Wednesday, 01 October 2014

Potato Week 2014 to take place on October 6-12

The dates for Potato Week 2014 are October 6-12 and the campaign will celebrate the humble potato and encourage mothers to ‘trade-up’ from generic whites to named varieties.

Ishida multihead weigher helps Martini Alimentare to increase production capacity by 25 per cent

The installation of a 20 head Ishida multihead weigher at Italian food manufacturer Martini Alimentare has delivered an immediate 2% improvement in product giveaway and enabled the company to increase production capacity by 25

CEJA announced new partnership with Bekina to help young farmers

The European Council of Young Farmers (CEJA) announced a new partnership with Bekina at its General Assembly in Brussels, Belgium, attended by a number of leading young farmer representatives from across Europe.

Agreement signed for a new fry factory in China

Inner Mongolia Linkage Potato Co., Ltd and Farm Frites have signed an agreement to establish a joint venture in Wudan Town, Chifeng City in Inner Mongolia in China.

Kent Crisps Announces New Branding

AMC Foods announces the re-launch of their popular Kent Crisps brand. A brand new design concept has been created with a new Kent Crisps logo and each flavour displays a captivating image of Kent to emphasize the provenance

The World Potato Congress Industry Awards are open for nominations

The World Potato Congress Industry Awards are open for ...

The World Potato Congress Industry Awards are an important and prestigious event on the international po...

Interpom | Primeurs 2014, virtually fully booked

Interpom | Primeurs 2014, virtually fully booked

Interpom | Primeurs, the leading trade fair for the whole of the potato, vegetable and fruit sector in E...

Sri Lanka’s Government to Purchase All Potato Stocks from Farmers

Sri Lanka’s Government to Purchase All Potato Stocks fr...

Sri Lanka’s Prime Minister D.M.Jayaratne announced in Parliament that the government was ready to purchase...

McCain announces new Canadian President

McCain announces new Canadian President

McCain Foods Limited announced the appointment of Shai Altman as President, Canada, effective October 2...

BioSafe Systems announces Ron Fisher as north-east territory manager

BioSafe Systems announces Ron Fisher as north-east terr...

BioSafe Systems announces the appointment of Ron Fisher as Northeast Territory Manager for the agrichemic...

CEJA announced new partnership with Bekina to help young farmers

CEJA announced new partnership with Bekina to help youn...

The European Council of Young Farmers (CEJA) announced a new partnership with Bekina at its General Ass...

Tomra Sorting opens a new research and development center in Dublin

Tomra Sorting opens a new research and development cent...

Tomra Sorting in Dublin has created a new center of excellence for its food optical sorting and peeling...

tna showcases total solutions at Gulfood Manufacturing

tna showcases total solutions at Gulfood Manufacturing

Integrated packaging and processing solutions provider tna will present its range of high performance t...

Ishida multihead weigher helps Martini Alimentare to increase production capacity by 25 per cent

Ishida multihead weigher helps Martini Alimentare to in...

The installation of a 20 head Ishida multihead weigher at Italian food manufacturer Martini Alimentare ha...

Potato Week 2014 to take place on October 6-12

Potato Week 2014 to ...

The dates for Potato Week 2014 are October 6-12 and the camp...

Kent Crisps Announces New Branding

Kent Crisps Announce...

AMC Foods announces the re-launch of their popular Kent Cr...

New DiversaCut 2110A Dicer on Display at SIAL in Paris

New DiversaCut 2110A...

Several Urschel cutting machines will be on display at Sal...

McDonald’s Japan Is Releasing Purple Sweet Potato McShake This Autumn

McDonald’s Japan Is ...

McDonald's Japan is rolling out a special purple sweet potat...

Lay's "Do Us A Flavor" Contest Finalists Announced

Lay's Do Us A Flavo...

Lay's potato chips, one of the brands from PepsiCo (http:/...

BioSafe Systems Introduces Complete Potato Storage Protection Programme

BioSafe Systems Intr...

Following research and development, BioSafe Systems offers...

Future Proofing Cheshire Potatoes

Future Proofing Ches...

Cheshire potato growers gathered at Aston Grange Farm near...

Sophisticated Potato Inspection

Sophisticated Potato...

Improvements in sorting machinery are aimed at many grower...

McCain Foods to Help Monitor Potato Crops with Drones

McCain Foods to Help...

Global potato processor McCain Foods is using drone techno...

Open Farm Sunday 2014 Review

Open Farm Sunday 201...

Farmers and their helpers celebrated this weekend the posi...

The "Many Sides of Potatoes" campaign of the United States Potato Board is outperforming the previous "Peel Back The Truth" campaign.

That's on both "Total Recall" and "Action Taken" ad testing measurement averages. The Potato Board says this means the print campaign is resonating with consumers and driving them to take action, like buying potatoes.

Grower and U.S. Potato Board Domestic Marketing Committee Co-Chair Sid Staunton is impressed. Staunton: "Peel Back the Truth" was highly successful. I mean it got a lot of awareness. Got good reports as far as studies that measure the views. So, to actually to do better than that is great news for potatoes."

Where "Peel Back the Truth" focused on nutrition, Staunton says the "Many Sides of Potatoes" provides that target audience Linda with fresh, convenient dinner ideas with the goal of getting potatoes on the home menu more times a week.

Staunton: "And by showing them quick, easy, exciting new ways of preparing potatoes it kind of takes it out of that box that "Gee let's go boil some potatoes." It‘s like hey man, have you guys tried the baked fries. The kids love them. Hey these are quick, simple."

And Staunton says the campaign not only works for fresh potatoes, but for processed and chips. Staunton: "Now the potato is kind of getting out of that one dimensional or two dimensional concept into much more varietal type scenario. And that is good for all growers."

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