Indian snack manufacturer Parle has tied up with the Priya Group to manufacture, supply and package wafers and snacks for its newly-launched brand Full Toss.
Under the agreement, Priya will manufacture 3,000 tonne potato chips and snacks annually for the FMCG major, reported The Financial Express.
In order to gain market share, Parle Products has already re-launched Musst Chips and Musst Stix as Parle Wafers and Parle FullToss, in the last six months.
Moreover, in the last three months, Parle Products has ramped up distribution for its snacks business while coming up with several local flavours.
Sources said that Priya Group will look forward to a similar deal with Parle for several other products.
Cedric Porter is Managing Editor World Potato Markets and GUEST SPEAKER at #IPPSC2015 #PotatoBusiness #potato http://t.co/HTVS8CKafr