Saturday, 21 January 2017

Food Professionals to Find Newest Technologies at Process Expo

Food Professionals to Find Newest Technologies at ...

  Process Expo, to be held September, 19-22, at McCormick Place Convention Center in Chicago, IL,...

Newest Technologies to Be Recognized at LAMMA Innovation Awards

Newest Technologies to Be Recognized at LAMMA Inno...

  LAMMA, the UK’s farm machinery, equipment and agricultural services show, is preparing for a ne...

French Association of Potato Producers Prepares for 2017 Congress

French Association of Potato Producers Prepares fo...

  "An ecologically competitive potato, but at what price?" is the theme of the next Con...

NIFA Announces USD1.85m for Potato Breeding Research

NIFA Announces USD1.85m for Potato Breeding Research

  The U.S. Department of Agriculture’s (USDA) National Institute of Food and Agriculture (NIFA) has re...

Lutosa Adds New Fry Line at Plant in Belgium

Lutosa Adds New Fry Line at Plant in Belgium

  In a recent presentation to employees and suppliers in the plant in Leuze-en-Hainaut (Belgium), Erwi...

China and Hong Kong Get Ready for over 1,500 McDonald’s Restaurants

China and Hong Kong Get Ready for over 1,500 McDonald’s...

  A new partnership between Carlyle Group and McDonald’s Corporation will become the largest McDonald'...

Lamb Weston / Meijer Invests in FAM Cutting Machines

Lamb Weston / Meijer Invests in FAM Cutting Machines

Lamb Weston / Meijer will invest in FAM cutting machines, for the plant in Bergen op Zoom, which proces...

tna Unveils Wash-down VFFS Packaging System

tna Unveils Wash-down VFFS Packaging System

  tna has announced the launch of a new vertical form fill and seal (VFFS) system with full wash-down ...

TOMRA Simplifies Equipment Designations

TOMRA Simplifies Equipment Designations

    TOMRA Sorting Food has launched a new way of naming its food sorting machines, to bring clarity a...

Pringles Introduces New Range of "Loud" Crisps

Pringles Introduces ...

    Pringles is introducing new line-up – Pringles Loud,...

Potato Chips Recalls Due to Salmonella Risk

Potato Chips Recalls...

  Potato chips producers Herr Foods, Snyder of Berlin, Bi...

Farm Frites Launches Its Ultimate Chip

Farm Frites Launches...

 Potato grower and manufacturer Farm Frites has announced ...

Schmieding Produce Launches Skinny Potato

Schmieding Produce L...

 Schmieding Produce prepares to launch in January a new sk...

 Good Health Launches Eat Your Vegetables Chip Lineup

Good Health Launche...

 Good Health®has launched its new Eat Your Vegetables® chi...

Cool Farming Tool Proves Sustainability of Potato Culture

Cool Farming Tool Pr...

  Since last autumn, the farmers and the professionals in...

Agreement on Genome-Analysis Technology

Agreement on Genome-...

  Monsanto Company and NRGene announced that they have re...

New Method to Capture Disease-resistant DNA for Plants

New Method to Captur...

  Scientists have developed and improved technique for ca...

New “Focus on Potato” Webcast Helps Growers Manage White Mold Infections

New “Focus on Potato...

The Plant Management Network (PMN) has released a new pres...

McDonald’s Chooses New Potato Varieties for Fries

McDonald’s Chooses N...

In September, the worldwide fast-food chain chose two new ...

Fairtrade is cementing its position as a market leader in ethical labels and a trusted brand across 24 countries, according to a comprehensive global study of 17,000 consumers carried out for Fairtrade International by international opinion research consultancy GlobeScan.

The study showed that Fairtrade is the most widely recognized ethical label globally.

Nearly six in ten consumers (57%) across the 24 surveyed countries have seen the FAIRTRADE Certification Mark.

Recognition has increased by six points to 65 percent in the 15 main tracking countries since the study was first conducted in 2008.

More than 80 percent of consumers recognize the Mark in the UK, Ireland, Switzerland, Netherlands, Austria and Finland.

This visibility together with a high level of trust enables consumers to have confidence in the choices they make: more than six in ten consumers (64%) globally say they trust the FAIRTRADE Mark.

The more familiar people are with Fairtrade, the more they trust it.

Nine in ten consumers who recognize the FAIRTRADE Certification Mark regard it as a trusted
label.

When asked if a branded product that they normally buy began carrying the FAIRTRADE Mark, eight in ten consumers (79%) say it would have a positive impact on their impression of the brand.

Half of consumers (48% - asked in five countries) say they are more likely to buy specific brands carrying the FAIRTRADE Mark.

Six out of ten consumers (59%) feel empowered to make a difference through their shopping choices.

But they also have high expectations of companies in combating poverty - 79 percent worldwide say companies can play an important role in reducing poverty through the
way they do business.

Consumers' top concerns are fair pay for farmers and workers and product safety: a full 85 percent of consumers say these issues are important for companies
and their suppliers in their dealings with poor countries.

At the same time, consumers connect Fairtrade with a consistent message of clear benefits to farmers and workers.

Sixty-four percent of those familiar with the FAIRTRADE Mark associate it with helping farmers and workers in poor countries escape poverty.

Sixty-one percent who are familiar associate Fairtrade with "a fair price paid to producers" and "helping
producers in poor countries access global markets".

Consumers' confidence in Fairtrade is translated into their purchases - shoppers spent €4.36 billion on Fairtrade products in 2010, up by 28 percent.

Consumers tripled their Fairtrade purchases in Czech Republic (386%), South Africa (315%) and Australia and New
Zealand (258%).

Shoppers bought an impressive 47 percent more in Fairtrade's largest market, the United Kingdom (UK).

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