Monday, 21 August 2017

PotatoEurope 2017: “Potatoes Feed and Meet the World”

PotatoEurope 2017: “Potatoes Feed and Meet the Wor...

  PotatoEurope trade show is preparing for the 11th edition, which will take place September, 13-...

Exclusive Interview – Process Expo 2017: All about Pure Processing

Exclusive Interview – Process Expo 2017: All about...

  More than 600 food processing and packaging exhibitors will display machines, products and serv...

 Chip Festival Names Zapp’s Potato Chips as Grand Champion

Chip Festival Names Zapp’s Potato Chips as Grand ...

  The Chip Festival, held annually in Saratoga Springs, New York, USA, announces Zapp’s New Orlea...

UK Invests USD5m in Potato Farming in Zambia

UK Invests USD5m in Potato Farming in Zambia

  The British government has invested USD5m in potato farming in Northern Province to boost agricultur...

James Hutton Institute Announces GBP3m Collaboration with China

James Hutton Institute Announces GBP3m Collaboration wi...

  The Chinese Government and leading potato processing company Xisen Potato Group are investing GBP3m ...

tna Opens New Office in Russia

tna Opens New Office in Russia

  tna is opening of a new office in Moscow, Russia, set up to support food manufacturers in Russia, th...

Key Technology Presents VERYX Digital Sorters to Middle East Food Processors

Key Technology Presents VERYX Digital Sorters to Middle...

  Key Technology introduces its VERYX family of digital sorters to the Middle East food processing ind...

Tummers Announces Improvements on Its Technological Range

Tummers Announces Improvements on Its Technological Ran...

  Equipment provider Tummers announced the recent development in its range of machinery, as the compan...

Gpi and Kiremko Deliver Batter Line Installation for French Fries Coating

Gpi and Kiremko Deliver Batter Line Installation for Fr...

  Gpi and Kiremko worked together on designing and building a complete batter line that can produce li...

Patatas Torres Announces Sparkling Wine Flavored Potato Chips

Patatas Torres Annou...

  Spanish company Patatas Torres has recently released ne...

Microwaveable Retail Potato Segment Sees Continued Growth

Microwaveable Retail...

  A recent study on the microwaveable/steamable fresh pot...

Dieffenbach's Potato Chips Partners with VivaKids to Fight Hunger

Dieffenbach's Potato...

  Dieddenbach’s Potato Chips has announced that they will...

Little Potato Company Inaugurates New US Processing Plant

Little Potato Compan...

  Canadian firm The Little Potato Company held a ceremony...

POOOF! Introduces New Potato Kettle Chips

POOOF! Introduces Ne...

  POOOF!, the newly launched brand from the Indian compan...

Lay’s Announces ‘Do Us a Flavor’ Contest Finalists

Lay’s Announces ‘Do ...

  Lay’s has announced the three finalist potato chip flav...

Nottingham University and Pipers Crisps Develop Science of Crisps

Nottingham Universit...

  Pipers Crisps, one of Britain’s best-known crisp brands...

Side Delights Launchs Farmers Table Organic Russet Single Wrapped, Microwaveable Potato

Side Delights Launch...

Fresh Solutions Network is taking to the Organic Produce S...

Scarborough Borough Council Approves McCain Plant Expansion

Scarborough Borough ...

  Scarborough Borough Council has formally recommended ap...

Hydroponic Potatoes Might Be Grown inside Europe’s Deepest Metal Mine

Hydroponic Potatoes ...

  A research team recently launched a pilot project to in...

Cornell University Publishes Organic Production and IPM Guide for Potatoes

Cornell University P...

  The practical potato production Guide was compiled by a...

Canada Approves Three New Types of GMO Potatoes

Canada Approves Thre...

  Three types of potatoes genetically engineered by an Id...

Cavendish Farms to Build Two New Modern Storage Facilities

Cavendish Farms to B...

  Prince Edwards Island's major potato processor Cavendis...

 Drones Measure Nitrogen Application in Potato Farming

Drones Measure Nitr...

  The researchers at Wageningen University Research ann...

Boise State Researchers Awarded IGEM Grant to Combat Potato Rot

Boise State Research...

  Boise State University researchers Harish Subbaraman, D...

Researchers Engineer Heat Tolerance in Potato Crops

Researchers Engineer...

  Scientists at the James Hutton Institute and the Univer...

Taiwan to Control Imports of GMO Potatoes

Taiwan to Control Im...

  Agriculture authorities in Taiwan say they are prepared...

Boise State University Develop Sensor for Potato Rot

Boise State Universi...

  Boise State University researchers Harish Subbaraman, D...

The first ever ‘Potato Week' takes place from 1-7 October in the UK and is a chance for everyone involved in growing, supplying, retailing and serving potatoes to educate and inspire consumers.

Introduced by Potato Council, the Week builds on the success of Potato Day held in 2010. This kick-started the ‘Many Faces of Potatoes' activity; a three year marketing campaign spanning the UK, France and Belgium supported by EU co-financing, allowing an increased investment in marketing.

Simon Bull, marketing manager for Potato Council, said: "Potato Week is an opportunity to raise the profile of our fantastic crop. We want the whole supply chain to join us in demonstrating to families and younger consumers in particular - as they are eating fewer potatoes than their parents - that they are a healthy, tasty and versatile option for mealtimes.

"We will be promoting the Week through a dedicated PR campaign, recipe placement and engaging with consumers through social media channels. We'll also have a range of materials available for industry to use to raise awareness of Potato Week and have come up with a number of ways they can get involved.

"We know that people ultimately love potatoes, but we have a job to do to continue to build demand and consumption. Potato Week is a perfect platform to do so and dispel some of the myths at the same time; proving that potatoes are naturally nutritious, as well as being quick and easy to cook. In fact potatoes are far quicker to cook than many people think - there are many ways to cook them in thirty minutes or less. Potatoes not only provide a source of vitamins and minerals, but they are also naturally fat-free. We hope the industry will join together to support this exciting initiative."

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