Malaysia's traditional snack industry is growing rapidly with the sales figure hitting RM200 million (66 Million USD) last year.
While consumers have ample choice when comes to local snacks, crispy chips made of tapioca, banana, sweet potato and onion, are the favourite ones.
Initially this cottage product received lukewarm response but things have changed as they stand at par with imported snacks with numerous flavours, in uniform shapes and sizes, and impressive packaging.
According to the growth data for the country's snack industry released by Federal Agricultural Marketing Authority (FAMA), the chips represent the biggest market share of the snack industry with their sales figure amounting to RM102.1 million (34 Million USD).
.#PLMAInternational2016: Gender-blurring is one of the main consumer trends as seen by @Euromonitor https://t.co/KM64lRuZLR