Wednesday, 27 July 2016

Volatility Forum: Brexit Adds Uncertainty in Agricultural Markets

Volatility Forum: Brexit Adds Uncertainty in Agric...

    UK agriculture needs to build resilience to market shocks now more than ever, according to t...

The 20th EAPR Conference to Take Place in Versailles Next Year

The 20th EAPR Conference to Take Place in Versaill...

   ARVALIS – Institut du végétal is organizing the 20th Conference of the European Association for ...

INTERPOM | PRIMEURS 2016: Growing through Precision Technology

INTERPOM | PRIMEURS 2016: Growing through Precisio...

  The organizers of INTERPOM | PRIMEURS 2016 have announced the biggest edition ever of the trade...

Utz Foods Acquires Golden Enterprises for USD135m

Utz Foods Acquires Golden Enterprises for USD135m

  Utz Quality Foods Inc., the family-owned Hanover, Pennsylvania-based potato-chip and snack-food comp...

Monsanto Sees Bayer’s Proposal as Financially Inadequate

Monsanto Sees Bayer’s Proposal as Financially Inadequat...

  Monsanto Company has recently announced that its board of directors unanimously views Bayer AG’s rev...

Congress Passes GMO Food Labeling Bill

Congress Passes GMO Food Labeling Bill

  The US Congress has recently sent legislation, backed by the National Potato Council and other agric...

tna's Innovative Seasoning Solution Reduces Lead Time for Snack Producer

tna's Innovative Seasoning Solution Reduces Lead Time f...

  Canadian-based Brandneu Foods has significantly reduced lead times for its popular range of kale chi...

Tummers Develops Washing Line for Fragile Potatoes

Tummers Develops Washing Line for Fragile Potatoes

 Tummers, the machinery provider for potato processing, developed a washing line for the very fragile a...

French Student Develops Hand-held Pesticide Detector, Scan Eat

French Student Develops Hand-held Pesticide Detector, S...

 A 25-year-old French student has won a EUR150k prize from the French Ministry of Agriculture to develo...

Kiremko is the Main Supplier for New Project Linkage Farm Frites in China

Kiremko is the Main ...

   Dutch engineering company Kiremko will be the main sup...

McCain Foods Invests USD65m in Expanding Its French Fries Plant in Canada

McCain Foods Invests...

McCain Foods (Canada) announced a major investment of USD6...

Branston Began the Expansion of Its Potato Processing Plant in Lincoln

Branston Began the E...

The UK potato supplier Branston has begun work on its GBP5...

Processed Potatoes in EU Worth EUR10b in 2014

Processed Potatoes i...

  Processed potatoes (mainly frozen chips and crisps) wer...

Aviko Introduces a Guide for Gluten-free Catering

Aviko Introduces a G...

 The potato processor Aviko is supporting caterers during ...

Government in Venezuela Authorizes Import of Potato Seeds

Government in Venezu...

   The Deputy Minister of Agriculture in Venezuela, José ...

Scientists Reveal Potato Parasite’s “Toolkit"

Scientists Reveal Po...

  An international research collaboration led by the Univ...

Kangaroo Island Potato Producer Wins the “Mini MBA” for Farmers

Kangaroo Island Pota...

 Kangaroo Island potato producer Peter Cooper has been nam...

CEJA President: Losing Young Farmers Puts the Future of European Food Production at Risk

CEJA President: Losi...

  CEJA President, Alan Jagoe, addressed EU agriculture mi...

Researchers Develop Nutrient-rich Purple Potato

Researchers Develop ...

  A group of researchers from CSU have recently developed...

The first ever ‘Potato Week' takes place from 1-7 October in the UK and is a chance for everyone involved in growing, supplying, retailing and serving potatoes to educate and inspire consumers.

Introduced by Potato Council, the Week builds on the success of Potato Day held in 2010. This kick-started the ‘Many Faces of Potatoes' activity; a three year marketing campaign spanning the UK, France and Belgium supported by EU co-financing, allowing an increased investment in marketing.

Simon Bull, marketing manager for Potato Council, said: "Potato Week is an opportunity to raise the profile of our fantastic crop. We want the whole supply chain to join us in demonstrating to families and younger consumers in particular - as they are eating fewer potatoes than their parents - that they are a healthy, tasty and versatile option for mealtimes.

"We will be promoting the Week through a dedicated PR campaign, recipe placement and engaging with consumers through social media channels. We'll also have a range of materials available for industry to use to raise awareness of Potato Week and have come up with a number of ways they can get involved.

"We know that people ultimately love potatoes, but we have a job to do to continue to build demand and consumption. Potato Week is a perfect platform to do so and dispel some of the myths at the same time; proving that potatoes are naturally nutritious, as well as being quick and easy to cook. In fact potatoes are far quicker to cook than many people think - there are many ways to cook them in thirty minutes or less. Potatoes not only provide a source of vitamins and minerals, but they are also naturally fat-free. We hope the industry will join together to support this exciting initiative."

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Sep 14th 2016 - Sep 15th 2016
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