Tuesday, 28 March 2017

A New Theme for PotatoEurope: “Potatoes Feed and Meet the World”

A New Theme for PotatoEurope: “Potatoes Feed and M...

  With seven months still to go, 50% of the exhibition space at PotatoEurope 2017 – the trade sho...

Potato Grower Awarded with NFU’s Highest Honor

Potato Grower Awarded with NFU’s Highest Honor

  The National Farmers Union (NFU) presented Merle Anderson, Cheryl Cook, and Kent Peppler with t...

Europatat and Belgapom Prepare to “Make the European Potato Trade Great Again!”

Europatat and Belgapom Prepare to “Make the Europe...

  “Make the European Potato Trade Great Again!” (it’s gonna be huge, it’s gonna be great, it’s tr...

Global Frozen Fries Market Reaches USD19bn

Global Frozen Fries Market Reaches USD19bn

  The global frozen French fries market was worth around USD19bn in 2016 growing at a CAGR of around 3...

Belgapom: 2016 Was a Record Year for Belgian Potato Processing Sector

Belgapom: 2016 Was a Record Year for Belgian Potato Pro...

  2016 was an absolute record year for the Belgian potato procession sector, according to Belgapom, th...

Exclusive: Asian Demand Drives US Exports of French Fries in 2016

Exclusive: Asian Demand Drives US Exports of French Fri...

It appears that more and more consumers in Asian countries are getting a taste for French fries, says t...

Case Study: Mrs. Gerry’s Kitchen Implements New Peeling Technology

Case Study: Mrs. Gerry’s Kitchen Implements New Peeling...

  Mrs. Gerry’s Kitchen, based in Albert Lea, Minnesota, the USA, included with the latest expansion of...

TOMRA Presents the Latest Sorting Machine at ProfoodTech 2017

TOMRA Presents the Latest Sorting Machine at ProfoodTec...

  TOMRA Sorting Food will showcase the TOMRA 5A, its newest potato sorter, at the new biennial process...

Key Technology Introduces Infeed and Collection Conveyors for Veryx

Key Technology Introduces Infeed and Collection Conveyo...

  Key Technology has introduced new product-specific infeed and collection conveyors for their new Ver...

Exclusive Interview: Branston - We Work to Improve Varieties and Develop Tastier Potatoes

Exclusive Interview:...

  Branston is now one of the biggest potato suppliers in ...

High Levels of Acrylamide for Potato Fries in Brussels

High Levels of Acryl...

  Fifteen percent of Brussels’ friteries surveyed selling...

Consumer Perception Regarding Potatoes Is Improving

Consumer Perception ...

  A big factor influencing potato demand in the past two ...

Exports of Frozen and Fresh Potatoes Continue to Grow

Exports of Frozen an...

  U.S. exports of frozen and fresh potatoes continued to ...

NEPG Notices Reduced Crops for the Current Season

NEPG Notices Reduced...

  The scarcity of seedlings could reduce crop rises annou...

Tostitos Creates “Party Safe” Bag

Tostitos Creates “Pa...

  Tostitos created the "Party Safe" bag – a bag...

Farm Frites Could Build French Fries Plant in Kazakhstan

Farm Frites Could Bu...

  Deputy Prime Minister of Kazakhstan and Minister of Agr...

French Potato Association Considers Building a Potato Processing Facility

French Potato Associ...

    Global demand for products from processed potatoes, pa...

FSA Starts Campaign Anti-Acrylamide in Home Cooked Foods

FSA Starts Campaign ...

  Food Standards Agency (FSA) is launching ‘Go for Gold’ ...

New “Focus on Potato” Webinar Rhizoctonia Canker and Black Scurf

New “Focus on Potato...

  The Plant Management Network (PMN) has released a new p...

First UK Deposit in Global Seed Vault

First UK Deposit in ...

  The Commonwealth Potato Collection (CPC), an invaluable...

Cool Farming Tool Proves Sustainability of Potato Culture

Cool Farming Tool Pr...

  Since last autumn, the farmers and the professionals in...

Agreement on Genome-Analysis Technology

Agreement on Genome-...

  Monsanto Company and NRGene announced that they have re...

New Method to Capture Disease-resistant DNA for Plants

New Method to Captur...

  Scientists have developed and improved technique for ca...

New “Focus on Potato” Webcast Helps Growers Manage White Mold Infections

New “Focus on Potato...

The Plant Management Network (PMN) has released a new pres...

McDonald’s Chooses New Potato Varieties for Fries

McDonald’s Chooses N...

In September, the worldwide fast-food chain chose two new ...

Potato Growers Get Help to Fight with Late Blight Pathogen

Potato Growers Get H...

  The Plant Management Network (PMN) has released in Nove...

Potandon Produce Adds a New Organic Potato Supply Point

Potandon Produce Add...

  Potandon Produce LLC, the industry leader in fresh pota...

Innova Market Insights has identified ten key trends to impact the food and beverage market through 2012 and beyond.

The top trends relate to purity, authenticity and sustainability, as consumers continue to look for products with added value, despite the ongoing economic uncertainty.

Innova will present the top trends at Food Ingredients Europe (Paris, Stand: 4D13).

A special webinar will provide a 20 minute sneak peak of next year's trends today (Wednesday) at 4pm (Central European Time), 10am (Eastern Standard Time).

1. "Pure" is the New Natural: Natural products are becoming the rule rather than the exception in most western markets, despite ongoing issues with a clear definition of what "natural" encompasses. One way around this has been marketing the "purity" of a product, with Innova Market Insights reporting a doubling in the number of products using the word "pure" between 2008 and 2009, with a further third added in 2010 and considerably more in 2011.

2. Green is a Given: Corporate social responsibility and sustainability strategies have taken on an increasingly important role. The focus is on reducing carbon emissions or packaging, or creating higher welfare or fairly traded lines. The "ingredientization" of commodities is also moving forward, with previously untapped waste materials used for their potential functional and health benefits.

3. Location, Location, Location: Interest in where their foods are coming from has never been higher among consumers. This is being driven by an interest in supporting local suppliers, a desire for ethnic-style lines, concerns over the quality and safety of imported products, or the demand for authenticity in terms of products from a particular country or region.

4. Premium Stands Out: Despite austerity measures topping the agenda yet again from mid-2011, a premium positioning provides many benefits. Consumers still have to eat and are likely to look increasingly to the extremes of discount or super-premium products, with center-ground brands squeezed. A premium treat can be justified as an affordable indulgence during difficult economic times, particularly if it can also encompass a better-for-you element.

5. Seniors Draw Attention: Companies are starting to address the needs of an aging population, both in terms of packaging functionality and of general and specific health concerns. New EU regulations on labeling should also help seniors by improving the clarity and visibility of nutritional information. Various recent moves have been made in US front-of-pack labeling.

The other five trends identified by Innova Market Insights are:
6. Forty is the New Twenty
7. Grounded in Science
8. Regulators Force a Rethink
9. Unmeasurable Niches
10. Boom for Protein

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