Wednesday, 03 September 2014

Your Potato Europe VIP Ticket Awaits!

As media partners of the event in Bockerode/Hanover, Germany, Potato Processing International and Potato Storage International is inviting 20 lucky readers to win VIP tickets to the fair in September 3-4.

World Map of Test Centres: Woerden

The slogan Florigo applies for the work performed within its Food Technology Center (FFTC) is: “… when Food becomes Fun!”, and starts our series of virtual tours mapping testing facilities the world over and

Global Forum for Innovations in Agriculture Launches Call for Innovations

The Global Forum for Innovations in Agriculture (GFIA), the event for the future of sustainable agriculture, has recently launched the Call for Innovations for next year’s event, to be held from March 9-10, 2015

World Potato Congress Inc. Appoints Three New Directors

David Thompson, President CEO, World Potato Congress Inc. (WPC Inc.) announced the appointment of Mr. Ron Gall, New Zealand; Dr. Nora Olsen, USA; and Anne Fowlie, Canada; as members of the Board

Industry Trends: Exotic Cuts

As consumers are increasingly chasing product diversification and the unique, exotic shapes, we’ve analyzed with Key Technology’s John Kadinger the processes involved into manufacturing them, step by step.

Potato Council Announces Growers’ Event SIE14

Potato Council Announces Growers’ Event SIE14

The biennial Seed Industry Event (SIE14), to be held on November, 25, at the Crieff Hydro, will focus on...

Potato Europe to Have 220 Exhibitors from 13 Countries

Potato Europe to Have 220 Exhibitors from 13 Countries

Potato Europe 2014 will take place on September 3-4 at the Rittergut Bockerode estate in Springe-Mittelr...

European Snacks Association Members Amica Chips and Ica Foods Join EU Pledge

European Snacks Association Members Amica Chips and Ica...

Amica Chips and ICA Foods, two major savoury snack companies on the Italian market with a growing intern...

Dewulf Announces Agreement to Acquire Miedema

Dewulf Announces Agreement to Acquire Miedema

The Dewulf group has reached a preliminary agreement for the acquisition of Miedema, the one to go to for...

India’s government asked Pepsico to improve school lunches

India’s government asked Pepsico to improve school lunc...

Food processing minister Harsimrat Kaur Badal announced that India’s government asked PepsiCo to develo...

Tomra announces first step in direct global customer-friendly website

Tomra announces first step in direct global customer-fr...

Tomra Sorting announces the availability of the German language version of its website.

TNA to Present Its Complete Packaging Systems at Pack Expo

TNA to Present Its Complete Packaging Systems at Pack E...

Integrated packaging and processing solutions provider tna will present its range of systems at this ye...

Herbert New Sponge Dryer Removes Surface Moisture with Minimum Maintenance

Herbert New Sponge Dryer Removes Surface Moisture with ...

Sponge and felt dryers from Herbert Engineering, the leaders in root crop handling systems, have been i...

Herbert Previews Its Equipment Line-Up for Potato Europe

Herbert Previews Its Equipment Line-Up for Potato Europ...

The Herbert Oculus next generation optical sorter for washed potatoes and Herbert GF2 box filler will b...

Lay's "Do Us A Flavor" Contest Finalists Announced

Lay's Do Us A Flavo...

Lay's potato chips, one of the brands from PepsiCo (http:/...

New Vertical Z Conveyor to Be Introduced at PackExpo

New Vertical Z Conve...

Dynamic Conveyor is introducing a vertical z-style conveyo...

Lay's Launches Football-Themed Flavours

Lay's Launches Footb...

Video  The leading potato chip brand from PepsiCo India la...

UK Ingredients Firm Targets Booming Food Market in Asia

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UK-based food coatings specialist Bowman Ingredients has a...

 Kiremko’s Sliver Remover Gets Upgraded

Kiremko’s Sliver Re...

The Kiremko sliver remover has undergone a major innovatio...

BioSafe Systems Introduces Complete Potato Storage Protection Programme

BioSafe Systems Intr...

Following research and development, BioSafe Systems offers...

Future Proofing Cheshire Potatoes

Future Proofing Ches...

Cheshire potato growers gathered at Aston Grange Farm near...

Sophisticated Potato Inspection

Sophisticated Potato...

Improvements in sorting machinery are aimed at many grower...

McCain Foods to Help Monitor Potato Crops with Drones

McCain Foods to Help...

Global potato processor McCain Foods is using drone techno...

Open Farm Sunday 2014 Review

Open Farm Sunday 201...

Farmers and their helpers celebrated this weekend the posi...

The first ever ‘Potato Week' takes place from 1-7 October in the UK and is a chance for everyone involved in growing, supplying, retailing and serving potatoes to educate and inspire consumers.

Introduced by Potato Council, the Week builds on the success of Potato Day held in 2010. This kick-started the ‘Many Faces of Potatoes' activity; a three year marketing campaign spanning the UK, France and Belgium supported by EU co-financing, allowing an increased investment in marketing.

Simon Bull, marketing manager for Potato Council, said: "Potato Week is an opportunity to raise the profile of our fantastic crop. We want the whole supply chain to join us in demonstrating to families and younger consumers in particular - as they are eating fewer potatoes than their parents - that they are a healthy, tasty and versatile option for mealtimes.

"We will be promoting the Week through a dedicated PR campaign, recipe placement and engaging with consumers through social media channels. We'll also have a range of materials available for industry to use to raise awareness of Potato Week and have come up with a number of ways they can get involved.

"We know that people ultimately love potatoes, but we have a job to do to continue to build demand and consumption. Potato Week is a perfect platform to do so and dispel some of the myths at the same time; proving that potatoes are naturally nutritious, as well as being quick and easy to cook. In fact potatoes are far quicker to cook than many people think - there are many ways to cook them in thirty minutes or less. Potatoes not only provide a source of vitamins and minerals, but they are also naturally fat-free. We hope the industry will join together to support this exciting initiative."

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