Thursday, 30 July 2015

Potato Industry Leadership Institute to be held Feb. 17-25, 2016

Potato Industry Leadership Institute to be held Fe...

The National Potato Council (NPC) and the United States Potato Board (USPB) are accepting applicat...

NPC holds 2015 Summer meeting

NPC holds 2015 Summer meeting

On July 7-9, growers and industry leaders from across the United States of America met in Kalispel...

Peru will host 10th World Potato Congress in 2018

Peru will host 10th World Potato Congress in 2018

The official announcement was made on July 15 by Alberto Maurer, head of Peru’s National Institute...

Bühler Aeroglide introduces new food technologist

Bühler Aeroglide introduces new food technologist

Bühler Aeroglide, a global leader in thermal process engineering and technology for food, feed, and indus...

AHDB Next Generation group explore potato processing

AHDB Next Generation group explore potato processing

  The AHDB Potatoes ‘Next Generation’ tour kicked off in Yorkshire last month, visiting two progressiv...

TOMRA launches Spanish language website

TOMRA launches Spanish language website

TOMRA has launched a Spanish version of its website, underlining the importance of Spain and other Span...

tna highlights start-to-finish solutions at PACK EXPO 2015

tna highlights start-to-finish solutions at PACK EXPO 2...

For the first time in tna’s history with Pack Expo, tna will be presenting its capabilities as the only t...

The steps to chilled perfection

The steps to chilled perfection

  Production of frozen products, especially French fries, needs to be meticulous to end up with the ...

Key Technology introduce enhancements to Rotary systems

Key Technology introduce enhancements to Rotary systems

Key Technology introduced on July 15 its improved Rotary Sizing and Grading Systems, which include its Sl...

McCain Australia has new range of frozen potato wedges

McCain Australia has...

  McCain Australia has recently launched the new wedges ‘...

Tolsma-Grisnich and Kiremko, partnership for a new plant in China

Tolsma-Grisnich and ...

  Strategic partners Tolsma-Grisnich and Kiremko recently...

Utz Quality Foods launches Specialty Division

Utz Quality Foods la...

Utz Quality Foods, Inc. has recently announced the culmina...

Potatoes are back on WIC, a nutritional program for women, infants and children in USA

Potatoes are back on...

The National Potato Council (NPC) from USA succeeded to put ...

Exclusive interview with the director of Urschel Laboratories, Inc: The Urschel team is a very strong one

Exclusive interview ...

What began with one man's invention more than 100 years ago ...

UK Potato Council says it is a record year for seed potato exports

UK Potato Council sa...

  Seed potato exports are booming, with the latest figure...

Indian Government will procure 6,600 tones of potato from farmers

Indian Government wi...

The State Government announced its decision to procure 6,6...

Company launches a new solution for potato sprouting

Company launches a n...

  BioSafe Systems announces the introduction of ARRET Spr...

Seed Industry Event conference tackles key industry concerns

Seed Industry Event ...

The recent Seed Industry Event, organized by British Potato ...

Armenia registered an important growth in potato exports in 2014

Armenia registered a...

Armenian potato exports totaled about 20,600 tons, compared ...

The first ever ‘Potato Week' takes place from 1-7 October in the UK and is a chance for everyone involved in growing, supplying, retailing and serving potatoes to educate and inspire consumers.

Introduced by Potato Council, the Week builds on the success of Potato Day held in 2010. This kick-started the ‘Many Faces of Potatoes' activity; a three year marketing campaign spanning the UK, France and Belgium supported by EU co-financing, allowing an increased investment in marketing.

Simon Bull, marketing manager for Potato Council, said: "Potato Week is an opportunity to raise the profile of our fantastic crop. We want the whole supply chain to join us in demonstrating to families and younger consumers in particular - as they are eating fewer potatoes than their parents - that they are a healthy, tasty and versatile option for mealtimes.

"We will be promoting the Week through a dedicated PR campaign, recipe placement and engaging with consumers through social media channels. We'll also have a range of materials available for industry to use to raise awareness of Potato Week and have come up with a number of ways they can get involved.

"We know that people ultimately love potatoes, but we have a job to do to continue to build demand and consumption. Potato Week is a perfect platform to do so and dispel some of the myths at the same time; proving that potatoes are naturally nutritious, as well as being quick and easy to cook. In fact potatoes are far quicker to cook than many people think - there are many ways to cook them in thirty minutes or less. Potatoes not only provide a source of vitamins and minerals, but they are also naturally fat-free. We hope the industry will join together to support this exciting initiative."

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