Sunday, 25 January 2015

GEA to supply PEPEES advanced technology for drying potato starch

 GEA Barr-Rosin is to supply PEPEES in Poland with a turnkey potato starch drying system. New equipment will meet the anticipated increase in production, following the elimination of production quotas on sugar and potato

IPPSC helps you find more on Pulsed Electric Field (PEF) Technology

In potato processing, PEF systems are an emerging alternative for traditional preheaters, as if not only results in superior cut quality and better drying efficiency, but also improves the leaching of sugars, resulting in

Hygiene and sanitation: Achieving healthier products and working environment

Improving the hygiene and sanitation in potato processing facilities is carrying with itself a lot of benefits to the producers. Improvement of food safety, and answering more and more strict sanitary regulations, might be

LAMMA, UK’s largest farm machinery show starts on January 21

Farmers from UK and Europe prepare to participate at LAMMA, the UK’s largest farm machinery, equipment and agricultural services show in Petersborough, January 21- 22.

Global Cold Storage Capacity Report for 2014 shows that India surpassed USA

Global Cold Storage Capacity Report reveals that India has now a bigger total cold storage capacity, with 131 million cubic meters of space, compared to 115 million in the USA. China is now the

IPPSC helps you find more on Pulsed Electric Field (PEF) Technology

IPPSC helps you find more on Pulsed Electric Field...

In potato processing, PEF systems are an emerging alternative for traditional preheaters, as if not ...

LAMMA, UK’s largest farm machinery show starts on January 21

LAMMA, UK’s largest farm machinery show starts on ...

Farmers from UK and Europe prepare to participate at LAMMA, the UK’s largest farm machinery, equipme...

Dick Pavelski, owner of Heartland Farms Inc, awarded as 2014 Potato Man for All Seasons

Dick Pavelski, owner of Heartland Farms Inc, award...

Richard “Dick” Pavelski (right), owner of Heartland Farms Inc., Bancock, Wis., was named the 2014 Po...

McCain closes plant in Grobbendonk and transfers the production in Leuze

McCain closes plant in Grobbendonk and transfers the pr...

Potato specialties production plant in Grobbendonk will be shut down early in 2016, McCain Foods Belgium’...

Market trends: Australia’s favorite snack

Market trends: Australia’s favorite snack

Potato chips remain the favorite snack in Australia, according to Roy Morgan Research. The data from the ...

McCain Foods expands in Indian cities

McCain Foods expands in Indian cities

McCain Foods, producers of frozen French fries and appetizers, is expanding its distribution network as w...

Patent Covers Quick-Release Conveyor Belt Containment Device for Easy Cleaning of Food Conveyors

Patent Covers Quick-Release Conveyor Belt Containment D...

Dynamic Conveyor Corporation announced the issuance to it by the US Patent Office of a patent that gives ...

Loma helps the companies to apply standards for food safety

Loma helps the companies to apply standards for food sa...

Loma Systems urges food companies to review inspection equipment and procedures in line with BRC’s latest...

GEA to supply PEPEES advanced technology for drying potato starch

GEA to supply PEPEES advanced technology for drying pot...

 GEA Barr-Rosin is to supply PEPEES in Poland with a turnkey potato starch drying system. New equipment w...

Potatoes are back on WIC, a nutritional program for women, infants and children in USA

Potatoes are back on...

The National Potato Council (NPC) from USA succeeded to put ...

Exclusive interview with the director of Urschel Laboratories, Inc: The Urschel team is a very strong one

Exclusive interview ...

What began with one man's invention more than 100 years ago ...

Important investment in Lamb Weston frozen food facility in Netherlands will add capacity and jobs

Important investment...

Lamb Weston / Meijer, a joint venture between US-based ConAg...

Thanksgiving Feast, a new line of kettle-cooked potato chips

Thanksgiving Feast, ...

Boulder Canyon Foods introduces Thanksgiving Feast, a new ...

Potato Week 2014 to take place on October 6-12

Potato Week 2014 to ...

The dates for Potato Week 2014 are October 6-12 and the camp...

Seed Industry Event conference tackles key industry concerns

Seed Industry Event ...

The recent Seed Industry Event, organized by British Potato ...

Armenia registered an important growth in potato exports in 2014

Armenia registered a...

Armenian potato exports totaled about 20,600 tons, compared ...

McDonald’s does not plan to use J.R. Simplot's GMO potatoes

McDonald’s does not ...

A huge debate is happening these days in the USA involving...

Prince Edward Island Potato Board awards tips in tampering case

Prince Edward Island...

The potato industry in Prince Edward Island (PEI) will off...

Farmers in Uzbekistan learn how to improve productivity and save water

Farmers in Uzbekista...

Two international organizations lead projects for Uzbekist...

The "Many Sides of Potatoes" campaign of the United States Potato Board is outperforming the previous "Peel Back The Truth" campaign.

That's on both "Total Recall" and "Action Taken" ad testing measurement averages. The Potato Board says this means the print campaign is resonating with consumers and driving them to take action, like buying potatoes.

Grower and U.S. Potato Board Domestic Marketing Committee Co-Chair Sid Staunton is impressed. Staunton: "Peel Back the Truth" was highly successful. I mean it got a lot of awareness. Got good reports as far as studies that measure the views. So, to actually to do better than that is great news for potatoes."

Where "Peel Back the Truth" focused on nutrition, Staunton says the "Many Sides of Potatoes" provides that target audience Linda with fresh, convenient dinner ideas with the goal of getting potatoes on the home menu more times a week.

Staunton: "And by showing them quick, easy, exciting new ways of preparing potatoes it kind of takes it out of that box that "Gee let's go boil some potatoes." It‘s like hey man, have you guys tried the baked fries. The kids love them. Hey these are quick, simple."

And Staunton says the campaign not only works for fresh potatoes, but for processed and chips. Staunton: "Now the potato is kind of getting out of that one dimensional or two dimensional concept into much more varietal type scenario. And that is good for all growers."

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