Monday, 27 February 2017

Europatat and Belgapom Prepare to “Make the European Potato Trade Great Again!”

Europatat and Belgapom Prepare to “Make the Europe...

  “Make the European Potato Trade Great Again!” (it’s gonna be huge, it’s gonna be great, it’s tr...

Exclusive: Number of Equipment Suppliers on the Rise at Fruit Logistica 2017

Exclusive: Number of Equipment Suppliers on the Ri...

  The number of companies which exhibit technical solutions and machines for vegetables and fruit...

Opportunity to Explore Automation at the European Cold Chain Conference

Opportunity to Explore Automation at the European ...

  The 20th European Cold Chain Conference, taking place in Brussels, Belgium (March 8-10) is an o...

Potato Slicing and Peeling Equipment Market to Rise by 2021

Potato Slicing and Peeling Equipment Market to Rise by ...

  Global potato peeler and slicer equipment market will grow at a CAGR of nearly 8% during 2017-2021, ...

Savory Snacks Market Will Reach over USD218bn by 2025

Savory Snacks Market Will Reach over USD218bn by 2025

  The global savory snacks market is expected to reach USD218.44bn by 2025, while the rising health aw...

Potato South Africa Reveals Insights on the Regional Market

Potato South Africa Reveals Insights on the Regional Ma...

  The potato industry contributes 3% of the total gross agricultural product and 58% of total vegetabl...

Online Platform to Optimize Potato Chips Package Choice

Online Platform to Optimize Potato Chips Package Choice

Bosch Packaging Technology has launched an online information platform featuring its value enhancing co...

Tomra Launches Customer Service Center in Istanbul

Tomra Launches Customer Service Center in Istanbul

  Tomra Sorting Food has launched its first customer service center in Istanbul, Turkey, to expand fur...

 SCOPE Receives EUR1m to Research Potato Crop Disease

SCOPE Receives EUR1m to Research Potato Crop Disease

  Tyndall National Institute, Dublin City University (DCU) and Teagasc have received an investment of ov...

Consumer Perception Regarding Potatoes Is Improving

Consumer Perception ...

  A big factor influencing potato demand in the past two ...

Exports of Frozen and Fresh Potatoes Continue to Grow

Exports of Frozen an...

  U.S. exports of frozen and fresh potatoes continued to ...

NEPG Notices Reduced Crops for the Current Season

NEPG Notices Reduced...

  The scarcity of seedlings could reduce crop rises annou...

Tostitos Creates “Party Safe” Bag

Tostitos Creates “Pa...

  Tostitos created the "Party Safe" bag – a bag...

Farm Frites Could Build French Fries Plant in Kazakhstan

Farm Frites Could Bu...

  Deputy Prime Minister of Kazakhstan and Minister of Agr...

French Potato Association Considers Building a Potato Processing Facility

French Potato Associ...

    Global demand for products from processed potatoes, pa...

FSA Starts Campaign Anti-Acrylamide in Home Cooked Foods

FSA Starts Campaign ...

  Food Standards Agency (FSA) is launching ‘Go for Gold’ ...

Pringles Introduces New Range of "Loud" Crisps

Pringles Introduces ...

    Pringles is introducing new line-up – Pringles Loud,...

Potato Chips Recalls Due to Salmonella Risk

Potato Chips Recalls...

  Potato chips producers Herr Foods, Snyder of Berlin, Bi...

First UK Deposit in Global Seed Vault

First UK Deposit in ...

  The Commonwealth Potato Collection (CPC), an invaluable...

Cool Farming Tool Proves Sustainability of Potato Culture

Cool Farming Tool Pr...

  Since last autumn, the farmers and the professionals in...

Agreement on Genome-Analysis Technology

Agreement on Genome-...

  Monsanto Company and NRGene announced that they have re...

New Method to Capture Disease-resistant DNA for Plants

New Method to Captur...

  Scientists have developed and improved technique for ca...

New “Focus on Potato” Webcast Helps Growers Manage White Mold Infections

New “Focus on Potato...

The Plant Management Network (PMN) has released a new pres...

McDonald’s Chooses New Potato Varieties for Fries

McDonald’s Chooses N...

In September, the worldwide fast-food chain chose two new ...

Potato Growers Get Help to Fight with Late Blight Pathogen

Potato Growers Get H...

  The Plant Management Network (PMN) has released in Nove...

Potandon Produce Adds a New Organic Potato Supply Point

Potandon Produce Add...

  Potandon Produce LLC, the industry leader in fresh pota...

Cornell University Receives State Grant to Fight against Golden Nematode

Cornell University R...

 Cornell University received a USD1.2m boost in new state ...

The first ever ‘Potato Week' takes place from 1-7 October in the UK and is a chance for everyone involved in growing, supplying, retailing and serving potatoes to educate and inspire consumers.

Introduced by Potato Council, the Week builds on the success of Potato Day held in 2010. This kick-started the ‘Many Faces of Potatoes' activity; a three year marketing campaign spanning the UK, France and Belgium supported by EU co-financing, allowing an increased investment in marketing.

Simon Bull, marketing manager for Potato Council, said: "Potato Week is an opportunity to raise the profile of our fantastic crop. We want the whole supply chain to join us in demonstrating to families and younger consumers in particular - as they are eating fewer potatoes than their parents - that they are a healthy, tasty and versatile option for mealtimes.

"We will be promoting the Week through a dedicated PR campaign, recipe placement and engaging with consumers through social media channels. We'll also have a range of materials available for industry to use to raise awareness of Potato Week and have come up with a number of ways they can get involved.

"We know that people ultimately love potatoes, but we have a job to do to continue to build demand and consumption. Potato Week is a perfect platform to do so and dispel some of the myths at the same time; proving that potatoes are naturally nutritious, as well as being quick and easy to cook. In fact potatoes are far quicker to cook than many people think - there are many ways to cook them in thirty minutes or less. Potatoes not only provide a source of vitamins and minerals, but they are also naturally fat-free. We hope the industry will join together to support this exciting initiative."

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