On the first day of its annual Global Summit in Barcelona, The Consumer Goods Forum unveiled new industry-wide resolutions on consumer health and wellness.
The three resolutions, approved by the Board of Directors of The Forum, are built upon and leverage existing proven initiatives such as the International Food & Beverages Alliance, GMA commitments in the US andfood and beverage industry commitments to the EU Platform.
They advocate for empowering consumers with products and services and meaningful information to help them make informed choices and support healthier diet and lifestyle, and physical activity.
The collaborative work will be carried out by a diverse working group of industry CEOs and Chairmen, as well as expert stakeholders from outside the industry.
The working group is led by Paul Bulcke, CEO of Nestlé Group and Dick Boer, CEO of Ahold.
It addresses three main areas of work: 1) access and availability of products and services that support healthier diets and lifestyles, 2) transparent, fact-based information that helps consumers to make informed choices communication, 3) educational programmes to raise awareness and inspire healthier lifestyles.
Commenting on the announcement, Nestlé Group CEO Paul Bulcke said: "We believe that manufacturers and retailers have a key role to play in improving the health and wellness of consumers.Working together and partnering with stakeholders such as public health authorities and healthcare professionals, will help our industry accelerate its collaborative effort and assure a positive impacton health and wellness in particular and on society at large."
RT @FarmingPhotos: @GrimmeUK @PotatoCouncil @potatobusiness @TheFarmingForum @FMJmagazine @UKFarmersReview @thepotatogirls http://t.co/PbcB…
Meet Key Techology's new area sales manager: http://t.co/0qIaSKBebS
Join us on LinkedIn too http://t.co/F5tCsxGOUr