Wednesday, 24 August 2016

Potato Pathology and Pests Section Meeting 2016 Takes Place in Scotland

Potato Pathology and Pests Section Meeting 2016 Ta...

  The European Association for Potato Research (EAPR) organizes in Dundee Scotland, a scientific ...

An International Business Meeting for the Industry: PotatoEurope 2016

An International Business Meeting for the Industry...

 The 11th edition of PotatoEurope will be held on September 14-15 at Villers-Saint-Christophe, hal...

A Better Perspective on Potato Processing: AHDB Potatoes’ Next Generation Visited McCain

A Better Perspective on Potato Processing: AHDB Po...

  AHDB Potatoes’ Next Generation recently continued its exploration of Great Britain’s diverse po...

Pinnacle Foods to Close EVOL Facility in Boulder and Relocate Operations to Fayetteville

Pinnacle Foods to Close EVOL Facility in Boulder and Re...

 Food producer Pinnacle Foods has announced plans to relocate EVOL manufacturing operations to an exist...

Branston Launches Competition for Its New Truck Design

Branston Launches Competition for Its New Truck Design

  Potato processor Branston is now looking for an innovative idea from children in the UK, which will ...

London Biscuits Plans to Grow Potato Chips Business

London Biscuits Plans to Grow Potato Chips Business

  The publication The Edge Markets (Malaysia) carried a report on London Biscuits Bhd, mentioning the ...

How to Seal 6,000 Potato Packages Per Hour with Ultrasonic Technology

How to Seal 6,000 Potato Packages Per Hour with Ultraso...

  The German food company Wernsing Feinkost GmbH, based in Addrup-Essen near Oldenburg, seals 6,000 ba...

Key Technology Introduces VERYX Belt-Fed Digital Sorters

Key Technology Introduces VERYX Belt-Fed Digital Sorter...

  Key Technology introduces its VERYX belt-fed digital sorters, with a goal to improve product quality...

Technology Producers Make Drone Demonstrations at Potato Farm in Oregon

Technology Producers Make Drone Demonstrations at Potat...

 The Oregon UAS FutureFarm will host the first Ag Drone Rodeo in Pendleton, Oregon on August 18 -19, wh...

Avebe Starts the Potato Harvest Campaign

Avebe Starts the Pot...

 Potato starch producer Avebe has recently announced the s...

New Potato Products Recently Launched Worldwide

New Potato Products ...

Potato manufacturers are competing in launching new produc...

Ballreich Wins Best Potato Chip and Potato Stick

Ballreich Wins Best ...

  Potato producer Ballreich has recently been awarded for...

McDonald’s of the Future Serves Unlimited Fries

McDonald’s of the Fu...

  McDonald’s has recently opened a new location in Missou...

Kiremko is the Main Supplier for New Project Linkage Farm Frites in China

Kiremko is the Main ...

   Dutch engineering company Kiremko will be the main sup...

Greenpeace Issues Blacklist for Pesticides in EU

Greenpeace Issues Bl...

 Greenpeace Germany has recently published a new version o...

Costs of Developing GM Potatoes Comparable to Conventional Varieties

Costs of Developing ...

  The cost of developing GM potato varieties is in fact n...

Scientists to Test Potatoes Grown in Mars and Moon Soils

Scientists to Test P...

 Scientists of Wageningen University and Research (The Net...

Solana Seeds UK Opens New Facility in North Norfolk

Solana Seeds UK Open...

  Solana Seeds UK celebrated its first birthday with a sp...

Farm Visit: How to Produce Potatoes for PepsiCo Factory in Romania

Farm Visit: How to P...

  Mirica Farm in Romania is preparing to develop one of t...

Diamond Foods recently launched a new marketing campaign in the US to expand national awareness for Kettle Brand, a pioneer in the batch-cooked, all natural potato chip category.

The campaign marks the first national television campaign in the history of the nearly 30 year old Kettle Brand.

"For almost 30 years, Kettle Brand growth has been fueled by word-of-mouth advocacy," said Craig Tokusato, Vice President of Marketing for Diamond Foods. "After discovering that first taste of Kettle Brand chips, our consumers fall in love. We believe everyone deserves an incredible-tasting, all natural potato chip and are excited to introduce more chip lovers to what Kettle Brand loyalists have known all along."

The "Nobody Likes Kettle Chips. They Love Them" campaign kicks off this week with 30 and 15-second national TV spots, print advertisements, public relations, in-store marketing and digital advertisements. This is the second creative campaign from Diamond Foods' partnership with brand agency Deutsch/LA.

 

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Sep 14th 2016 - Sep 15th 2016
Potato Europe 2016
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Potato Europe 2016

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