McCain Foods Australia and New Zealand has announced a new "overarching global company philosophy", pledging to "spread the goodness".
The potato company wants to reformulate its products to eliminate additives or preservatives, emphasise its School Veggie Patches campaigns and highlight the benefits of fresh-frozen foods, and increase product transparency, which it says is "sure to further strengthen McCain Foods reputation in Australia and New Zealand."
"McCain has always been dedicated to freshness as all of its products are made with produce that are grown, picked and prepared fresh before they are snapped frozen for added convenience. Now, the "It's All Good" philosophy aims to take this commitment to the next level as the company is reformulating all of its recipes to eliminate unnecessary ingredients, like additives or preservatives," said a release from the company.
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