Though the United States is set to remain the largest market for flavours and fragrances in years to come, most growth for the sector will come from developing markets, particularly from Asia Pacific region.
Forecasts say the global flavor market will grow at a rate of 4.3 per cent per year, to reach $23.5 billion by 2014. The market is highly concentrated with just four firms - Givaudan, IFF (International Flavors and Fragrances), Symrise and Firmenich - accounting for 53 per cent of total sales.
New report "Leading Flavor Suppliers Strategic Assessments" prepared by Venture Planning Group presents comprehensive, factual, and cost-effective information on performance, capabilities, goals and strategies of the world's top flavor market companies, realistically assessing their financial, marketing and technological capabilities vis-a-vis leading competitors.
The study also evaluates prospective acquisitions and joint venture candidates, offers organizations' internal competitor information, and identifies the least competitive market niches with significant growth potential. Sales force estimates by country are also included.