Friday, 02 December 2016

New at INTERPOM PRIMEURS: Pre-Registration Is Required

New at INTERPOM PRIMEURS: Pre-Registration Is Requ...

 INTERPOM |PRIMEURS, the leading indoor trade fair for the entire potato, vegetable and fruit sect...

Gulfood Manufacturing Showcases Full F&B Tech Spectrum

Gulfood Manufacturing Showcases Full F B Tech Spec...

  Gulfood Manufacturing (November 7-9, 2016) aimed to serve the full F B processing value chain i...

PACK EXPO: 50,000 Processing and Packaging Professionals to Meet in Chicago

PACK EXPO: 50,000 Processing and Packaging Profess...

PACK EXPO International expects over 50,000 industry professionals at what is to be the largest tr...

AHDB Estimates Potato Production at 5.22Mt in Great Britain

AHDB Estimates Potato Production at 5.22Mt in Great Bri...

  AHDB Potatoes' first provisional estimate of total production in Great Britain for the 2016 crop yea...

 Asia-Pacific Is the Fastest-growing Region in the Industrial Starch Market

Asia-Pacific Is the Fastest-growing Region in the Indu...

  The industrial starch market in the Asia-Pacific region is driven by the increasing consumption of sta...

Bühler Aeroglide Appoints Director of Product Management

Bühler Aeroglide Appoints Director of Product Managemen...

    Bühler Aeroglide, a global leader in thermal process engineering and technology for food, feed, and...

Tong Engineering Showcases Latest Equipment Range at LAMMA 2017

Tong Engineering Showcases Latest Equipment Range at LA...

  Tong Engineering is set to showcase the latest model of its Caretaker mobile grader, featuring the n...

New “Humigator” Help Growers with Potato Control

New “Humigator” Help Growers with Potato Control

  An invention called a “humigator” is helping potato growers across the country have yearlong control...

Key Technology Opens New Innovation Center in Hasselt, Belgium

Key Technology Opens New Innovation Center in Hasselt, ...

  Key Technology opens the Innovation and Solutions Center – in Hasselt, Belgium, a facility which ena...

Farm Frites Launches Its Ultimate Chip

Farm Frites Launches...

 Potato grower and manufacturer Farm Frites has announced ...

Schmieding Produce Launches Skinny Potato

Schmieding Produce L...

 Schmieding Produce prepares to launch in January a new sk...

 Good Health Launches Eat Your Vegetables Chip Lineup

Good Health Launche...

 Good Health®has launched its new Eat Your Vegetables® chi...

Savoursmiths Luxury Chips Brand Launches in the UK

Savoursmiths Luxury ...

  A new luxury chips brand was created by the fourth genera...

Swedish Brewery Creates the Most Expensive Potato Chip in the World

Swedish Brewery Crea...

 Swedish brewery St. Erik’s has created the world’s most e...

McDonald’s Chooses New Potato Varieties for Fries

McDonald’s Chooses N...

In September, the worldwide fast-food chain chose two new ...

Potato Growers Get Help to Fight with Late Blight Pathogen

Potato Growers Get H...

  The Plant Management Network (PMN) has released in Nove...

Potandon Produce Adds a New Organic Potato Supply Point

Potandon Produce Add...

  Potandon Produce LLC, the industry leader in fresh pota...

Cornell University Receives State Grant to Fight against Golden Nematode

Cornell University R...

 Cornell University received a USD1.2m boost in new state ...

Lebanon Bans Potato Imports

Lebanon Bans Potato ...

Agriculture Minister Akram Chehayeb has announced a decisi...

The "Many Sides of Potatoes" campaign of the United States Potato Board is outperforming the previous "Peel Back The Truth" campaign.

That's on both "Total Recall" and "Action Taken" ad testing measurement averages. The Potato Board says this means the print campaign is resonating with consumers and driving them to take action, like buying potatoes.

Grower and U.S. Potato Board Domestic Marketing Committee Co-Chair Sid Staunton is impressed. Staunton: "Peel Back the Truth" was highly successful. I mean it got a lot of awareness. Got good reports as far as studies that measure the views. So, to actually to do better than that is great news for potatoes."

Where "Peel Back the Truth" focused on nutrition, Staunton says the "Many Sides of Potatoes" provides that target audience Linda with fresh, convenient dinner ideas with the goal of getting potatoes on the home menu more times a week.

Staunton: "And by showing them quick, easy, exciting new ways of preparing potatoes it kind of takes it out of that box that "Gee let's go boil some potatoes." It‘s like hey man, have you guys tried the baked fries. The kids love them. Hey these are quick, simple."

And Staunton says the campaign not only works for fresh potatoes, but for processed and chips. Staunton: "Now the potato is kind of getting out of that one dimensional or two dimensional concept into much more varietal type scenario. And that is good for all growers."

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