Wednesday, 24 August 2016

Potato Pathology and Pests Section Meeting 2016 Takes Place in Scotland

Potato Pathology and Pests Section Meeting 2016 Ta...

  The European Association for Potato Research (EAPR) organizes in Dundee Scotland, a scientific ...

An International Business Meeting for the Industry: PotatoEurope 2016

An International Business Meeting for the Industry...

 The 11th edition of PotatoEurope will be held on September 14-15 at Villers-Saint-Christophe, hal...

A Better Perspective on Potato Processing: AHDB Potatoes’ Next Generation Visited McCain

A Better Perspective on Potato Processing: AHDB Po...

  AHDB Potatoes’ Next Generation recently continued its exploration of Great Britain’s diverse po...

FDA Launches New Nutrition Facts Label for Potatoes

FDA Launches New Nutrition Facts Label for Potatoes

 The US Food and Drug Administration (FDA) recently released revisions to the Nutrition Facts label, wh...

Pinnacle Foods to Close EVOL Facility in Boulder and Relocate Operations to Fayetteville

Pinnacle Foods to Close EVOL Facility in Boulder and Re...

 Food producer Pinnacle Foods has announced plans to relocate EVOL manufacturing operations to an exist...

Branston Launches Competition for Its New Truck Design

Branston Launches Competition for Its New Truck Design

  Potato processor Branston is now looking for an innovative idea from children in the UK, which will ...

How to Seal 6,000 Potato Packages Per Hour with Ultrasonic Technology

How to Seal 6,000 Potato Packages Per Hour with Ultraso...

  The German food company Wernsing Feinkost GmbH, based in Addrup-Essen near Oldenburg, seals 6,000 ba...

Key Technology Introduces VERYX Belt-Fed Digital Sorters

Key Technology Introduces VERYX Belt-Fed Digital Sorter...

  Key Technology introduces its VERYX belt-fed digital sorters, with a goal to improve product quality...

Technology Producers Make Drone Demonstrations at Potato Farm in Oregon

Technology Producers Make Drone Demonstrations at Potat...

 The Oregon UAS FutureFarm will host the first Ag Drone Rodeo in Pendleton, Oregon on August 18 -19, wh...

Avebe Starts the Potato Harvest Campaign

Avebe Starts the Pot...

 Potato starch producer Avebe has recently announced the s...

New Potato Products Recently Launched Worldwide

New Potato Products ...

Potato manufacturers are competing in launching new produc...

Ballreich Wins Best Potato Chip and Potato Stick

Ballreich Wins Best ...

  Potato producer Ballreich has recently been awarded for...

McDonald’s of the Future Serves Unlimited Fries

McDonald’s of the Fu...

  McDonald’s has recently opened a new location in Missou...

Kiremko is the Main Supplier for New Project Linkage Farm Frites in China

Kiremko is the Main ...

   Dutch engineering company Kiremko will be the main sup...

Greenpeace Issues Blacklist for Pesticides in EU

Greenpeace Issues Bl...

 Greenpeace Germany has recently published a new version o...

Costs of Developing GM Potatoes Comparable to Conventional Varieties

Costs of Developing ...

  The cost of developing GM potato varieties is in fact n...

Scientists to Test Potatoes Grown in Mars and Moon Soils

Scientists to Test P...

 Scientists of Wageningen University and Research (The Net...

Solana Seeds UK Opens New Facility in North Norfolk

Solana Seeds UK Open...

  Solana Seeds UK celebrated its first birthday with a sp...

Farm Visit: How to Produce Potatoes for PepsiCo Factory in Romania

Farm Visit: How to P...

  Mirica Farm in Romania is preparing to develop one of t...

The "Many Sides of Potatoes" campaign of the United States Potato Board is outperforming the previous "Peel Back The Truth" campaign.

That's on both "Total Recall" and "Action Taken" ad testing measurement averages. The Potato Board says this means the print campaign is resonating with consumers and driving them to take action, like buying potatoes.

Grower and U.S. Potato Board Domestic Marketing Committee Co-Chair Sid Staunton is impressed. Staunton: "Peel Back the Truth" was highly successful. I mean it got a lot of awareness. Got good reports as far as studies that measure the views. So, to actually to do better than that is great news for potatoes."

Where "Peel Back the Truth" focused on nutrition, Staunton says the "Many Sides of Potatoes" provides that target audience Linda with fresh, convenient dinner ideas with the goal of getting potatoes on the home menu more times a week.

Staunton: "And by showing them quick, easy, exciting new ways of preparing potatoes it kind of takes it out of that box that "Gee let's go boil some potatoes." It‘s like hey man, have you guys tried the baked fries. The kids love them. Hey these are quick, simple."

And Staunton says the campaign not only works for fresh potatoes, but for processed and chips. Staunton: "Now the potato is kind of getting out of that one dimensional or two dimensional concept into much more varietal type scenario. And that is good for all growers."

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