Sunday, 22 January 2017

Food Professionals to Find Newest Technologies at Process Expo

Food Professionals to Find Newest Technologies at ...

  Process Expo, to be held September, 19-22, at McCormick Place Convention Center in Chicago, IL,...

Newest Technologies to Be Recognized at LAMMA Innovation Awards

Newest Technologies to Be Recognized at LAMMA Inno...

  LAMMA, the UK’s farm machinery, equipment and agricultural services show, is preparing for a ne...

French Association of Potato Producers Prepares for 2017 Congress

French Association of Potato Producers Prepares fo...

  "An ecologically competitive potato, but at what price?" is the theme of the next Con...

NIFA Announces USD1.85m for Potato Breeding Research

NIFA Announces USD1.85m for Potato Breeding Research

  The U.S. Department of Agriculture’s (USDA) National Institute of Food and Agriculture (NIFA) has re...

Lutosa Adds New Fry Line at Plant in Belgium

Lutosa Adds New Fry Line at Plant in Belgium

  In a recent presentation to employees and suppliers in the plant in Leuze-en-Hainaut (Belgium), Erwi...

China and Hong Kong Get Ready for over 1,500 McDonald’s Restaurants

China and Hong Kong Get Ready for over 1,500 McDonald’s...

  A new partnership between Carlyle Group and McDonald’s Corporation will become the largest McDonald'...

Lamb Weston / Meijer Invests in FAM Cutting Machines

Lamb Weston / Meijer Invests in FAM Cutting Machines

Lamb Weston / Meijer will invest in FAM cutting machines, for the plant in Bergen op Zoom, which proces...

tna Unveils Wash-down VFFS Packaging System

tna Unveils Wash-down VFFS Packaging System

  tna has announced the launch of a new vertical form fill and seal (VFFS) system with full wash-down ...

TOMRA Simplifies Equipment Designations

TOMRA Simplifies Equipment Designations

    TOMRA Sorting Food has launched a new way of naming its food sorting machines, to bring clarity a...

Pringles Introduces New Range of "Loud" Crisps

Pringles Introduces ...

    Pringles is introducing new line-up – Pringles Loud,...

Potato Chips Recalls Due to Salmonella Risk

Potato Chips Recalls...

  Potato chips producers Herr Foods, Snyder of Berlin, Bi...

Farm Frites Launches Its Ultimate Chip

Farm Frites Launches...

 Potato grower and manufacturer Farm Frites has announced ...

Schmieding Produce Launches Skinny Potato

Schmieding Produce L...

 Schmieding Produce prepares to launch in January a new sk...

 Good Health Launches Eat Your Vegetables Chip Lineup

Good Health Launche...

 Good Health®has launched its new Eat Your Vegetables® chi...

Cool Farming Tool Proves Sustainability of Potato Culture

Cool Farming Tool Pr...

  Since last autumn, the farmers and the professionals in...

Agreement on Genome-Analysis Technology

Agreement on Genome-...

  Monsanto Company and NRGene announced that they have re...

New Method to Capture Disease-resistant DNA for Plants

New Method to Captur...

  Scientists have developed and improved technique for ca...

New “Focus on Potato” Webcast Helps Growers Manage White Mold Infections

New “Focus on Potato...

The Plant Management Network (PMN) has released a new pres...

McDonald’s Chooses New Potato Varieties for Fries

McDonald’s Chooses N...

In September, the worldwide fast-food chain chose two new ...

The first ever ‘Potato Week' takes place from 1-7 October in the UK and is a chance for everyone involved in growing, supplying, retailing and serving potatoes to educate and inspire consumers.

Introduced by Potato Council, the Week builds on the success of Potato Day held in 2010. This kick-started the ‘Many Faces of Potatoes' activity; a three year marketing campaign spanning the UK, France and Belgium supported by EU co-financing, allowing an increased investment in marketing.

Simon Bull, marketing manager for Potato Council, said: "Potato Week is an opportunity to raise the profile of our fantastic crop. We want the whole supply chain to join us in demonstrating to families and younger consumers in particular - as they are eating fewer potatoes than their parents - that they are a healthy, tasty and versatile option for mealtimes.

"We will be promoting the Week through a dedicated PR campaign, recipe placement and engaging with consumers through social media channels. We'll also have a range of materials available for industry to use to raise awareness of Potato Week and have come up with a number of ways they can get involved.

"We know that people ultimately love potatoes, but we have a job to do to continue to build demand and consumption. Potato Week is a perfect platform to do so and dispel some of the myths at the same time; proving that potatoes are naturally nutritious, as well as being quick and easy to cook. In fact potatoes are far quicker to cook than many people think - there are many ways to cook them in thirty minutes or less. Potatoes not only provide a source of vitamins and minerals, but they are also naturally fat-free. We hope the industry will join together to support this exciting initiative."

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