Sunday, 25 September 2016

Show Review: Over 300 Exhibitors at PotatoEurope 2016

Show Review: Over 300 Exhibitors at PotatoEurope 2...

 The 300 exhibitors present (25% more than in 2008) were able to meet with their customers, at Pot...

Potato Bowl Starts on September 13

Potato Bowl Starts on September 13

 Potato Bowl football game, billed as a battle between two of the largest potato growing regions i...

Potato Processing International Magazine Invites You to Seminar at Potato Europe

Potato Processing International Magazine Invites Y...

 Potato Processing International magazine (PPI) will host a seminar on September 15, starting at 2...

JBT Corporation Acquires Cooling and Applied Technologies

JBT Corporation Acquires Cooling and Applied Technologi...

 JBT Corporation, a global technology solutions provider for the food and beverage industry, announced ...

Americans Spent Over USD7bn on Potato Chips in 2015

Americans Spent Over USD7bn on Potato Chips in 2015

 Americans spent USD7.5bn on potato chips in 2015, or an average of roughly USD 23 for every man,woman ...

CIP Marks 45 Years in Potato Research

CIP Marks 45 Years in Potato Research

 International Potato Center (CIP) has recently marked its 45th anniversary. Nearly half a century ago,...

Key Technology Introduces VERYX Belt-Fed Digital Sorters to Europe

Key Technology Introduces VERYX Belt-Fed Digital Sorter...

 Key Technology introduces its VERYX belt-fed digital sorters to the European food processing industry ...

Case Study: Ishida Helps Spanish Snack Manufacturer to Grow

Case Study: Ishida Helps Spanish Snack Manufacturer to ...

 Aperitivos y Extrusionados (Apex), now one of Spain’s top three snack food manufacturers, uses Ishida ...

GEA to Present Equipment Portfolio at Chillventa

GEA to Present Equipment Portfolio at Chillventa

  From October 11 to 13, 2016, Chillventa will turn the trade show fairgrounds in Nuremberg into an in...

Lay’s Chalet Sauce Potato Chips Available in Canadian Retail

Lay’s Chalet Sauce P...

  Frito-Lay Core Global Brands, PepsiCo Foods Canada, a...

Cambodia Opens First Potato Research Centre

Cambodia Opens First...

 With potato consumption continuing to rise in the Kingdom...

New Potato for Diabetics, Growing at Waterdown Farm

New Potato for Diabe...

 Canadian consumers who avoid potatoes to reduce their car...

Inventure Foods Adds Kettle-Cooked Potato Chip Manufacturing to Factory

Inventure Foods Adds...

  Specialty foods marketer and manufacturer Inventure Foo...

Avebe Starts the Potato Harvest Campaign

Avebe Starts the Pot...

 Potato starch producer Avebe has recently announced the s...

Land-Grant Universities Bolster the US Potato Genebank’s Impact

Land-Grant Universit...

 Land-grant universities are collaborating to support the ...

New Variety of Innate Potato Approved

New Variety of Innat...

  The J.R. Simplot Company has completed a voluntary cons...

The Use of Nicotine-based Pesticides Limited in Minnesota

The Use of Nicotine-...

  Seeking to reverse a decline in bees and other pollinat...

Greenpeace Issues Blacklist for Pesticides in EU

Greenpeace Issues Bl...

 Greenpeace Germany has recently published a new version o...

Costs of Developing GM Potatoes Comparable to Conventional Varieties

Costs of Developing ...

  The cost of developing GM potato varieties is in fact n...

The first ever ‘Potato Week' in the UK takes place from 1-7 October and is a chance for everyone involved in growing, supplying, retailing and serving potatoes to educate and inspire consumers.

Introduced by Potato Council, the Week builds on the success of Potato Day held in 2010. This kick-started the ‘Many Faces of Potatoes' activity; a three year marketing campaign spanning the UK, France and Belgium supported by EU co-financing, allowing an increased investment in marketing.

Simon Bull, marketing manager for Potato Council, said: "Potato Week is an opportunity to raise the profile of our fantastic crop. We want the whole supply chain to join us in demonstrating to families and younger consumers in particular - as they are eating fewer potatoes than their parents - that they are a healthy, tasty and versatile option for mealtimes.

"We will be promoting the Week through a dedicated PR campaign, recipe placement and engaging with consumers through social media channels. We'll also have a range of materials available for industry to use to raise awareness of Potato Week and have come up with a number of ways they can get involved.

"We know that people ultimately love potatoes, but we have a job to do to continue to build demand and consumption. Potato Week is a perfect platform to do so and dispel some of the myths at the same time; proving that potatoes are naturally nutritious, as well as being quick and easy to cook. In fact potatoes are far quicker to cook than many people think - there are many ways to cook them in thirty minutes or less. Potatoes not only provide a source of vitamins and minerals, but they are also naturally fat-free. We hope the industry will join together to support this exciting initiative."

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