flowery description of the sweet potato, talking about the "natural sweetness that comes from being wrapped in the Earth's embrace and gently caressed by the hands of loving farmers." At that point, the farmer had enough and interrupted with "Whoa, this ain't no romance novel, it's just a sweet potato."

Heather Crees, Vice President of Marketing for McCain Foods (Canada), said the TV commercial delivered on three major objectives.

"We wanted to accomplish several things with that single ad, and we did. We wanted to show that our Sweet Potato Superfries can be a great meal addition every day, not just at holiday dinners.

"We also wanted to show that our fries, made from 100 per cent real potatoes, contain the goodness of the sweet potato. And finally, we know that parents want to give the best to their families and we wanted them to know that they can feel good about serving our sweet potato fries and that they have a place in their freezers alongside our regular McCain Superfries®."

 

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