PepsiCo UK has announced that it has reduced salt levels in its Walkers Crisps by a further 10 per cent.
The promise to reduce salt in its savoury snacks is just one of 27 health pledges PepsiCo made in its 2010 Health Report - a document outlining the company's ambition to drive future business growth through healthier products.
Since the report was launched in March last year, PepsiCo said it has:
• Further reduced salt in Walkers crisps by 11.7%, meaning Walkers are now 55% lower in salt than in 2005
• Invested in healthier ranges to broaden their appeal, such as Sunbites, which has recently benefitted from a multimillion pound advertising campaign featuring Rebecca Ferguson
• Increased the proportion of its crisps and savoury snacks that are below 160 Calories per single serve from 71.8% to 73.3%.
• Signed up to the Department of Health Responsibility Deal.
New range of "sweet 'n savour" #fries http://t.co/WHkleefqDQ