Saturday, 03 December 2016

New at INTERPOM PRIMEURS: Pre-Registration Is Required

New at INTERPOM PRIMEURS: Pre-Registration Is Requ...

 INTERPOM |PRIMEURS, the leading indoor trade fair for the entire potato, vegetable and fruit sect...

Gulfood Manufacturing Showcases Full F&B Tech Spectrum

Gulfood Manufacturing Showcases Full F B Tech Spec...

  Gulfood Manufacturing (November 7-9, 2016) aimed to serve the full F B processing value chain i...

PACK EXPO: 50,000 Processing and Packaging Professionals to Meet in Chicago

PACK EXPO: 50,000 Processing and Packaging Profess...

PACK EXPO International expects over 50,000 industry professionals at what is to be the largest tr...

AHDB Estimates Potato Production at 5.22Mt in Great Britain

AHDB Estimates Potato Production at 5.22Mt in Great Bri...

  AHDB Potatoes' first provisional estimate of total production in Great Britain for the 2016 crop yea...

 Asia-Pacific Is the Fastest-growing Region in the Industrial Starch Market

Asia-Pacific Is the Fastest-growing Region in the Indu...

  The industrial starch market in the Asia-Pacific region is driven by the increasing consumption of sta...

Bühler Aeroglide Appoints Director of Product Management

Bühler Aeroglide Appoints Director of Product Managemen...

    Bühler Aeroglide, a global leader in thermal process engineering and technology for food, feed, and...

Tong Engineering Showcases Latest Equipment Range at LAMMA 2017

Tong Engineering Showcases Latest Equipment Range at LA...

  Tong Engineering is set to showcase the latest model of its Caretaker mobile grader, featuring the n...

New “Humigator” Help Growers with Potato Control

New “Humigator” Help Growers with Potato Control

  An invention called a “humigator” is helping potato growers across the country have yearlong control...

Key Technology Opens New Innovation Center in Hasselt, Belgium

Key Technology Opens New Innovation Center in Hasselt, ...

  Key Technology opens the Innovation and Solutions Center – in Hasselt, Belgium, a facility which ena...

Farm Frites Launches Its Ultimate Chip

Farm Frites Launches...

 Potato grower and manufacturer Farm Frites has announced ...

Schmieding Produce Launches Skinny Potato

Schmieding Produce L...

 Schmieding Produce prepares to launch in January a new sk...

 Good Health Launches Eat Your Vegetables Chip Lineup

Good Health Launche...

 Good Health®has launched its new Eat Your Vegetables® chi...

Savoursmiths Luxury Chips Brand Launches in the UK

Savoursmiths Luxury ...

  A new luxury chips brand was created by the fourth genera...

Swedish Brewery Creates the Most Expensive Potato Chip in the World

Swedish Brewery Crea...

 Swedish brewery St. Erik’s has created the world’s most e...

McDonald’s Chooses New Potato Varieties for Fries

McDonald’s Chooses N...

In September, the worldwide fast-food chain chose two new ...

Potato Growers Get Help to Fight with Late Blight Pathogen

Potato Growers Get H...

  The Plant Management Network (PMN) has released in Nove...

Potandon Produce Adds a New Organic Potato Supply Point

Potandon Produce Add...

  Potandon Produce LLC, the industry leader in fresh pota...

Cornell University Receives State Grant to Fight against Golden Nematode

Cornell University R...

 Cornell University received a USD1.2m boost in new state ...

Lebanon Bans Potato Imports

Lebanon Bans Potato ...

Agriculture Minister Akram Chehayeb has announced a decisi...

Fairtrade is cementing its position as a market leader in ethical labels and a trusted brand across 24 countries, according to a comprehensive global study of 17,000 consumers carried out for Fairtrade International by international opinion research consultancy GlobeScan.

The study showed that Fairtrade is the most widely recognized ethical label globally.

Nearly six in ten consumers (57%) across the 24 surveyed countries have seen the FAIRTRADE Certification Mark.

Recognition has increased by six points to 65 percent in the 15 main tracking countries since the study was first conducted in 2008.

More than 80 percent of consumers recognize the Mark in the UK, Ireland, Switzerland, Netherlands, Austria and Finland.

This visibility together with a high level of trust enables consumers to have confidence in the choices they make: more than six in ten consumers (64%) globally say they trust the FAIRTRADE Mark.

The more familiar people are with Fairtrade, the more they trust it.

Nine in ten consumers who recognize the FAIRTRADE Certification Mark regard it as a trusted
label.

When asked if a branded product that they normally buy began carrying the FAIRTRADE Mark, eight in ten consumers (79%) say it would have a positive impact on their impression of the brand.

Half of consumers (48% - asked in five countries) say they are more likely to buy specific brands carrying the FAIRTRADE Mark.

Six out of ten consumers (59%) feel empowered to make a difference through their shopping choices.

But they also have high expectations of companies in combating poverty - 79 percent worldwide say companies can play an important role in reducing poverty through the
way they do business.

Consumers' top concerns are fair pay for farmers and workers and product safety: a full 85 percent of consumers say these issues are important for companies
and their suppliers in their dealings with poor countries.

At the same time, consumers connect Fairtrade with a consistent message of clear benefits to farmers and workers.

Sixty-four percent of those familiar with the FAIRTRADE Mark associate it with helping farmers and workers in poor countries escape poverty.

Sixty-one percent who are familiar associate Fairtrade with "a fair price paid to producers" and "helping
producers in poor countries access global markets".

Consumers' confidence in Fairtrade is translated into their purchases - shoppers spent €4.36 billion on Fairtrade products in 2010, up by 28 percent.

Consumers tripled their Fairtrade purchases in Czech Republic (386%), South Africa (315%) and Australia and New
Zealand (258%).

Shoppers bought an impressive 47 percent more in Fairtrade's largest market, the United Kingdom (UK).

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