The UK's Burts Chips are reintroducing their seasonal Aberdeen Angus flavoured potato chips following consumer demand.
The re-launch, which continues Burts Chips' strategy of limited edition seasonal varieties, follows on from the success of the brand's summer flavour, Pesto, and marks their commitment to releasing new flavours, reported FDIN.
Aberdeen Angus Chips will be available in stores from October, remaining on shelves until March 2012.
Melvin Glynn, Managing Director of Burts Chips, said:
"Popular consumer demand for the return of Aberdeen Angus combined with our previous success with seasonal varieties, convinced us to bring back this old favourite as this winter's seasonal flavour."
"Our adventurous approach to developing limited edition varieties and producing inventive seasonings ensures our brand remains fresh and exciting to our loyal customers whilst reaching out to new ones to drive sales.
"With the trend for entertaining at home and staying in set to continue, we hope our new flavour will prove a welcome winter warmer."
Burts Chips are hand-fried in small batches using quality potatoes and seasoned with natural flavours.
The coloured bag is personalised with the fryers name and checked so that quality isn't compromised between batches.
Aberdeen Angus are available in 40g bags (RRP £0.69) and 150g sharing bags (RRP £1.89).
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