Food security and the sustainability of the potato industry are top of the agenda at the UK Potato Council's West Midlands Potato Day this year.
The day will follow the popular formula of a mixture of talks, an open forum and field workshops.
Keynote speakers will be AHDB chief scientist Professor Ian Crute and Potato Council sector director Dr Rob Clayton, who will be looking at challenges resulting from climate change and sustainability of the potato industry respectively.
"It is important for growers to understand the language being used by retailers and policy makers and to decide whether practical actions need to be taken at farm level," says Dr Clayton.
The event will be held at Woodlands Farm, Weston-under-Lizzard, Staffordshire on June 8.
For further information visit www.potato.org.uk/events