Bayer CropScience last week revealed a new four pillar strategy for future growth at the company's annual press conference in Monheim, Germany.

Sandra E. Peterson, CEO of Bayer CropScience, outlined the company's commitment to drive business growth by focusing on four key objectives, including:

1.) Rejuvenate its core Crop Protection business
2.) Reinvent customer-centricity along the entire value chain (seed-to-shelf),
3.) Refocus its innovation through increased R&D investment
4.) Extend the company's BioScience business

"Our entire organization is relentlessly focused on meeting the rapidly changing needs of a planet hungry for agricultural resources," said Peterson.

"We will continue to meet these needs only through our increased focus, improved efficiencies and accelerated innovation. Already, our efforts on these fronts are driving positive business results and momentum."

Bayer CropScience is currently restructuring its Crop Protection business - by phasing out older products, increasing its focus on key brand families, extending its geographic presence further into emerging markets and developing its supply chain operations to a position of industry leadership.

As evidence, Peterson pointed to the introduction of the company's new cutting-edge cereal fungicide Xpro® family this year. "Xpro® is a good example of how our chemical innovation and engineering expertise can be translated into improved efficacy and efficiency," said Peterson.

The Xpro® family recorded over EUR 100 million in sales in Europe already in its first six months in the market in 2011.